Cisco Services: Towards Your Next Generation IT

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2 Cisco Services: Towards Your Next Generation IT Uwe Lambrette - EMEAR DC & Cloud Services Director Kadir Kaya EMEAR DC & Cloud Services Sales Manager

3 Enterprise Cloud Today: Hybrid Cloud Adoption IT Departments Serving as Cloud Brokers 76 % IT will act as a broker of cloud services across internal and external clouds for LOBs* *Cisco-Intel Cloud Study, Sep. 2013

4 Complex Cloud Industry Value Chain enables multiple Choices ODM / SC IT infrastructure OEM Facility Systems infrastructure software Application development / deployment Application Presentation / Access Cloud enablers (BMC, Red Hat, Joyent, Vmware) IDE (JBoss), databases, web, app servers Applications (Microsoft, SAP, Oracle, others) SaaS PaaS SaaS End user (Enterprise) IaaS SaaS Synaptic Hosting Dynamic Computing Hosted AM Colo IaaS PaaS

5 x86 Scope the Cloud Transformation Virtualizing & Automating Heterogeneous Workloads Workload Heterogeneous IT Workloads Wait x86 x86 Hp-UX Solaris Hardware Cloud Transformation DEC Single Cloud Platform Top-Down: Roll-Out across All Workloads IT efficiency is consolidating all the initiatives. (Chemicals) Standardizing per Workload Bottom-Up: Cap and Grow approach We cannot migrate legacy, but cloud could be an option for new platforms. Legacy applications represent a too large transformation effort (FS) Application Design Changes X86 Cloud Platform X86 Cloud Legacy Platform Legacy Legacy Legacy Legacy

6 Depth of Cloud Transformation 35% plan, 35% already use cloud, limited Self-Service 12 Not Using Cloud Cloud Deployment Stages Considering, Planning, or Building Cloud 15 Using Cloud Source: Cisco IBSG N=42 interviews Transition Use Automation Self Service & Billing Self Service Basic Automation Cloud transition: half companies run, half build cloud Self-service and billing are rarely in scope Network automation too complex Business case does not fly Skills for self-service build missing All companies have completed consolidation, all but 4 have implemented virtualization Limiting factor: legacy applications costly to standardize and consolidate, hard to migrate to x86

7 Facility and IT Infrastructure Facility Strategies: On-Net & Mega Exchange IT infrastructure ODM / SC OEM Facility Systems infrastructure software Application development / deployment Application Presentation / Access Build Your Own Mega exchange DC facility + exchange providers bring cloud DCs closer together and closer to the end user On-Net Cloud Network service providers provide cloud resources on their WANs with end-to-end management and SLAs End-to-End Control Regulatory Requirements Custom Location Energy Management Long term commitment Technology lifecycle We were proud to build or own DC now it is a legacy cloud hubs emerging globally Enterprise DC close to cloud DC and to end-users Connect cloud DC to any private network service (Enterprises can choose network vendor) Equinix hub example Integrated value proposition End-to-end SLAs with one throat to choke Easy integration of internal enterprise DC with cloud Optus example

8 Domain 10 Guiding Design Choice for Private, Public, and Hybrid Cloud Domain Ten sm Framework Application Migration Cloud Enablement Consolidation Operation Management Existing System Integrations 10 SaaS 9 PaaS IaaS Organization Governance Process Security Compliance Applications Communications Platform Abstraction Virtualization Infrastructure Environmentals Compute Storage Network Automation Orchestration Financials Service Catalog Customer Interface Desktop Virtualization Intelligent Automation Optimization $ Monetization Unified Architecture

9 Service Example: Cisco Cloud Consumption Service Salesforce.com Authorized CSP Cisco Cloud Usage Collector Cisco Cloud Consumption Web Portal Webex Google Docs Unauthorized CSP SaaS Customer Network Cloud Benchmarking - Consumption Analytics - Spend Data - Vendor Profile Box Force.com Windows Azure I Amazon Web Services Terremark 5-10X More Discovered Cloud Services PaaS IaaS

10 Landmark SP DC consolidation with ACI Phase 1 Excellence in low cost / high performance DC switching environments in the very short term Phase 2 APIC Cisco s next step in becoming the world s #1 IT company Reference SP customer 50% market share in ME Geo: 6.5M mobile, 735k residential, 70k businesses customers SP is anchor tenant in 2 major DCs for facility company Large DC consolidation from 14 to 2 Project: Design, implementation and testing of Nexus9K, OOB and ASR9K Third party Migration services Onsite Managed Service

11 Migrate Business-Critical Applications National Retailer Challenge Two IBM RISC-based data centers, built to support seasonal peaks, ran at only 30% utilization Operational costs out-of-control Infrastructure reliability and scalability issues Cisco Solution Cisco Unified Computing System to provide scalability and reliability, along with energy, cabling, and operational efficiencies Cisco Services to migrate retailer s RISCbased applications to Cisco UCS Dramatic Savings Expected $11M savings each year in maintenance fees Energy Efficiency Expected $600K yearly savings for power and cooling costs Speed Improved IT responsiveness by moving to IaaS, private cloud

12 Plan & Design & Migrate Data Center National Bank Challenge Existing Data Center running out of space and power, High Operational Costs Slow Time to market for new services Requirements to build 2 new DCs and deploy new architecture to support IT and business requirements Savings On time delivery with substantial OPEX savings Cisco Solution Energy Efficiency Energy efficient, scalable and modular DC design End to End Data Center Assessment DC Technology Architecture Blueprint Facilities Conceptual and Detailed Design Data Center Fitout & Commissioning Data Center Migration Planning Speed Fast go to market to meet changing demands

13 Partnerships and Partner Enablement: Global ERP Vendor One Partner 4 Business Models Hana Appliance ERP Migration Hana aas Hosted Hana solution with API PaaS offering Operate HANA RMS Managed service for HANA Operations, Management, Reporting, Maintaining Operations Enablement

14 Why Cisco Services? Unmatched Expertise Gives you access to more than 25 years networking innovation and leadership, best practices, methodologies, and tools Collaborative Approach Delivers customized services and holistic solutions to meet your needs through the combined expertise of Cisco and our global partner ecosystem Innovative Solutions Delivered using a proven architectural approach that aligns your technology investments with your business objectives Smart Services Capabilities Enables better visibility, information, and understanding to fuel performance, efficiency, and innovation Realize the Full Value of Your IT and Communications Investments Faster

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