XTREMIO: TRANSFORMING APPLICATIONS, ENABLING THE AGILE DATA CENTER

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2 XTREMIO: TRANSFORMING APPLICATIONS, ENABLING THE AGILE DATA CENTER MAX FISHMAN XTREMIO PRODUCT MANAGEMENT 2

3 THE ALL FLASH ARRAY REVOLUTION ALL FLASH ARRAY 3

4 XTREMIO ENABLES THE AGILE DATA CENTER 10% OF COMPANIES ARE ALL FLASH TODAY (THEY RE NOT TELLING ANYONE) 80% HAVE A PLAN TO GET THERE ERIC BURGENER, IDC Competitive Edge Infrastructure Agility Lowest Overall TCO Scale Out Architecture Consistent Performance In-Line Data Reduction XVC 4

5 GAME-CHANGING PRODUCTS Every once in a great while, a disruptive product comes to market and changes everything 5

6 XTEMIO EXPLOSIVE GROWTH STORY Sources: EMC All-In Bookings, Pure Storage S1 Filing, Gartner Market Share Report 6

7 XTREMIO IS #1 WITH 34 MARKET SHARE XtremIO has Of Effective Capacity XtremIO has % >1.7 Exabytes Customers and Growing XtremIO has Of the Fortune 100 Magic Quadrant in Solid State Analysis Gartner 2014 #1 Market Share 1H 14 IDC Leader in Strategic AFA Technology 451 Research 7

8 WHY HAS XTREMIO BEEN SO SUCCESSFUL? 8

9 SUDDEN IMPACT EPIC HEALTHCARE DB Before XtremIO 7.5ms Latency Reporting Job finished at 1:30 am instead of 6:30am now I can have my life back! XtremIO Sudden Impact 0.5ms Latency 9

10 SUDDEN IMPACT SQL SERVER Disk Operations vs Latency Before XtremIO Avg Wait time 30-80ms XtremIO Sudden Impact! Avg. Wait Time: 0.4ms My son uses Connections Education and we noticed the dramatic improvement and wondered what happen 10

11 IT S NOT JUST ABOUT FLASH = + = Use Go Faster Flash (Always) Go Faster (Sometimes) Get Smarter THE RIGHT ARCHITECTURE UNLOCKS UNIQUE BUSINESS VALUE 11

12 Legacy Disk Arrays (w/ssd) THE EVOLUTION OF FLASH ARRAYS Flash Optimized Hybrids: FAST (sometimes) Scale-Up All- Flash Arrays: FAST OR SMART (sometimes) Scale-Out All-Flash Arrays: FAST AND SMART (ALWAYS) Gen 1 Gen 2 Gen 3 Gen 4 Source: Wikibon December

13 ACTIVE SCALE ACTIVE SCALE ACTIVE SCALE XTREMIO SCALE OUT ARCHITECTURE CONSISTENT PERFORMANCE THAT SCALES Scale Out Scale Up Controller 15 Controller 13 Controller 14 Controller 16 Controller 11 SAN Controller 9 Controller 10 Controller 12 Passive Active Controller 5 Controller 6 Controller 7 Controller 8 Controller 3 VS Flash Flash Flash Controller 1 Controller 4 Reads Writes Controller 2 13

14 XTREMIO SCALE OUT ARCHITECTURE CONSISTENT PERFORMANCE THAT SCALES WITHOUT COMPROMISE Scale Out Controller 15 Controller 16 Controller Controller Active 14 Controllers Controller 11 Controller 9 150K Iops Controller 10 Controller 5 Controller 6 Controller 1 Controller 2 Controller 12 2M Iops Controller 7 Highest Performance Controller 8 Start Small, Grow Big Controller 3 Controller 4 VS Scale Up Passive SAN Cannot Add Controllers - Ever Flash Bottleneck Flash Flash Active Front End is the Reads Writes 14

15 FLASH PERFORMANCE MATTERS Under Normal Conditions During Garbage Collection 15

16 XTREMIO 4.0: FAMILY PORTRAIT ENABLING MIXED WORKLOAD CONSOLIDATION 150K mixed IOPS 250K read IOPS <1ms Latency From 2 16 N-way Active Controllers 1.2M mixed IOPS 2M read IOPS <1ms Latency Starter 5TB SCALE-OUT 10TB Over 1PB Usable Capacity <1ms LATENCY RICH DATA SERVICES NO TUNING 16

17 XTREMIO SIMPLICITY & AUTOMATION 12 3 CREATE CREATE MAP INITIATOR VOLUMES GROUPS Management Impact: Zero Planning & Tuning No storage skills No certifications Provision in seconds! Integration: VMware vcenter EMC ViPR, ESA, ESI, SRM Microsoft Hyper-V App Consoles: Oracle, SAP, System Center, etc REST API & CLI 17

18 XTREMIO ALL-INCLUSIVE DATA SERVICES ALWAYS-ON, ALWAYS INLINE, ZERO PENALTY & FREE Thin Provisioning XVC XtremIO Virtual Copies Inline Deduplication ALWAYS INLINE AND ALWAYS ON 24/7 Inline Data At Rest Encryption Inline Compression XtremIO Data Protection 18

19 MASSIVE INTERNAL FRICTION For App/DBA/Dev Owner I need more! Infrastructure Owner No LOB Executives/Finance Keep Costs Down! 19

20 COPY DATA MANAGEMENT APPROACHES AND THE NEW INTEGRATED CDM OPTION Full Copies Clones v v v Traditional Snapshots Copy/Redirect-on- Write Subsets v 3 rd Party CDM Tools XtremIO In-Memory Integrated CDM COSTS PERFORMANCE AGILITY SCALABILITY $$$$ $ $$ $$$ FREE Current CDM options force trade-offs between Cost, Performance, Agility, and Scalability No Compromise Array-Based CDM Limited Moderate Limited Moderate Limitless Limited Limited Limited Very Limited Massive 20

21 XTREMIO VIRTUAL COPIES Performance 100% (read, write and latency as prod) APP APP APP Space Efficient (no metadata bloat, no space reservation, no moving blocks) In-Memory (instant creation/refresh, immediate deletion, all data services, flexible topology) 21

22 XTREMIO INTEGRATED COPY DATA MANAGEMENT WORKFLOW CONSOLIDATION AND SELF SERVICE App Self Service Free AppSync Starter Kit App Integration & orchestration Developments Operation XtremIO Virtual Copies Consistent Scale-Out Performance With Inline Data Services Data Analytics MORE COPIES? WHY NOT? Data Protection 22

23 XVC DATA PROTECTION Remote Backup Logical Data Protection PRODUCTION SERVER BACKUP SERVER PRODUCTION SERVER 11PM 10PM 9PM 8PM 7PM 6PM 5PM 4PM 3PM 2PM 1PM 12PM 11AM SS BACKUP! CG1 SS BACKUP DATA DOMAIN CG1 23

24 XVC INSIGHT & AGILITY Offload Processing Data Warehouse Test & Dev Process Acceleration Production NRT REPORTING ANALYTICS Production MASTER COPY 1 DEV 1 TEST 1 24

25 BAILLIE GIFFORD S DEV/TEST TCO SAVINGS = ~$3.7M 125TB Effective Capacity for 50 copies 100 Developers SYSTEMS INFRASTRUCTURE 40% FASTER Development 70% LESS FLOOR SPACE ONLY = 4TB 31:1 OVERALL OF REDUCTION 25

26 XTREMIO REPLICATION Easy Operation Uses XtremIO inmemory snapshots Simple and Easy Full operational disaster recovery Best Protection RPO of <60 seconds Thousands of recover points-in-time Immediate RTO Replicate to XtremIO or Heterogeneously Superior Performance Supports XtremIO High Performance Scales-out with XtremIO Offloads replication tasks 26

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28 Traditional Backup is (Still) Broken BUT SNAPSHOTS ALONE AREN T THE SOLUTION Agent Application Server Backup Server Backup Admin Application Impacted All data passes through application server Missing SLAs (RPO/RTO) Too much data to move Too complex a data path Production Primary Storage Backup Protection Storage Complex and Expensive Infrastructure required to meet SLA continues to grow 28

29 Backup With ProtectPoint For XtremIO Full Backups Every Time, Only Unique Blocks Sent Application Owner Production 1 Application Server 2 Agent Fibre Channel Catalog 3 Backup 1. App owner triggers backup at an application consistent checkpoint 2. Only changed blocks sent directly to Data Domain via RecoverPoint Appliance 3. Data Domain uses the changed blocks to create full backups in native format 29

30 WHY YOU SHOULD XPECT MORE FROM EMC EMC IS REDEFINING THE STORAGE LIFECYCLE Simplicity Performance Efficiency Performance Protection LIFETIME* MAINTENANCE PRICE PROTECTION 3-YEAR MONEY-BACK WARRANTY 3YRS LIFETIME* FLASH ENDURANCE PROTECTION *Lifetime equates to the support life of the system 30

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