THE MAGAZINE FOR EXPERT INTERIOR DESIGN IDEAS

Transcription

1 2018

2 THE MAGAZINE FOR EXPERT INTERIOR DESIGN IDEAS A great source of inspiration for helpful, accessible design ideas, Les idées de ma maison guides readers through their design projects with plenty of tips, shopping suggestions, and practical solutions to help them create the home of their dreams. FUN PRACTICAL INSPIRING

3 A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP* 676,000 READERS 10.4 READERS PER COPY 33% / 67% RATIO MEN / WOMEN W35-64 (IND. 157) PRINCIPAL TARGET $72,200 HOUSEHOLD INCOME WEB 57,472 SESSIONS PER MONTH 397,010 IMPRESSIONS PER MONTH DEVICES 44,824 USERS PER MONTH NEWSLETTER 36,699 SOCIAL MEDIA 765,000 FANS 4,259 FOLLOWERS CIRCULATION 64,964 TOTAL COPIES 8,561 NEWSSTAND SALES 54,658 SUBSCRIBERS 10 ISSUES PER YEAR $5.49 MAGAZINE COVER PRICE 38% 23% 39% 3,250 FOLLOWERS 1,027 FOLLOWERS 758,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION QUÉBEC QUEBEC ONT. ATL. 1% 1% 98% Sources: Vividata, Q2 2017, Total Canada 12+ / Demographics: French Canada 12+ / Circulation: AAM, June 2017 / Social Media: October 2017 / Digital: Google Analytics, monthly average (April-September 2017) / *Print version only.

4 READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL GENDER Male Female AGE * * Average age 51 W EDUCATION High school or less Cegep. college or trade certificate University HOUSEHOLD INCOME Less than $50, $50,000 to $75, $75,000 to $100, $100,000 or more Average household income $72,200 OCCUPATION Employed full time Employed part time Students (with or without a paid part-time job) 44* Retired (semi or fully) Blue collar (specialized and non spec, worker, labourer) White collar (sales, services, administration) MOPES (manager, owner, professional, executive, self employed) DWELLING Own Rent MARITAL STATUS Married / Living together Single / Widowed / Separated / Divorced HAVE CHILDREN AT HOME Children under Children under Children over Sources: Vividata 2017 Q2, French Canada 12+ / *Projection relatively unstable due to small base; use with caution.

5 EDITORIAL PLANNING JANUARY / FEBRUARY APRIL JUNE JULY / AUGUST 2018 HOME TRENDS GUIDE _ Lighting effects for home decor Closing Date Material On Newsstands MARCH 25 SOLUTIONS FOR AN EFFICIENT KITCHEN _ Before/after on affordable budgets Closing Date Material On Newsstands OPTIMIZING SPACE Closing Date Material On Newsstands YARDS AND GARDENS Closing Date Material On Newsstands MAY THE WORLD OF COLOUR Closing Date Material On Newsstands GOING TO THE COUNTRY Closing Date Material On Newsstands SUMMER DECOR FOR RELAXING _ Personalizing your interior decor, easily and affordably Closing Date Material On Newsstands DIGEST Closing Date Material On Newsstands DREAM KITCHENS Closing Date Material On Newsstands Subject to change without notice.

6 EDITORIAL PLANNING SEPTEMBER RENOVATION SPECIAL _ 10 before/afters that inspire Closing Date Material On Newsstands PREFABRICATED HOMES Closing Date Material On Newsstands OCTOBER THE LATEST ON TINY HOUSES Closing Date Material On Newsstands DREAM KITCHENS Closing Date Material On Newsstands NOVEMBER THE CHALET SPIRIT Closing Date Material On Newsstands COUNTRY STYLE Closing Date Material On Newsstands DECEMBER HOME CELEBRATIONS! _ Tips for hosting for the holidays Closing Date Material On Newsstands JANUARY / FEBRUARY 2019 TBC Closing Date Material On Newsstands Subject to change without notice.

7 NATIONAL RATES 1 MAGAZINE FREQUENCY 1x 3x 6x 8x 10x 1 PAGE $7,145 $6,930 $6,715 $6,575 $6,430 DOUBLE PAGE $14,290 $13,860 $13,430 $13,150 $12,860 C-2 $8,215 $7,970 $7,720 $7,560 $7,395 C-3 $7,860 $7,625 $7,385 $7,235 $7,075 C-4 $8,930 $8,665 $8,395 $8,220 $8,040 WEB FORMAT (ROS) BANNER $20 CPM BIG BOX $20 CPM INTERSTITIAL AD $40 CPM CATFISH $30 CPM PRE-ROLL (15 SECONDS) $35 CPM PRE-ROLL (30 SECONDS) $40 CPM E-BLAST / E-FLYER (BRAND) $180 CPM NEWSLETTER 2-1. National rates are gross rates. 2. Please contact your sales representative for costing. DOWNLOAD TECHNICAL SPECIFICATIONS HERE For nontraditional formats, please contact your sales representative.

8 CONTACT US FOR MORE INFORMATION. quebecormediasales.ca