The Marketplace for Cloud Resources
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1 Deutsche Börse Cloud Exchange The Marketplace for Cloud Resources June 214
2 Deutsche Börse Cloud Exchange 1 How it began... What if Deutsche Börse AG standardised IaaS products and turned computing power, data storage and memory into a commodity?
3 Deutsche Börse Cloud Exchange 2 Why standardising IaaS? Vendor driven market Consumer situation: Take it or leave it! Lack of balance Inefficiencies between demand and supply Examples: Vast incomparable cloud offerings Intransparency Lack of data stewardship, security, trust Long time-to-market Vendor lock-in Quality inefficiency, inconsistency Inconvenience Insufficent and non-compliant legal frameworks
4 Deutsche Börse Cloud Exchange 3 Why is Deutsche Börse involved? Main business of exchanges: Make markets efficient Deutsche Börse Group: Neutrality and transparency Experience in operating marketplaces (exchanges) Experience in operating a marketplace for trading electricity as an artificial commodity Organisation of securities markets since 1585 Development and operation of own trading systems and supervision of the worldwide participant network No trades actively; organisation of trading by providing the infrastructure, defining rules and monitoring trading participants compliance with regulations. Core competence IT Leading international integrated service provider for the development and operation of software for exchanges and trading participants
5 Deutsche Börse Cloud Exchange 4 Why is Deutsche Börse involved? Because they have the experience Production of resources Power Plant Refinement of resources Relay Station Utilization of resources Consumer European Energy Exchange
6 Deutsche Börse Cloud Exchange 5 What is Deutsche Börse Cloud Exchange (DBCE)? Subsidiary which develops the Marketplace for Cloud Resources Company What we do The Marketplace for Cloud Resources Founded in May 213 Combining ICT and financial skills: Joint Venture Zimory/Deutsche Börse AG Vendor-neutral marketplace for cloud computing Launch of the trading platform in 214 Standardizing IaaS by turning compute, memory and storage into tradable commodities Connecting providers and consumers Facilitating and operating the trading of cloud capacities Neutral entity for standardization and quality control
7 Deutsche Börse Cloud Exchange 6 Deutsche Börse Cloud Exchange positioning in the Cloud World Cloud variations Contract Costs Standards Scalability Security Comparability Standard provider contract $ (++++) Price, product, performance Public Cloud Standard provider contract $ (+++) x Hybrid Cloud Individual customer contract $$ (+++) x Private Hosted Cloud Individual customer contract $$ (++) x Private Cloud Individual customer contract $$$ (++) x Virtualized data centre n/a $$$ (+) x
8 Deutsche Börse Cloud Exchange 7 What about the process of contracting? Greatly decreased time-to-market Vendor lock-in Up to 1.5 years contracting period High cost of information, procurement and monitoring Any buyer can contract with any seller within 6 seconds On-demand resources
9 Deutsche Börse Cloud Exchange 8 Which products are tradable at Deutsche Börse Cloud Exchange?
10 Deutsche Börse Cloud Exchange 9 Which services are provided by Deutsche Börse Cloud Exchange? LOREM IPSUM Standardized products LOREM IPSUM Trading LOREM IPSUM Guaranteed LOREM IPS M payment Standardized approval process Standardized contracts and agreements Defined SLAs Benchmarks guarantee performance Trading interface for placement of orders Based on the platform of the EEX (European Energy Exchange) Cash flow for providers on a prepaid basis Deutsche Börse Cloud Exchange acts as trustee Settlement LOREM IPSUM Delivery and provisioning of resources
11 Deutsche Börse Cloud Exchange 1 How does trading and settlement work?
12 Deutsche Börse Cloud Exchange 11 Trading platform Purchase cloud capacities as easy as online banking
13 Deutsche Börse Cloud Exchange 12 Trading platform Purchase cloud capacities as easy as online banking
14 Deutsche Börse Cloud Exchange 13 Settlement software Overview of running instances
15 Deutsche Börse Cloud Exchange 14 Settlement software Virtual machines (VMs) deployed on settled resources
16 Deutsche Börse Cloud Exchange 15 Showcases for consumers and providers (examples) cloud consumer cloud provider Test & Development Governing Region Operate at regions outside own infrastructure Sourcing from reduced time-to-market, market transparency and one-cloud access to all provider considering different governing regions. from Deutsche Börse Cloud Exchange trust and increased, maintenance-free sales channel, optimized utilization.
17 Deutsche Börse Cloud Exchange 16 Value Proposition cloud consumer cloud provider Flexible buying of standardized cloud capacities based on actual needs Choice of the governing region Conformity with the law by definition and surveillance of approval requirements as well as transparent data protection guidelines One single interface for many cloud providers Standardized contract definitions Standardized payment system Simplified orchestration of resources by different providers New and efficient sales channel Refinancing of existing IT infrastructures One central interface for pricing and provisioning Description of sellers profiles, USPs and services Automated management of capacities Standardized interfaces facilitate the realization of market roles like cloud brokers Payment processing by Deutsche Börse Cloud Exchange AG Faster cloud adaption rate
18 Deutsche Börse Cloud Exchange 17 What does Deutsche Börse Cloud Exchange roadmap look like? GEOGRAPHICAL EXPANSION Europe USA Asia-Pacific EXPANSION OF THE CLOUD PRODUCT PORTFOLIO Bandwidth Application Services Storage & Compute Expansion EXPANSION OF THE FINANCE PRODUCT PORTFOLIO Futures Indices
19 Deutsche Börse Cloud Exchange 18 Our Vision Unification of the IT and finance worlds High flexibility enables stakeholders to maximize their added value Enabling new business perspectives and models Full price transparency Higher acceptance of public cloud services Maximum flexibility for providers and consumers
20 A new era begins - turn your business vision into reality. Deutsche Börse Cloud Exchange AG Mergenthalerallee 55 D-6576 Eschborn Phone Fax +49-() () info@dbcloudexchange.com
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