Citrix Systems Italy
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1 Citrix Systems Italy Convegno Sezione Informatica ANIMP Milano Marittima 13 e 14 Maggio 2010 Giuseppe Sacchetti Citrix Systems Italy Corporate Sales
2 Citrix Systems : Numeri 1,7 Miliardi $ di fatturato 99% delle Fortune Clienti 100M Utenti Aziendali 75% degli utenti Internet Motore per il Cloud Computing Top 5 SaaS vendor
3 Citrix XenDesktop 4 The virtual desktop revolution is here for everyone Positioning
4 Agenda Market Opportunities Customer Challenges Desktop Virtualization A Better Way Introducing XenDesktop 4 Understanding the Buyers/Influencers How to Win Against the Competition
5 By 2013, 49M virtual desktops $65B revenue - Gartner
6 Opportunities for Desktop Virtualization Desktop Refresh and Growth Lower Cost of Desktop and Applications Compliance and data security Virtual Workforce
7 Desktop = device Corporate PC Image & deploy Fixed access Allocated costs Desktop = service Consumer devices Self-service experience Dynamic access Usage-based costs
8 Customer Challenges
9 Tightly Coupled & Locally Installed Traditional Management Tools & Processes User 1. Procure 8. Retire Profile Apps Deploy 2. Image 7. Backup Desktop OS 3. Secure 6. Maintain Hardware 4. Deploy 5. Monitor
10 Moves, adds, changes take days Manage apps & OS on every device Ad-hoc data recovery & security Limited virtual workstyles Expensive hardware refresh
11 Desktop Virtualization A Better Way
12 Device + OS + Apps + Profile
13 Tightly Coupled & Locally Installed Traditional Centralized Management single Tools & instance Processes images User Profile Apps Desktop OS Hardware 1. Procure 2. Image 3. Secure 4. Deploy User Profile 8. Retire Apps7. Backup 6. Maintain Desktop OS 5. Monitor
14 Virtualized & Isolated Endpoint Components User Profile Apps Desktop OS On-demand assembly & delivery User Profile Apps Desktop OS Client
15 Desktops & Apps as a Service
16 Open a branch office Start an offshore project On-board a new employee Move a dept from building A to Z Add, delete & update apps Apply security patches
17 XenDesktop 4 The virtual desktop revolution is here for everyone
18 XenDesktop 4 Any device, anytime, anywhere HDX user experience FlexCast delivery technology On-demand apps by XenApp Open architecture
19 Any device, anytime, anywhere Universal client for IT service delivery Works on PCs, Macs, laptops, netbooks, thin clients, & smartphones Simple, fast, self-service install
20 HDX consumes Up to 90% Less Bandwidth XenDesktop Competitors Office apps Flash 3D
21 Branch office WAN optimization HDX IntelliCache HDX user experience for the branch user Accelerate print traffic Accelerate file transfers Accelerate application access High-definition video experience Accelerate desktop logon times Reduce desktop delivery network costs Free up network bandwidth by reducing desktop bandwidth consumption Support more XenDesktop branch users with existing WAN bandwidth
22 The best is even better with HDX IntelliCache Branch Repeater integration
23 Virtual Desktop Infrastructure Open Architecture Hosted on Hyper-V Hosted on XenServer Hosted on ESX, vsphere
24 Key Priorities Optimizing business & IT processes More flexible IT infrastructure Creating / improving strategic applications Improving IT security & continuity Winning Messages Drive existing desktop refresh budgets to more strategic solutions Focus on improved service levels and lower costs Focus on the flexibility to virtualize ALL desktops and applications in a single solution
25 Strengthen their expertise Server Group
26 Key Priorities Increased server utilization through virtualization Better asset efficiency Lower costs while increasing capacity Winning Messages Help them to leverage existing knowledge to extend to virtual desktops Focus on the difference between servers and desktops Focus on XenDesktop s open architecture
27 Help them help you Desktop Group
28 Key Priorities Support of end-users Security of user data Lower costs of overall desktop environment Winning Messages Discuss the benefits and align with their issues & priorities Focus on the end user experience and reduction in IT support Single solution to manage ALL of their desktops
29 Make them Heroes Application Managers
30 Key Priorities Lower cost of application deployment & management Application performance at the end-user Stability and availability of applications Winning Messages Leverage existing knowledge to help them become heroes Show how XenDesktop builds upon application virtualization (XenApp) Explain the cost savings of trading-up to XenDesktop
31 Delivering User Experience
32 XenDesktop 4 - Best Solution, Best Value Citrix VMware Virtualization infrastructure Connection broker Single image management Storage optimization App Isolation Secure Remote Access - App streaming (server & desktop) - Any virtual infrastructure X Profile Management App hosting 3 rd party Desktop performance monitoring 3 rd party WAN optimization 3 rd party Full SSL VPN capabilities 3 rd party Requires over $200/user in 3 rd party solutions to match Citrix
33 The Citrix Vision A world where anyone can work and play from anywhere
34 Bechtel Corporation Customer Case Study
35 Bechtel Corporation A global engineering construction firm with $25+ billion in revenues The Challenge Optimize IT infrastructure from end to end Cut IT costs Boost competitive advantage through greater efficiency Support teams in the field more effectively Citrix Application Delivery Solution Citrix XenApp delivers heavy client/server applications to employees and contractors anywhere Citrix XenServer is used for virtualization and consolidation of servers Citrix XenDesktop for secure desktop delivery to partners
36 Bechtel Corporation The Benefits Helps maintain market leadership in major construction projects by keeping IT costs down and efficiency high Supports success in demanding projects located in undeveloped and isolated areas Achieves 10:1 server consolidation ratio with virtualization Our datacenters, which have been virtualized with Citrix XenServer, provide cost, agility and efficiency benefits that help Bechtel compete successfully for major projects. Christian Reilly, Manager Global Systems Engineering, Bechtel Corporation
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