Three Steps Towards Lync Nirvana

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1 Three Steps Towards Lync Nirvana Diane Myers Principal Analyst, VoIP, UC and IMS Nimrod Borovsky VP Unified Communications, AudioCodes

2 Defining Your Business Transformation Vision Diane Myers Principal Analyst, VoIP, UC and IMS Infonetics Research

3 Moving beyond voice Enterprise telephony evolving into UC Integrating fragmented modes of communications Core pieces include voice, , IM, presence combined into single experience and expanding Web conferencing Mobility Video Collaboration Integration coming from platform and telephony Infonetics Research 3

4 Driving UC: Productivity, flexibility, mobility Infonetics Research: Unified Communications: North American Enterprise Survey, September

5 Top requirements: Collaboration, IM&P Infonetics Research: Unified Communications: North American Enterprise Survey, September

6 Key to mobile UC: Security Top solutions for enabling UC: Hosted capabilities provided by operators and downloadable clients Infonetics Research: Unified Communications: North American Enterprise Survey, September

7 Interest in video is growing Video adoption is increasing for internal communications Demand for external video communications as well Infonetics Research: Unified Communications: North American Enterprise Survey, September

8 Microsoft leads global UC market Microsoft shows continued strength with Lync Driving force in this space Microsoft had 27% UC communicator license share in CY12 Avaya and Cisco facing increased competition Infonetics Research: Enterprise Unified Communications and Voice Equipment Market Share and Forecasts: 4Q12, March

9 Enterprises rate Microsoft top for key UC criteria Infonetics Research: Unified Communications: North American Enterprise Survey, September

10 Multi-step process on the way to UC Planning What you don t understand, may hurt you Network assessments Existing data infrastructure can be your enabler, or your Achilles heal Deployment Surprises, surprises, surprises What about tomorrow? Support, support, support

11 The Pilot Trap

12 How to get caught in the Pilot Trap :

13 How to get caught in the Pilot Trap :

14 How to get caught in the Pilot Trap :

15 How to get caught in the Pilot Trap :

16 How to get caught in the Pilot Trap :

17 How to get caught in the Pilot Trap : Management pushing for more users and PBX replacement Users complaining about quality

18 What went wrong?

19 Network Voice Readiness Assessment

20 The Problem Increased use of converged voice and data applications introduces new challenges to enterprise data networks Most networks were designed with data SLA s in mind, not accounting for the real-time nature of high quality VoIP VoIP traffic consists of many small packets and can result in increased traffic up to six times more demanding than most other types of data traffic Router and firewall have been provisioned for data, not voice Too often, network analysis is performed as a post-mortem activity, only after something is not working properly 70%(!) of escalations during initial rollout were caused by network issues BOTTOM LINE: Inadequate planning results in increased post-deployment costs and poor user experience

21 The Solution Proactive, pre-deployment analysis of the network readiness for VoIP during the planning phase of rolling out a VoIP-based application Perform a voice quality analysis on your existing network Test network capacity limits for voice traffic (e.g. peak hours) Test voice traffic affect on data traffic Test voice quality across both LAN and WAN (multiple sites and remote users) Determine whether your network is ready for voice or whether changes/upgrades are required prior to rollout

22 The Benefits Gain confidence that including voice traffic on the existing data network provides the required voice quality Verify the data network readiness to carry the anticipated peak-hour call volume Ensure that the include of voice traffic will not adversely affect data delivery Trust that the inclusion of voice traffic across multiple sites and remote users can provide the required voice quality Minimize total cost and risk by determining the best approach prior to rollout of voice within your data network Guarantee your organization goals are met

23 The Process 1. Plan the analysis with the IT organization Set the process and expectations Document the network architecture Call structure (Codecs, capacity, durations, BHCA) Plan the touch points 2. Install and configure the test equipment Real VoIP equipment emulating real-life scenarios 3. Perform the tests Consider IT usage patterns 4. Gather, Analyze and generate report 5. Plan needed remedies

24 The Process Assessment duration is dependent on the number of sites, network size, and complexity ranges from 1 4 weeks No need to touch the network! Testing does not require integration to external networks/cloud Work is performed on-site and/or remote Minimal to non interference with local IT conduct Analysis results and report belong to the customer Customer able to retain equipment or continue service after initial assessment for repeat tests or deployment monitoring

25 The Process

26 The Process

27 The Process

28 The Process

29 The AudioCodes Advantages Partner with and being used by Genesys for its Network Readiness Assessment (NRA) now becoming mandatory Consulted to and complies with Microsoft Network Readiness Workshop (NRW) now highly recommended for Lync rollouts AudioCodes uses its own products as Voice Traffic Generators, Probes, and Analysis Tools to perform the Network Assessment Simulates real life scenarios AudioCodes equipment being used for Network Assessment can later be used for the VoIP Application Deployment even later for continuous voice quality monitoring Capable of generating and testing traffic for thousands of calls Consultants with at least years of VoIP experience Able to test high-definition VoIP (e.g. RTA-WB, G.722.2)

30 AudioCodes One Voice for Lync

31 AudioCodes One Voice for Lync One source for all voice network elements One expert team for voice professional services One point of contact for voice support Over 100 Microsoft Voice Partners Worldwide Officially Joined In Just 4 Weeks

32 Suite of Solutions for Microsoft UC Voice The only vendor with complete voice solutions offering for Lync

33 Lync IP Phones 420HD IP-Phone 430HD IP-Phone 440HD IP-Phone Benefit from full integration with Microsoft Unified Communications Qualified as as Lynccompatible Full support for Microsoft's RTA Provisioning via Lync Lync presence indication Enhanced Better Together support over Ethernet* Simple, secure sign-in Lync contacts displayed on LCD screen (440HD model) Optional tablet expansion for attendant console*

34 Full suite of Enhanced Gateways & E-SBC Secured SIP Trunk connectivity Connectivity for analog phones, fax machines Lync migration support with advanced routing features Public Switched Telephone Networks connectivity TDM and IP-based Private Branch Exchanges Integration Mediant 800 Mediant 1000 Mediant 2000 Mediant 3000 Mediant 4000 Enhanced Gateway and E-SBC Enhanced Gateway and E-SBC Enhanced Gateway Enhanced Gateway and E-SBC E-SBC Small Sites Small - Medium Sites Medium - Large Sites Large Sites Very Large Sites

35 Broad Scaling Options Features MediaPack 1xx Mediant 800 Mediant 1000 Mediant 2000 Mediant 3000 Mediant 4000 Lync Server Analog Device Enhanced GW SBA E-SBC Enhanced GW SBA SPS ESBC Enhanced GW SBA SPS Enhanced GW ESBC ESBC Microsoft Exchange Server 2007 & 2010 (Gateway Type) IP Gateway IP Gateway IP Gateway IP Gateway IP Gateway IP Gateway Office 365 ESBC or GW for Exchange Online ESBC or GW for Exchange Online ESBC for O356 D Hosting Partners Private / Public Analog Device Enhanced GW SBA E-SBC Enhanced GW SBA E-SBC Enhanced GW SBA E-SBC Enhanced GW ESBC E-SBC /SBC Max Channels/Sessions 2/4/8/ , PSTN Interfaces FXS/FXO Up to 24 FXS or 8 FXO ports Up to: 2 E1/T1 8 BRI ports 12 FXS/FXO Mix of: 1-4 E1/T BRI 4-24 FXS/FXO 1-16 E1/T1 trunks Up to 63/84 E1/T1 trunks SBC sessions Modularity Fixed configuration analog gateway Fixed configuration gateway Full Modularity Fixed configuration digital gateway Fixed configuration digital gateway SW scalability

36 One Expert Team for All Services Needs ONE supplier that provides expert Professional Services. Planning & Design Network Readiness Assessments Global Logistics 24x7 Technical Support 12 Software Upgrades Site Survey, Installation & Implementation Training Local Technician Dispatch Spares Management Remote Monitoring ONE supplier that provides expert Customer Support.

37 Conclusions Getting to Lync Nirvana Proper planning Setting the right process expectations Trap-Aware Implementation Any-Type Products Think about tomorrow s support needs

38 Any Questions? Thank You Diane Myers Principal Analyst, VoIP, UC and IMS Nimrod Borovsky VP Unified Communications, AudioCodes

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