Enabling Fast IT. Roger Ian Dickinson CONSULTING SYSTEMS ENGINEER.SALES CISCO. October, 2014 EMC Forum

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1 Enabling ast IT Roger Ian ickinson CONSULTING SYSTEMS ENGINEER.SLES CISCO October, 2014 EMC orum

2 genda IT Challenges Today EMC + Cisco + Intel Cisco Unified ata Center Joint ata Center Solutions Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 2

3 The Only Constant Is Change TECHNOLOGY TRNSITIONS Mobility/Video Cloud New Breed of pps Internet of Things Big ata and nalytics New Model of IT Simple. Smart. Secure. Growth and Productivity Opportunities New Business Models User Experience and Expectations Globalization Security and Regulatory Compliance BUSINESS IMPLICTIONS Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 3

4 ata Center Economics Catalysts for Change of CIO s Say That it s ifficult to Stay on Budget and Time 1. ccording to IG research 2. Gartner Cisco IT, ata Center Cost Portfolio Cisco and/or its affiliates. ll rights reserved. of ll IT Spending Is Keeping Current ata Centers Up and Running Cisco Confidential 4

5 The ata Center Is the Information Broker for ll pplications pplications re riving Change in the ata Center Type Traditional, Big data, istributed, Mobile eployment Models Virtualized ata Centers, Cloud (Public, Private, Hybrid) elivery ny Where, ny Time, ny evice * Cisco Global IT Impact Survey Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 5

6 New pplications, New emands on ata Center Infrastructure Unique pplication Requirements Lead to pplication Specific Infrastructure PPLICTION TTRIBUTES INRSTRUCTURE EMNS ynamic Instantiation/Removal pplication wareness Increasingly Non-virtualized Physical + Virtual + Cloud Infrastructure Independent ynamic Shared Resource Pool Grow, shrink move as needed Scale-out Multi-cloud Models Secure Multi-tenancy Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 6

7 ata Center Infrastructure Needs to Evolve ISTRIBUTE BRIC BSE PPLICTION RIVEN Cloud Monitoring pps Programmable Provisioning pps Networking pps End-User pps Provisionable abric L2, L3 L2, L3 COMPUTE STORGE COMPUTE STORGE Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 7

8 Leading Innovation in the ata Center riving Industry Standards, Market Transitions & Innovative Solutions to IT Challenges Joined at the Chip on Unified Computing System; Industry Partnership of Over 10 Years Intel & Cisco Performance Leadership dvanced ata Protection and Reliability World-Class Economics Cisco & EMC eep Technology lignment That elivers Highperformance, pplication aware integrated infrastructure Intel & EMC Source: Cisco Servers Powered by the Intel Xeon Processor amily Cisco and/or its affiliates. ll rights reserved. Industry-leading Storage Solutions Cisco Confidential 8

9 Unified Computing Product Innovation Innovation to Improve pplications UCS Management XML PI STNR PI S Unified abric Virtualized I/O Compute with NO Compromise Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 9

10 The Heart of a Next-Generation ata Center Leading Performance Cisco UCS powered by Intel Xeon have delivered 94 world record benchmarks lexible and Efficient dvanced features automate power consumption across the platform Best combination of performance, power efficiency, and cost Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 10

11 Cisco Unified Computing System astest Growing Product in the Market Unique UCS Customers 2 mericas Revenue Market Share in X86 Blades 1 ata Center nnualized Revenue Run Rate 2 Server Vendor 1 More than of all UCS Channel Partners Customers Have Invested In UCS World Record Performance Benchmarks to ate Cisco and/or its affiliates. ll rights reserved. Source: 1 IC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Source: 2 s of Cisco Q3Y14 earnings results ata Center Revenue is defined as Cisco UCS and Nexus 1000V Cisco Confidential 11

12 UCS Integrated Infrastructure eep Investment Strategy Cisco UCS Modular Stateless Computing and pplication cceleration Nexus Scalable, Secure Network abric UCS irector Policy-based Resource Management Performance of Hardware lexibility of Software CI Ready End to end Security Hybrid Cloud Enabled (Intercloud abric) Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 12

13 UCS Integrated Infrastructure ocus reas PPLICTION Broad pplication Coverage Optimized for High Performance OPERTIONS Versatile and Programmable Building Blocks for Cloud ECOSYSTEM Better Solutions Through Productive Partnerships Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 13

14 elivering pplication Performance and IT Efficiency Best of TechEd World Record TPC Benchmark with SP Sybase 28 World Record Oracle-based Benchmarks More Than all Other Server Vendors Combined VI Solution Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 14

15 Operational Velocity and Security OpenStack SaaS cceleration Hybrid Cloud Enabled Secure Enclave oundation board member UCS and Nexus plugins Installer tools UCS accelerator packs ully automated from virtual/physical to end user portal interface Based on UCS integrated infrastructure ny Hypervisor End to end security policies Unified management Secure resource pools and app environments End to end security Cisco Validated esigns (CVs) CVs Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 15

16 Innovation with Industry Leaders Ecosystem Business pps atabases nalytics and Big data Cloud pps Collaboration pplications esktop Virtualization HN & BW Cisco Unified Management Storage Partnerships VSPEX Cisco UCS Cisco Nexus VBLOCK Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 16

17 UCS Integrated Infrastructure Better Infrastructure = Better Business Outcomes We can offer leading solutions to our customers and continue to expand our business. Martin Breslin Infrastructure rchitect, SEI Our Cisco Unified Computing System decision is a game-changer. Wes Wright CIO, Seattle Children s With Cisco UCS, we can adapt much more quickly to user demand. Mark dams VP, Information Technology, HireRight Reduced Provisioning Times Reduced Cabling Reduced Management Cost Reduced Power & Cooling Costs World-Record Performance Benchmarks Greater Business gility Lower Operating Expenses Reduced Costs / Complexity Lower Computing Cost aster act-based ecision Making Cisco and/or its affiliates. ll rights reserved. Sources: Cisco UCS Changing the Economics of the atacenter, Customer Case Studies, Cisco UCS Performance Benchmarks Cisco Confidential 17

18 Three Paths to the Cloud Simpler, aster, Lower TCO Custom esign Cisco Solutions for VSPEX Vblock TM Systems UCS Integrated Infrastructure Cisco CI Ready Best-of-Breed Infrastructure Products Integrated Infrastructure Converged Infrastructure Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 18

19 Cisco Solutions for EMC VSPEX SIMPLE. EICIENT. LEXIBLE Reference rchitecture Validated by Cisco and EMC Packaged by Partners Validated Solutions with Choice of OS and Hypervisor UCS Integrated Infrastructure pplication Hypervisor x86 Server: Cisco UCS Network: Cisco Nexus EMC Storage EMC Backup Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 19

20 VSPEX Cisco Validated esigns Server Virtualization / Private Cloud End User Computing pplications Microsoft ast Track 3.0 VMWare Horizon View Citrix Xenesktop Microsoft SharePoint Small, Enterprise Implementations 50, 100, 300, 1000 Virtual Machines 50, 100, 125, 250 Virtual Machines 300, 600, 1000 Virtual Machines 500 esktops 2000 esktops 500 esktops 500 Users 2500 Users 5000 Users Microsoft Windows Server 2012 Microsoft Windows Server 2012 VMware vsphere VMware vsphere VMware VMware VMware UCS Integrated Infrastructure EMC Storage Sized for Your Workload Cisco UCS Servers and Cisco Nexus Switches Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 20

21 Customer Success Challenge BICK CT with UCS Integrated Infrastructure Improve performance capabilities, manage storage devices as a single pool, reduce solution and software virtualization costs, and enable zero downtime Solution EMC VSPEX Proven Infrastructure Components EMC VNX unified storage Cisco UCS blade servers EMC ST Suite Cisco UCS Microsoft Hyper-V Cisco and/or its affiliates. ll rights reserved. Increase in Performance Virtualization of Environment Reduction in Software Virtualization Costs The VSPEX Proven Infrastructure allows us to spend more time generating efficiencies and building new capabilities to help our customers. Martin Breslin Infrastructure rchitect, SEI Cisco Confidential 21

22 UCS irector for Integrated Infrastructure Cisco Solutions for VSPEX and VCE Vblock Open PI for 3rd Party Integration Self-Service Infrastructure Provisioning Enforce Best Practices with Global UCS Policies UCS Central UCS irector Consistent Management cross Pods efine and Manage Resource Pools Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 22

23 Three Paths to the Cloud Simpler, aster, Lower TCO Custom esign Cisco Solutions for VSPEX Vblock TM Systems UCS Integrated Infrastructure Cisco CI Ready Best-of-Breed Infrastructure Products Integrated Infrastructure Converged Infrastructure Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 23

24 Vblock Systems: The astest Path to the Cloud oundation for the Next Generation ata Center > Single Product > Single Point of Support > Managed as Single Product > Integrated ata Protection Options Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 24

25 Vblock Systems True Converged Infrastructure S ONE PROUCT Engineered Manufactured Managed Supported Sustained 4X 96% aster time-to-deployment 160 days down to 40 79% less staff effort 5X aster Time for New Services Cisco CI Ready UCS Integrated Infrastructure Reduction In owntime 50% Reduction of nnual ata Center Costs Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 25

26 pplication Centric Integrated Infrastructure CI Ready Vblock Systems PIC ccelerate pplication eployment Policy Based Programming Secure Multi-tenancy and Compliance Real-time Visibility across Physical and Virtual Environments Infrastructure utomation with UCS irector Vblock Systems Reduced Time to eployment Simplified Operations Reduced Risk Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 26

27 VCE is a Leader in the 2014 Gartner Magic Quadrant for Integrated Systems Read the ull Report Here: Gartner 2014 Magic Quadrant for Integrated Systems By ndrew Butler, George J. Weiss, and Philip awson G , June 16, 2014, 2014 Gartner Inc. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology context of users the to entire select document. only those The vendors Gartner with the document highest ratings. is Gartner research publications consist of the opinions of Garter's research organization and should not be construed as statements available of fact. upon Gartner request disclaims from all Cisco. warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 27

28 World-Class Connectivity for EMC Storage Broad Portfolio of Network Storage Solutions Cisco Connectivity Options for EMC s Symmetrix, VNX, tmos. and CLRiiON Seamless Converged Storage and ata Networking with Cisco Nexus 7000, 5000, and 3000 Series and EMC Connectrix / Cisco MS Platforms Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 28

29 Introducing Next-Generation SN irector EMC Connectrix MS 9710 Multilayer irector The Performance of ny irector Storage irector Now With Multi-protocol Innovations Cisco and/or its affiliates. ll rights reserved. Investment Protection for the Next ecade! Cisco Confidential 29

30 Introducing EMC Connectrix MS 9250i Multiservice Switch 1/10G CIP/iSCSI (2 ports) 16G C, ICON (40 ports) or Storage Services Service evice Sprawl CIP High-Bandwidth SN Extension cross MN/WN Io ccelerator ccelerate Tape Backup and isk Replication ata Mobility Manager Migrate ata Between Heterogeneous rrays Cisco and/or its affiliates. ll rights reserved. Unmatched lexibility for Cisco MS and Cisco Nexus Cisco Confidential 30

31 Cisco MS 9710: ddressing Your Initiatives C Consolidation / Technology Refresh Virtual esktop Infrastructure (VI) MS 9710 Backup VSN C LN NS CRM VSN CoE C esktop VMs Cisco Nexus MS 9710 C Solid-State OLTP VSN Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 31

32 Cisco MS 9710: (Cont.) ddressing Your Initiatives New pplication Rollout Business Continuity / isaster Recovery New pplications MS 9710 C CoE Production C Replication Software C WM/ SONET Optical MN isaster Recovery C Existing pplications MS 9500 C CIP IP WN Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 32

33 EMC and Cisco Services To Plan, Build, Run, and Optimize our Integrated Solutions Provide Strategic Guidance Plan and rchitect Solutions eliver Expert Customer Support Technology Processes People eploy and Optimize Technology Manage Operations Train and Educate the Workforce Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 33

34 Cisco, EMC, and Intel Leading Innovation in the ata Center oundational Intel Technology Market Leaders in Storage, Networking, and Computing Cooperatively eveloped Offerings: Products, Services, and Solutions oundational Intel Technology at the Core of all Solutions eep Technology lignment Integrated Routes to Market Joint Venture: VCE Coalition Shared Vision Source: Cisco Servers Powered by the Processor amily Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 34

35 Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 35

36 Thank you. Intel, the Intel logo, Xeon, and Xeon Inside are trademarks or registered trademarks of Intel Corporation in the U.S. and/or other countries.

37 UCS Market Share Growth X86 Server Blade Market Share Q1CY14 US Ci HP ell IBM SGI UCS # 1 with 40.9% UCS # 1 in Only ive Years Ot Or u 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% # 1 in US (41%) 1 # 2 Worldwide and growing 39% YoY 1 Worldwide HP Cisco IBM ell Hitachi Ltd NEC ujitsu SGI Huawei Others Oracle Sugon UCS # 2 with 26.3 % 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% UCS momentum 33,000+ Unique Customers 15,500 Repeat Customers Cisco and/or its affiliates. ll rights reserved. 1 Source: IC Worldwide Quarterly Server Tracker, 2014Q1, May 2014, Vendor Revenue Share Cisco Confidential 37

38 Vblock Systems: The astest Path to the Cloud oundation for the Next Generation ata Center Market Leading Components Engineered, actory Tested Physical and Logical System Builds Simplified Management With Choice Of Management Tools Single Support OPEN Cloud Management VCE Vision TM Virtualization Compute Network Storage & Backup Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 38

39 Bringing It Together for Your Storage Networks Server s MS 9250i Need Script MS 9250i MN/WN Nexus 7000, 6000, 5000 C CoE Business Continuity/ isaster Recovery C CoE Tapes/VTLs HIGH-PERORMNCE PPLICTIONS T SCLE Moving Large ata Sets at High-Speed With 1.5Tbps/Slot Performance REPLICTE/BCKUP LRGE T rom Multiple ata Centers to a Central Location Within Short Backup Windows With 10G CIP MEET SL Replicate ata or Lowlatency pplications cross Cs With IO cceleration (IO) SIMPLIIE T MIGRTION Inexpensively Refresh Heterogeneous rrays with ata Mobility Manager Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 39

40 Unified Management Extending Benefits of UCS Manager to Rack Servers Unified Management Single Unified System or Blade and Rack Servers UCS Manager major market transformation in unified server management No management barriers between blades and rack optimized servers C-Series Rack Optimized Servers Service UCS Service Profile: HR_pp1 Profile VNIC1 Unified evice Management MC: 08:00:69:02:01:2E HR_WEB_VLN (I=50) VNIC2 Network Policy MC: 08:00:69:02:01:2 UCS Service Profile Unified evice Management HR_B_VLN Network Policy (I=210) HB 1 and Storage 2 Policy WWN: Storage Server Policy Policy WWN: VSN I: 12 Boot Order: SN Server Policy BIOS Settings: Turbo On HyperThreading On B-Series Blade Servers Extending fabric computing to rack optimized servers dd capacity without complexity Cisco Servers Powered by the Intel Xeon Processor amily Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 40

41 Cisco UCS Central Simplifies Operations at Scale Unifies management of multiple Cisco UCS domains and thousands of servers Centralizes global policies, service profiles, I pools, and templates Simplifies global operations with centralized inventory, faults, logs, and server consoles UCS Central oundation for efficient global administration, high availability, and workload mobility Built on Cisco UCS Manager technology; combines local performance and tiered control Model-based PI for large-scale automation and integration ata Center 1 ata Center 2 ata Center 3 ata Center 4 UCS Manager UCS Manager UCS Manager UCS Manager Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 41

42 Vblock Solutions Messaging ERP Virtual esktop Collaboration atabase cceleration Suites Cisco and/or its affiliates. ll rights reserved. Vblock Systems re Optimized To eliver World Class Performance nd Time-to-market or Mission Critical Work Loads. Cisco Confidential 42

43 Today s IT Model: Heavy on Operations No Time or Investment in nything Else IT Operations Enabling Innovation 0s 10s 100s 1,000s 10,000s IoE Scale Simple ifficult Complex and Tedious Impossible Cisco and/or its affiliates. ll rights reserved. Cisco Confidential 43

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