We did it our way. Tony Neate, Chief Executive - Get Safe Online Tony Larks, Vice President Marketing, Trend Micro & Director, Get Safe Online
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1 We did it our way Tony Neate, Chief Executive - Get Safe Online Tony Larks, Vice President Marketing, Trend Micro & Director, Get Safe Online 12 June 2012
2 Who are the potential victims?
3 What are they doing? Jean Retired Teacher Grandchildren live in Australia Shops online
4 What are they doing? Nina Junior doctor Addicted to social network sites Uses the Internet for research and study
5 What are they doing? Luke Is a Telecoms Engineer Enjoys online gaming Synchronises mobile and PC
6 What are they doing? Mike Runs his own business Worried about BYOD Does all his finances online
7 Do we care?
8 Supported by public and private sectors Public sector Private sector We did it our way The failures and success. UK Payments e-crime Wales Metropolitan Police (PCeU) Trading Standards PhonePayPlus Office of Fair Trading UKCISS Cyber Security Challenge Local Authorities Department for Education UK Payments Information Commissioner s Office Trading Standards CEOP Santander ValidSoft Camelot PurchaseSeal Nominet
9 To be the preferred point of trusted advice for internet users in the UK, helping them to reduce the risk from cyber threats and crimes.
10 Get to know us Leading Online Safety Resource Public Private Partnership UK Government voice on online security Trusted Independent Strong Brand Awareness & Following High Media Visibility
11 Trend Micro Vision A world safe for exchanging digital information
12 What We Do How We Do It Who We Are Recognized global leader in server, virtualization and cloud security Innovative security solutions Protecting the exchange of digital information for businesses and consumers 1,200 threats experts in 12 TrendLabs locations around the globe; 1,500 R&D engineers $400M USD and 500 engineers invested over last 4 years to develop cloud-related solutions Global Threat Intelligence Eva Chen: CEO and Founder Co-founded: 1988 Offices: 36 Global Employees: 4942 Revenue: $1.2B USD Cash Assets: $1.9B USD Operating Income: $330M USD Headquarters: Tokyo Trend Micro is the largest independent security provider
13 Main Launch October 27 th 2005
14 Get Safe Online Launch October 27 th 2005 Launch Events Press govt building Led by Cabinet Minister John Hutton, MP Message from the Prime Minister All sponsors involved Deputy Director Sharon Lemmon, SOCA Q&A with media Targeting business, technology media Celebrity launch Cyber Survey results revealed by the BBC s Richard Hammond Photocall Radio and TV interviews Targeting consumer media
15 Who Supported It?
16 Who Didn t?
17 FROM STRENGTH TO STRENGTH We did it our way The failures and successes. 7 th Year INCREASING SOPHISTICATION OF THE THREAT Prime Minster Tony Blair Endorsement Richard Hammond Celebrity tour 27 th October 2005 Major Launch GSO Summit Launched MOU for companies to join up Research project Social Media Risks & Identity Theft major media coverage Education: Wireless Launched first state of the Nation Report value of an identity Government Minister hosted lunch to solicit new sponsors to get involved Malicious AV scams cold Calling House of Lords call for more resources for GetSafeOnline National Audit Office GSO Outstanding Value For Money Science/Tech Committee Endorsement Cabinet Office CyberSecurity Strategy Summit: SmartPhone Security
18 Supported by public and private sectors Public sector Private sector We did it our way The failures and success. UK Payments e-crime Wales Metropolitan Police (PCeU) Trading Standards PhonePayPlus Office of Fair Trading UKCISS Cyber Security Challenge Local Authorities Department for Education UK Payments Information Commissioner s Office Trading Standards CEOP Santander ValidSoft Camelot PurchaseSeal Nominet
19 Mandated
20 National Media Coverage
21 Retained Long Term Partnerships?
22 Sustained Funding
23 Soliciting Support
24 User still victims Millions of machines still compromised hosts Country Brazil 8,552,206 2 Germany 7,519,639 3 USA 5,747,376 4 Russia 5,449,975 5 India 4,484,258 6 Great Britain 3,848,112 7 Italy 3,825,501 8 China 3,007,188 9 Spain 2,582, Vietnam 2,163,656
25 20 We did it our way The failures and successes. Impact of the Economy Research carried out by GfK NOP on behalf of the European Commission
26 Get Safe Online
27 e-crime Scotland Summit How bad is it out there? 2011, e-crime cost the UK Government, businesses and consumers an estimated total of 27bn Identity fraud has increased by a massive 244% in the last four years, contributing to the 1.9 billion lost to this crime 11% of the UK s online community was a victim of fraud in 2010
28 It s easy to be safe
29 Get Online It is essential we don t scare We must have positive messaging We need to show the benefits We want more people on line The message must be It s easy to be safe
30 Get Shopping Get Banking Get Chatting Get Watching Get Dating Get Safe Online
31 Social Media
32 Event in a box Promotional giveaways Roller Banner stands Posters Leaflets Presentation Interactive Training Tool
33 Training: e-learning Train the Trainer Simple, enjoyable, training Two levels of certification Intermediate Standard Apps available for PC and mobile Download modules Study anywhere at anytime
34 Supporting the Pilot Scheme Website Social Media Event in a box PR and Marketing support Channel Partner programmes Training (e-learning) Get Safe Online Week
35 Get Safe Online Week 2012
36
37 What are they doing? Jean Retired Teacher Grandchildren live in Australia Shops online
38 What are they doing? Nina Junior doctor Addicted to social network sites Uses the Internet for research and study
39
40
41
42 Get Safe Online Week October 2012 Belfast London Edinburgh Cardiff Leeds
43 Key Messages Informative Engaging Trusted Credible Current Understandable Reassuring Educational Independent Qualified Dynamic Comprehensible It s easy to be safe
44 Get Talking Contact: Tony Neate Tony Larks
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