RCMA COMMUNICATIONS, MEMBERSHIP, AND EDUCATION COMMITTEE
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1 RCMA COMMUNICATIONS, MEMBERSHIP, AND EDUCATION COMMITTEE
2 RCMA Communications, Membership, and Education Committee Co-Chair: Matt Lendzinski, The Dow Chemical Company Co-Chair: Scott Gayle, American WeatherStar RCMA Communications Task Force Co-chair: Vicki Demarest, The Dow Chemical Company Co-chair: Josh Spencer, Advanced Marketing International
3 CMEC DISCUSSION ITEMS - Review of 2017 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
4 2017 Communications Outreach Update 6Press Releases 4 Associate Member E-Blasts 2Trade Publication Articles 1Newsletter 1 Webinar 1Collateral Piece
5 CMEC DISCUSSION ITEMS - Review of 2017 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
6 RCMA Communications Task Force RCMA Articles & Online Content RCMA E-Newsletters RCMA Associate Member E-Blasts RCMA Press Releases RCMA Website & LinkedIn Group
7 2017 Completed Articles Publication & Contributors Topic Run Date Durability + Design Steven Heinje, GAF Metal Roof Coatings March 2017 Construction Canada Joe Mellott and Stephen Wolf, Garland Factors Driving the Future of Roof Coatings March 2017 Home Energy Liz Robinson, ECA Gentrification Without Displacement April 2017
8 2017 Upcoming Articles and Opportunities Publication & Contributors Topic Run Date Durability + Design OPEN Specifying Roof Coatings August 2017 Durability + Design OPEN 2017 Cool Roof Ratings September 2017 Facility Management OPEN Industry Organizations and Associations (RCMA Spotlight) August 2017 Metal Roofing Magazine Greg Ross, Lion Elastomers Rehabilitation and Maintenance of Metal Roofs August 2017 RCI Online Jim Arnold Kemper System America Your First Step to Success- Substrate Preparation October 2017 Metal Roofing Magazine Tim Diamond and Steven Wolf, Garland Kyle Ziebart, Astec Roofing Retrofit/Recovering December 2017
9 FacilitiesNet2017 FastCast Date: March 23, 2017 Topic: LEED v4 & Benefits of Roof Coatings Sponsors: Tropical Roofing Products, GAF, Dow Chemical Company, Astec Re-Ply Roofing
10 RCMA E-Newsletters September 2016 Distribution: 257 Open Rate: 36% Click Rate: 27% March 2017 Distribution: 295 Open Rate: 33% Click Rate: 14%
11 RCMA Associate Member E-Blasts 2017 E-Blasts $500 per E-Blast, one available per month Provide your content/images and RCMA will design it Great marketing for new products, facilities, services, etc. Over 350 impressions
12 Month February March April May June July August September October November December Associate Member Munzing Corporation Dow ChemicalCompany BASF Corporation N/A STI Polymer Lion Elastomers OPEN STI Polymer OPEN OPEN OPEN
13 2017 RCMA Press Releases Recap Topic Month RCMA Presents Industry Award and Annual Meeting February 2017 RCMA Appoints New Executive Director March 2017 RCMA Supports OSHA National Safety Stand Down May 2017 RCMA Supports NRCA National Roofing Week May 2017 RCMA Appoints New Technical Director, Tim McQuillen June 2017 RCMA Supports OSHA Safe + Sound Week June 2017
14 RCMA Group Forum for sharing articles, ideas, and events 444 members as of June LinkedIn Posts Group Membership Growth Not on LinkedIn? Join the conversation today! # of Members
15 RCMA Website: Roofcoatings.org Visit RCMA s website for updated information on: Upcoming RCMA and industry events Recent news: e-newsletters, press releases, video and presentation content Interactive VOC maps Database of available roof rebates Membership listing and other industry resources
16 CMEC DISCUSSION ITEMS - Review of 2017 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
17 RCMA Membership Update: February Current RCMA Members 26 Associate Members 42 Regular Members Regular Members Associate Members
18 RCMA New & Potential Members New 2017 Members Anvil Paint and Coatings Miami Chemical Miami Chemical Neptune Coatings Potential 2017 Members ABS Specialties American Refining Group Creafill Fibers Corp. Kraton Polymers Lucas Coatings, Adhesives & Sealants Richard s Paint Rhino Linings Corporation Thermotek Group EPS Materials
19 CMEC DISCUSSION ITEMS - Review of 2017 CMEC Activities - Communications Task Force - Membership International Roof Coatings Conference
20 RCMA Meetings RCMA 2018 International Roof Coatings Conference Fairmont Chicago Millennium Park Chicago, IL July 23-26, 2018
21 2016 IRCC Conference Partners Oak Ridge National Laboratory (ORNL) Lawrence Berkeley National Laboratory (LBNL) National Research Council of Canada (NRC) Liquid Roofing and Waterproofing Association (LRWA) Canadian Paint and Coatings Association (CPCA) European Cool Roofs Council (ECRC) Cool roof Rating Council (CRRC) American Council for an Energy-Efficient Economy (ACEEE) National Roofing Contractors Association (NRCA) Global Cool Cities Alliance (GCCA) Alliance to Save Energy (ASE) WHO SHOULD WE RECRUIT TO BE A 2018 IRCC CONFERENCE PARTNER?
22 Potential 2018 IRCC Media Partnership Publications: Design + Durability CoatingsPro Magazine* Metal Roofing Magazine RCI Interface Buildings Magazine Construction Canada Facility Maintenance Decisions (FMD)* Roofing Magazine Coatings World *Indicates 2016 Media Sponsor Info on Sponsorship RCMA to Provide Media Sponsor: Option to have issues of your magazine distributed at our registration desk at the conference Your logo included as a designated media supporter on our conference communications One complimentary IRCC registration for your publication staff to attend a fullday of the conference, on July 19 (additional media attendee registration rate: $100) Media Sponsor to Provide RCMA: List the IRCC dates in calendar of industry events (online and print) Post an IRCC promotional banner or article online and/or feature conference ad in print edition
23 2018 International Roof Coatings Conference Planning Launching call for Abstracts this summer Setting up unique 2018 IRCC microsite this summer to host conference information Abstract review, selection and announcement completed by Conference Committee by early 2018 New unique conference branding and promotion
24 IRCC Research Topics and Abstracts Target audiences: Roof Coatings Manufacturers Raw Material Suppliers Academics and Students Trade Associations / Non-Profits Research Laboratories Government Officials / Regulators Building Owners / Property Managers
25 FURTHER 2018 IRCC DISCUSSION TOPICS?
26 QUESTIONS?
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