Datacenter Cooling Market Map 2016

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1 MARKET MAP Datacenter Cooling Market Map 2016 MAY 2016 Andrew Donoghue, European Research Manager This report provides an overview of the datacenter cooling market, focusing on suppliers of particularly innovative and disruptive technologies including indirect and direct free air and direct liquid Research, LLC

2 ABOUT 451 RESEARCH 451 Research is a preeminent information technology research and advisory company. With a core focus on technology innovation and market disruption, we provide essential insight for leaders of the digital economy. More than 100 analysts and consultants deliver that insight via syndicated research, advisory services and live events to more than 1,000 client organizations in North America, Europe and around the world. Founded in 2000 and headquartered in New York, 451 Research is a division of The 451 Group Research, LLC and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication, in whole or in part, in any form without prior written permission is forbidden. The terms of use regarding distribution, both internally and externally, shall be governed by the terms laid out in your Service Agreement with 451 Research and/or its Affiliates. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The reader assumes sole responsibility for the selection of these materials to achieve its intended results. The opinions expressed herein are subject to change without notice. NEW YORK SAN FRANCISCO LONDON BOSTON 20 West 37th Street 3rdFloor New York, NY P F Geary Street 9th Floor San Francisco, CA P F Gower Street London, UK WC1E 6HH P +44 (0) F +44 (0) Liberty Square, 5th Floor Boston, MA P F ABOUT THE AUTHOR ANDREW DONOGHUE EUROPEAN RESEARCH MANAGER Andrew is the European Research Manager at 451 Research. He leads the firm s involvement in a number of European Commission-funded IT research projects, including CoolEmAll ( and RenewIT ( eu), and works closely with the Uptime Institute, a division of The 451 Group. COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. II

3 Key Findings We have identified more than 45 suppliers in the datacenter cooling market, although this report is not designed to be entirely comprehensive. Suppliers of conventional mechanical cooling continue to dominate. However, most of these large cooling suppliers have recognized the shift toward efficiency and are also now offering non-mechanical cooling options, free-cooling modes for conventional chillers or extremely efficient mechanical cooling. Replacing conventional mechanical cooling with indirect free cooling technology can result in significant operational and capital expenditure savings. For example, according to some supplier estimates, systems cost 15% less than an equivalent chilled water system, but the operational cost is 90% less adding up to a 75% reduction over the total life. Diesel generator size can also be reduced by 60% and transformer size by 70%. We estimate that there are approximately 15 to 20 suppliers of direct liquid cooling (DLC) technology, or systems that use DLC technology (including large systems makers), and that most have DLC revenue below $5m. COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. III

4 Executive Summary INTRODUCTION Inefficiencies in cooling can directly impact the overall cost, effectiveness and availability of datacenters and the IT services they ultimately support. Despite this, up until the mid-2000s, the IT and datacenter industry struggled to deal with wasteful inefficiencies in cooling, often keeping facilities unnecessarily cool. A disconnect between IT and facilities teams (power and cooling) within datacenters also contributed to inefficiencies and a culture of overcooling (and continues to do so). Over the past 10 years, there have been considerable advances in energy-efficient and cost-efficient cooling technology. New cooling suppliers have emerged, championing free cooling (use of outside air) and other approaches, while incumbent suppliers have also adapted. This has resulted in the wide availability of simpler and cheaper datacenter cooling systems, which in turn lower energy costs and the capital costs of associated power infrastructure (power distribution equipment, diesel generators). Power usage effectiveness (PUE) ratings, a measure of datacenter efficiency, have also improved from an industry average of more than 2.0 in the early 2000s to less than 1.1 for some advanced free cooling technologies. Adoption of these highly efficient technologies is still patchy, however, and may be dependent on climate (outside air temperature and humidity), appetite for risk, availability of water (for evaporation) and other factors. In some locations (such as California) regulations require the use of economizer modes where mechanical cooling is supplemented with free cooling. This report breaks the datacenter cooling market into five segments based on innovation and potential disruption. It includes key challenges and opportunities for vendors in these segments and charts the 45-plus suppliers, new and old, participating in this market. METHODOLOGY 451 Research Market Maps TM are designed to provide a view of the vendor landscape by major segment. The map highlights companies competing in multiple segments by connecting them through a circuit line. Identification and placement of companies into these segments is based on analysis, both published and unpublished, performed by 451 Research. This analysis includes interviews, reports and advisory work with several thousand enterprises, vendors, service providers and investors annually. 451 Research Market Maps TM are not intended to represent a comprehensive list of every vendor operating in this market. Inclusion on 451 Research Market Maps TM does not imply that a given vendor will be specifically featured in one or more 451 Research reports. COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. IV

5 Table of Contents 1. THE 451 TAKE 1 2. DATACENTER COOLING: A BREATH OF FRESH AIR 2 Figure 1: Cost Tops Reasons for Switching Cooling Suppliers Figure 2: 451 Research Critical Cooling Components Market Map TM PERIMETER AND MECHANICAL COOLING IN-RACK- AND IN-ROW DIRECT LIQUID COOLING INDIRECT FREE COOLING DIRECT FREE COOLING Figure 3: Datacenter Cooling: Market Challenges and Innovations TOWARD FREE AIR AND WARMER WATER 10 PERIMETER VS IN-ROW, IN-RACK Figure 4: Average Datacenter Rack Power Density Is Still Low MECHANICAL VS FREE-AIR (DIRECT AND INDIRECT) COOLING LIQUID VS AIR COOLING Figure 5: Overview of Main Close-Coupled Cooling Technologies MAJOR MARKET PLAYERS 15 Figure 6: Major Market Players: Key Attributes COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. V

6 DATACENTER COOLING MARKET MAP CONCLUSIONS FURTHER READING INDEX OF COMPANIES 19 COPYRIGHT RESEARCH. ALL RIGHTS RESERVED. VI

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