Copyright 2010 EMC Corporation. All rights reserved.

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1

2 The Private Cloud Has a Silver Lining Sanjay Mirchandani SVP And Chief Information Officer EMC Corporation

3 What s on the Mind of CIOs

4 ... A Great Deal of Stuff! Efficiency Processes IT Roles Risk Standardization Aging Apps Technology Waves Governance Time to ROI

5

6 But What Really Matters?

7 Which Means... Providing The Business With IT-As-A-Service Greater Business Agility Lower IT Costs Better Quality Of Service

8 But How Do You Do This

9 The Private Cloud Virtual Applications Virtual Clients Federation Private Cloud Virtualization Information Security Public Cloud

10 A Phenomenal Time to be in IT Hybrid Cloud Private Cloud Public Cloud

11

12 Our Own Journey

13 EMC IT At a Glance User Profiles 48,000 Internal Users IT Environment 400,000+ Customers & Partners Business Apps 5 Data Centers, 7 PB Storage Virtualization 400+ Applications & Tools 55% Virtualized Phase 1: 1,670 Servers Consolidated to 310 Phase 2: 1,600 Servers Consolidated to 40 Global Support 80+ Countries and 20 languages

14 EMC IT Awards

15 EMC IT Challenges Globalization Storage Growth Aging Data Centers We Have The Same Challenges As Our Customers Application Explosion Cost Of Ownership Complexity Acquisitions Security

16 P H A S E O N E IT Production

17 Our Journey to the Private Cloud IT Production Business Production IT-As-A-Service % Virtualized Development, Test & IT-Owned Applications 50% 85% 95% 30% 15% Mission Critical Applications Run IT As A Business

18 Our Journey to the Private Cloud IT Production Business Production IT-As-A-Service % Virtualized Development, Test & IT-Owned Applications 50% 85% 95% 30% 15% EMC: 2004 Mission Critical Applications Run IT As A Business

19 IT Production Phase Dedicated Custom Built Dedicated Servers Monolithic Applications Point Management Virtualized Servers Tiered SAN Partial Integrated Management Consolidated A B C Lower CapEx

20 The Journey to the Private Cloud IT Production Business Production 34% Benefits Realized IT-As-A-Service % Virtualized $12M Power And 85% Space Savings 95% $74M 50% Data Center Equipment Savings 30% 170% Gain Storage Admin Productivity 15% 34% Increase In Energy Efficiency EMC: M Pounds Of CO 2 Reduced 60M

21 P H A S E T W O Business Production

22 The Journey to the Private Cloud IT Production Business Production IT-As-A-Service % Virtualized Development, Test & IT-Owned Applications EMC In % 85% 95% 30% 15% Mission critical applications EMC:

23 Business Production Phase Consolidated Shared Lower CapEx Dynamic Shared Capacity A Virtualized Servers Tiered Virtual Servers A B Tiered SAN Storage Optimization B C Partial Integrated Management Integrated Management & Security C

24 The Journey to the Private Cloud IT Production Business Production 55% Benefits IT-As-A-Service Realized* % Virtualized EMC: % $11M Opex Savings 95% 50% $6M Data Center Equipment Savings 15% 30% Mission-critical applications 55% 60% 30M Of OS Images Virtualized Of Mission Critical Apps Include Virtual Components Pounds Of CO 2 Reduced Source: Estimated benefits, ESG IT Audit, May 2010.

25 P H A S E T H R E E IT-as-a-Service

26 The Journey to the Private Cloud IT Production Business Production IT-As-A-Service % Virtualized Development, Test & IT-Owned Applications EMC: % 85% 95% EMC: Planned 30% 15% Mission critical applications Run IT As A Business EMC :

27 IT-As-A-Service Phase Shared Private Cloud Dynamic Shared Capacity A B C Tiered Virtual Servers Storage Optimization Integrated Management & Security IaaS, PaaS, SaaS 100% Virtualized Application Rationalization Tiered Services Embedded Security Self Provisioning Cost Transparency Self Service

28 Architecting for the Future Apps Info Services Systems Storage BURA Networks Mgmt & Automation Client Security Monolithic Solutions Dedicated Servers DAS Tape Monolithic Solutions and Data Islands Dedicated Clusters Dedicated SANS VTL 100M Ethernet Point Management Solutions Basic Required Security Technologies ERP, CRM SaaS, PaaS, Next Gen Online Experience App Foundation - SOA, Frameworks Next Gen Business Systems Business Intelligence, Global Data Warehouse Virtualized Dedicated Servers Tiered Shared SANS Source De-Dupe Archiving PC 1GB Ethernet Data Integration SAN Virtualization Database Archiving Filesystem Archiving Integrated Management Solutions (physical) Advanced data and Identity Protection 10GB Ethernet Mobility Solutions Enterprise Security Service Bus Master Data Mgmt, ECM Tiered Shared Virtualized Clusters Tiered Shared Virtualized Storage Source and Target De-Dupe FCOE (CNA) Data Center Ethernet Integrated Management Solutions (virtual) VDI Univ. Client Mobile app access Secure Technology Ecosystem 100% Virtualized

29 Key IT Programs IT Production Server Virtualization & Consolidation Key Technologies Vsphere, Vblock, VCB With Avamar Business ProductionKey Technologies Optimized Storage & Network Virtualization VMAX, SAN Virtualization, PP/VE, FAST Backup And Recovery Avamar, Data Domain Security RSA Authentication Mgr, DLP, Archer, FIM

30 Key IT Programs IT-As-A-Service Key Technologies Management & Automation Ionix, Insight, SCM, UIM, Capacity IQ, SRM Applications & Cloud Experience SpringSource, VCloud, Atmos Virtual Desktop View 4.0, RSA And VBlock

31 Virtual Desktop Infrastructure Provision the User... Not the Device

32 DEMONSTRATION

33 Define Your Cloud Journey Build A Cloud Roadmap Define Key Programs For Your Journey Virtualize Everything Leverage Cloud Enabling Technology

34 What This Means to You OPPORTUNITY!

35 The Answer to Life... The Universe...

36 How The Private Cloud is Different ITis Built Differently Consumed Differently Run Differently Governed Differently IT Organizations Will Evolve

37 Impact on IT Professionals Reduces geographic boundaries Shifts focus to higher value IT Introduces new competencies Broadens skill sets

38 Think Different. About How IT is Built. Design Once Use Once Design Once Use Many Roles Required : Cloud Architect

39 Think Different. About How IT is Consumed. Emerging Roles Cloud Capacity Planners Cloud Service Managers Business Solution Consultants

40 Think Different. About How IT is Run. Depth Breadth Emerging Roles Cloud Infrastructure Admins Cloud Process Engineers Storage Systems Network Security

41 Think Different. About How IT is Governed. Emerging Roles Cloud Security Architects Cloud GRC Managers

42 DEMONSTRATION Critical Incident Response Center

43 Be a change agent Track technology changes Broaden your skill sets Visit EMC IT in the solutions pavilion Learn more at

44

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