Evolution to Cloud Computing

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1 Evolution to Cloud Computing Driving the Data Center Infrastructure for the Next Decade Alexandre Santos Business Manager Intel Corporation Iberia

2 By 2015 More Users More Devices More Data >1 Billion More Netizen s 1 >15 Billion Connected Devices 2 >1 Zettabyte Internet Traffic 3 Internet and device expansion drives new requirements for Data Centers 1. IDC Server Workloads Forecast IDC The Internet Reaches Late Adolescence Dec 2009, extrapolation by Intel for ECG Worldwide Device Estimates Year Intel One Smart Network Work forecast 3. Source: extrapolated to 2015 *other names and brands may be claimed as the property of others.

3 The Compute Model Evolution Ubiquitous Pervasive Researchers Many Mainframes Client/Server Web Cloud Architecture *other names and brands may be claimed as the property of others.

4 Business Value of Cloud Computing Cloud Computing An evolution in IT consumption and delivery made available self service via the Internet with a flexible, pay as you go business model Requires a highly scalable and efficient Cloud Architecture Compute Management Storage Network Cloud Architecture Data resides in shared, dynamically scalable resource pools Based on virtualization and/or scale-out application environments Multiple stakeholders have varied expectations of cloud. CEO wants IT to support business growth CIO wants IT to impact business value CFO wants effective IT asset utilization Shareholders want IT to support business flexibility Cloud Computing provides a services delivery framework *other names and brands may be claimed as the property of others.

5 Cloud 2015 Vision FEDERATED Share data securely across public and private clouds AUTOMATED IT can focus more on innovation and less on management CLIENT AWARE Optimizing services based on device capability Desktops Laptops Netbooks Personal Smartphones Smart TVs Embedded Devices

6 Architecture Requirements Simplified Simplify data center operations to reduce cables, complexity and cost Efficient Optimizing technologies to decrease energy, human and physical asset consumption Secure Reduce the risk, increase the compliance and manage hybrid usage models Optimizing energy consumption, simplifying and securing your Data Center infrastructure necessary to evolve to next generation datacenters

7 Is the Infrastructure Ready? In The Last 5 Years Alone: 20x Performance/Watt Half The Platform Idle Power 15:1 Consolidation We Have Made Tremendous Progress Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations 5000x faster & 100,000x cheaper from Intel s 4004 introduced in 1971 compared to the 32nm Westmere where chip speed has gone up by 5000x and transistors have become 100,000x cheaper adjusted for inflation (Intel TMG Sept 2010). See back up foils for performance and power comparison.

8 Security 70% of Respondents Saying Security is Top Concern In Moving to Public Cloud 1 But Not Enough Efficiency Today s Technology Would Require Building 45 New Coal Power Plants to Support 2015 IT Infrastructure 2 Manageability IT will spend ~$2T on deployment & operations thru 2015 unless smarter infrastructure radically simplifies management of virtualized environments. Lock-In August 2010 We have seen lock-in return as a top concern.routinely seeking alternatives to proprietary virtualization and cloud computing technology Infrastructure Must Evolve to Address IT Challenges 1. IDC Market Analysis, January Source information in backup * Other names and brands may be claimed as the property of others.

9 Data Center Complexity Growing Virtualization Complexity DC Capacity Limitations Public Cloud Emergence OPEX Cost Pressures Drives need for the Enterprise Data Center to evolve: Cloud is next step

10 The Evolving Data Center Getting to Cloud Today Mid Term Long Term Infrastructure Silos Trapped in Legacy IT Legacy RISC Legacy Mainframe Cloud Infrastructure for Mainstream Enterprise Dedicated Infrastructure for Mission Critical Robust Cloud for All Workloads x86 Cloud Economics for Mission Critical: 1st Step Migrate to an Interoperable Infrastructure 10

11 Worldwide Customer Server Revenue % x86 Servers $14B Itanium $4B 8% RISC / Mainframes $49B 78% x86 Servers $33B 63% RISC / Mainframes $15B 29% Ongoing Migration to Interoperable Computing Infrastructure Source: IDC World Wide Server Tracker, Feb 10 11

12 Migrate to Intel -based Solutions to Meet Today s Mission Critical Imperatives Improve economic efficiency Lower operational costs Highly reliable, scalable performing systems Modernize mission-critical solutions infrastructure Innovate to keep up with market dynamics Transactions at your fingertips Real-time business analytics Data to support customers Create a Manageable, Cost-effective Business Environment with an Interoperable IT Infrastructure 12

13 Platform Roadmap Sustained Server Microprocessor Leadership via Predictable Tick-tock Model Tick Tock Tick Tock Tick Tock 45nm 32nm 22nm Penryn Nehalem Westmere Sandybridge Ivybridge Future Tock 65nm Tock 32nm Tock tbd Tukwila Poulson Kittson 13 All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice. Intel product plans in this presentation do not constitute Intel plan of record product roadmaps. Please contact your Intel representative to obtain Intel s current plan of record product roadmaps.

14 Simplify your Datacenter with a Unified 10GbE fabric Intel Ethernet

15 15 Today s Dynamic Data Center -- Provides maximum flexibility with powerful compute, network and storage resources Storage Open Platforms Compute Flexible Workloads Virtualized Infrastructure Network Common Fabrics Dynamically Balanced Infrastructure to Deliver: Energy Efficient Performance Scalability and Flexibility Advanced Storage Technologies Balanced I/O

16 Ports (millions) Ethernet 10Gb Ethernet Unifies the Network with a Common Fabric for IP and Storage Intel announces free unified networking technology that enables all data center traffic to run over a single cable using Intel 10GbE server adapters. Jan 2011 Cisco Pioneers End-to-End Data Center Fabric Convergence to Simplify and Accelerate Virtualization for Cloud-Ready Architectures - Mar 2011 IBM acquires Blade Network Technologies, gains cloud advantage Sep GbE EMC introduces built-in FCoE for its midrange storage solutions Aug GbE iscsi FCoE Fiber Channel Cisco and NetApp Unveil Endto-End FCoE Solution with VMware for the Dynamic Data Center July 2010 Brocade Customers and Partners Provide Unified Support for Ethernet Fabric Solutions to Enable Cloud- Optimized Networks Nov 2010 Source: IDC Intel FCoE Assessment, Rick Villars, Dell Oro Network Adapter Forecast Tables Jul 09, IDC Storage Networking Forecast , IDC Infiniband Volumes 2009, Intel market model estimates

17 What is a Unified Network? Today, Data Centers deploy multiple networks for different traffic types Infiniband / Ethernet <5% attach Clustering Network Local Area Network Ethernet ~100% attach Storage Network Fibre Channel or iscsi SAN <30% attach Unified Network consolidates traffic on an 10G Ethernet Fabric Simplifies by consolidating multiple 1Gb ports to a 10Gb port Lowers TCO by unifying data and storage networks Flexible network is the foundation of Cloud architecture

18 75% Ethernet Thousands Fastest Growing Storage is on Ethernet External Storage Capacity (PB) LAN 50% CAGR % CAGR DAS 77% CAGR 10Gb Ethernet Fibre Channel iscsi SAN FC SAN Ethernet Domain Fibre Channel Domain NAS 44% CAGR Storage Over Ethernet (iscsi & NAS) targets shipments surpassed FC DAS FC iscsi NAS DAS NAS iscsi Fibre Channel/other* Source: IDC WW Enterprise Storage Systems Forecast, May 2009 Intel Storage Market Model used for Storage connections estimates

19 Standards for the Unified Network Ecosystem Data Center Bridging (DCB) Task Group is a part of the IEEE Working Group Started working on Data Center Bridging with co-travelers Launched Intel Ethernet Controller, 1 st product to support DCB* DCB code included in Linux* kernel release Launched Intel Ethernet Controller with DCB* support and FCoE** offloads Wrote specification for ETS and DCBX CNA s launched in the market using the Intel Ethernet Controller Ethernet Alliance DCB* Plugfest. 9 vendors participating including Dell, Cisco, and Intel Ongoing specification ratification 802.1Qau 802.1Qaz 802.1Qbb 802.1Qbg 802.1Qbh 802.3bd Data Center Bridging Congestion Notification Enhanced Transmission Selection Priority-based Flow Control Edge Virtual Bridging Bridge Port Extension MAC Control Frame for Priority-based Flow Control *DCB= Data Center Bridging **FCoE = Fiber Channel over Ethernet

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