EMC STORAGE STRATEGY. Copyright 2015 EMC Corporation. All rights reserved.

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1 EMC STORAGE STRATEGY 1

2 CREATING A MAJOR PAIN POINT FOR CIO S(BI-MODAL IT) MANAGE RISK INVEST REDUCE COST

3 WORKLOAD CHARACTERISTICS Performance Traditional Apps Sequential Stability Reliability Greater Impact Of Flash BLOCK / FILE MODE 1 No Modern Apps MODE 2 OBJECT / HDFS Greater Impact Of Commodity Drives Advanced Exploratory Agility Flexibility Capacity

4 CHOICE OF STORAGE IS DRIVEN BY WORKLOADS No File Sync & Share Storage As-A-Service High Performance Computing Full Motion Video Online Archive Analytics Online Backup Tech Apps Web Content Performance Application Development Home Directories IT Applications Decision Support Content Management VM Infrastructure Transaction Processing Advanced Capacity

5 HYBRID ARRAYS, OUR TRADITIONAL STRENGTH Performance No Advanced Capacity

6 VMAX3 - REVOLUTIONARY NEW CAPABILITIES DMX VMAX VMAX 3 SYMMETRIX EVEN BETTER ENTERPRISE DATA SERVICES NEW ARCHITECTURE PRICING REVOLUTIONARY OS CAPABILITIES MAINFRAME CLIENT SERVER VIRTUAL ENVIRONMENTS HYBRID CLOUD NEW PRICING AND PACKAGING NEW USE CASES 6

7 SIMPLE, EFFICIENT, POWERFUL THE SWISS ARMY KNIFE OF THE EMC PORTFOLIO UNIFIED STORAGE All Mixed Workloads File & Block HYBRID FLASH Performance Of FLASH At The COST Effectiveness Of Disk BEST ECONOMICS <$1/GB For Hybrid Flash Starting At <$10K APPLIANCE & SOFTWARE ONLY

8 ALL-FLASH ARRAYS Performance No Advanced Capacity

9 $500M IN LESS THAN 12 MONTHS FASTEST GROWING ARRAY IN HISTORY

10

11 XTREMIO s UNIQUE ARCHITECTURE(GEN4 AFA) Consistent Predictable Performance + Efficiency SOFTWARE-DEFINED SCALE OUT Linear Scale IOPS, Bandwidth & Capacity INLINE AND UNSTOPPABLE DATA SERVICES Reduction Efficiencies, In-Memory Metadata Thin Provisioning Flash Protection METADATA ENGINE Consistent sub 1ms latency Deduplication Compression Encryption Writeable Copies Xtreme Performance Up to 1.2M mixed IOPS (sub 1ms) Storage Efficiency (Dedup/Compress: up to 15:1*) Reduced Center Requirements (space, power, cooling) Easy of Management (no tiering, no complex setup)

12 STORAGE FOR HIGH PERFORMANCE P3 APPS Performance No Advanced Capacity

13 NEW GROWTH: 3 RD PLATFORM APPS SERVER FLASH THAT TALKS HDFS, KEY-VALUE ETC TO THE APPLICATION Price Competitive With Dense & Low Cost Order Of Magnitude Better Latency Order Of Magnitude Better Bandwidth

14 SOFTWARE-DEFINED STORAGE ON COMMODITY Performance No Advanced Capacity

15 STORAGE FOR CAPACITY-OPTIMIZED WORKLOADS Performance No Advanced Capacity

16 ISILON BUSINESS MOMENTUM Isilon 5,800+ Customers In Hadoop LEADER Shared Stg YoY 25% Growth 600+ Analytics Customers Scale-Out NAS leader Available As Appliance & Software Only Later This Year

17 ISILON: FOUNDATION OF THE DATA LAKE File Shares FILE Analytics FILE HPC Mobile Backup/Archive Cloud Apps

18 ECS PRIVATE CLOUD STORAGE - USE CASES LONG TERM BACKUP TO THE CLOUD REMOTE OFFICES/CLOUD GATEWAYS EMC CLOUDBOOST INNOVATE NEXT GEN APPLICATIONS SYNC-N-SHARE/COLD ARCHIVING 50% faster time to market BIG DATA REDUCE COST 71% cost reduction

19 AUTOMATING THE STORAGE ENVIRONMENT SOFTWARE-DEFINED STORAGE VIPR Controller Commodity Hardware Storage Arrays

20 DATA PROTECTION, FOR ALL WORKLOADS Performance No Advanced Capacity

21 DATA PROTECTION CONTINUUM AVAILABILITY, REPLICATION, BACKUP AND ARCHIVE Complementary Tiers To Meet Any Recovery Requirement Avamar, Domain, NetWorker SourceOne, RecoverPoint, VPLEX Availability Replication Snapshot Backup Archive Zero Seconds Minutes Hours

22 NUMBER ONE IN DATA PROTECTION 62% MARKETSHARE IN BACKUP APPLIANCES Source: IDC Worldwide Quarterly PBBA Tracker Q42014 Copyright EMC Corporation. All rights reserved. 22

23 VPLEX/RECOVERPOINT MARKET ADOPTION VPLEX 72% TOP 200 ENTERPRISES RECOVERPOINT OVER 21,000 DEPLOYED 5,200+ UNITS DEPLOYED OVER 320M RUN HOURS OVER 5-9s UPTIME Over 1 EB PROTECTED 23

24 A MODERN ENTEPRISE CUSTOMER DC POWERED BY EMC (STORAGE) SITE A Applications/Users AUTOMATION/SLAs Diamond Gold Silver Bronze MONITOR/REPORT MODE 1 APPS MODE 2 APPS... VNX VMAX Mixed workloads Massive scalability Unified Storage XTREMIO Critical Applications Consistent Performance Great storage efficiency SCALEIO Mixed Workloads Hardware Commodity Flexibility/Elasticity ISILON Unstructured Scale-Out NAS Lake ECS Modern Apps Cold Archiving Hw Commodity/Low Cost 24

25 A MODERN ENTEPRISE CUSTOMER DC POWERED BY EMC (STORAGE & PROTECT) SITE A SITE B DATADOMAIN High Efficiency(dedup) High Scalability/Performance Transparent to Backup Apps VPLEX Local/Remote Protection Heterogeneous Support Active-Active Sites 25

26 26

27 18 Consecutive Years Of Market Leadership Market Share Percentage Source: IDC, WW Quarterly Disk Storage Systems Tracker-2014Q4 Mar

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