1. STATEMENT OF MARKET SERVED

Transcription

1 DATES OF EVENT: Conference: June 1 5, 2014 Exhibits: June 2 4, 2014 LOCATION: Moscone Center, San Francisco, CA EVENT PRODUCER/MANAGER: Company Name: Association for Computing Machinery (ACM) Electronic Design Automation Consortium (EDAC) IEEE Council on Electronic Design Automation (CEDA) Address: 1721 Boxelder St., Ste. 107 Louisville, CO Phone: (303) Website (Show): REGISTRATION COMPANY: MP Associates, Inc. YEAR EVENT ESTABLISHED: 1963 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: June 7 11, 2015 Exhibits: June 8 10, 2015 LOCATION: Moscone Center, San Francisco, CA 1. STATEMENT OF MARKET SERVED This audience represents the decision-makers at all levels of the electronic design automation (EDA) tool buying process from the leading semiconductor, computer, telecommunication, and consumer electronics companies. Attendees interact to establish best practices and share leading edge research for semiconductor design processes and applications. Qualified attendees are design engineers, corporate and engineering management, IC design tool developers, researchers, financial and industry analysts, and members of the press.. 2. STATEMENT OF VERIFICATION METHODOLOGY All attendees, including those that register in advance, are required to pick up their badges onsite. Unclaimed badges are cross referenced with the database to check for duplicates or reprints and those badges left are considered no-shows. 3. AUDITED ATTENDEE ANALYSIS YEAR EVENT HELD EVENT LOCATION CONFERENCE EXHIBITS ONLY SPEAKERS MEDIA SUB- CONFERENCE & EXHIBITS ONLY EXHIBITORS, NON-EXHIBITING SPONSORS AND THEIR SUPPORT STAFF* 2009 San Francisco 1,446 3, ,839 3,219-8, Anaheim 1,295 1, ,030 2,864-5, San Diego 1,417 1, ,519 2,438-5, San Francisco 1,535 2, ,668 2,709-7, Austin 1,127 2, ,914 1,997-5, San Francisco 2,157 1, ,142 2,592-6,734 * Not audited, count supplied by Show Management. OTHER Audience Insights page 1 of 9

2 4. PRIMARY JOB FUNCTION PRIMARY JOB FUNCTION OF PROVIDING THIS INFORMATION Executive/Senior Mgmt % 19.2% Engineering Management (includes CAD, design, & software) % 18.8% CAD Engineer, including Application Engineer % 11.4% Design Engineer (includes chip, module, & board) % 11.8% Verification Engineer % 4.3% Embedded Software Engineer % 0.9% Embedded Hardware Engineer % 1.1% Application Software Engineer % 1.9% Manufacturing, Test & Assembly % 0.5% System Architect % 1.7% Professor/Researcher % 11.3% Student % 9.2% Financial or Industry Analyst % 1.0% Venture Capitalist 3 0.1% 0.1% Editor/Publisher % 0.9% Marketing/Sales % 6.1% Total Conference and Exhibit Only Attendees Providing this Information 3, Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 4, PRIMARY INDUSTRY SEGMENT WORKING IN PRIMARY INDUSTRY SEGMENT OF PROVIDING THIS INFORMATION (Embedded) System Design % 19.3% EDA Software 1, % 32.0% IP/Core Design % 18.9% Foundry/IC Manufacturing % 9.0% Design Services: Includes ASIC Services & Post Silicon Services % 9.2% Consumer Electronics % 9.4% Automotive % 2.3% Total Conference and Exhibit Only Attendees Providing this Information 3, Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 4, Audience Insights page 2 of 9

3 6. TYPE OF DESIGN INVOLVED IN PRIMARY DESIGN TYPE OF PROVIDING THIS INFORMATION Analog ICs/Mixed Signal ICs % 23.9% Analog/Mixed Signal Systems % 12.4% ASIC 1, % 39.8% Application Specific Std. Part % 6.6% Digital ICs 1, % 33.2% Digital Systems % 18.0% DSPs % 5.8% RTOS % 3.1% Middleware % 7.1% Middleware % 4.4% Application % 10.4% Embedded Systems % 19.4% MEMs % 3.3% Memory % 12.7% Microprocessor/Microcontroller Design % 10.8% PCB Layout % 5.4% PLDs/FPGAs % 10.5% R/F Microwave % 4.6% Specialized Processors NPU, etc.) % 7.0% Library Models/IP/Cores % 10.4% (321) Not Directly Involved in Design % 15.0% Total Conference and Exhibit Only Attendees Providing this Information 3, Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 4, Multiple responses allowed, hence total number of responses exceeds the total attendance and category counts should not be added together Audience Insights page 3 of 9

4 7. PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF OF PROVIDING THIS INFORMATION Analog/AMS Design/Simulation % 20.3% Digital Logic Simulation 1, % 26.7% Physical Verification % 19.2% Other Logic Verification % 10.2% Logic Design and Synthesis % 23.4% Packaging % 5.7% PCB % 5.6% Placement & Routing % 17.1% Full-Custom Layout % 11.7% Test % 10.0% RTL & Formal Verification % 20.6% Equivalence Checking % 12.4% Design for Manufacturing & Yield % 11.1% Algorithm Design % 9.3% System Design and Specification % 12.5% (Embedded) Software Design % 8.9% HW/SW co-design % 12.8% Foundry/Silicon Vendor % 6.7% Application Specific Std. Part % 2.9% IP % 12.5% Embedded Software and System Design % 11.7% System/ Logic Design % 10.8% Physical Design % 17.1% Verification % 15.6% Post Silicon Services % 5.7% Libraries/Models % 9.6% IP/Cores % 14.5% None % 19.3% Total Conference and Exhibit Only Attendees Providing this Information 3, Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 4, Multiple responses allowed, hence total number of responses exceeds the total attendance and category counts should not be added together. Audience Insights page 4 of 9

5 8. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY US CENSUS REGION / STATE US CENSUS REGION / STATE NEW ENGLAND % EAST SOUTH CENTRAL % Maine 3 Kentucky 3 New Hampshire 2 Tennessee 2 Vermont 9 Alabama 2 Massachusetts 63 Mississippi 0 Rhode Island 3 WEST SOUTH CENTRAL % Connecticut 6 Arkansas 0 MIDDLE ATLANTIC % Louisiana 2 New York 59 Oklahoma 1 New Jersey 16 Texas 151 Pennsylvania 50 MOUNTAIN % EAST NORTH CENTRAL % Montana 0 Ohio 7 Idaho 4 Indiana 18 Wyoming 0 Illinois 27 Colorado 21 Michigan 36 New Mexico 2 Wisconsin 2 Arizona 55 WEST NORTH CENTRAL % Utah 14 Minnesota 4 Nevada 9 Iowa 4 PACIFIC % Missouri 2 Alaska 0 North Dakota 0 Washington 21 South Dakota 0 Oregon 103 Nebraska 1 California 2,416 Kansas 1 Hawaii 1 SOUTH ATLANTIC % Total UNITED STATES 3, Delaware 2 Maryland 7 District of Columbia 1 Total INTERNATIONAL Virginia 22 Canada West Virginia 0 Mexico North Carolina 20 Other International South Carolina 3 Georgia 21 Not Providing this Information Florida 28 Total Conference & Exhibit Attendance 4, US Census Regions Audience Insights page 5 of 9

6 8A. AUDITED BREAKOUT OF ALL NON-US CONFERENCE AND EXHIBITS ONLY COUNTRY CODE COUNTRY CODE United Arab Emirates AE % Iran IR % Armenia AM % Italy IT % Netherlands Antilles AN % Japan JP % Austria AT % South Korea KR % Australia AU % Sri Lanka LK % Belgium BE % Malaysia MY % Brazil BR % Nigeria NG % Switzerland CH % Netherlands NL % China CN % Norway NO % Czech Republic CZ % New Zealand NZ % Germany DE % Poland PL % Denmark DK % Portugal PT % Egypt EG % Romania RO % Spain ES % Serbia RS % Finland FI % Russian Federation RU % France FR % Saudi Arabia SA % Great Britain GB % Sweden SE % Greece GR % Singapore SG % Hong Kong HK % Tadjikistan TJ % Ireland IE % Taiwan TW % Israel IL % Ukraine UA % India IN % Conference & Exhibit Attendance Outside North America North America 3, Not Providing this Information Total Conference & Exhibit Attendance 4, Audience Insights page 6 of 9

7 REGISTRATION FORM: ATTENDEE INFORMATION AND DEMOGRAPHICS page 1 Audience Insights page 7 of 9

8 REGISTRATION FORM: REGISTRATION CATEGORIES AND ASSOCIATED FEES page 2 Audience Insights page 8 of 9

9 STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY AUDIENCE INSIGHTS We have carefully examined the attendee records of the 51 st Design Automation Conference held in San Francisco, CA. The audit process includes pre-event review of the registration and event access process, post event confirmations of attendance and attendee demographics, examination of accounting records, and any other auditing procedures considered appropriate or necessary. This audit complies with the standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. Based on our review and analysis, the statements set forth in this report fairly and accurately present the total attendance of this event in conformance with generally accepted event measurement practices. Audience Insights Framingham, MA Audience Insights page 9 of 9