Maximizing the Value of Unlicensed Spectrum Carrier Wi-Fi, Multi-Mode and LTE-U

Transcription

1 Maximizing the Value of Unlicensed Spectrum Carrier Wi-Fi, Multi-Mode and LTE-U Small Cells & Carrier Wi-Fi Americas November 3, 2015 Todd Mersch, Founder & Executive Vice President Sales & Marketing manage optimize monetize

2 About Us Improved Quality of Experience for Carrier Wi-Fi Radio Resource Optimization & Automated Healing Mobile Network Operators, Multi-System Operators, Internet Service Providers Industry Veterans with Proven Track Record Executive team brings over 60 years of combined telecommunications expertise recognized experts and thought leaders Established senior Engineering organization Recent News XCellAir Launches to Solve Operator HetNet Challenges Feb 2015 Poor Wi-Fi Management Costing Operators $18B Sep 2015 Wi-Fi is key for MSOs to beat the MNO challenge Nov XCellAir, Inc. All rights reserved.

3 Market Developments WiFi First services Voice, text, and data Community Wi-Fi Deploying order-of-magnitude faster than traditional hotspots Increasing network sharing MVNOs, Wholesale, Roaming 2015 XCellAir, Inc. All rights reserved. 3

4 The $18B MNO Opportunity More Effective Wi-Fi Utilization Financials 20% Cost Savings 80% Revenue Price Sensitive Customers Technology 92% Observed Wi-Fi Static Config 2x Channels Unutilized in 2.4 GHz Even more potential from 5 GHz XCellAir, Inc. All rights reserved. 4

5 The MSO Counter Wi-Fi Focused Mobile Service Financials - $5B US Opportunity 80% Cost Savings MVNO Fees 20% Revenue Reduced Churn, Increased Quad Play Upside potential Price Sensitive Customers VoWiFi Wholesaling & Roaming Technology 92% Observed Wi-Fi Static Config 2x Channels Unutilized in 2.4 GHz Even more potential from 5 GHz XCellAir, Inc. All rights reserved. 5

6 Community Wi-Fi Rapid Densification Massive market potential 40M units in 2014 growing to 328M units by 2018 Deploys multiple times faster than traditional hotspots If not managed properly service can have major issues (technical & business) Lurking Issues Discover & localization of Access Points Safety & security Traffic prioritization Poor QoE due to interference & overloading 2015 XCellAir, Inc. All rights reserved.

7 Increased Cellular Wi-Fi Integration Cellular Technology: Provides the Rigor Wi-Fi Does Not Have Ubiquitous Coverage QoS Mobility Support Services Roadmap Wi-Fi Offload, Aggregation ANDSF Policy, Hotspot 2.0 Roaming, MVNO Wi-Fi First Approach a/b/g n ac ac ac Wi-Fi Roadmap: Gigabit Data Rates, Low Cost, Simple Deployment & Operation 2015 XCellAir, Inc. All rights reserved ac ax

8 A Roadmap of HetNet Approaches Today Separate Networks LTE & Wi-Fi loosely integrated at the Core HetNet-in-a-box with LTE-LWA HetNet AP with LTE- WLAN Link Aggregation LTE-LAA and Spectrum Sharing LTE & Wi-Fi systems share Unlicensed and Shared bands Service Provider Service Provider Service Provider Service Provider LTE-WLAN Aggregation Licensed Band Unlicense d Band License d Band Unlicense d Band License d Band Unlicense d Band Shared Spectru m Higher & Higher Levels of Wi-Fi Densification Tight Coexistence with LTE in Same Band 2015 XCellAir, Inc. All rights reserved. 8

9 The Interference Challenge Dense Deployments Managed & Unmanaged Networks Resulting in sub-optimal QoE Vendor-specific solutions 2015 XCellAir, Inc. All rights reserved. 9

10 Amplified by Scenarios Such As LTE-LAA Promise of LTE-LAA Opportunities & Challenges Quality of Experience i n Unlicensed Spectrum Capacity Interference Best of Both Worlds LTE s Emphasis on QoS + Bandwidth Augmentation via Unlicensed Band Interference Issue Aggravated by Much Greater Number & Diversity of Devices Operating in Unlicensed Band 2015 XCellAir, Inc. All rights reserved. 10

11 Wi-Fi Optimization is Critical Optimized RRM / SON COVERAGE GAP Auto Healing Mapping & Monitoring COVERAGE GAP has been eliminated Access Control & Load Balancing 2015 XCellAir, Inc. All rights reserved. 11

12 Solving LTE-LAA/LTE-U Interference Challenge Today LTE-LAA Owned LTE (in licensed band) Wi-Fi and/or LTE-LAA (owned / non-owned) (in unlicensed band) Non-owned LTE (in licensed band) 5/2/ :08 AM - Screen Clipping BS ID Type Owned Channel RSSI SSID: XCellAIr W-Fi N 3-60dbm Operator A LTE-U Y 7-80dbm Operator A LTE-U Y 7-80dbm SSID: Guest Wi-Fi N 6-102dbm SSID: Free-Wi-Fi Wi-Fi N 7-60dbm Operator A LTE-U Y 7-80dbm Operator B LTE-U N 8-72dbm SSID: Carrier Wi-Fi A Wi-Fi Y 5-80dbm SSID: Carrier Wi-Fi B Wi-Fi N 3-102dbm Operator C LTE-U N 11-80dbm SSID: Carrier Wi-Fi A Wi-Fi Y 10-60dbm 2015 XCellAir, Inc. All rights reserved. 12

13 Holistic Approach Across WiFi, LTE, LTE-U/ LTE-LAA Unlocks QoE Optimization & Revenue Generation Opportunities Keep All Traffic On Cellular 1 2 Move Selected Users to Wi-Fi / LTE-U OPERATING MODELS Traffic Steering Load Balancing Capacity Wholesaling Segregate Traffic based on Application 3 4 Aggregate Traffic across Networks 2015 XCellAir, Inc. All rights reserved. 13

14 Elastic Scalability Essential Capacity on demand Zones QoE for all markets Business model alignment CLUSTER 1 CLUSTER 2 Cloudbased Solution CLUSTE R XCellAir, Inc. All rights reserved. 14

15 Summary Massive expansion opportunities for Wi-Fi Wi-Fi First and new services Community Wi-Fi Integration options with cellular Booth 507 Key issues that need to be addressed Automation & manageability at massive scale Interference, congestion in dense deployments QoE unlocks revenue potential Support of revenue-generating services Wi-Fi optimization is key 2015 XCellAir, Inc. All rights reserved. 15