Copyright 2010 EMC Corporation. All rights reserved. CLOUD MEETS BIG DATA. Sujal Patel President, Isilon Storage Division EMC Corporation

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1 CLOUD MEETS BIG DATA Sujal Patel President, Isilon Storage Division EMC Corporation

2 EMC s Mission To Lead Customers On Their Journey To Cloud Computing And Transforming IT... By Enabling Them To Store, Manage, Protect And Analyze Their Information Assets In A More Agile, Trusted And Cost-efficient Way.

3 Why? IT Budget Dilemma Data Deluge Security IT Pain Points

4 IT BUDGET DILEMMA Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

5 IN 2010 THE DIGITAL UNIVERSE WAS 1.2 ZETTABYTES 1,200,000,000,000,000,000,000

6 IN A DECADE THE DIGITAL UNIVERSE WILL BE 35 ZETTABYTES 35,000,000,000,000,000,000,000

7 In This Decade 190M 19M SERVER VOLUMES WILL INCREASE 1000% Server Volume Increase Source: 2011 IDC Digital Universe Study

8 In % OF FORTUNE 500 HAD BOTNET ACTIVITY ASSOCIATED WITH THEIR DOMAINS Source : Panda Labs Research

9 In This Decade 22M 15M WORLDWIDE IT STAFFING WILL INCREASE LESS THAN 50% Source : 2011 IDC Digital Universe Study

10 Enter The Cloud.

11 Cloud Technologies.

12 The Journey To The Private Cloud Enterprise IT Private Cloud 35% Have Implemented A Private Cloud 30% More Will In 2011 GARTNER DATA CENTER CONFERENCE 2010 Infrastructure Transformation

13 Three Phase Journey To The Private Cloud IT Production Lower Costs Business Production Improve Quality of Service IT-as-a-Service Improve Agility % Virtualized Simplicity Efficiency Protection Scalability Continuity Security Standardization Automation Platinum Gold Phase 1 IT Owned Apps Phase 2 Mission Critical Apps Phase 3 Run IT As A Business

14 VNXe is the easiest storage device we ve ever used The City Of Safford Simple. Efficient. Affordable. Extremely well equipped, and starting at under $10,000 represents excellent value Computer Reseller News Copyright 2010 EMC Corporation. All rights reserved.

15 VNX Simple. Efficient. Powerful. Intel Westmere Processors 6 Gbps SAS Back-End Expanded UltraFlex I/O FCoE, FC, iscsi, CIFS, NFS, pnfs, MPFS File, Block And Object FASTvp Suite Drives Flash Adoption Copyright 2010 EMC Corporation. All rights reserved.

16 IOPS per Rack U Copyright 2010 EMC Corporation. All rights reserved. VNX - More Transactions Per Rack U Efficient: More Transactions. Less Footprint. 7,500 6,000 4,500 2X MORE Double the transaction density of the nearest competitor 3,000 1,500 NFS NFS NFS NFS NFS CIFS NFS NFS CIFS NFS CIFS Note: Based on SPEC2008 published results

17 EMC Data Domain. World s Fastest Backup. First Long Term Archive.

18 Source: Copyright EMC 2010 Internal EMC Corporation. Testing For All rights Data reserved. Domain GDA With Boost vs. Published Data For IBM ProtectTier 7650G VTL Gateway World s Fastest Backup Data Domain GDA Is Seven Times Faster EMC 7X Faster

19 Data Domain Archiver Customer 3 Year TCO $1.5M $1.2M -20% Capacity Required 1000TB 150TB -85% Data Access Time 48Hrs 5 Mins -99%

20 EMC Avamar. 3x Faster VMware Backup. Data Domain Integration.

21 Loomis: Next Generation Backup Avamar + NetWorker + Data Domain 8 Month Return On Investment. 232% Increase In Backup Performance. 67 Remote Sites Eliminated Tape.

22 EMC VMAX. Powerful. Trusted. And Now Smartest.

23 Large Scale Manufacturer Virtualizing Mission Critical Oracle With EMC And VMware VMAX VMS PER HOST & TOTAL VMS INCREASED DMX4 MORE THAN 5X Before After

24 ACCELERATE THE JOURNEY TO YOUR CLOUD

25 Vblock Pre-Engineered. Pre-Integrated. Accelerates The Journey.

26 Private Cloud Is The First Step Enterprise IT Private Cloud Infrastructure Transformation 35% Have Implemented A Private Cloud 30% More Will In 2011 GARTNER DATA CENTER CONFERENCE 2010

27 Service Providers Create New Options Enterprise IT Private Cloud Public Cloud Infrastructure Transformation Service Provider

28 Hybrid Cloud = Private Cloud + Public Cloud Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

29 Hybrid Clouds Require Hybrid Technologies Management Managing Across Pools Federation Mobility Of Apps & Data Trust Visibility & Control

30 Virtualize Mission Critical Applications Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

31 Customers Virtualizing Mission Critical Apps Copyright 2010 EMC Corporation. All rights reserved.

32 Callaway Golf. 4x86 VMs Outperform 15 pseries. 13 Month ROI of 289%. $1.8m+ In Savings.

33 Build New Applications New Application Platform Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

34 Access Application From Any Device End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

35 A New Layering Of IT New End User Computing End User Provisioning Transformation New Application Platform Application Transformation Infrastructure Transformation Private Automated Hybrid Cloud Infrastructure Public

36 Cloud Is Big. What Could Possibly Be Bigger?

37 BIG DATA IS CHANGING THE WORLD

38 REDUCING THE IMPACT OF CLIMATE CHANGE

39 SLOWING THE SPREAD OF DIABETES

40 Enhancing Human Health. 180 DNA Sequencers. 5 Terabases of data/day. 1 Exabyte of data in 2012.

41 Data Sources Are Expanding INFORMATION IN THE ENTERPRISE WILL GROW 50X IN THE NEXT 10 YEARS Source : 2011 IDC Digital Universe Study

42 Big Data Applications Unstructured Data Semi-Structured Data Gene Sequencing Movie Editing Seismic Study Social Media Clickstream Productivity Structured Data Telco Billing Retail POS Sales Forecast Web Content Storage Services EMC VMAX EMC Isilon EMC Atmos Hybrid Cloud

43 Massive Numbers Of Massive Files Files In The Digital Universe Big Data Applications 300 Quadrillion 5+ TB Source : 2011 IDC Digital Universe Study, EMC Customers

44 Big Data Apps Require Big Data Storage Your Approach To Enterprise Storage Must Change Scale Up, Manual Scale Out, Automated Storage Islands More Capacity, More Admins Performance Optimization Whack-A-Mole One Storage Pool To 15+PB More Capacity, Same Admins Linear Performance Scalability

45 EMC Isilon. Record Scalability. Record Capacity. Remarkable Simplicity.

46 Record File System IO/s Performance Single File System 1,200, ,000 94, ,000

47 Record File System Capacity Single File System 15 PB 64 TB 100 TB 2 PB Source : Vendor Product Specifications

48 Storage Growth EMC Isilon Customer Success Petabytes Incremental Storage Incremental Headcount Performance Constraints Isilon NetApp With Isilon, We ve Been Able To Grow A Single File System To Nearly Nine Petabytes In Less Than Four Years, While Still Maintaining The Data Throughput Necessary To Power Our Workflow And Advance Our Research Matthew Trunnell Manager, Research Computing Broad Institute

49 Big Data Analytics Delivers Insight Gene Sequencing Unstructured Data Movie Editing Seismic Study Semi-Structured Data Social Media Clickstream Productivity Structured Data Telco Billing Retail POS Sales Forecast Web Content Storage Services Hybrid Cloud

50 Big Data Apps Require Big Data Analytics Your Approach To Business Analytics Must Change Limited, Pre-Defined Expansive, Iterative Slow & Reactive Limited Insight Risky Shadow Repositories Agile & Proactive Expanded Insight & Correlation Improved Compliance, Less Risk

51 EMC Greenplum DCA. Massively Parallel Architecture. 5x Faster Data Loading.

52 EMC Hadoop. Open Source. Fully Supported By EMC.

53 Big Data Analytics : Hadoop + Greenplum Deliver Insight From Big Data Big Data Analytics Big Data Storage

54 Turn Big Data Insight Into Action?? Big Data Analytics Big Data Storage

55 Documentum xcp: Insight To Action Easy To Build A Tool For Non-Programmers! Drag & Drop Process Modeling Better, Faster Decisions Deliver The Latest Data Enable Contextualized Decisions Complete Audit Trail Keep IT Audit Happy! Reduce Information Risk

56 The EMC Big Data Stack 4 Collaborative 3 Real Time 2 Structured & Unstructured Act Documentum xcp Analyze Greenplum, Hadoop? 1 Petabyte Scale Store Isilon and Atmos

57 Our Comprehensive Portfolio Enterprise Applications Greenplum Big Data Applications VMware VPLEX Ionix VMware VNX VMAX Isilon Atmos Primary Storage Data Domain, Avamar, Networker Backup And Archive

58 Key Takeaways Virtualizing Mission Critical Applications Goes Mainstream Winners Among Enterprises and IT Professionals Will Be The Ones Who Make the Most of Their Big Data Hybrid Cloud Will Become the De Facto Enterprise Model

59 ACCELERATE THE JOURNEY TO YOUR CLOUD

60 THANK YOU HAVE A GREAT CONFERENCE!