IT Redefined. Hans Timmerman CTO EMC Nederland. Copyright 2015 EMC Corporation. All rights reserved.

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1 IT Redefined Hans Timmerman CTO EMC Nederland 1

2 INDUSTRIES FACE STRUCTURAL CHANGE 2

3 More CEOs See IT As Driver Of Digital Business Innovation And Growth IT has the highest business priority in more than a decade Some fear being left behind. Gartner Source: Gartner, The 2014 Gartner CEO and Senior Executive Survey: Risk-On Attitudes Will Accelerate Digital Business 9 April 2014 G

4 WHAT IS THE SIZE 3 rd PLATFORM 3 RD Mobile PLATFORM Cloud Big Data Social Mobile Devices BILLIONS OF USERS Mobile Cloud Big Data Social PLATFORM Mobile Devices2.5 MILLIONS OF APPS 2 ND PLATFORM HUNDREDS OF MILLIONS OF USERS LAN/Internet PC Client/Server TENS OF THOUSANDS OF APPS 1 ST PLATFORM MILLIONS OF USERS Mainframe, Mini Computer Terminals THOUSANDS OF APPS Source: IDC 4

5 Unstructured Radically Simple Simple Fast Agile Front Office Robust Big Structured Powerfully Comprehensive Robust Back Office 5

6 Two Distinct Architectures Bridging The Gap Traditional Applications Next Gen Cloud Applications M M 70% ADVANCED DATA SERVICES M SIMPLE DATA SERVICES M 700% Block / File Storage Transactional Consistency Infrastructure-Based Resiliency HDFS / Object Storage Eventual Consistency Application-Based Resiliency 6

7 EMC FEDERATION 7

8 A UNIQUE FEDERATION OF COMPANIES DELIVERING THE SOFTWARE-DEFINED ENTERPRISE ENTERPRISE DATA CENTER SERVICE PROVIDER BIG DATA SOLUTIONS PLATFORM AS A SERVICE AGILE APPLICATION DEVELOPMENT SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD END USER COMPUTING PARTNERS INFORMATION STORAGE & PROTECTION INFORMATION INTELLIGENCE CONVERGED INFRASTRUCTURE IDENTITY, SECURITY ANALYTICS, GRC VCLOUD AIR 8

9 FEDERATION FOCUS ON THE IT AGENDA 5 SOLUTION AREAS ENABLING THE SOFTWARE-DEFINED ENTERPRISE Next Gen Cloud Apps PLATFORM AS A SERVICE VIRTUAL WORKSPACE SECURITY ANALYTICS Hybrid Cloud Managed As One Cloud Partners Traditional Applications BUSINESS DATA LAKE vcloud Air SOFTWARE-DEFINED DATA CENTER Converged Infrastructure 9

10 THE FEDERATION DIFFERENCE Software-Defined More IT Agility & Speed At The Lowest TCO Horizontal Architecture Best-Of-Breed Technology With Customer Choice Solutions Best-Of-Breed Solutions For The New IT Agenda 10

11 SOLUTIONS ARE ARRIVING NOW! IN 2015, IT WILL BE HYBRID... 23% 32% Private cloud Public cloud 45% Non-cloud Overall, when you consider all of your organization s production workloads, what percent do you expect will be deployed in the following environments by 2015? Solutions Best-Of-Breed Solutions For The New IT Agenda 11

12 INTRODUCING ENTERPRISE HYBRID CLOUD HYBRID CLOUD MADE EASY 12

13 WHAT IS IT? A CUSTOMER SOLUTION. HARDWARE SOFTWARE SERVICES 13

14 ENTERPRISE HYBRID CLOUD 1 INTEGRATION 2 SERVICE 3 WORKFLOWS & TESTING TEMPLATES Self-Service & Automation Virtualized Infrastructure EMC Cloud Service Providers Operational Management Financial Transparency Software-Defined Storage 14

15 40,000 HOURS OF ENGINEERING 15

16 2 SELF-SERVICE TEMPLATES 16

17 3 PREENGINEERED WORKFLOWS OVER 100 AVAILABLE WORKFLOWS 17

18 THEN BUILD ON YOUR OWN FOUNDATION AND USE ADD-ON MODULES Database Provisioning Platform-As-A-Service Cloud Brokering HA & DR Backup & Recovery EMC Solutions Powered by Intel Xeon Processors 18

19 ENTERPRISE HYBRID CLOUD FEDERATION SOFTWARE DEFINED DATA CENTER COMPONENTS EMC Solutions Powered by Intel Xeon Processors 19

20 Up and Running in 28Days 20

21 IT TRANSFORMATIONS ~HALF OF THE FORTUNE 500 COMPANIES MAJOR PLAYER CLOUD PROFESSIONAL SERVICES (IDC) 21

22 ONE CALL OR CLICK FOR HELP Cross-Trained EMC & VMware Resources VCE Customers Continue To Call VCE Copyright EMC Corporation. All rights reserved. 22

23 OFFERING CUSTOMERS CHOICE FEDERATION SDDC EDITION MICROSOFT EDITION OPENSTACK EDITION AVAILABLE NOW

24 HYBRID CLOUDS: MORE THAN TECHNOLOGY APPLICATION TRANSFORMATION OPERATING MODEL TRANSFORMATION End User Experience Existing Applications New Applications Service Portal New Roles INFRASTRUCTURE TRANSFORMATION HYBRID Management, Orchestration Agile Processes PRIVATE PUBLIC 24

25 UNDERSTANDING WORKLOADS IS VITAL 25

26 DIVERSE WORKLOAD CHARACTERISTICS High Performance Computing Full Motion Video Tech Apps Application Development Decision Support VM Infrastructure Transaction Processing SIMPLE DATA SERVICES Data Analytics Home Directories ADVANCED DATA SERVICES File Sync & Share Online Backup Web Content IT Applications Storage As-A-Service Online Archive Content Management 26

27 REQUIRES A DIVERSE PORTFOLIO ScaleIO XtremIO VMAX VNX SIMPLE DATA SERVICES ADVANCED DATA SERVICES Isilon Data Domain Avamar & NetWorker 27

28 REDEFINE TRUST Advanced Security Integrated Backup & Recovery Continuous Availability Copyright EMC Corporation. All rights reserved. 28

29 IS WHERE SECURITY MEETS BIG DATA Today s Security Investment Tomorrow s Security Investment Prevention 80% Monitoring 15% Response 5% Prevention 33% Response 33% Monitoring 33% Copyright EMC Corporation. All rights reserved. 29

30 Key Takeaways EMC Federation Addresses the Emerging IT Agenda Best-of-Breed Technology Freedom of Choice Redefined IT success that results in more flexibility for your organization 30

31 The EMC 2 Federation End User Computing Next Generation Cloud & Big / Fast Data Apps Content, Process & Collaboration Apps Converged Infrastructures Software The Software-Defined Defined Data Data Center Center Compliance, Governance & Risk Management Information Infrastructure Security & Authentication 31

32 Blog:

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