THE HYBRID CLOUD DATA STRATEGY

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1 TITLE REDEFINING ALL CAPS VMAX INTERNAL, DENIS VILFORT, DARK CHIEF BACKGROUND EVANGELIST EMC 1

2 Data Business Value THE HYBRID CLOUD DATA STRATEGY 100% 90% 80% 70% 60% 50% 40% 30% PRIVATE CLOUD PUBLIC CLOUD 20% 10% 0% HOT COLD Data Age 2

3 TWO CLOUDS DIFFERENT ATTRIBUTES PRIVATE CLOUD PUBLIC CLOUD Availability: % to % 99.9% Response Time <1mS to <20mS >200mS Cost: $.50/GB to $9/GB $.80/GB to $1/GB 3

4 THE TWO LAYERS OF A PRIVATE CLOUD HORIZONTAL SCALING OF VIRTUAL COMPUTE AND SHARED STORAGE 1000 s of Virtual Machines 100 s of Physical Machines 4

5 5-YEAR SERVICE LIFE CLOUDS MUST SCALE WITH DEMANDS 60% CPU GROWTH Y/Y 60% DATA GROWTH Y/Y 5

6 IOPS 10X IOPS THE 10X PLANNING MODEL ISTORAGE FOUNDATION MUST GROW ACROSS CAPACITY AND IOPS X CAPACITY CAPACITY 6

7 VM TRANSACTION BUDGET THE VIRTUAL MACHINE FOOTPRINT SIZING UP THE RIGHT STORAGE BUDGET Footprint Per VM $ Cost per VM VM CAPACITY BUDGET 7

8 VM TRANSACTION BUDGET SYSTEM TRANSACTION REQUIREMENT DETERMINING SYSTEM REQUIREMENTS SYSTEM FOOTPRINT = VM FOOTPRINT X NUMBER OF VMs Footprint Per VM System Footprint X Number of VMs $ Cost per VM $ System Cost VM CAPACITY BUDGETSYSTEM CAPACITY REQUIREMENT 8

9 PICKING THE RIGHT PLATFORM % AVAILABILITY YES NO < 1 ms RESPONSE TIME NO YES REDUNDANT DATA NO YES ALL FLASH 9

10 NON STOP OPERATIONS FULLY REDUNDANT FAULT ISOLATION PARALLEL NDU 6x9 s BASE WITH 7x9 s VPLEX 10

11 POWERFUL VMAX 3 CLOUD ARCHITECTURE N O D E 16 Controllers Dual Controllers for High Availability 384 CPU Cores 48 CPU Cores for High Performance 16 TB DRAM 2 TB DRAM Cache for Low Latency 5,760 SSDs 720 SSDs or HDDs any Combination or HDDs 11

12 Data Center 1 Data Center 2 64 HA Controllers 1,526 CPU Cores 64 TB DRAM Cache 23,040 Drives Up to 4 Sites 16 Controllers 384 CPU Cores 16 TB DRAM 5,760 SSDs or HDDs Data Center 3 SRDF Data Center 4 12

13 VMAX 3 ARCHITECTURE AT A GLANCE 720 SSD or HDD 720 SSD or HDD 720 SSD or HDD 720 SSD or HDD IB A LESS THAN 2 IB SEC B 720 SSD or HDD 720 SSD or HDD 720 SSD or HDD 720 SSD or HDD 13

14 CAPACITY TO THE MAX MIIX AND MATCH FLASH SSDs AND MECHANICAL HDDs UP TO 4 PB CAPACITY VMAX 100K VMAX 200K VMAX 400K 14

15 VMs TO THE MAX VMAX 400K 40,000 VMAX 200K 20,000 VMAX 100K 5,000 Note: Based on an Average VM Footprint of 100 IOPS by 100GB 15

16 MISSION CRITICAL WORKLOADS Mission Critical Resiliency 80% Enterprise Business Continuity Of VMAX workloads not significantly dedupable Advanced Disaster Recovery File Services VDI Oracle OLTP Oracle DW Exchange 2007 Exchange 2010 Software Dev Geoseismic 28% 69% 2% 13% 3% 14% 29% 4% 16

17 IOPS/$ STORAGE MEDIA ROI WHILE CLOSER IN CAPACITY, SSDS AND HDDS ARE STILL FAR APART 0,7 800GB SSD 0,6 0,5 0,4 10X BETTER TRANSACTION ROI 0,3 0,2 0,1 0 10X BETTER CAPACITY ROI 1.2TB 10K HDD 0 0,1 0,2 0,3 0,4 0,5 0,6 0,7 0,8 GB/$ 17

18 VMAX Provides the Balance Cost Optimizing Performance And Capacity PERFORMANCE CAPACITY ACTIVE DATA INACTIVE DATA 10% FLASH 90% DISK FAST Dynamically manages $/GB balanced with $/IOP 18

19 DATA DECAY REVISITED HOT COLD 19

20 REAL CUSTOMER SKEW EXAMPLES DATA ACTIVITY DISTRIBUTION DRIVES HYBRID FLASH 1 ST STRATEGY LONG TAIL SKEW MIXED SKEW SHALLOW SKEW Most of the Data is long tail with small head Large portion of data is hot. Some data is warm with smaller tail All data is hot. No pronounced long tail. 20

21 DATA DECAY INSIGHT 10X 2X 21

22 Performance Compared to 100% FLASH WHAT IS THE BEST HYBRID BLEND? BASED ON 90 DAYS TO 10% 50% Y/Y GROWTH 100% AFA Comparison as a Function of FLASH% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% 5% 10% 15% 20% 25% 30% 35% FLASH % in Hybrid 22

23 $/GB Street $/GB Street THE MORE FLASH THE HIGHER THE $/GB 10% FLASH VMAX 400K 200K 100K 20% FLASH VMAX 400K 200K 100K $16,00 $16,00 $14,00 $14,00 $12,00 $12,00 $10,00 $10,00 $8,00 $8,00 $6,00 $6,00 $4,00 $4,00 $2,00 $2,00 $- $- System Capacity in TBs System Capacity in TBs 23

24 $/GB Street $/GB Street FLASH PERFORMANCE AT HALF THE COST 100% FLASH VMAX 400K 200K 100K 30% FLASH VMAX 400K 200K 100K $16,00 $16,00 $14,00 $14,00 $12,00 $12,00 $10,00 $10,00 $8,00 $8,00 $6,00 $6,00 $4,00 $4,00 $2,00 $2,00 $- $- System Capacity in TBs System Capacity in TBs 24

25 HIGHLY EFFICIENT DATA CENTER COMPACT HDDs -1.2TB 10K 2.5 DENSE DAE Drive Slots - 3U Rack-Deep HIGH CAP SSDs -800GB emlc TB emlc 2.5 * *NOTE: Q

26 DENSITY SAVINGS UP TO UP TO 75% Reduced Physical Footprint 4X Improved TB/ft UP TO 45% 9X Reduced Power and UP Cooling Costs TO Improved IOPS/tile UP TO 60% Reduced Overall Environmental Footprint 26

27 FLEXIBLE DYNAMIC VIRTUAL MATRIX APPLICATION ACCESS MULTI PROCESSOR SCALE-OUT DATA INTEGRITY DATA SERVICES QoS VIRTUAL PROVISIONING TIME FINDER SRDF DYNAMIC RESOURCE/CORE ALLOCATION STORAGE ACCESS 27

28 LESS COMPLEXITY WITH HYPERMAX OS MANAGEMENT MOBILITY BLOCK PROTECTION FILE BACKUP CLOUD ACCESS ANALYTICS 28

29 APPLICATION BACKUP WITH PROTECTPOINT TRADITIONAL BACKUP VMAX with PROTECTPOINT DATABASE SERVER BACKUP SERVER DATABASE SERVER Backup Admin DBA DIRECT PRIMARY STORAGE SECONDARY STORAGE VMAX 3 DATA DOMAIN 29

30 DIAMOND Latency <1mS GOLD Latency >1mS, <10mS SILVER Latency >10mS, <20mS BACKUP CLONES WEB MAIL FILE DSS TRADING APPS HPC VM S ARCHIVE TEST DEV DATABASE TRANSACTION PROCESSING SSD FAST STORAGE POOL HDD 30

31 TRANSACTION REQUIREMNMET DIFFERENT WORKLOAD REQUIREMENTS EACH WORKLOAD HAS A UNIQUE FOOTPRINT AND COST 10 IOPS/GB DATABASE VM S 1 IOPS/GB FILE 0.1 IOPS/GB CAPACITY REQUIREMENT 31

32 32

33 TITLE REDEFINING ALL CAPS VMAX INTERNAL, DENIS VILFORT, DARK CHIEF BACKGROUND EVANGELIST EMC 33

34

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