Directions EMEA Sponsorship Packages and Opportunities. The SMB Focused Dynamics Partner Community

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1 October 29-31, 2018 The Hague, The Netherlands Directions EMEA 2018 Sponsorship Packages and Opportunities The SMB Focused Dynamics Partner Community

Connecting the community of Microsoft Dynamics Partners Directions EMEA is an independent conference for Microsoft Dynamics Partners from the ERP and CRM channels focusing on the SMB market.

2 Connecting the community of Microsoft Dynamics Partners Directions EMEA is an independent conference for Microsoft Dynamics Partners from the ERP and CRM channels focusing on the SMB market. It is organized by Partners for Partners. Directions EMEA is also a part of the global Directions Partner conferences, including the North America and ASIA events. One of the main objectives of Directions is to discover new opportunities for future growth and collaboration. It is a must-attend event where partner service providers and independent software vendor companies can enhance and build their networks to reach a broader SMB market, learn about the latest product developments and tools, and enrich their operational and technical knowledge. The event is also a unique opportunity for companies to show their solutions to the largest Microsoft Dynamics Partner forum and demonstrate their readiness for Dynamics 365 Business Central as SaaS providers.

In 2018, the conference will bring together Partners from various ERP and CRM channels, offering them a unique opportunity to learn firsthand from Microsoft about the Roadmap of Dynamics 365 Business

3 In 2018, the conference will bring together Partners from various ERP and CRM channels, offering them a unique opportunity to learn firsthand from Microsoft about the Roadmap of Dynamics 365 Business Central and the future of Dynamics NAV. Taking into account the concept of integrating CRM and ERP and other business solutions within Dynamics 365 Business Central, Directions EMEA will also ensure a deep insight into Microsoft Dynamics 365 apps and a comprehensive understanding of the Cloud Solution Provider and ISV Embed programs. Since 2008, Directions EMEA has grown year by year. In 2017, it attracted 2154 attendees from 635 companies and 73 sponsors. The 2018 conference, taking place in The Hague on October 29 31, 2018, is the 11th edition of the event.

Directions EMEA 2017 in Madrid The number of attendees per country in Madrid Germany 446 Almost 9000 Dynamics Partners have participated in 10 annual Directions EMEA events.

4 Directions EMEA 2017 in Madrid The number of attendees per country in Madrid Germany 446 Almost 9000 Dynamics Partners have participated in 10 annual Directions EMEA events. With a record number of 2150 attendees in Madrid in 2017, the event provides undoubtedly the biggest forum to showcase your products and promote your services. Denmark 335 Netherlands 218 United Kingdom 162 Spain 115 Attendees 2154 Companies 635 Sponsors 73 Countries 63 Belgium 95 Sweden 69 Switzerland 67 France 64 Italy 60 United States 52 Norway 47 Poland 42 Lithuania 42 Iceland 36

Directions EMEA History and Demographics 2154 1792 1362 1097 880 911 513 635 429

5 Directions EMEA History and Demographics Attendees Companies

6 Don t think twice about sponsoring Directions EMEA is the best way to empower your business growth. You keep investing time and resources in the search for new ways to turn your efforts with product development and marketing into business success. There is another way to get on the fast track. You have the chance to present your offer to more than 2000 Partners during sponsor presentations, meetings and expo hours at Directions EMEA 2018 in The Hague.

Educate partners about you products You realize that incorporating technology innovations into your products and ongoing development of new cutting-edge solutions have become a part of

But such efforts are not enough - you need to ensure that your Partners are kept updated and gain a comprehensive understanding of the products you create and services you offer.

7 Educate partners about you products You realize that incorporating technology innovations into your products and ongoing development of new cutting-edge solutions have become a part of business you cannot ignore. But such efforts are not enough - you need to ensure that your Partners are kept updated and gain a comprehensive understanding of the products you create and services you offer. Build and expand your partner channel For new sponsors, being at Directions EMEA means joining the Dynamics mainstream, while for returning sponsors- it is an opportunity to enhance their business relationships with their networks, and to meet the peers they collaborate with and share their experience with products they offer to the SMB market.

Recognition gained at the event translates directly into better access to customers through other Partners you can collaborate with worldwide.

8 Go global with your business Directions EMEA aims to support you in reaching new ambitious goals. Access to the biggest partner audience means expanding your business reach and leaving your local competitors behind. Recognition gained at the event translates directly into better access to customers through other Partners you can collaborate with worldwide. With the new Dynamics 365 Business Central, expansion of the cloud business model, AppSource, you can grow even faster and cross market barriers. Become a real partner for Microsoft For Microsoft, the Directions EMEA conference is a place to listen to the voice of the Partner Community and get feedback on plans for Microsoft Dynamics development and programs such as ISV Embed or CSP. Meeting Microsoft leadership and Dynamics roadmap creators is an opportunity to obtain reliable information about the future of ISV Partner business and share your ideas and concerns. Becoming a Directions EMEA sponsor means being a well-recognized contributor to Dynamics product development.

Demonstrate your readiness for Microsoft Dynamics 365 Business Central Not all Partners are able to meet the challenge of keeping pace with innovative changes

. At Directions EMEA, you can demonstrate your readiness and prove you are keeping ahead of your competitors.

9 Demonstrate your readiness for Microsoft Dynamics 365 Business Central Not all Partners are able to meet the challenge of keeping pace with innovative changes in Microsoft Dynamics and fitting into an ecosystem of integrated business solutions with Business Central as a main platform.. At Directions EMEA, you can demonstrate your readiness and prove you are keeping ahead of your competitors. Inspire others and become an impact maker As a Directions EMEA sponsor, you become an impact maker. By bringing your innovative solutions to the conference, you can inspire others and change the directions the Dynamics world is developing in.

10 How to become a Sponsor? Signing up as a Sponsor or Exhibitor is a quick, easy process and you will be continuously supported by our team of people, who are dedicated to making your experience at the event seamless and exceptional value for money. To register a sponsorship, please use the link Sponsorship Registration.The registration site will only show the opportunities that are still available. Should you require more detailed information, please contact us at sponsor@directionsemea.com Register as a Sponsor

Throughout 10 previous editions, Partners could enjoy visiting different cities such cities as Paris,

11 Venue The Hague, the Netherlands What attracts Partners to Directions EMEA is that the conference is held in a different venue each year. Throughout 10 previous editions, Partners could enjoy visiting different cities such cities as Paris, Berlin, Prague, Vienna, Poznań, Mannheim, Prague, Madrid. Located at the seaside, The Hague in the Netherlands, will be a next stop on the tour for the Directions EMEA event.

12 The World Forum The World Forum is a modern conference center with spaces that offer great expo and networking potential. A fully-equipped convention centre Located between the city center and the beach of The Hague Close to the two international airports of The Netherlands Finalized investment of 28 million Euro > A new EXPO! The largest auditorium in the Netherlands (<2161 seats) or compact set-up (770 seats) 765 newly refurbished hotel rooms in the area 35 break out rooms sqm exhibition space complimentary Wi-Fi connections

13 Directions EMEA 2018 Sponsorship Packages Choose the package that meets your marketing needs Presentation Track Bronze Silver Gold - C Gold - B Gold - A Description Available 7 500, , , , , ,00 Price Reserved table at the party night One 15-minute presentation to the full audience at the beginning of the first keynote One 15-minute presentation to the full audience at the beginning of the second keynote One 15-minute presentation to the full audience at the beginning of the third keynote One presentation track (45 min.; 100 words description in the conference mobile app) A permanent booth in the exhibition area (more details will be provided) Complimentary meeting attendee registration fees Max. Super-Early-Bird price for additional attendees Max. Early-Bird price for additional attendees Free to book, based on availability Free to book, based on availability Private meeting room during the conference Company logo shown in the Directions EMEA mobile app Opportunity to place a roll-up banner on the main stage in the keynote room. Designed by the Sponsor, produced and placed by DirectionsEMEA Logo on general sponsor banners (identifying all sponsors, grouped per level) 50 - word word word word word Company logo and description on the website with a link to the company s URL address from the time of sponsorship until November 30 after Directions EMEA word word word word word Company logo and description in the conference mobile app 30 sec. 1 minute 1 minute 1 minute Flash movie played before the start of the keynote 1 minute 1 minute 1 minute 1 minute 1 minute Recurring flash movie at the exhibition and Party Night Daily recognition and thanks for sponsorship during general sessions to all attendees Logo with a headline and link to a website, all sponosrs in 1 1/2-size (max. 100 words); 2 sponsors per 1 A4-size (max. 200 words); 1 per A4-size (max. 200 words); 1 per A4-size (max. 200 words); 1 per Blind mailing to attendees prior to the Directions EMEA Conference. The can contain a sponsor logo and URL address. The text should be provided in a txt or.doc format without additional images. A4-size bag insert or give-away in a bag given to attendees at registration

14 Sponsorship Gold - A Gold - A SOLD OUT PRE-EVENT MARKETING ACTIVITIES Sponsor Logo on the website Company logo at the directionsemea website with a link to the company URL. --Visible from time of sponsorship until November 30 after Directions EMEA Description on the Directions EMEA website word description on the Directions EMEA website. --Visible from the time of sponsorship until November 30 after Directions EMEA CONFERENCE ACCESS Four (6) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

15 Sponsorship Gold - A ON-SITE MARKETING ACTIVITIES Presentation Track: One 15-minute presentation to the full audience at the beginning of the first keynote Presentation Track: --One 45-minute presentation as a break-out session; session spots are given a first come, first served basis Sponsor Signage: Logo on general sponsor banners (identifying all sponsors, grouped per level) Banner advertisement: --1 large banner next to the main screen on the keynote stage --1 roll-up banners placed in the public area Conference Mobile Application Company logo shown in the Directions EMEA mobile app Flash Movie: --1 Minute flash movie will be played in the last 10 minutes before opening --It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room: --Dedicated meeting room for conference days. --Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). EXHIBITION Booth A permanent booth in the exhibition area (more details will be provided). The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: --2kw, 3 connections delivered to the center of the booth, unless the sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

16 Sponsorship Gold - B Gold - B SOLD OUT PRE-EVENT MARKETING ACTIVITIES Sponsor logo on the website Company logo at the directionsemea website with a link to the company URL. --Visible from time of sponsorship until November 30 after Directions EMEA Description at the website word description on the Directions EMEA website. --Visible from the time of sponsorship until November 30 after Directions EMEA CONFERENCE ACCESS Four (5) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

17 Sponsorship Gold - B ONSITE MARKETING ACTIVITIES EXHIBITION Presentation Track: One 15-minute presentation to the full audience at the beginning of the second keynote Presentation Track: --One 45-minute presentation as a break-out session; session spots are given a first come, first served basis Sponsor Signage: Logo on general sponsor banners (identifying all sponsors, grouped per level) Banner advertisement: --1 large banner next to the main screen on the keynote stage --1 roll-up banners placed in the public area Conference Mobile Application: Company logo shown in the Directions EMEA mobile app Flash Movie: --1 Minute flash movie will be played in the last 10 minutes before opening --It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room: --Dedicated meeting room for conference days. --Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). Booth A permanent booth in the exhibition area (more details will be provided). The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: --2kw, 3 connections delivered to the center of the booth, unless the sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

18 Sponsorship Gold - C Gold - C PRE-EVENT MARKETING ACTIVITIES Sponsor logo on the website Company logo at the directionsemea website with a link to the company URL. --Visible from time of sponsorship until November 30 after Directions EMEA Description at the website word description on the Directions EMEA website. --Visible from the time of sponsorship until November 30 after Directions EMEA CONFERENCE ACCESS Four (4) full attendee passes are included. All additional attendees eligible for the Super-Early-Bird rate, regardless of the registration date.

19 Sponsorship Gold - C ONSITE MARKETING ACTIVITIES EXHIBITION Presentation Track: One 15-minute presentation to the full audience at the beginning of the third keynote Presentation Track: --One 45-minute presentation as a break-out session; session spots are given a first come, first served basis Sponsor Signage: Logo on general sponsor banners (identifying all sponsors, grouped per level) Banner Advertisement: --1 large banner next to the main screen on the keynote stage --1 roll-up banners placed in the public area Conference Mobile Application: Company logo shown in the Directions EMEA mobile app Flash Movie: --1 Minute flash movie will be played in the last 10 minutes before opening --It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room: --Dedicated meeting room conference days. --Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). Booth A permanent booth in the exhibition area (more details will be provided). The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: --2kw, 3 connections delivered to the center of the booth, unless the sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

20 Sponsorship Silver Silver PRE-EVENT MARKETING ACTIVITIES Sponsor logo on the website : Company logo at the directionsemea website with a link to the company URL. --Visible from time of sponsorship until November 30 after Directions EMEA Description at the website : word description on the Directions EMEA website. --Visible from the time of sponsorship until November 30 after Directions EMEA CONFERENCE ACCESS Three (3) full attendee passes are included. All additional attendees eligible for a valid or maximum Early-Bird rate, regardless of the registration date.

21 Sponsorship Silver ONSITE MARKETING ACTIVITIES Presentation Track: One 45-minute presentation as a break-out session; session spots are given a first come, first served basis Sponsor Signage: Logo on general sponsor banners (identifying all sponsors, grouped per level) Conference Mobile Application: Company logo shown in the Directions EMEA mobile app Flash Movie: --30 sec. flash movie will be played in the last 10 minutes before the opening --It will be played in a loop with all sponsor movies at the exhibition area, and before the start of the party-night Meeting room: --Meeting rooms available for all sponsors to share, booking is required. --Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). EXHIBITION Booth A permanent booth in the exhibition area (more details will be provided). The back will be covered with your input, provided that you delivered timely and in a correct format. Electricity: --2kw, 3 connections delivered to the center of the booth, unless the sponsor specifies an alternative location. Internet connectivity: The booth comes with a complimentary single,hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a network switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering general conference WiFi performance. It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

22 Sponsorship Bronze Bronze Sponsorship PRE-EVENT MARKETING ACTIVITIES Sponsor logo on the website: Company logo directionsemea website with link to company URL. --Visible from time of sponsorship until November 30 after Directions EMEA Description at the Directions EMEA website: --50-word description on the Directions EMEA website. --Visible from the time of sponsorship until November 30 after Directions EMEA CONFERENCE ACCESS Two (2) full attendee passes are included. All additional attendees eligible for a valid or maximum Early-Bird rate, regardless of the registration date.

23 Sponsorship Bronze ONSITE MARKETING ACTIVITIES Sponsor Signage: Logo on sponsor banner (identifying all sponsors, grouped per level) Conference Mobile Application: --Company logo shown in the Directions EMEA mobile app --Flash Movie: --It will be played in a loop with all sponsor movies at the exhibition area, and before start of the party-night. Meeting room: --4 meeting rooms available for all sponsors to share, booking is required. --Meeting rooms (for people) will be conveniently located, accessible daily from 11:00 to 18:00. The room can be used as a meeting room or promotional meet & greet area (not as a session room). EXHIBITION Booth A permanent booth in the exhibition area (more details will be provided). The back will be covered with your input, provided that you delivered timely and in correct format. Electricity: --2kw, 3 connections delivered to the center of the booth, unless the sponsor specifies alternative location Internet connectivity: The booth comes with a complimentary single, hard wired internet connection. If more than one connection is required, you will need to provide the necessary equipment (a Network Switch) and cabling. The Directions EMEA organizers cannot supply additional internet drops, considering General Conference WiFi Performance; It is not allowed to set up a local WiFi network. Wastebasket Wastebaskets will be placed throughout the exhibition area.

On-Site Marketing Opportunities Presentation Track 7.500 Directions EMEA 2018 is the ultimate platform to enable ISVs and Partners to get in front of the Directions channel.

24 On-Site Marketing Opportunities Presentation Track Directions EMEA 2018 is the ultimate platform to enable ISVs and Partners to get in front of the Directions channel. Directions EMEA 2018 will have a minimum of 21dedicated sessions that will be available to Gold and Silver sponsorship and 10 sessions for purchase. Sessions will be scheduled by the committee. The selection of sessions will be assigned on a first come, first serve basis. No more than one (1) session can be booked. One (1) 45 minute presentation track. One (1) full attendee pass is included The final schedule for presentation tracks will be created during May- June, but it can be subject to change. The latest status will announced.

Other Marketing Opportunities Make your company

25 Other Marketing Opportunities Make your company visible thorough the whole event: Lanyards Sponsor logo + Directions EMEA Logo Conference bag Sponsor logo + Directions EMEA Logo Umbrella 850 pcs Luxury pen set Sponsor logo 850 pcs mm Pin-badges Large 3 m. beach flag 400

Conference guide adv. /1/2 page Conference guide adv.

/ Front page inside Conference Guide adv.

26 Conference Guide Your logo and the Directions EMEA logo on the front page and a back cover you can design yourself Conference Guide Ads Conference guide adv. /1/2 page Conference guide adv./single page Conference guide adv. /Double page Conference guide adv./ Front page inside Conference Guide adv. / Back page inside Daily refreshments Sponsor Logo on bottles Sponsor daily refreshment that everyone will like 2 000

Learn more about Directions EMEA: Visit: www.directionsemea.

27 Learn more about Directions EMEA: Visit: Watch Directions EMEA video: YouTube Channel The conference organizers are always ready to support you and to make Directions EMEA the best place for you to promote your offer. Please contact us whenever you need our assistance: Directions EMEA Ltd. I Enterprise House Beesons Yard Bury Lane, Rickmanworths Herts WD3 1DS United Kingdom Company Registration No VAT No. NL B01 Copyright 2018, Directions EMEA - All rights reserved. This document is intended only for information purposes and its content can be modified by Directions EMEA without any notice. This document is not covered by any warranty on its accuracy and any other explicit or implied warranties on marketability or usability for a specific purpose. Liability limitation shall be applicable to any legal liability related to this document; the document shall not be used as a basis to establish any legal obligations directly or indirectly. Regardless of the purpose, modifying any information herein shall not be permitted and requires the prior written consent of Directions EMEA

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