PSODCT-2088

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2 Data Center and Cloud: Strategy and Planning The Next 5 Years Efficiency. Speed. Disruption Shashi Kiran, Sr. Director, Head of Marketing, DC and Cloud Networking skiran@cisco.com PSODCT-2088

3 Agenda Introduction Digital Business Trends and Outcomes Data Center and Cloud Transformation Cisco Approach and Differentiation Planning Ahead Q&A

4 75% of Businesses To be Digital in 5 years 1 81% 80% 81% 80% Mobile Technologies Mobile for Technologies Customer for Engagement Customer Engagement How Companies View Digitization HBR How Companies Can Avoid Data Mining The Pains Of Data and Mining Digital Analysis and Disruption Analysis 78% 78% Cyber Security Cyber Security 65% 60% 65% 60% New PwC Internet of Internet Things of Things Survey: CEOs Embrace Digital Transformation 2 Cloud Computing Cloud Computing Technology Brings Opportunities. Causes Disruptions Digitization Drives Radical Changes to Data and Applications 1.Gartner 2. PWC survey 1. Gartner

5 277X Data created by IoE devices v. end-user 30M New devices connected every week 180B Mobile apps downloaded In % Workloads processed In Cloud DCs by TB+ of data per person by 2020 Data Center and Cloud Strategy Critical to IT Transformation Source: IDC

6 Top Customer Challenges and IT Initiatives Data and Disruptive Manage IT Promise Optimize of Cloud Organize and Increased Security Security and Application Business Change Models Opportunities Strategy Analyze Data Compliance Threats Explosion! Cloud Mobile Social Shadow IT DevOps Cloud-Scale Flat Budgets Less than 1% have an IT-as-a-Service Optimized Cloud Strategy 2X Data Big growth Data /18 mos., IoT/IoE Application growth / 2 years Securing 60% of data Distributed stolen within Data first few and hours Applications of attack Bi-Modal IT Hybrid Clouds Data Insights Pervasive Security

7 A Broad Perspective Is Required SaaS PaaS IaaS Data Center Cloud Edge / IoT

8 to Balance New and Existing Requirements Traditional Applications SaaS Cloud Native Applications ERP, Financial, Client/Server, CRM, , PaaS IaaS IoT, BigData, Analytics, Gaming,... Data Center Cloud Edge / IoT

9 We Are at the Cusp of a Major Shift TRADITIONAL DATA CENTER CLOUD DATA CENTER HYBRID CLOUDS Adoption Curve We are here POLICY DRIVEN AUTOMATION IT as a Service IaaS PaaS SaaS XaaS Flexible Consumption Models CONSOLIDATION VIRTUALIZATION EFFICIENCY SIMPLICITY SPEED DIGITAL EXPERIENCES The Next 5+ Years

10 IT Transformation: The Tale of 2 ITs SPEED EFFICIENCY

11 What if you could EFFICIENCY SPEED DISRUPTION

12 Don t Get Left Behind! EFFICIENCY SPEED DISRUPTION IT Cost Reduction Ability to Meet SLAs Time to Provision IT Services Strategic Allocation of IT Budget Revenue Growth

13 Data Center and Cloud Transformation Minimum IT Capabilities EFFICIENCY SPEED DISRUPTION Edge / IoT Applications Flexible Consumption Models Automation

14 Minimum Capabilities are not enough! Only Cisco Enables Your Digital Transformation Journey EFFICIENCY SPEED DISRUPTION Edge Edge / / IoT IoT Applications Applications and Real Time Analytics Any Flexible Application Consumption / Any Cloud Models / Any Consumption with Security and Data Sovereignty Automation Policy Driven Infrastructure

15 Best Data Center and Cloud Portfolio in Industry Built on Secure and Open Architectures Cloud Offers Cisco UCS Policy-Driven Infrastructure Cisco ACI Cisco Nexus Data Center Automation Software Cisco ONE Foundation for Compute Private and Hybrid Cloud Software Cisco ONE Enterprise Cloud Suite PaaS Cisco SaaS Marketplace Enterprise Cloud Cisco OpenStack Private Cloud Intercloud Providers INTERCLOUD Intercloud Services IaaS Public Clouds Big Data Analytics Cisco Connected Analytics Data Center Cloud Edge / IoT

16 Open Architectures OPEN SOURCE OPEN STANDARDS DevOps VXLAN NSH OpFlex OPEN INTERFACES OPEN ECOSYSTEM RESTful APIs (XML) UCS Security ACI Inter cloud IoT

17 Pervasive Security A T T A C K C O N T I N U U M BEFORE Discover Enforce Harden DURING Detect Detect Block Defend Block Defend DURING AFTER Scope AFTER Contain Scope Remediate Contain Remediate Point in Time Network Endpoint Mobile Virtual Cloud Continuous Perimeter Security VM Security Secure Cloud Access Application Security

18 Delivering Business Outcomes today! EFFICIENCY SPEED DISRUPTION Grew capacity by over 5x for the same AWS cost Increased efficiency of hardware utilization by over 60% We saved 6 months versus DIY OpenStack We ve literally gone from days to add new devices and capacity to the environment to hours. This food producer now collects and analyzes realtime data coming in from thousands of point-of-sale terminals at grocery stores.

19 Data Center as a Change Agent Accelerate Your Digital Transformation EFFICIENCY SPEED DISRUPTION Data & Analytics from Cloud to Edge Secure, Integrated Infrastructure Application-Aware - Programmability, Automation and Policy

20 Policy Driven Infrastructure Infrastructure Simplification with Policy Automation

21 Why Policy? POLICY UCS Service Profile Application Network Profile Compute L4-7 Services Storage Management Security Profile Network Security Orchestration Operational Simplicity Application Centricity Security and Compliance Multi-Vendor Innovation

22 Policy Beyond Automation An Innovative Differentiator for Digitized Services Data Center Automation Private Cloud Security Operator Cloud Bursting Retail Experience Provisioning Faster Workflow Lifecycle Acceleration Deploy applications from different business units on separate dev and production networks Specify firewall and encryption rules for HIPAA compliant workloads ensures patient privacy Burst into a public cloud to augment capacity Deliver Promotions to Opt-In Customer to drive a better retail experience Policy Portability Expands Possibilities to Create New Business Models

23 ACI Symantec Delivering on Its Strategic Vision With Next-Generation, Secure Data Center Powered by Cisco ACI 5-Year Cumulative Benefits: $145M in business benefits EXPERTROI SPOTLIGHT May 2015 ROI of 441% Payback in 11 months Other Benefits: 87% faster application dev. cycle 83% more efficient network ops 40x Improvement in Bandwidth

24 Flexible Consumption Models Cloud Offering

25 Cisco Intercloud Strategy Connects Clouds Choice Compliance Your Private Cloud Cloud Services and Apps Control Partner Clouds Public Clouds Consistency Intercloud Cisco Intercloud Fabric VM Portability. Application-Centric Policy Control. Open Standards

26 Cisco Offers Beyond Flexible Consumption Any Consumption Model! Build Buy Build Your Own As a service On-Prem or Intercloud IT Operated Cloud Managed Intercloud Ownership Management Location Customer Cisco Data Center, Private/Hybrid CustomerCloud Infrastructure On-Prem Cisco OpenStack Cisco + Partner Private Cloud Cisco / Partner Cisco and Intercloud Cisco / Partner Partners Cloud Services Cisco / Partner

27 Cisco ONE Enterprise Cloud Suite Comprehensive Automation Across Infrastructure Self-Service User Experience Accelerate Application Development & Deployment Hybrid-Ready Private Cloud UCS Director Prime Service Catalog Stack Designer, Virtual Application Container Services Intercloud Fabric for Business, OpenStack Support Modular Cloud Software Suite available via Cisco ONE flexible licensing models

28 Cisco OpenStack Private Cloud Cisco OpenStack Private Cloud Platform OpenStack and AWS APIs Compute Networking Storage HA Service Orchestration Identity OpenStack Unified CLI Enhanced Dashboard Advanced Operational Support Hardware Networking 24x7 Cloud Operations and Supports Infrastructure Capacity Planning Monitoring and Error Detection SLA Guarantees Platform and Security Updates Cloud Design and Deployment In your data center, on your hardware, delivered as a service

29 Your Organization Coming Soon! A global storefront for applications that enable IoE Billions of Devices CISCO INTERCLOUD MARKETPLACE Cloud Services SaaS PaaS IaaS Millions of Developers

30 Enabling IoE/IoT Applications Intelligence at the Edge

31 Digital Enterprises - Explosion of Data at the Edge Widely Distributed, Streaming, Short Shelf Life, Too Big to Move 37 % Most data will be processed at the edge (mobile devices, appliances, routers) Source: Cisco Consulting Services Global IoT Study, respondents Three years from now, where will most data generated by IoT solutions be processed?

32 Cisco Connected Analytics Beyond Traditional Analytics - Any Analytics! Structured Data Unstructured Data Data Streaming at the Edge Traditional Data Warehouse Big Data Store Analytics 1.0 Analytics 2.0 Days/Hours Hours/Minutes/Seconds Analytics 3.0 Seconds/Milliseconds

33 Enhancing the Retail Experience Experience with Personalized Wi-Fi Services and Centralized Policy DATA CENTER/CLOUD Opt-In Policy Secure Payment System Integration Personalization preferences Real-Time Analytics Store Data Backup Lowestprice.ne RJM t Thank you for your purchase. Your receipt is saved to your Logan Wool wallet. Sweater LowestPrice.net Compare Prices Instantly! View Find Receipt it! HOT See RJM promotional DEAL!!! Price Match Buy information One Guarantee. Men s from T- Shirt, our mall Get partners One Free Buy Now! x Map Amenities Featured Search Services Location-Based App Engagement Personalized Promotions

34 Cisco Products and Solutions Bringing it all together

35 Data Center and Cloud Portfolio SOLUTIONS SOFTWARE INFRASTRUCTURE Cisco Enterprise and Private Cloud Solutions Ecosystem Solutions APIC Private Cloud Cloud & Systems Management Eg. Application Policy Infrastructure Controller (APIC) for ACI Infrastructure Management Eg. UCS Director - Policy Based Orchestration for Integrated Infrastructure Cisco Intercloud Fabric Networking Software for Hybrid Clouds Cisco Big Data and Analytics Data Virtualization Connected Analytics UCS and ACI Cisco ONE Enterprise Cloud Suite Private Cloud Solutions Nexus Switching Physical and Virtual Switches for LAN/SAN Nexus 1000V Nexus 9000 on NX-OS MDS Solutions Storage Networking on NX-OS MDS 9200 MDS 9700 UCS and UCS Manager Compute, Network and Storage Access B-Series, M-Series, UCS Mini Cisco Security Solutions Physical /Virtual ASA with FirePOWER UCS Integrated Infrastructure Private Cloud Building Blocks UCS, Nexus

36 Market Traction Innovation Leadership #1 #1 #2 #1 LAN Switching SAN Blade Server Cisco Nexus Cisco MDS Cisco UCS Cisco ACI Application Centric SDN OS #1 Hybrid Cloud #1 Integrated #1 Infrastructure Feature-Rich OS Infrastructure Security Cisco Intercloud Cisco NX-OS Cisco UCS, Nexus Cisco Security Cisco UCS Director (Orchestrates Compute, Network, Storage And L4-7), OpenStack Cisco ONE software Licensing and Subscription

37 Benefit Lower TCO and Better Solutions DESKTOP VIRTUALIZATION BIG DATA AND ANALYTICS MISSION CRITICAL BUSINESS APPLICATIONS PRIVATE CLOUD SOLUTIONS DATA BASE ACCELERATION 50% lower cost storage per desktop 16x less power consumed per desktop 100+ world record performance benchmarks on Cisco UCS 61% reduction in management costs 30% less infrastructure costs for SAP HANA 20% fewer components for disaster tolerance 66% reduction in power and cooling 30% improvement in IT staff productivity 50% world records more than all other server vendors combined 1,000,000 paychecks in 1 hour 65,000+ Architectural Fidelity Lower TCO Time to Revenue NX-OS customers 41,000+ UCS customers 585+ ACI customers 85%+ Fortune Ecosystem Partners

38 Strategy In Action Modernize Infrastructure: Open and Programmable Automate and Simplify Build Your Private Cloud Move Data and Workloads Securely. Choose Any Other Cloud DATA CENTER Network Compute Storage POLICY Private Cloud Stack Integrated Infrastructure 6 Self-Service Portal (IT as a Service) 7 Private Managed L4-7 / Security Extend Policy Model Public 8 Network Compute Storage Deploy Edge with consistent policy and management as DC 9 Analytics Integrate Analytics Across Data Center and Edge SECURITY 10

39 Next 5 Years - Manage Change At Your Pace Optimize Cloud Infrastructure Cisco ONE Enterprise Private Cloud, Openstack Private Cloud, Intercloud, ICF, ACI, UCS Integrated Infra. Containers, IaaS, PaaS, SaaS Manage Talent and Upgrade Skillset DevOps, SDx, Policy Next 5 Years Simplify and Automate: Go Bi-Modal Policy-driven Infra. UCS-B, Nexus 10G->40G, ACI, 1990s DevOps tools Less Time Time Operating Harness Big Data UCS C-240, ACI Analytics More Time Innovating More Time Innovating Harden Security Policy, Micro-segmentation Digital Threats New Service Models for Digital Business Outcomes

40 Participate in the My Favorite Speaker Contest Promote Your Favorite Speaker and You Could Be a Winner Promote your favorite speaker through Twitter and you could win $200 of Cisco Press products (@CiscoPress) Send a tweet and include Your favorite speaker s Twitter handle <Speaker enter your Twitter handle here> Two hashtags: #CLUS #MyFavoriteSpeaker You can submit an entry for more than one of your favorite speakers Don t forget to View the official rules at

41 Complete Your Online Session Evaluation Give us your feedback to be entered into a Daily Survey Drawing. A daily winner will receive a $750 Amazon gift card. Complete your session surveys though the Cisco Live mobile app or your computer on Cisco Live Connect. Don t forget: Cisco Live sessions will be available for viewing on-demand after the event at CiscoLive.com/Online

42 Continue Your Education Demos in the Cisco campus Walk-in Self-Paced Labs Table Topics Meet the Engineer 1:1 meetings Related sessions

43 Thank you

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