Copyright 2013 EMC Corporation. All rights reserved. FLASH REDEFINING THE POSSIBLE

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1 1 FLASH REDEFINING THE POSSIBLE

2 2 REDEFINING THE POSSIBLE

3 3 Expectations Are Reset Forever

4 4 DATA IS GROWING

5 5 While At The Same Time Costs Must Be Contained Information Must Become An Asset Performance Must Be Delivered At Massive Scale

6 6 ONLY FLASH CAN MEET THESE EXPECTATIONS

7 7 Flash: Redefining The Possible 2000 IOPS/GB 4000X FASTER THAN HARD DRIVES 0.5 IOPS/GB Hard Disk Drive PCIe Flash

8 8 HOW DO WE BEST DEPLOY FLASH?

9 Performance Copyright 2013 EMC Corporation. All rights reserved. 9 SERVER FLASH Data Services

10 10 XtremSF Performance Efficiency Flexibility

11 11 Introducing EMC XtremSF Flexibility Broad Range Of emlc And SLC Capacities For Use As Local Storage Or With VFCache Performance Dramatic Improvements In Application Latency And Throughput Up To 1.13 Million IOPS Efficiency Best TCO Lowest Overhead, Highest Performance, Lowest Power Consumption, Best Density

12 12 The XtremSF Family All Cards Are HHHL Highest Density In The Industry XtremSF TB XtremSF TB XtremSF GB XtremSF GB UP TO 1,130,000 IOPS

13 13 HARDWARE ACCELERATING APPLICATION PERFORMANCE XtremSF PCIe X8 Architecture For Superior Bandwidth Advanced Garbage Collection Reduces Spikes Optimized For Real World, & 8K Workloads Range Of Capacities in MLC & SLC Flash Offload Engine Reduces CPU Consumption

14 14 Real World Data, Real World Results 37% More IOPS With 27% Lower Latency Than Brand F Twice The IOPS With Half The Latency Of Brand F 30% More IOPS With 23% Lower Latency Than Brand F 132% More IOPS With 57% Less Latency Than Brand F

15 Performance Copyright 2013 EMC Corporation. All rights reserved. 15 EMC XtremSF add Data Services

16 16 XtremSW Cache: Performance With Protection Server Flash Software Coupled With XtremSF Performance Dramatic improvements in latency and throughput Intelligence Extends EMC FAST architecture into the server Protection Backed by intelligent, resilient, highly available storage

17 Latency Latency TPS TPS 17 EMC XtremSW Cache Application Testing Results 7.7X FASTER RESPONSE TIME X BETTER PERFORMANCE X FASTER RESPONSE TIME X BETTER PERFORMANCE

18 18 420% Faster Month-end Closure 385% Faster Annual Inventory 225% Faster Daily Processing

19 19 XtremSW Cache Split Card Mode The Best of Both Worlds Cache Direct- Attached Storage Data 1 Data 2 Temp DB

20 20 XtremSW Cache 2.0 Features Integration with EMC arrays Interoperability with: VMware vcenter features IBM AIX Any server flash hardware Oracle RAC * Control and efficiency via XtremSW Management Center * Available October 2013

21 21 EMC Array Integration VMAX Manage XtremSW Cache directly from Unisphere LUN selection based on VMAX trending analysis Integrated performance statistics reporting Gain unmatched performance boost Prefetching (read full track) increases IOPS by 25% Cache coordination (optimized read miss) increases IOPS by up to 2.5X VNX Manage XtremSW Cache directly from Unisphere Remote LUN selection based on VNX trending analysis Performance and Health Monitoring Discovery and Configuration

22 22 XtremSW Suite Future Direction Data Services For Flash As Cache, DAS Or Memory Caching Direct Attached Storage (DAS)

23 23 Introducing ScaleIO Scalability, Elasticity, Resilience Linear Performance Elastic Parallel architecture Scale linearly with applications (eliminate I/O bottlenecks) Storage as ubiquitous as CPU & RAM Add, move, remove nodes on the fly Decouple performance from capacity (limit IOPs per application) Massively scalable Scale to 1000s of nodes Platform Agnostic (physical or virtual) Runs on any application server Bare-metal or virtual (i.e. ESX, Xen, Hyper- V); SSDs, PCIe or HDDs Ease of Management Storage as just another application Any IT admin can manage entire datacenter stack Fault Tolerant 2 (3) copy mesh mirroring Auto-rebalance and rebuild operations Protection domains ( virtual shelves )

24 24 Create Pools of Server Flash & HDD Leverage application servers with local disks (physical & hypervisor servers) Auto-install lightweight driver Aggregate total DC server capacity and I/O performance Add and remove storage and compute dynamically ScaleIO Agent (tiny footprint)

25 25 Performance Quality of Service Limit performance IOPS per server host Control over application performance SLAs Great for private cloud and shared hosting environments Great for preventing application hogging SLA1 MAX 1,000 IOPS per server SLA2 MAX 2,000 IOPS per server SLA3 Application 3 No Restrictiion Best Performance

26 26 Data Protection Internally distributed mirroring with 2 or 3 copies of all data spread across all servers Distributed Mirror Protected!

27 27 High Availability Protection Domains Isolate server sets to withstand catastrophic infrastructure failures (like RAID groups on storage arrays) Protection Domain 1 Protection Domain 2 Protection Domain 3 Survive multiple server, disk and/or network failures Protected! Protected! Protected!

28 28 Security Dedicated or Shared Volumes Dedicated volumes: Allow servers to have secure, isolated access to data Shared volumes: Allows for distributed and unified data access. (Big Data and distributed file-systems

29 Performance Copyright 2013 EMC Corporation. All rights reserved. 29 EMC XtremSF ALL FLASH ARRAY Data Services

30 30 XtremIO RETHINKING CORE DESIGN CRITERIA Software-Defined Non-Proprietary Hardware Inherently Balanced Linear Scale-Out Architecture Flash-Optimized Sub-millisecond Data Services

31 IOPS Copyright 2013 EMC Corporation. All rights reserved. IOPS 31 XtremIO Scale-Out Architecture Delivers Unparalleled Functional IOPS Random Read Performance 1,250,000 4 X-Bricks 1,000, ,000 Random Write Performance 4 X-Bricks 750, , ,000 1 X-Brick 2 X-Bricks 300, , ,000 1 X-Brick 2 X-Bricks 0 0 Sub-Millisecond Response Time With All Data Services Operating

32 32 Functional IOPS vs. Hero Numbers Measured End-to-end At The Host 100% Random All Flash Pages Non-zero Array Filled To 80% - Forcing Overwrites Any Size LUNs, Any LBA Range Mixed Read/Write I/O ALL DATA SERVICES ACTIVE! Increasing Thread Counts Extended Time Periods

33 33 XtremIO Rack Configurations * IOPS Measured With Fully Random, 50% Writes/50% Reads ^IOPS Measured With Full Random, 100% Reads One X-Brick (6U) 150K IOPS * 250K IOPS^ Two X-Bricks (12U) 300K IOPS * 500K IOPS^ Four X-Bricks (22U) 600K IOPS * 1M IOPS^

34 34 DATA SERVICES FLASH OPTIMIZED ALWAYS ON, ALWAYS PEFORM

35 35 XtremIO Inline Data Reduction Lowers Effective Cost While Increasing Performance And Reliability Always On, Inherent Function Scales-out Truly Inline, Global, Always On Improves Array Performance Lowers $/GB Extends Flash Endurance

36 36 Thin Provisioning Optimal B Allocation - No Waste, Ever Always Thin Provisioned 100% Performance Perfect B Allocation Granularity No Fragmentation Or Reclamation Penalty

37 37 XtremIO Data Protection (XDP) Optimized For Flash Overwrites No Configuration No Hot Spares SSDs May Fail In Place Adapts To Failures Distributed, Content-aware Rebuilds

38 38 XtremIO Data Protection XDP RAID 1 RAID 5 RAID 6 RAID 5/RAID 6 Combo Capacity Overhead 8% 50% 25% 20% 30% Superior Usable Capacity Write I/O Overhead (Stripe Update) (64%) 2 (64%) 3 (146%) 5 (310%) Up To 4x Better Endurance Read I/O Overhead (Stripe Update) (64%) 3 (146%) 5 (310%) Up To 4x Better Performance

39 XtremIO Configuration One Screen Zero Planning, Zero Tuning Copyright 2013 EMC Corporation. All rights reserved CREATE VOLUMES 2 MAP VOLUMES CREATE INITIATOR GROUPS

40 40 THE XTREMIO DIFFERENCE: THE DATA IS THE ADDRESS

41 XtremIO Content Engine Copyright 2013 EMC Corporation. All rights reserved. 963FE7B CA38C90 134F F7A 963FE7B F3AFBA3 AB45CB A8 41 Incoming Data Stream 32K Core Engine Uniform Distribution Of Fingerprint Values Any Content Difference = Uncorrelated Values

42 XtremIO Content Engine Copyright 2013 EMC Corporation. All rights reserved. 963FE7B CA38C90 134F F7A 963FE7B F3AFBA3 AB45CB A8 42 Incoming Data Stream 32K Core Engine A B C D E F X-Brick #1 X-Brick # C D 2 6 A E 3 7 B F

43 XtremIO Content Engine Copyright 2013 EMC Corporation. All rights reserved. 963FE7B CA38C90 134F F7A 963FE7B F3AFBA3 AB45CB A8 43 Incoming Data Stream 32K Core Engine Deduplicate Only Unique Writes Dedupe Aids Performance Inherently Load Balanced! Same Process Regardless Of Cluster Size C D 2 6 A E 3 7 B F

44 XtremIO Content Engine Copyright 2013 EMC Corporation. All rights reserved. 44 Incoming Data Stream 32K Core Engine C P1 P2 P1 P2 2 6 A E D P1 P2 P1 P2 3 7 B F

45 45 XtremIO Content Engine Physical Addressing LBA Offset Fingerprint SSD Offset P1 P2 P1 P A8 4 AB45CB F3AFBA3 88 Intelligent Real-time Data Placement Maintains Service Levels During SSD Hiccups And Rebuilds Enables Scale-out Data Distribution FE7B F7A F CA38C FE7B

46 46 XtremIO Architecture Benefits Extends Flash Endurance Always Maximum Performance No Setup Or Tuning Foundation For Advanced Array Functionality

47 47 XtremIO For Databases Production on flash Over 130TB usable performance storage Full time administrator Massive storage footprint Can t quickly scale or respond

48 48 XtremIO For Databases 10X Better Performance 90% Less Floor Space 80% Less Power Usage 50% Lower Cost 20% Higher Productivity

49 49 CMA Customer Profile Oracle RAC Data Warehouse Challenge Extreme Performance (6GB/S Large Block Random Workload) High Oracle Licensing Costs Storage OpEx Complex Setup/Tuning Solution XtremIO All-Flash Array Application Largest Medicaid Analytics Database (Oracle RAC) In US High User Concurrency Fast Response Time Needed BRIAN DOUGHERTY Chief Data Warehouse Architect Using XtremIO we are able to engineer our Oracle RAC systems to be faster, more scalable, and handle more concurrent users, while at the same time requiring only 20% of the previous footprint in our data center Results 75% Reduction In Storage Configuration Time Reduced Space/Power/Cooling Footprint Reduction In Server Size/Processor Count & Oracle Licenses ~1.9GB/S Bandwidth Per X-Brick At <1ms Latency

50 50 Baillie Gifford Customer Profile Oracle Performance and Flexibility Challenges Query Response Times Business Processing Times Development/Test Database Footprint & Performance Solution XtremIO All-Flash Array One X-Brick Application Oracle 11G High User Concurrency Fast Response Time Needed Large Dev/Test Environment SANDY BRYCE Enterprise Platforms Strategy Team Leader The performance, ease of use, and deduplication make XtremIO a compelling addition to your IT service portfolio! Results Deduplication For Dev/Test Gives Free Database Copies! 30% Business Process Time Improvement 15-40% User Query Time Improvement CPU Wait Time Reduced, Utilization Increased

51 51 Server Virtualization On XtremIO Flash Is Cost Effective Through Inline Data Reduction Virtualizing Any Workload Is Feasible Deployment Agility

52 52 Redefine VMware Easy-to-manage Multi-TB Volumes Accelerated Formatting Enhanced Copy Services (VAAI + Inline Data Reduction + Inmemory Metadata)

53 53 Full Copy on Addr +4k +8k +12k +16k +20k X-Copy Command New Addr +4k +8k +12k +16k +20k Metadata In Memory Ptr Ptr Ptr Ptr Ptr Ptr Ptr Ptr Ptr Ptr Ptr Ptr A B C D Data On SSD

54 54 XtremIO VDI Breakthroughs Deploy Ready To Use Desktops In Seconds Minimal Flash Capacity For Each New Desktop Mix Linked And Full Clones As Needed Unparalleled Desktop User Experience: Macbook Air -like SSD User Experience Simple Administration Do Whatever You Want Dramatic Storage And Server Cost Reduction Scale To Any Number Of Desktops & I/O Per Desktop Extremely Attractive $/Desktop

55 55 Boston Scientific Customer Profile Full Clone VDI With XtremIO Challenge Large-scale VDI Environment Full Clone Persistent Desktops Mandatory VDI User Experience Complaints Storage Cost, Complexity Solution XtremIO One X-Brick For Desktops Application VMware Horizon View VDI VMware vsphere Hypervisor CRAIG ENGLUND / SEAN COLLIER Principal Virtualization Architect/Sr. Administrator There are few things in history that have a significant impact on advancing technology I see XtremIO as one of those technologies. Results Incredible End User Desktop Experience Lower $/Desktop Than Prior Storage Array Rapid Desktop Rollouts During Production Hours Complex VDI Made Simple And Successful

56 56 EMC Flash Strategy Server Storage Hot Edge Hybrid Arrays Cold Core XtremSW Suite XtremSW Suite XtremSW Suite XtremSW Suite DAS Or Memory XtremSF Or XtremSF 3 rd Party Or XtremSF 3 rd Party Or 3 rd Party DAS Or Memory XtremSF Or 3 rd Party DAS Or Memory DAS Or Memory XtremIO DEDUPE, THIN, XtremIO DEDUPE, THIN, SNAPS, XtremIO REPLICATION DEDUPE, THIN, XtremIO SNAPS, REPLICATION SNAPS, REPLICATION DEDUPE, THIN, SNAPS, REPLICATION SAN SAN SAN SAN CAPACITY OPTIMIZED STORAGE POOL SSD FC SATA ViPR Data Services

57 57 Redefining The Possible COMPLETE FLASH PORTFOLIO SET OF TOOLS DEPLOYMENT EXPERTISE

58 58 EMC CAN HELP YOU LEAD YOUR TRANSFORMATION

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