SOLUTION. Hitachi UCP Select for SAP HANA Top 10. The Top 10 reasons why customers choose Hitachi Unified Compute Platform Select for SAP HANA

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1 SOLUTION Hitachi UCP Select for SAP HANA Top 10 The Top 10 reasons why customers choose Hitachi Unified Compute Platform Select for SAP HANA Ten reasons why information-driven companies are using Hitachi UCP Select for SAP HANA to maximize their investment in SAP Business Suite and the SAP HANA platform. There are countless reasons why momentum for the Hitachi Unified Compute Platform (UCP) Select for SAP HANA is escalating worldwide among customers wanting to improve performance, reliability, and agility in SAP HANA and other SAP solutions. The following are the ten reasons that keep boiling to the top.

2 3 1 Future-Proof Scalability and Investment Protection Manages exponential data growth with flexible scale up and scale out compute and storage capabilities, exceptional ROI to satisfy demanding cost constraints, and a non-disruptive upgrade path that supports evolving business needs. We need to invest in storage and infrastructure with the view that we are going to grow and will need to scale in the future. Hitachi Data Systems is the first solution provider that supports SAP HANA on blades, which means that whenever we need to scale, we can simply upgrade by adding blades instead of having to replace the entire compute and storage appliance fabric. Robust, Cost-Effective Performance Provides a high-performance analytics platform that reduces latency through accelerated load and processing performance. Given the scale of the company and the volume of information we have to process, the company s report generation process is quite complex, multi-dimensional and labor intensive. One factor in raising our efficiency was selecting SAP HANA to speed up report generation and information analysis. Aleksandr Biryukov, Deputy Head of Management Accounting, Russian Railways 2 Fresher Data for Smarter, Faster Decisions Dramatically reduces the traditional delays between operations and analytics by delivering timely business intelligence (BI) and analytics even with massive data sets. Decision makers can drill down data sets in seconds and respond to market events as they happen versus waiting days for results to process. The combination of SAP HANA and Hitachi UCP Select for SAP HANA delivers the compute and storage performance and high throughput that we need to make smarter business decisions, faster. By dramatically reducing the traditional delay between operations and analytics, it enables us to gain near real-time insight and information. 3 We need to invest in storage and infrastructure with the view that we are going to grow and will need to scale in the future. Alvin Lim, Senior Vice President, Information Technology, Asia Capital

3 5 4 Ease of Management Unburdens IT Enables more robust yet simplified management, requires less manpower to manage the converged infrastructure even as data volumes grow so that IT can refocus on higher value tasks. For every change in IT that we introduce, one of the challenges that we face is in retraining people to use the new system. With the simplified platform, not much training is required. Our people can get up to speed within a day, where typically for other IT systems, it could take a few weeks /7, Mission-Critical Reliability Delivers % data availability and uninterrupted support to ensure 24/7 uptime of mission-critical applications that support the most demanding, data-intensive environments. Our scale-out solution for SAP HANA gives customers the ability to handle larger volumes of data with better failover, increased performance and higher availability Most notably this solution combines highly reliable and scalable compute clusters for inmemory computing with an external, enterprise-class persistent storage tier to further ensure 24/7 operation in the most demanding and data-intensive environments. Rapid Time to Value, Lower TCO Accelerates and streamlines deployment with a single- vendor acquisition model, certified and optimized sets of components; and end-to-end hardware and software integration. This converged platform provides a joint customer support model which translates to lower total cost of ownership. Hitachi s Unified Compute Platform provides great value to us in terms of operational efficiency, cost-effectiveness and meeting customer SLAs.... We are better equipped to support customers with just-in-time requirements and anticipate needing fewer man-hours to do more, much better. Mel du Boullay, Chief Technology Officer of US Operations, oxya Rapid Innovation is the engine of change, and information is its fuel. Innovate intelligently to lead your market, grow your company, and change the world. Manage your information with Hitachi Data Systems. John Mansfield, Executive Vice President, Global Solutions Strategy and Development, Hitachi Data Systems Hitachi UCP Select for SAP HANA delivers % data availability and uninterrupted support to ensure 24/7 uptime of mission-critical applications that support the most demanding, data-intensive environments.

4 More Power to More People Puts more power into business users hands in seconds with ability to create ad hoc reports and sophisticated analysis from virtually any data source so that timely information become pervasive throughout organization. Since we started using the SAP HANA platform reporting is five times quicker we could reduce the volume of stored information by three times. This is a very good outcome. Elena Raskita, Consultant SAP BI, OCRV Next Generation Technology for Speed of Business Delivers in-memory capacity to manage growing data sets, the processing power to manipulate that data and an enterprise-class infrastructure to enable high-performance, reliability, and agility. Hitachi Unified Compute Platform Select for SAP HANA gives our joint customers the pre-validate solutions and software to access the data that runs their business faster while delivering realtime analytics ultimately accelerating business innovation while building on our joint commitment to help organizations enable growth in advanced SAP solution-based environments. Mike Walkey, Senior Vice President, Global Partners and Alliances, Hitachi Data Systems Proof of Concept Services to Demonstrate ROI, Mitigate Risks Offers a tight scope/fixed fee rapid project methodology, Hitachi Live in Five, proven to demonstrate high-value scenarios and stand-up, production-ready solutions for SAP HANA with an average deployment timeline of five weeks. We anticipate organizations implementing SAP HANA to benefit from significant return on investment in terms of productivity and analysis. The Live in Five services from Hitachi Consulting are expected to provide customers added validation of the benefits their organizations can gain by migrating to SAP HANA. Using these new services, we project that customers can further accelerate their journey with SAP HANA, helping to transform their business by streamlining transactions and providing real-time insights. Kevin Chew, Global Vice President, Ecosystem Innovation and Business Development, SAP AG Global Partners Commitment to Customer Success Since 1994 Leverage all the benefits of the long-term strategic partnership between Hitachi and SAP that enables Hitachi Data Systems to provide SAP customers with innovative and synergistic solutions such as the converged infrastructure that supports the complete spectrum of SAP applications and databases. Hitachi Unified Compute Platform Select for SAP HANA represents the next step in our global partner alliance with Hitachi to enhance value for our customers through integrated IT solutions that simplify business processes. We look forward to continuing our work with Hitachi Data Systems to provide organizations robust solutions to transform business processes through better management and analysis of their data while helping to reduce implementation costs. Steve Lucas, Global General Manager, SAP Business Analytics & Technology, SAP 10

5 SOURCES: HDS Oct 17, 2013 Press Release: HDS Debuts Game Changing HDS May 7, 2013 Press Release: Hitachi Unveils New Solutions and Services HDS Nov 12, 2012 press release: Hitachi Data Systems Announces Scale-Out Platform for SAP HANA HDS Oct 2012 whitepaper: Hitachi UCP Select for SAP HANA CASE STUDIES: Asia Capital Reinsurance Group Success oxya success Revenue Quebec Solution Profile: Hitachi Unified Compute Platform Select for SAP HANA : Converged Scale Up Solution Corporate Headquarters 2845 Lafayette Street Santa Clara, CA USA Regional Contact Information Americas: or info@hds.com Europe, Middle East and Africa: +44 (0) or info.emea@hds.com Asia Pacific: or hds.marketing.apac@hds.com Hitachi Data Systems Corporation All rights reserved. HITACHI is a trademark or registered trademark of Hitachi, Ltd. Innovate With Information is a trademark or registered trademark of Hitachi Data Systems Corporation. All other trademarks, service marks, and company names are properties of their respective owners. Notice: This document is for informational purposes only, and does not set forth any warranty, expressed or implied, concerning any equipment or service offered or to be offered by Hitachi Data Systems Corporation. 345 Marketing & Design December 2013