NEXT GENERATION EMC: LEAD YOUR STORAGE TRANSFORMATION

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1 NEXT GENERATION EMC: LEAD YOUR STORAGE TRANSFORMATION Noumeh Tahhan 1

2 The Business Drivers Increase Revenue INCREASE AGILITY Lower Operational Costs Reduce Risk 2

3 CLOUD TRANSFORMS IT Lower Operational Costs 3

4 Disruptive Technology Forces Storage Availability Management Infrastructure X86 Multicore Virtualization Flash Public Clouds (IaaS) 4

5 INFRASTRUCTURE CHAPTER ONE STORAGE 5

6 Workloads Will Drive Storage Innovation Performance Low Service Level Motion Video Tech Apps HPC Home Directories Decision Support App Dev Transaction Processing VM Infrastructure High Service Level Online Archive Web Content IT Content Mgmt. Storage As-A-Service Capacity 6

7 Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 7

8 Hybrid Clouds Will Be Pervasive Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity 8

9 Server Virtualization Was The First Step 1 Standardize 2 Virtualize 3 Automate 9

10 Layer - Cloud Operating System More Virtualization = More Automation Virtualization Layer - Cloud Operating System Leverage Abstract Intelligence COMPUTE STORAGE NETWORK 10

11 This Is The Software-Defined Data Center Lowers Cost & Improves Agility Of The Infrastructure Virtualization Layer - Cloud Operating System Leverage Intelligence COMPUTE STORAGE NETWORK 11

12 Our Strategy : Best Of Breed Storage & Backup Performance LEADER HIGH-END STORAGE VMAX Low Service Level LEADER OBJECT STORAGE LEADER SCALE-OUT NAS STORAGE Atmos LEADER MIDRANGE STORAGE Isilon Capacity VNX LEADER BACKUP Data Domain Avamar & Networker High Service Level 12

13 New Performance-Intensive Workloads Performance 100μS 500μS Low Service Level 1mS High Service Level 2mS Capacity 13

14 New Performance-Intensive Workloads Performance Web-Scale Applications 100μS Financial Modeling Seismic Research 500μS Database Consolidation VDI 1mS Low Service Level 2mS High Service Level 14

15 Flash Characteristics Flash Hard Disk Drives PCIe Card SSD Performance Capacity $/GB 30-40X 30-40X 4X X Latency 100μS 200μS 2mS 6mS IOPS 100,000 20, IOPS/$ 50X 10X X.4X 15

16 Flash Reduces Latency, Increases IOPS Performance 100μS XtremSF 500μS 1mS XtremIO Isilon VNX VMAX Low Service Level 2mS High Service Level 16

17 Hybrid Arrays Lower Costs K DRIVES 70 DRIVES FAST Cache & FAST VP GB SSDs GB 15K SAS 24 3TB NL-SAS Media 0% Flash 5% Flash IOPS 33K IOPS 74K IOPS 125% Footprint 45 RU 18 RU 60% Power 3938w 990w 75% Cost $374,324 $180,292 52% 17

18 A Little Flash Goes A Long Way Hybrid Array An Incredibly Cost-Effective Way To Deploy Flash TRANSACTION DISTRIBUTION CAPACITY DISTRIBUTION 47% Of IOPs Serviced By 1% Of Capacity 18

19 INFRASTRUCTURE CHAPTER TWO AVAILABILITY 19

20 Availability Is A Big Virtualization Driver BC/DR & High Availability Are Two Of The Top Three Drivers 60% 50% 56% 55% 53% 40% 30% 36% 20% 10% 26% 19% 0 Agility BC/DR HA Consolidation Floor Space Power Source: McTigue, Jake. Nov Virtualization Management Survey. InformationWeek 20

21 Transforming HADR For The Cloud Manual, Reactive, Active-Passive Automated, Proactive, Active-Active Traditional HADR Continuous Availability Primary Site DR Site Automatic Site 1 Site 2 Clustering Active Standby Replication Standby Active-Active Data With Continuous Data Protection Service Assurance 21

22 Transforming HADR For The Cloud Manual, Reactive, Active-Passive Automated, Proactive, Active-Active Traditional HADR Continuous Availability Primary Site DR Site Automatic Site 1 Site 2 Clustering Active Standby Replication Standby Active-Active Data With Continuous Data RecoverPoint Protection Smarts Service Assurance Suite 22

23 INFRASTRUCTURE CHAPTER THREE MANAGEMENT 23

24 EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity 24

25 EMC ViPR, Software-Defined Storage Control Plane : The EMC ViPR Controller EMC ViPR Platform ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity 25

26 ViPR Controller: Reporting Monitoring & Reporting Across Physical & Virtual Environments EMC ViPR Controller Virtual Storage Isilon VNX VMAX 3 rd Party EMC SRM Suite Physical Storage 26

27 Summary 27

28 EMC Will Lead In Next Generation Storage Best-Of-Breed Storage Portfolio Workloads Drive Storage Choice, One Size Does Not Fit All EMC Leads In Every Primary Storage Category: VMAX, VNX, Isilon, Atmos EMC Is Also Leading In Backup: Data Domain, Avamar, Networker Broadest Flash Portfolio XtremSF PCIe Flash For Lowest Latency XtremIO All-Flash Array For Sustained Low Latency + Data Services Hybrid Arrays Are The Most Efficient Flash Deployment: VNX, VMAX, Isilon Software-Defined Storage ViPR Controller For Managing Existing Storage ViPR Data Services For Next Generation Applications 28

29 EMC CAN HELP YOU LEAD YOUR TRANSFORMATION 29

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