HITACHI UNIFIED COMPUTE PLATFORM

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1 HITACHI UNIFIED COMPUTE PLATFORM NEXT-GEN CONVERGED INFRASTRUCTURE SOLUTIONS FOR MISSION-CRITICAL WORKLOADS Frank Tenambergen Special Engagement Manager Norway UCP

2 SOFTWARE DEFINED DC REQUIREMENTS 1: EVERYTHING AS A SERVICE EVERYTHING AS A SERVICE ON-DEMAND PROGRAMABLE

3 SOFTWARE DEFINED DC REQUIREMENTS 2: MANAGEMENT ABSTRACTION CLOUD MANAGEMENT FRAMEWORKS UCP Director HCSM HDVM Network Manager Element Management COMPUTE STORAGE + Virtualized Storage NETWORKING Hardware Elements

4 PROGRAMMABLE INFRASTRUCTURE 3: PROGRAMMABLE INFRASTRUCTURE PROGRAMABLE CONTROL allocate.compute () allocate.storage () allocate.net ()

5 INFRASTRUCTURE CHALLENGES FOR DIFFERENT ENVIRONMENTS MANY APPS ON VMS / CLOUD CORE MISSION CRITICAL APPS MANAGEMENT COMPLEXITY & COST NEED TO MAINTAIN STRINGENT SLAs Deployment complexity Low utilization of resources No end-to-end provisioning Multiple handoffs High cost of operations Time to deploy Banking Transactions Retail OLTP Uptime limitations Government Agencies Financial Data Cost of performance and scaling Vendor lock in Licensing cost ecommerce CRM Healthcare Data Warehouse Utility Services Manufacturing ERP Frank Tenambergen, Hitachi Data Systems Norway

6 HDS CONVERGED APPROACH MANY APPS ON VMS / CLOUD CORE MISSION CRITICAL APPS Hitachi UCP Virtual DC / Private Cloud Pro Banking Transactions Retail OLTP Government Agencies Financial Data Solutions for Specific Applications Select ecommerce CRM Healthcare Data Warehouse Utility Services Manufacturing ERP Frank Tenambergen, Hitachi Data Systems Norway

7 RULE NUMBER 1 Never Change a Winning Team Frank Tenambergen, Hitachi Data Systems Norway

8 HARDWARE AND SOFTWARE DESIGNED TO WORK TOGETHER vsphere vcenter UCP Director Element Management HCSM HDVM Network Manager Product Specific Manager Bare Metal Hardware Elements Virtualized Storage Frank Tenambergen, Hitachi Data Systems Norway

9 UCP MANAGEMENT vcenter Orchestrator Health Monitoring Performance Tuning VCOPS Integration vsphere Thin Client vsphere Thick Client REST API and CLI Frank Tenambergen, Hitachi Data Systems Norway

10 MULTI-DATACENTER MANAGEMENT Federated Management Setup DR and SRM easily

11 CLOUD SERVICES AUTOMATION vcloud Automation Center

12 ALL INTEGRATED IN ONE SYSTEM UCP DATACENTER DIRECTOR VM MIGRATION BETWEEN MICROSOFT SYSTEM CENTER, VMWARE VSPHERE AND OPEN SOURCE PLATFORMS ACROSS UCP PROS

13 RULE NUMBER 2 Always build on a Rock Solid Platform Frank Tenambergen, Hitachi Data Systems Norway

14 MARKET SHARE: INTEGRATED INFRASTRUCTURE SYSTEMS Hitachi Data Systems 14 % Source: Gartner Market Share Analysis: Data Center Hardware Integrated Systems, 1Q11-2Q12 Published: 30 November 2012 Frank Tenambergen, Hitachi Data Systems Norway

15 UCP Pro 2.0 UCP Pro 2.1 UCP Pro 2.2 UCP Pro 3.0 UCP Pro 3.5 UCP 1.0 UCP Select Frank Tenambergen, Hitachi Data Systems Norway Today

16 Dissatisfaction rate Dissatisfaction rate Hitachi servers have the lowest problem occurrence and highest satisfaction rates among X86 vendors Problems at Installation Problems after 1 Week 14% 12% 10% 8% 6% IBM NEC Dell Fujitsu HP 18% 16% 14% 12% 10% 8% IBM HP NEC Dell Fujitsu 4% 2% Hitachi 0% 0% 5% 10% 15% 20% 25% 30% Problem occurrence rate 6% 4% Hitachi 2% 0% 0% 5% 10% 15% 20% 25% 30% Problem occurrence rate Reference: IDC Japan CY2012 Research for Japanese x86 server vendor s support IDC #J Note: Problem occurrence rate includes the problems of hardware, OS, drivers, application and interoperability. Frank Tenambergen, Hitachi Data Systems Norway 16

17 RULE NUMBER 3 Expand from Small to Large Enterprise in the Same System No Interrupt and No Need for «Forklift» Frank Tenambergen, Hitachi Data Systems Norway

18 UCP Pro - base expansion system up + to system 128 blades expansion - NO in FORKLIFT! same rack HITACHI HITACHI HITACHI HITACHI HITACHI HITACHI HITACHI Virtualized Storage Frank Tenambergen, Hitachi Data Systems Norway

19 RULE NUMBER 4 Simplicity and Predictability Reduce Opex and Capex Frank Tenambergen, Hitachi Data Systems Norway

20 Blade: CPU Performance Disk: Storage Capacity Capacity On Demand, Pay as You Grow

21 RESULTS OF A REAL CUSTOMER POC HITACHI UCP FOR ORACLE Taking the example of an Oracle query from a real customer proof of concept Existing system 26 Hours UCP Best competitor 47 Minutes 42 Minutes Number of used cores (Relevant aspects of Oracle licenses, power consumption, cooling, etc) UCP 80 Cores Best competitor 160 Cores List price of the used configuration (Total cost included maintenance over 3 years) UCP Best competitor Frank Tenambergen, Hitachi Data Systems Norway

22 RULE NUMBER 5 Time to Market is EVERYTHING Frank Tenambergen, Hitachi Data Systems Norway

23 Collect customer requirements - Networking - Cisco, Brocade, production IP - Compute - CPU and RAM configuration - Storage - Configuration and total capacity Total time: varies according to customer Plan Build Deploy Operate

24 Customer requirements passed to Distribution Center Hardware - Rack and stack - Configure - Validate Total time: 1 3 weeks Plan Build Deploy Operate

25 UCP Pro systems are delivered to customer site - Connect power - Re-validate systems - Connect to customer network - Configure software Total time: 2 3 days Plan Build Deploy Operate

26 Plan Build Deploy Operate

27 UNIFIED COMPUTE PLATFORM Technology UCP Alliances Services ONE PLATFORM AND SINGLE MANAGEMENT FOR ALL APPLICATIONS Support

28

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