Converged Systems for the New Style of IT. Comparing HP Converged Systems, vblock, Flexpod & more July 2014

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1 Converged Systems for the New Style of IT Comparing HP Converged Systems, vblock, Flexpod & more July Copyright Copyright Hewlett-Packard Development Company, Company, L.P. L.P. The information The information contained contained herein herein is subject is subject to change to change without without notice. notice.

2 In 2014 customers demand Business outcomes Acceleration of new workloads The next level of convergence 2016 $14.3 Billion* Cloud Big Data Mobility Virtualization 2014 $8.0 Billion* *HP Analyst Estimations

3 Customers told us We want to get out of the hardware integration business Too many people are touching every project I need standard and simple, not custom and complicated Setup mistakes are killing us We need building blocks that we can automate I don t have time to do new apps. I m too busy managing the old apps. Can you give us a really efficient convergence machine?

4 Systems are a new consumption model Systems Collapse cost of infrastructure Automated, lights-out IT Solutions Enable fast, flexible IT Repeatable building blocks Bundles Transactional Services Products Hybrid Cloud Big Data Mobility Virtualization Analytics Database Transformation

5 Delivering on the vision 1H 2014 NEW - TODAY HP CloudSystem Virtualization System management Specialized Workloads HP OneView software-defined management Sharks Building Blocks Sharks Building Blocks 5 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6 Now is the time for the next level of convergence 6 Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7 Project Sharks HP ConvergedSystem Purpose built Automated ROI, redefined

8 One System relentlessly delivering your ITaaS vision HP ConvergedSystem for Virtualization ROI Purpose Built Automated ROI, Redefined Engineered for Virtualization to rapidly propels the business forward with path to cloud One infrastructure management platform provides simplicity, lowers cost and improves operational agility Shark Economics delivers faster time-to-value with easy ordering, deployment and support 8

9 Purpose-built for your virtualization sweet-spot HP ConvergedSystem 300 for Virtualization Simple, standardized configuration Optimized for VMs Fully featured software-defined storage HP ConvergedSystem 700 and 700x for Virtualization Standardized and flexible configurations Optimized for 100 1,000+ VMs Integrated converged scale-out storage, FlexNetwork connectivity 2X faster deployment 1 2X performance 2 More than double the IT productivity More integrated half the support TCO 1 All from one vendor 25% lower entry price 2 1.Comparison between the entry HP ConvergedSystem 300 Standard and the Vblock 100DX-3P three server configuration for both offerings. May vary by deployment. 2. Based on HP internal testing of raw IOPs. HP ConvergedSystem 300 Standard delivers 6480 IOPs based vs IOPs for the Vblock 100DX-3P. Reference: Cost estimated based on estimated list prices for the entry point for each. November

10 ROI, Redefined Shark Economics Delivers faster time-to-value and devour costs and risks in the transition to hybrid cloud Order fast Deploy fast Grow fast Fast services Config & quote in 20 min Production in <20 days More capacity in 5 days Integrated services/support Purpose Built Automated ROI ROI, Redefined 10

11 What s new with HP ConvergedSystem for Enhanced Virtualization systems experience with greater pre-integration 11 1 Improved 2 New customer experience 3 Enhanced workload optimizations integration and support OneView for simple, unified management HP OneView integrated with VMware vcops for simple, unified, automated management and other 3 rd party tools Shark Economics business model 66% faster problem resolution support More capabilities pre-built and factory integrated Proactive Advisory Support New App Maps reduce design and deployment costs Backup & recovery architecture and extensions HP CloudSystem-ready platform

12 Eliminate infrastructure complexity with automation simplicity HP OneView Converged Simplified and consistent management across server, storage and networking Software defined Rapid, repeatable and reliable operations at lower costs using infrastructure templates Automated Streamlined delivery of IT services to speed the transition to hybrid cloud 12

13 A new level of convergence drives greater simplicity One tool, one process, one experience Server, storage, network all together 50% fewer tools required, not manager of managers Storage resource management added Server/VC Profile Storage Profile Future top of rack Network Profile = 6X faster to deploy a 32 node cluster 13

14 Get it right every time with software-defined templates Push-button provisioning and precision to eliminate errors and manual steps 96% reduction in configuration times* Storage volume templates Network connection templates OS build plan templates HP OneView Templates Library Server, storage, connectivity configuration done right the first time every time Built-in best practices reduce human error Role based security preserves domain boundaries Consume templates through vcenter / System Center Time Risk *96% reduction in server configuration times - Based on HP internal testing as of August 2013 comparing HP One View v1 vs. traditional HP management tools, each deploying 16 servers. 14

15 One converged management view across the Integrations with VMware vcenter Operations system HP OneView Converged Software-defined Automated VMware vcenter Operations Manager Understand usage trends: focus only on what is important Correlate events for fast troubleshooting: Delivers root cause and impact analysis with combined VMware and HP dashboards Optimize resource utilization: Make changes with the confidence of understanding the physical and virtual 15

16 Automation Hub streamlines the delivery and management of IT services Converged, Infrastructure Lifecycle Management Converged, Partner Integrations rd party plugin points. HP OneView Automation Hub Software-defined Application control User control Admin control Software-defined management Common Building Blocks Automated Rapid, repeatable and reliable operations at lower costs using infrastructure templates. Streamlined delivery of IT services to speed the transition to hybrid cloud. 16

17 One System managed your way HP ConvergedSystem for Virtualization Consolidate Systems Up to 1,000+ VMs Your choice of hypervisors One System Consolidate Tools Systems management Storage management Network management Automation 50% reduction in tools 1 vcenter Your choice of console 1 50% reduction in tools to learn, manage, deploy and work together to perform tasks based on HP internal analysis. Testing in May, 2014 compared HP OneView 1.10 vs. traditional approach 17 Copyright to server 2014 and Hewlett-Packard storage management Development requiring Company, eight L.P. tools. The information HP OneView contained replaces herein Virtual is subject Connect to change Manager, without notice. VCEM, HP Systems Insight Manager and HP Insight Control.

18 Architected for simplicity and convergence 3 4 New HTML5 UI 1 Instant-on appliance Virtual machine appliance Virtual machine (OVF) Software-defined templates Converged management platform REST API and CLI Partner UI 2 Server Storage Network 20

19 HP OneView: Truly Converged Management One Tool, One Resource Model, One View 21 Converged manage all resources from one interface Collaborative role-based controls enables managing without static non-it tools Consistent interaction patterns, data model, APIs, authentication

20 Fully automatable RESTful APIs enable programmatic infrastructure New-HPCIProfile -name $name -server $myserver -connections $conlist Does all of this: Updates firmware Sets BIOS settings Sets unique identifiers (WWN, SN, UUID, MAC, WWN) Configures network connectivity Configures smart array Configures SAN zoning Configures 3Par array And replaces all of this: Updates firmware with HP SUM Set BIOS settings with RCU Sets unique identifiers (WWN, SN, UUID, MAC, WWN) with VCM/VCEM Configures network connectivity with VCM/VCEM Configures smart array with ACU Configures SAN zoning with Brocade Switch Advisor Configures 3Par array with 3Par IMC 22

21 Common Experience Physical to Cloud Management CloudSystem Key Features Self-service portal Multi-Tiered services Physical + Virtual HP and non-hp Leverages CI templates HP OneView Key Features HP server, storage, network platforms CI Templates for physical infrastructure Ready to run appliance Open API & CLI Converged Cloud management for app & Infrastructure services Converged Infrastructure Management for physical Server Storage Network Power 23 HP Confidential

22 What s new with HP ConvergedSystem for Virtualization Enhanced systems experience with greater pre-integration 24 1 Improved 2 New customer experience 3 Enhanced workload optimizations integration and support OneView for simple, unified management HP OneView integrated with VMware vcops for simple, unified, automated management and other 3 rd party tools Shark Economics business model 66% faster problem resolution support More capabilities pre-built and factory integrated Proactive Advisory Support New App Maps reduce design and deployment costs Backup & recovery architecture and extensions HP CloudSystem-ready platform

23 New App Maps for HP ConvergedSystem Simplified deployment of popular applications in virtualized environments Fully tested, validated Performance assurance for specific workloads and applications (SQL Server and SharePoint Built with HP IP Leverages HP s proven infrastructure expertise and ISV best practices Expert guidance Workload-specific configuration and deployment guidance 25

24 Backup and restore faster Best practices and extensions to HP ConvergedSystem Fast and flexible Veeam and HP StoreOnce (HP ConvergedSystem 300) More efficient use of storage enables more VMs to be stored longer to meet aggressive RPOs Provides image-based VM backups and granular recovery Accelerated backups and recoveries HP Data Protector and HP StoreOnce (HP ConvergedSystem 700 and 700x) Simplifies backup administration by providing single management console Lowers storage costs by retaining up to 20X more oracle backup data without increasing disk space Enhanced capacity and backup efficiency CommVault and HP StoreOnce (HP ConvergedSystem 700 and 700x) Delivers end-to-end data protection solution 26

25 HP ConvergedSystem: ideal foundation for The CloudSystem UNBEATABLE Private Cloud HP ConvergedSystem 700/700X with HP OneView Integrated infrastructure for IT as a Service Self-service application Add HP infrastructure CloudSystem Agile, open, secure OPTION Add OPTION partner cloud Add partner cloud software software 27

26 HP CloudSystem Market-leading integrated and open solution to build and manage cloud services Servic e Catalo g Hybrid Private Public Agile Open Secure Consumer-inspired experience for designer, consumer, and admin Easy to deploy, manage, and support including 200+ HP Cloud Maps Fast delivery as integrated HP ConvergedSystem or as Enables software easy only access to additional capacity through built-in bursting Built on enterprise-grade OpenStack technology Supports heterogeneous environments Policy-driven governance for hybrid IT Multi-tenancy built in High-availability & recovery management Hours Not days to install Minutes Not months to provision 43% Lower TCO 28

27 What s new with HP ConvergedSystem for Virtualization Enhanced systems experience with greater pre-integration 29 1 Improved 2 New customer experience 3 Enhanced workload optimizations integration and support OneView for simple, unified management HP OneView integrated with VMware vcops for simple, unified, automated management and other 3 rd party tools Shark Economics business model 66% faster problem resolution support More capabilities pre-built and factory integrated Proactive Advisory Support New App Maps reduce design and deployment costs Backup & recovery architecture and extensions HP CloudSystem-ready platform

28 Lifecycle simplicity All HP ConvergedSystem ship with 3 year Proactive Care HP ConvergedSystem Support 30 (COE) Storage/SAN expert Server expert OS expert Network expert Software expert NEW Proactive Advisory Support Proactive Scan Ensure compliance and improve with trend analysis Firmware Release & Software Patch Report Pre-tested system patches and Firmware updates Incident Report Personalized Care 24x7 automated monitoring, reporting, and rapid intervention The Technical Account Manager Review reports, data analysis - makes recommendations and advice

29 Save weeks to months in every phase of the Why lifecycle HP ConvergedSystem is better than do-it-yourself Design Pre-configured and sized Rigorously tested Modular scalability Designed for hybrid cloud Acquire and Deploy Reduced risk From Order to Deployment in as few as 20 days Factory integrated Manage, Maintain and Expand Manage & Grow Integrated management Pre-tested system patches and Firmware updates Integrated Services Support as One Proactive scan, firmware releases and incident reports Migration assistance & planning Repeatable building process Regular release schedules Ability to free up capacity and resources Improved cost structure Increase innovation reduce maintenance Drive faster time-to-value 31

30 HP ConvergedSystem beats the competition VCE vs. Vblock 100 DX-3P 45 days HP ConvergedSystem 300 Standard 29% 20 days $4272 $2169 VCE 44% less Time to production 49% lower 3 year cost/vm 29% lower Entry price (list) Time to Production Cost Per VM over 3 years Price List, estimated 32

31 HP ConvergedSystem beats the competition VCE vs. Vblock 100 DX-3P HP ConvergedSystem 300 Performance 576GB % more Performance (IOPS) GB Why is it so much better? This is what HP Converged Infrastructure can accomplish Cores Per system Memory Per system Performance Raw IOPS 33

32 Substantial benefits gained from repeatable building blocks Portfolio of application optimized ConvergedSystem HP ConvergedSystem 100 HP ConvergedSystem 300 HP ConvergedSystem HP ConvergedSystem HP ConvergedSystem Desktops 70% Cost Savings 100x Faster query 2x Performance 2x Performance 3x IT efficiency 3x Greater scalability 34

33 One System relentlessly delivering your IT-as-a- Service vision FUTURE Systems and management enable a software-defined datacenter Application control User control Admin control HP CloudSystem HP OneView software-defined management Sharks Building Blocks Repeatable building process Regular release schedules Ability to free up capacity and resources Improved cost structure Increase innovation reduce maintenance Drive faster time-to-value Purpose Built Automated ROI ROI, Redefined 35 HP Confidential until June 9, 2014

34 NEW ENHANCED Proactive advisory support Prevent features problems before they happen Proactive Scan Firmware Release & Software Patch Report Incident Report Twice yearly proactive scan with recommendations and advice Twice yearly firmware, patch & software assessment and update recommendations Quarterly incident trend reports to help identify configuration or environment issues 36 The Technical Account Manager Review the reports, data analysis, and makes recommendations and advice Plus One stop support for entire system Support from HP Center of Expertise System-level proactive features Pre-tested, system-level firmware and software update recommendations Single support dashboard for entire system HP Restricted: For HP and Channel Partner Internal Use Only

35 Purpose-Built ConvergedSystem Sharks Working with strategic partners to optimize workloads Virtualization Big Data Cloud Mobility HP ConvergedSystem 300 HP ConvergedSystem 700 HP ConvergedSystem 700x HP ConvergedSystem 500 HP ConvergedSystem 900 HP ConvergedSystem 700 HP ConvergedSystem 700x HP ConvergedSystem 100 HP ConvergedSystem 300 HP ConvergedSystem 700x HP ConvergedSystem

36 Competitive Landscape Vendor/ Portfolio HP/ ConvergedSystem VCE (EMC + Cisco)/ Vblock NetApp + Cisco FlexPod IBM PureSystems Dell/ Active Systems EMC VSPEX Oracle Engineered Systems Virtualization Cloud Workload Specific HP ConvergedSystem for Virtualization vblock FlexPod Express/Datacenter PureFlex System Active Systems HP CloudSystem vblock + VMware vcloud (or other) FlexPod + CIAC/UCS Director (or other) PureFlex+ IBM SmartCloud SW Active Systems + Dell Multi Cloud Mgr (Enstratius) HP ConvergedSystem 500/900 for SAP HANA HP ConvergedSystem 300 for Vertica HP ConvergedSystem 100 for Hosted Desktops Vblock Specialized Systems FlexPod Select PureApplication/PureData/IBM x6 SAP HANA Active Solutions VSPEX VSPEX for Private Cloud VSPEX for Microsoft, Oracle, etc. Converged Infrastructure IaaS -> SDDC Dedicated/Vertically Integrated Virtual Compute Appliance ExaLogic Elastic Cloud Exadata (servers-storage-network, management + virtualized) (private/hybrid cloud) Big Data, Hadoop, SAP HANA, Microsoft, etc. HP Restricted: For HP and Channel Partner Internal Use Only

37 Customers caught in between alliance members EMC/VMware NSX They want to make it more of an EMC story, and a VMware NSX story," one VCE partner said of EMC's sales efforts EMC reps are engaged in a "mini war" with VCE CRN: VCE Touts Healthy Vblock Sales, But Partners Concerned Over New Infighting May 9, 2014 vs. Cisco ACI A cheerful John Chambers told Wall Street analysts that his plan to crush his biggest threat, a new technology led by VMware, is working well. Business Insider: John Chambers: Cisco Is Going To Crush VMwar May 14, 2014 VCE customers are VMware aligned and would be expecting to deploy NSX. VCE will have to work hard to convince customers that Cisco s ACI strategy is a worthy product Ethereal Mind: VCE chooses Cisco ACI as SDN Strategy Instead of VMware NSX, March 11, 2014 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted: For HP and Channel Partner Internal Use Only

38 Your Choice of Cloud Application control User control Admin control Software-defined Cloud Management Template based policy automation HP CloudSystem HP OneView software-defined management Virtualization Sharks Building Blocks

39 HP ConvergedSystem: ideal foundation for The CloudSystem UNBEATABLE Private Cloud HP ConvergedSystem 700/700X with HP OneView Integrated infrastructure for IT as a Service Add Self-service HP application infrastructure CloudSystem Agile, Open, Secure OPTION Add partner OPTION Add partner cloud software cloud software 42

40 Hewlett Packard: Founded January 1, To remain static is to lose ground. David Recipient Packard of the Presidential Medal of Freedom in 1988 for his many technological innovations and philanthropic endeavors.

41 Thank you

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