DYNAMIC INFRASTRUCTURE in Action!

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1 Presenter s Name - Presenter s Title MM/DD/Year Ventzislav Shishkov, STG Manager, IBM Bulgaria DYNAMIC INFRASTRUCTURE in Action!

2 Agenda Dynamic Infrastructure Overview Dynamic Infrastructure key enablement to help Industry Sellers Assessments Industry tailored Dynamic Infrastructure Client Presentations Cross Brand Sales Plays DI Call to Action 1

3 The world is smaller and flatter. 2

4 Globally, systems and infrastructure are reaching a breaking point. Explosion of data, transactions, and digitally-aware devices strains IT infrastructure and operations. Exponential growth in communications subscribers and services exposes bandwidth limitations. Supply inefficiencies and demand spikes tax energy and utility systems. Clogged and congested roadways impact productivity. Networks, supply chains, and borders face a proliferation of new risks and threats. Meanwhile, customer expectations and competitive pressures are increasing. 3

5 The need for progress is clear. 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. 40 billion 70 per $1 Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies. 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities. 1.5x Explosion of information driving 54% growth in storage shipments every year. 33% 33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible. 4

6 The opportunity for progress is clear. Handles over 50% of global trades 1.5M new customers each month $75M annual operating cost savings CLS: In partnership with IBM, CLS created the world s first and only global system for real-time simultaneous and irrevocable settlement of payment instructions and foreign exchange transactions, peaking at $5.4 trillion a day and growing. Bharti Airtel: Infrastructure integrates channel and customer facing processes - enabling a seamless customer experience, higher customer satisfaction - more profitable growth in the highly competitive mobile communications market in India. DTE Energy Company: Projects US$75M in annual operating cost savings by undertaking a massive consolidation of business systems and standardization across all business units. 5

7 We must move past today s challenges to seize tomorrow s opportunities. HOW CAN WE ADDRESS WHILE ALSO LAYING A FOUNDATION FOR HIGHER SERVICE EXPECTATIONS Internet-savvy consumers and employees expect 24x7 access to quality services. RISING COST PRESSURES Staggering levels of complexity and inefficiency drive up cost and stifle innovation. NEW RISKS & THREATS The connected, collaborative world is also a more vulnerable world. BREAKTHOUGH PRODUCTIVITY Almost any person, object, or service can become digitally aware and connected creating new possibilities for change. ACCELERATED VALUE CREATION More adaptive capabilities like cloud computing create new opportunities. INCREASED VELOCITY The faster pace of business and society demands a more responsive, agile infrastructure. 6

8 It s time to start thinking differently about infrastructure. 7

9 In this smarter world, we need our infrastructure to propel us forward, not hold us back. Infrastructure that is instrumented, interconnected and intelligent. Infrastructure that brings together business and IT to create new possibilities. Mobility Infrastructure Facilities Infrastructure Production Infrastructure Technology Infrastructure Communications Infrastructure We need a dynamic infrastructure. 8

10 Dynamic Infrastructure: Addressing today s challenges and tomorrow s opportunities. IMPROVE SERVICE Not only ensuring high availability and quality of existing services, but also meeting customer expectations for real-time, dynamic access to innovative new services. REDUCE COST Not just containing operational cost and complexity, but achieving breakthrough productivity gains through virtualization, optimization, energy stewardship, and flexible sourcing. Dynamic Infrastructure MANAGE RISK Not only addressing today s security, resiliency, and compliance challenges, but also preparing for the new risks posed by an even more connected and collaborative world. 9

11 Dynamic Infrastructure Smart is: Improving Service SMART IS Winning industry recognition for excellent service. SMART IS Increasing utilization of critical business assets while maximizing ROI. SKY: Network and service assurance solution monitoring 1000s of network devices and application services at over 1,200 exchanges, 24x7 availability to more than 1.6 million broadband customers. BP Angola: Improves production efficiency through improved uptime, improves employee and environmental safety, to position BP for maximum efficiency and safety; shorter time to investment recovery. 10

12 Dynamic Infrastructure Smart is: Reducing Cost SMART IS Reducing operating costs by reducing physical servers up to 70%. SMART IS 95% reduction in cost per transaction. University of Pittsburgh Medical Center: Reduces capital and operating costs by up to $30M, improves energy efficiency by reducing floor space 40% and physical servers 67%. Bank of Russia: Improvements in operations and energy efficiency are saving approximately $400 million per year and allows dynamic response to business needs since operational workload for technical staff has been reduced by 85%. 11

13 Dynamic Infrastructure Smart is: Managing Risk SMART IS Connecting to the world securely with 100% availability. SMART IS Protecting your customer... and your brand with no loss of data. Australian Open: Securely, resiliently provides scalable resources 100x normal scalability, realtime analysis and prevention of attacks and achieves 23% reduction in energy consumption, with 100% website availability. Bank of Montreal: Providing a recovery point of zero and a recovery time of 2 hours helps reduce operational risk, increase client trust, improve availability, and meet stringent regulatory compliance requirements. 12

14 How do we build a more dynamic infrastructure? Address today s operational challenges to free up resources for new investments. Converge business and IT infrastructure to work in concert, achieving breakthrough productivity and greater business value. Utilize alternative sourcing approaches, like cloud computing, to deliver new services with agility and speed. 13

15 IBM s solution strategy is aligned with the needs of a dynamic infrastructure. A DYNAMIC INFRASTRUCTURE HELPS IBM IS INVESTING IN IMPROVE SERVICE Cloud based services and solutions. Service Management Industry Solutions. Application management and hosting. REDUCE COST Energy efficient servers, storage, and facilities. Virtualization and consolidation solutions. Information infrastructure. Standardization and automation. MANAGE RISK Pervasive and preventive security solutions. Global resiliency and security centers Comprehensive resiliency solutions. Compliance and long term information retention. 14

16 Building a dynamic infrastructure. Service Management Provide visibility, control and automation across all the business and IT assets to deliver higher value services. Asset Management Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions. Virtualization Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services. Energy Efficiency Address energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure. Business Resiliency Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities. Security End to end industry customized governance, risk management and compliance solutions. Information Infrastructure Helping businesses achieve information compliance, availability, retention, and security objectives. 15

17 A dynamic infrastructure is a journey these interrelated initiatives can provide the DNA needed to thrive in a smarter planet. 16

18 Dynamic Infrastructure Service Management Smart is: Providing visibility, control and automation across all the business and IT assets to deliver higher value services. Visibility - See Your Business Services. Control - Manage your risk and compliance. Automation - Build Agility into your Operations. Create an integrated, actionable, and insightful view into critical metrics. Improve process discipline while remaining effective while systems grow. Improve quality and reduce costs through operational and workflow automation. 17

19 Click to edit content Dynamic Infrastructure Asset Management Smart is: Maximizing the value of critical business and IT assets over their lifecycle with industry tailored asset management solutions. IT Asset Management Track and manage the lifecycle of IT assets. Consolidated Asset Management Manage the lifecycle of all critical assets. Manage security policy compliance. Track hardware and software deployment. Manage audit, lease and software compliance exposures. Combine inventory, maintenance, contacting processes. Converged Assets Leverage operational assets with embedded IT. Address all types of assets: Production, Delivery, Transportation, Facilities, Infrastructure and IT. Enforce best practices across the enterprise. Ensure safe and reliable operations. Deep Industry Functionality Meeting the needs of asset intensive industries. Physical devices are becoming IP enabled - smart meter. Embedded IT improves asset performance. Enable remote monitoring and automation. Industry specific solutions for Nuclear Power, Utilities, Transportation, Life Sciences, and Oil & Gas. Supporting infrastructure with Spatial and Linear Asset Management. 18

20 Dynamic Infrastructure Virtualization Smart is: Leadership virtualization and consolidation solutions that reduce cost, improve asset utilization, and speed provisioning of new services. Reduce operating costs. Improve service responsiveness. Consolidate via virtualization to fewer systems. Simplify management of the infrastructure. Recapture floor space through consolidation. Manage availability in a 24/7 world. Improve system, network and application performance. Process more information in real-time to make better business decisions. Bring new services online quickly. Dynamically adapt to the peaks of the business. Increase availability and improve resiliency. Manage and secure data without affecting its availability. Dynamically deliver resources where needed most. Make data available from anywhere, anytime. 19

21 Dynamic Infrastructure Energy Efficiency Smart is: Addressing energy, environment, and sustainability challenges and opportunities across your business and IT infrastructure. IT Efficiency Reduce energy costs. Energy Management Measure and control energy usage. Implement more energy efficient servers and storage. Increase IT utilization and efficiency. Improve service with increased flexibility and resilience. Understand energy consumption. Produce reports to demonstrate energy savings over time. Put policies in place to manage and control energy use. Data Center Facilities Reduce capital and operational costs. Environmental Leadership Establish green strategy. Extend the life of existing data centers. Rationalize data center infrastructure across the company. Design flexibility into my new data center infrastructure. 20 Comply with emerging stricter controls over energy consumption, greenhouse gases, and disposal of hazardous substances. Align IT with corporate sustainability initiatives to drive brand value.

22 Dynamic Infrastructure Business Resiliency Smart is: Maintaining continuous business and IT operations while rapidly adapting and responding to risks and opportunities. Manage risk with end to end resiliency Adopt a business-driven strategic approach to business resilience. Reduce cost through proactive incident response Reduce operational costs associated with outages. Minimize impact of potentially disruptive events by determining the right resilience strategy - by business process. Respond more effectively to unforeseen events. Deploy resilience for services, operations and people. Assess business uptime needs against resiliency requirements. Ensure resilient service delivery Effectively manage risk for key business services in a 24/7 world. Maintain business operations and services. Implement failover work areas for your most critical asset your people. Avoid fines associated with compliance requirements or service level agreements. Respond with speed and agility Gain real-time control over risk posture and exposures. Meet operational needs to address resilience requirements. Protect business and IT assets to improve availability and recoverability. Deploy automation for failovers and incident response. Use monitoring to ensure demand is satisfied during demand spikes. 21 Ensure risk posture meets policies and regulations. Derive insight via dashboards, alerts and reporting. Utilize mixed sources for resilience; in-house, outtask, outsource, managed services. Regularly test recovery plans.

23 Dynamic Infrastructure Security Smart is: End to end industry customized governance, risk management and compliance solutions. Provide end-to-end risk management Adopt a business-driven strategic approach to security. Reduce the cost of security Meet changing business needs. Prioritize security risks by criticality to key business processes. Enable business change via a foundation of flexible controls. Meet operational needs to address compliance requirements. Ensure secure service delivery Effectively manage risk for key business services. Leverage smart security solutions to lower overall cost Explore a mix of in-house and managed solutions Embed security into projects and infrastructure to enhance effectiveness. Respond with speed and agility Gain control over risk posture and incident response. Meet operational needs to address security requirements. Protect business and IT assets to improve confidentiality, integrity and availability. Build in automation to respond to market needs, reduce cost and compliance fatigue. 22 Ensure risk posture meets policies and regulations. Improve incident response processes. Derive insight via dashboards, alerts and reporting.

24 Dynamic Infrastructure Information Infrastructure Smart is: Deploying a resilient, secure Information Infrastructure to protect, manage and gain insight from information. Consolidated, easy to audit solutions for Information Compliance. Always on Information Availability. Maintain accurate, reliable, and complete information. Manage compliance as an organization-wide process. Reduce risk and cost of litigation and audit deficiency. Provide continuous access to information. Meet service level commitments by design. Reduce disruptions, planned and unplanned. Policy-based Information Retention. Building Information Security into the infrastructure. Retain and manage business information efficiently. Reduce business and legal risk by purging expired data. Migrate data non-disruptively during business hours. Ensure the security of confidential data. Provide secure, policy-based access to information. Audit and report security breaches as required. 23

25 Dynamic Infrastructure Cloud Computing Smart is: Access and deliver resources, services, and information quickly and easily, anywhere and anytime. Infrastructure Efficiency Pay for what you need, only when you need it. Respond quickly Deploy services rapidly in response to needs. Access computing resources as they are needed. Increase IT availability and improve efficiency. Track usage to effectively allocate resource accounting. Get resources quickly to optimize the opportunity. Access from any device, anywhere, anytime. Infrastructure, platform, application, and processes. Manage risks effectively Effectively meet resiliency and security requirements. Cloud Computing Leadership Establish a flexible sourcing strategy. Effective resiliency and security to ensure control. Enhance the user experience with integrity. Protect business assets while optimizing delivery. Implement a strategic plan that leverages flexible sourcing to optimize a dynamic infrastructure. Ensure that the IT and business infrastructure is ready to enhance strategic initiatives, not inhibit. 24

26 How to Approach a Dynamic Infrastructure Opportunity Services Software Tell the DI story & Identify need Involve sales team to define solution Hold client value discussion & identify additional opportunities Systems, Storage Engage client in Briefing OR Assessment Implement solution & build client skills 25

27 Where to start: Dynamic Infrastructure Entry Assessments & Workshops. If client... IBM offers... Understand the dynamic infrastructure vision but need to know its applicability to your business Assessment Description Output Dynamic Infrastructure Innovation Workshop Evaluates current and target state for 14 IT characteristics; identifies strategic business alignment and gaps Performed by: IT Architects, Specialists or Consultants or Specialty Elite Business Partners Time: 1 day Workshop Report: Observations, comments and recommendations; set of roadmaps for closing high priority gaps Express IT Strategy Assessment For midmarket clients, examines IT strategy and alignment to business direction and its support of business through effective management of resources and investments Performed by: IBM consultants or Business Partners Time: 4 weeks Recommendations for improvement: prioritized initiatives and activities, costs and benefits, relevant industry and technology points of view 26

28 Where to start: Improved Services Entry Assessments & Workshops. If client... Need to automate IT processes, manage business services, manage SOA environments or converge business and IT asset management IBM offers... Assessment Description Output Visibility, Control, Automation assessment Service management assessment Assesses your ability to deliver quality services to your customers Performed by: Self assessment / Time: <30 mins Evaluates IT processes and their importance to your IT service management efficiency and effectiveness. Performed by: Self assessment / Time: mins Printout of results to help you plan your service management strategy and implementation Printout of prioritized improvements to your Service Management capabilities Service management strategy & planning workshop Offers a rapid, structured approach to developing a detailed strategic roadmap for IT service management implementation or enhancement Performed by: IT Consultants, architects Time: 2-3 days w/client over 4-5 weeks Flash assessment; Roadmap of initiatives to improve service management capabilities Enterprise Asset Management ROI Potential Workshop Provides a quick understanding of the potential financial impact of improving the management of your operating assets Performed by: Business Consultants Time: 3 days Proposal that includes recommended solution, benefit summary, high level ROI analysis 27

29 Where to start: Cost Reduction Entry Assessments & Workshops. If client... Need to reduce costs caused by server sprawl, escalating storage costs, inefficient application infrastructure or rising power and cooling expenses IBM offers... Assessment Description Output Server Consolidation Efficiency Study IT Optimization & EE Assessment Move Up to IBM Server Makeover Offer Analysis of server environment optimization, outlining various investment and savings scenarios. Performed by: IT consultants / Time: 1 day Examines potential savings in moving to a more optimized IT environment Performed by: Specialty Business Partners / Time: 1 day High-level server consolidation assessment Performed by: Technical sales support / Time: 1 hr for client / 5 days to generate report Business case and ROI report TCO and ROI presentation Server Makeover Report: observations, server reduction plan, TCO Analysis, recommendations Storage Enterprise Resource Planning Utilization Study Analyzes storage environment management with focus on storage utilization Performed by: IT consultants / Time: 3 18 wks Report detailing how to better manage their storage (e.g. lower cost storage media, reclaiming, consolidating) WebSphere VE Value Assessment Assesses ROI for deploying WebSphere Virtual Enterprise Performed by: WebSphere sellers / Time: 2 days TCO model, business case presentation, solution architecture Energy Efficiency Benchmark Determines how green your businesses is in comparison to other businesses Performed by: Self assessment / Time: mins Green "score" versus an average score 28 Systems Green Estimates potential energy & cost savings if IT systems optimized Performed by: IT Architects, Specialists / Time: 2 days 6+ page report and one hour teleconference

30 Where to start: Risk Management Entry Assessments & Workshops. If client... Need to manage risks through a more resilient and secure infrastructure IBM offers... Assessment Description Output Resilient Business Infrastructure Workshop IBM Storage Optimization Assesses risk exposures, gaps in business continuity plan and next steps towards a more resilient business Performed by: IT consultant, solution sales leader or Specialty Dynamic Infrastructure Business Partners / Time: 1 day Assesses present storage posture and what needs to be done to manage your storage infrastructure more efficiently Performed by: Self assessment / Time: <30 mins Report highlighting high level recommendations on next steps Report highlighting areas of improvement Storage Optimization Study and Workshop Client Security Readiness Tool Security Whiteboard Session Express IT Vulnerability Assessment Reviews storage environment and options to gain control over potential growth. Focus is on standardization, control, and virtualization. Performed by: IT architects / Time: Custom based on scope Helps define current security posture and recommended priorities Performed by: Skilled security professionals / Time: 4 hrs Reviews top security concerns and exposures, focus is on risk and compliance; suggests potential improvements Performed by: Technical consultants / Time: 1 day For midmarket, analyzes vulnerabilities in Web-based applications / networks and how to address them Performed by: Security consultants and Business Partners / Time: 3 weeks Report defining specific improvements and supporting business case Customized, prioritized IT security strategic roadmaps Session summary Report documenting low, medium and high-risk exposures and recommendations for improvements 29

31 Industry Specific Client Presentations & Cross Brand Plays Available for these industries now: Healthcare Government Banking Insurance Energy & Utilities Retail. More to follow Dynamic Infrastructure Cross Brand Sales Plays: Reduce Cost through Virtualization Information Infrastructure Service Management Energy Efficiency 30

32 Call to Action for Industry Client Reps 1. Learn about Dynamic Infrastructure Basic How to Tell the Story and the April 28 th launch content Bookmark the Web Seller Portal for Dynamic Infrastructure and view Education 2. Tell the Dynamic Infrastructure story using the NEW Dynamic Infrastructure client presentations for your industry. 3. Uncover opportunities by utilizing the sales plays or determining which assessment can assist your client with the first steps to having a Dynamic Infrastructure. Need help? Contact the Virtual Project Office for your geography. 4. Customer References are powerful to paint the picture of what is possible with your clients using the Seller Proof Points and Business Outcomes Guide

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