ix-readership SURVEY 2015 / 2016 LEARN MORE ix.

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1 ix-readership SURVEY 2015 / 2016

2 Readership Survey 2015 / 2016: Survey characteristics Total base: Readers of ix Survey mode: Ad in ix print, in the app and online at ix.de Survey period: 2nd half of 2015 Sample size: n=475

3 Core readership of ix Foto: Rido Fotolia.com 5,5% 27% Foto: imtmphoto Fotolia.com 35% Foto: Ronstik Fotolia.com 76% Foto: WavebreakmediaMicro Fotolia.com 5,5% CIO / IT managing board 27% Manager of IT / Head of IT 35% Programmer / Application Developers 76% Computer professional IX addresses the central heads in the ICT. For more than 25 years, the Special Interest Magazine ix reaches readers at all levels of IT across all industries: 76% of the respondents are highly specialized computer professionals. They are CIOs or belong to the managing board. They have an executive function and position in the IT in the area of data center, organization, data processing up to telecommunications. ix has a cuttind-edge position among programmers, application developers, system and network administrators. The base of IT breathes ix. We hope you enjoy discovering many surprising and convincing facts! Tarik El-Badaoui Director Sales ix

4 AGE Experience counts GENDER predominantly male 37 % 3,2% 30 % 19 % 12 % 96,8% 2 % n= Years n=475 female male EDUCATION Smart 0,4% 5,5% 2,3% 9,5% 10,1% Promotion University / Polytechnic degree High-School diploma Entrance qualification for university applied sciences Secondary school certificate Elementary school-leaving certificate No information 57,3% 14, n=475

5 IT KNOW HOW Get hold of IT professionals 1% 23% 76% Pros Intermediate n=475; How do you rate your knowledge of computers and computer applications for yourself? Beginners with basic knowledge IT / TECHNOLOGY: EARLY ADOPTERS AND MULTIPLIERS Apply to strong influencing professionals Well informed about technical progress and new developments Receptiveness to new technologies Advisor (multiplier) to computer and computer applications completely true strongly disagree 0% 20% 40% 60% 80% 100% n=475; To what extent these statements apply to you?

6 KEY TOPICS What is of interest? Career and Job Databases Web hosting / development, CMS Company News Administration Virtualization Workstations / Servers IT security Software development always frequently rarely never n=475; If you take ix at hand which topics you are reading? 0% 20% 40% 60% 80% 100% CHARACTERISTICS Topics mixtures ix readers do not get elsewhere Practice-oriented treatment Information that is not available elsewhere Understandable Innovative and future topics Communication technology know-how of tomorrow Good mix of topics Interesting information for profession completely true strongly disagree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% n=475; To what extent the following characteristics apply to ix?

7 ix.de Intensive use of ix online 2,2% 5,3% 18,2% 18% daily several times a week 34,2% about once a week several times a month less common 22,1% never n=475; And how often do you use the website of ix? FAIRS ix-readers favourites CeBIT 28% others 14% embedded World 7% it-sa 6% Hannover Fair 5% IFA 4% Quelle: n=475; Which ix-leserumfrage show have Juli you 2015, visited n=475 in the last 12 months or do you plan to visit?

8 LINES OF BUSINESS IN FOCUS Variety makes the difference IT and telecommunications 48% Service companies and freelance Public service Manufacturing, production of products Education Public health care Commercial banks and insurance Transportation, aviation technology, transport Power industry Wholesale and retail Construction industry Research and development Other 5% 4% 4% 3% 2% 2% 1% 0,6% n=475; What business are you in? POSITION IN BUSINESS What professional position are you in? 5,1% 4% 5,5% Senior staff 10,5% Self-employed worker 62,3% Public officer Other occupation 16,2% Freelancer Employee n=475

9 POSITION I ix readers occupy key positions in the IT Programmer / Application developers 35% Software Engineering 24% Systems Analyst 24% Network Engineer / Administrator 23% IT consultant 22% User support 18% Other activities 15% Web developers 14% Database manager / administrator IT Security Officer 11% Webmaster Telecommunications specialist 6% Webdesigner 4% Data Protection Supervisor 2,5% SEO Specialist 2% IT sales staff 2% n=475; And in what specific position are you in? POSITION II Executive position and high responsibility Head of Information System 8% Head of Network 7% Data Center Manager 5% Head of Organization and Data Processing 4% Head of Telecommunication 3% CIO 3% IT executive board 2,5% n=475; And in what specific position are you in?

10 NUMBER OF EMPLOYEES Company size 5,000 employees and more 14% 1,000 up to 4, up to 999 7% 250 up to % 100 up to up to up to 49 10% 1 up to 19 employees 23% n=475; What is the workforce size of your company? SOFTWARE Software solutions in use Virtualization 83% Mobile applications 4 Cloud computing 47% Smart Grid 2 SaaS 22% Green-IT 20% Big Data 18% Social Media 17% In-Memory Data Management n=475; Which of the following applications do you use?

11 INVESTMENT DECISIONS I Procurement plans for the IT ix readers decide on: PCs and workstations Linux server 40% 43% Software for data management Network hardware 35% 36% PC / Windows server Portables Data protection Monitors Networking software Printers / MFPs 32% 32% 31% 31% 2 2 Emergency power supply (UPS) 22% Air- / cooling system Unix server 16% n=475; Are you involved in your company s decision on investing in the fields of computer hardware and software, telecommunications? INVESTMENT DECISIONS II Suppliers Hoster, Provider ix readers plan for: Virtualization solutions 37% External IT Consulting 30% Courses / training 24% Internet providers External programming 18% 20% Server hosting 15% Telecommunications provider Web hosting Cloud computing External data center 15% 14% 13,5% Application hosting 10% External backup power Other 5% Call center 3% n=475; If there are pending decisions in your company about purchases in the fields of computer hardware and software, telecommunications, are you involved?

12 SOURCES / STORE Manufacturer or trade? Manufacturer / direct sales 43% System vendor / Software vendor 35% IT mail order / mail order sales 33% DV Wholesale / distributor 27% 43% of the ix-readers buy directly from the manufacturer I do not know / is not fixed yet 26% n=475; And where will these computer and telecommunications products are presumably be purchased? SOLE DECIDERS AND TEAM DECISION MAKERS I In the computing center and server area sole-made decisions dominate Linux server 27% 37% Virtualization solutions 2 31%? PC / Windows 24% 28%?? Emergency power supply / UPS for server 18% 17% Air-conditioning / cooling system for computing center and network cabinets Unix server 11% Sole decision maker Co-decider n=475; In what way are you personally involved in the purchase?

13 SOLE DECIDERS AND TEAM DECISION MAKERS II Hardware and software ix-readers are personally involved in the acquisition: PCs and workstations 32% 37% Network hardware 24% 32% Monitors, projectors 22% 27% Software file management / system tools 26% 31% Printers / MLPs Multifunction devices / All-in-ones Portable / mobile PCs / mobile communications Data protection-/ Security solutions Networking software n=475; In what way are you personally involved in the purchase? 21% 22% 26% 25% 27% 25% 24% 25% Sole decision makers Co-decider SOLE DECIDERS AND TEAM DECISION MAKERS III ix readers favour team decisions on service providers and hosters External IT consulting / -Support 17% Training / Training Internet provider Server hosting External programming Telecommunications provider Hosting / Managed Services Cloud computing External data center Application Hosting External backup power / Data recovery 5% 8% 10% 10% 11% 14% 15% 18% 18% 24% 32% The greater the responsibility the more likely the decision is made in the team Sole decision makers Co-decider n=475; In what way are you personally involved in the purchase?

14 BUDGETS Planned investment sizes EUR 1 million or more 5% 500,000 up to 1 million euros 4% Nearly every 4th ix reader has a very large disposable budget of minimum 50,000 euros. Almost every 10th reader is planning to invest at least half a million euros. 250,000 up to 500,000 euros 5% 100,000 up to 250,000 euros 10% 50,000 up to 100,000 euros 25,000 up to 50,000 euros 14% 10,000 up to 25,000 euros 16% 5,000 up to 10,000 euros 1 less than 5,000 euros 14% n=475; How high do you estimate the total amount that you will invest in computer hard- and software in your professional decision area within the next 12 months? PLANNED INVESTMENTS I This is needed: Server and Co. virtualization solutions are in focus Linux server 23% 25% Virtualization solutions 1 22% PC / Windows 17% 1 Emergency Power Supply / UPS for server 8% Air-conditioning / cooling system for RZ and Network cabinets 4% 6% Unix server 3% 8% will certainly be purchased may be purchased n=475; Where do you plan a purchase or use of a service in the next 12 months?

15 PLANNED INVESTMENTS II This is needed: Hoster providers and providers service and consulting are in great demand Application hosting Training 15% External IT consulting /-support 14% External data center 10% 7% External programming Cloud Computing Telecommunications providers 4% Hosting / Managed Services Other purchases Server hosting External backup power / Data recovery 2% 2% 3% 3% 4% Internet providers 0% 4% 6% 6% 8% 8% 17% 20% 1 will certainly be purchased may be purchased n=475; Where do you plan a purchase or use of a service within the next 12 months? PLANNED INVESTMENTS III This is needed: Software and hardware PCs and workstations 24% 35% Portables / Mobile PCs / Mobile communications 1 26% Network hardware Monitors, projectors 1 20% 20% 23% Printers / MFPs 15% 16% Privacy protection / security solutions Software for file management / system tools 8% 22% 25% will certainly be purchased may be purchased Networking software 8% 18% n=475; Where do you plan a purchase or use of a service within the next 12 months?

16 CONTACT Let us develop smart ideas for your media plan! Contact your Heise Media Team here. Heise Medien Karl-Wiechert-Allee Hannover Phone +49 [0] Fax +49 [0]