H TAITRA Global Customer Survey

Transcription

1 1. Welcome to TAITRA Global Customer Survey Thank you for participating in our survey. Your feedback is important. The Taiwan External Trade Development Council (TAITRA) is a state-funded trade promotion agency. Our mission is to promote foreign trade for Taiwanese businesses. The survey is designed to gauge Taiwan's future export prospect and help us provide better services for you. Your participation is highly appreciated. * 1. Please specify from which TAITRA office you receive this survey. Taiwan Trade Center, Dhaka Taiwan Trade Center, Kuwait Taiwan Trade Center, Algiers Taipei World Trade Center, Chennai Taiwan Trade Centre - Dubai Taiwan Trade Center, Cairo Taipei World Trade Center Liaison Office in Mumbai Taipei World Trade Center Liaison Office in Kolkata Taiwan Trade Center, Sofia Taiwan Trade Center, Paris Taiwan Trade Center, Duesseldorf Taiwan Trade Center, Nairobi Taiwan Trade Centre, Lagos Taiwan Trade Center, Johannesburg Taiwan Trade Center, Jakarta Taiwan Trade Center München Taiwan Trade Center, Toronto Taiwan Trade Center, Fukuoka Taiwan Trade Center, Budapest Taiwan Trade Center, Vancouver Taiwan Trade Center, Osaka Taiwan Trade Center, Milano Taiwan Trade Center Miami Taiwan Trade Center, Tokyo Taiwan Trade Center, Rotterdam Taiwan Trade Center, San Francisco Taiwan Trade Center, Almaty Taiwan Trade Center, Warsaw Taiwan Trade Center, Chicago Taiwan Trade Centre, Kuala Lumpur Taiwan Trade Center, Bucharest Taiwan Trade Center, New York Taiwan Trade Centre, Yangon Taiwan Trade Center, Moscow Taiwan Trade Center, Los Angeles Taiwan Trade Center, Manila Taiwan Trade Center, St. Petersburg Taiwan Trade Center, Mexico City Taiwan Trade Center, Seoul Taiwan Trade Center, Barcelona Taiwan Trade Center do Brasil Taiwan Trade Center, Singapore Taiwan Trade Center, Istanbul Taiwan Trade Centre Sydney Taiwan Trade Center, Bangkok Taiwan Trade Center, Kyiv Taiwan Trade Center, Representative Office in Ho Chi Minh City Taiwan Trade Centre, London Taiwan Trade Center, Tehran 1

2 * 2. Company Information Company City/Town Country Address * 3. How would you describe the major function of your firm? importer/trading firm agent/dealer wholesaler/reseller retailer manufacturer * 4. Which of the following categories BEST describe your company's product profile? (select only one) Consumer products (foodstuff, apparel, furniture, sports equipment, toys, stationery) Chemicals, plastics/rubbers and related products (cosmetics, pharmaceuticals, pesticides, industrial formulations, chemical raw materials) Metals, electrical machinery & equip. & parts (machine tools, auto parts, screws and bolts, power units, home appliances) Computers, electronic parts, ICTs, panel display, measuring equipment, optical goods More than one of the above (please specify in other below) 2. Consumer Products 2

3 * 5. What are your major trading products? (allow more than one answer) Foodstuffs, vegetable products, animal products Textiles, articles of apparel and clothing accessories, knitted or crocheted Furniture, home DIY products Sports equipment Ceramics, glassware, stones Toys, stationery 3. Chemicals, plastics/rubbers and related products * 6. What are your major trading products? (allow more than one answer) Oil refinery products, minerals Chemical raw materials, synthetic resin Chemical products, fertilizers, pesticides, industrial formulations Cosmetics, personal hygiene products Pharmaceutical chemical products, biotech products Plastics and articles, rubbers and articles Fur, leather, shoes 4. Metals, electrical machinery & equip. & parts 3

4 * 7. What are your major trading products? (allow more than one answer) Iron, steel, miscellaneous articles of base metal Hardware, fixtures, screws and nuts General metal products Mechanical equipment Machine tools, slide fasteners and parts electronic generators/facilities Lighting equipment Home appliances Auto parts, motorcycle parts 5. Computers, electronics, ICTs, photographic apparatus, equipment and supplies and optical goods * 8. What are your major trading products? (allow more than one answer) Electronic components (IC, printed circuits, electro-optical materials, electronic components, wafer fabrication ) PCs and peripherals, notebooks LCD, audiovisual electronics, panel display Solar battery and parts industrial PCs Optical equipment Electronic medical equipment measuring instruments & accessories ICT products, smart phones, phablet, tablet 6. Import Profile * 9. Could you give us an idea of the IMPORT VALUE of your firm's major trading products for the whole year of 2015? 4

5 * 10. Please specify your major importing countries for your major trading products. e.g. auto parts: Taiwan ; machine tools: Germany * 11. About what percentage of your imports come from Taiwan? (Please enter a whole number between 0 and 100) 12. How has your firm's VALUE OF IMPORTS from TAIWAN for the first half of 2016 differed from the same period of 2015? Increase a lot Increase slightly Decrease slightly Decrease a lot Unchanged 13. How do you think your firm's VALUE OF IMPORTS from Taiwan would look like for the second half of 2016 compare to that of 2015? Increase a lot Increase slightly Unchanged Decrease slightly Decrease a lot 14. Continuing from previous question, what factors contribute to your conclusion for your firm's future import prospect from Taiwan? (allow more than one answer) Macroeconomic factors, such as local economic performance and consumer spending trade tariffs, trade barriers Currency fluctuations Changes in market trends, consumer preference. Overall competitiveness of Taiwan products (quality, cost-performance ratio, technology) Brand marketing 5

6 7. Local market preference * 15. Please specify a TYPE OF PRODUCT from your product portfolio that you think has the fastest growing prospect (high-growth, high market-share products OR high growth, low market-share products) in your local market. * 16. In your view, what would be a unique selling point for Taiwanese products in your local market. Very likely Likely Neutral/Not sure Not likely Never Product quality & function Product design Product price Local selling network Brand image After-sales service * 17. In your view, what are the weaknesses of Taiwanese products in your local market. Strongly Agree Agree Neutral Disagree Strongly Disagree Product quality & function Product design Product price Local selling network Brand image After-sales service 6