ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges

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1 ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges 26 April, 2008 Mr. Yasushi Fukunaga Corporate Chief Engineer Hitachi, Ltd. v.4.23a ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges Contents 1. Aging in Japan 2. Long-term strategy initiative: Innovation Post information society = Knowledge-based information society 4. ICT services in knowledge-based information society v.4.23a 1

2 ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges 1. Aging in Japan v.4.23a 1-1. Japan now Social issues: depopulating society, financial crisis, social divide Total population: million 1.53 Total land area: thousand km Population density: 337.6/km

1-2. Aging society is coming Japan is considering the great challenge of its rapidly aging society % 30 25 20 15 10 5 0 Population aged more than 65 years old / Total

China 2010 100~ Male 90 Female 80 70 60 50 40 30 20 10 0 1,200 800 400 0 400 800 1,200 Population (thousands) 2050 Population pyramid of Japan 100~ Age Male Female 90 80 70

3 1-2. Aging society is coming Japan is considering the great challenge of its rapidly aging society % Population aged more than 65 years old / Total population Japan France Italy U.K. China ~ Male 90 Female , ,200 Population (thousands) 2050 Population pyramid of Japan 100~ Age Male Female (50 ) , ,200 Population (thousands) (Age) Hitachi facilities for wellness support Hitachi facilities are operated for employee welfare and public welfare Senior housing (7) Fitness clubs (2) Company hospitals (7) Home care/senior day centers (7) 5 3

4 1-4. Increasingly active senior citizens Increasingly active senior citizens Senior lifestyle in Japan Good to spend money on own health and travel & leisure 70% Learning ICT 52% Think of oneself as aged 9% Source: Statistical Data book on the Life Consciousness of Mature People,

5 ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges 2. Long-term strategy initiative: Innovation 25 v.4.23a 2-1. Issues facing Japan Japanese government is approaching the era of a super-aging society by INNOVATION Super-aging society Increased social security / healthcare cost Invigoration of local communities Proactive approach to aged and female workforce Explosive expansion of knowledge society, information society, and globalization Influx of foreign workers Growing threat to global sustainability Climate and environmental changes Creation of innovation contributing to growth with an eye on 2025 Long-term strategy initiative Innovation

2-2. Long-term strategy initiative Innovation 25 Integrating social reform & technology to achieve five goals Three of these goals are related to the ageing society Society that is open to the world

6 2-2. Long-term strategy initiative Innovation 25 Integrating social reform & technology to achieve five goals Three of these goals are related to the ageing society Society that is open to the world Safe & secure society Image of Japan in 2025 Society with diverse work styles Society that contributes to resolving global environmental issues Long & healthy lives Basic strategy for promoting innovation Strategy of reform in social systems Strategic roadmap in science & technology innovation 10 ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges 3. Post information society = Knowledge-based information society v.4.23a 6

7 3-1. Evolution to knowledge-based information society Knowledge management of information is essential Value Knowledge Electronics Real World Diversified & Sophisticated Information Real World Organize Gather Information Real World Utilize Broadcast Time Industrial Society Ubiquitous Information Society Information Society Knowledge-based Society Evolution to knowledge-based information society Knowledge management of information is essential Senior citizens knowledge and experience promises to realize above Strategy of reform in social systems Safe & secure society Long & healthy lives Society with diverse work styles Strategic roadmap in science & technology innovation Collaboration of ICT and real world - Broad-gathering - Broadcasting Organize Gather Knowledge Information Real World Utilize Broadcast Japan govt. Innovation 25 Basic Strategy for promoting Innovation 13 7

8 New services created from 3-2. Broadgathering Aggregation of huge amount of data from human behavior and human environments Visualization of images of information from new perspectives ICT platform Network Real world Value-added information Analysis visualize Data storage Data analysis / Visualize Broadcasting New Service Creation Broadgathering Behavior / Environments Visualization of real world: X-microscope Analyzing real world data from sensors and RFIDs Microscope images: Visualizing the essence of a variety of objects such as human beings and urban infrastructure Wristband Sensors Name card Temperature / vibration sensors Life & business microscopes Analyze/Visualize Network Broad-gather Server Production microscope -Life rhythm -Networking status Production status Probe car pressure sensor Traffic microscope Traffic info (jams) 15 8

9 ICT Supporting Aging Society Japanese Government Initiatives and Hitachi Challenges 4. ICT services in knowledge-based information society v.4.23a 4-1. Cases of ICT service in knowledge-based society Basic strategy for promoting Innovation 25 Social system reform Technology innovation Safe & secure society MLIT autonomous mobility support IC tag/mobile info. devices Long & healthy Lives MHLW health guidance Sensor network Society with diverse work styles MIC community SNS SNS/3G cell phones 17 9

4-2. For safe & secure society: Policy Ministry of Land, Transport, Infrastructure & Tourism (MILT) - Autonomous Mobility Support Project (from 2003) Construction of Ubiquitous Information Access

10 4-2. For safe & secure society: Policy Ministry of Land, Transport, Infrastructure & Tourism (MILT) - Autonomous Mobility Support Project (from 2003) Construction of Ubiquitous Information Access Environment, where anyone can access a range of information about routes, timetables and area guides Route guidance for electric powered carts Information on barrier-free features for wheelchair users For safe & secure society: ICT support Utilizing sensors, ICT contributes to urban management features such as town security, CO 2 discharge control and urban navigation Condominiums & commercial facilities BUS E-Signboard Street lamp + Street camera IC tag sensor Household RFID Tag LED Loop antenna Electricity, information Electricity, voice & data Optical fiber 19 10

4-4. For long & healthy lives: Policy Ministry of Health, Labour and Welfare - Medical checkups and advice on metabolic syndrome Middle-aged & elderly Japanese are required to have checkups for

11 4-4. For long & healthy lives: Policy Ministry of Health, Labour and Welfare - Medical checkups and advice on metabolic syndrome Middle-aged & elderly Japanese are required to have checkups for metabolic syndrome, which is associated with increased risk of cardiovascular disease Medical examination for metabolic syndrome (42-76 years old) 5.6 billion Check need for health guidance low medium high Provide information Motivate to be healthy Active support 9.8 million 9.2 million Advice from experts 40,000 35,000 hygienists dietitians For long & healthy lives: ICT support Life microscope Sensor nodes record data on activity and physical condition Recorded data enables people to reflect on and improve their lifestyle Wrist band sensor node (body temperature, pulse acceleration) Body composition monitor (weight, fat weight, muscular weight) action record Health management Health guidance Time management recognition analysis advice 21 11

4-6. Society with diverse work styles: Policy Ministry of Internal Affairs and Communications (MIC) - Social network service in local districts Usually: Used as diary or bulletin board to show area

Society with diverse work styles: ICT support Nan-no-ki : Hitachi social network service - Reliable communication tool for employees and alumni of Hitachi Ltd.

12 4-6. Society with diverse work styles: Policy Ministry of Internal Affairs and Communications (MIC) - Social network service in local districts Usually: Used as diary or bulletin board to show area news, municipal administrative information Emergency: Automatically changes to show emergency information Society with diverse work styles: ICT support Nan-no-ki : Hitachi social network service - Reliable communication tool for employees and alumni of Hitachi Ltd. - Contents such as company s welfare programs & meetings for alumni & labor union connect SNS members to real-world activities Person Hitachi alumni 65+ years old Needs, wants (1) utilizing own knowledge / experience (2) presenting own activities and hobbies (3) asking experts on law, health or insurance Hitachi alumni years old (1) looking for second-life jobs (2) maintaining health in old age (3) managing funds, estimating pension 23 12

13 Hitachi s challenge ICT mission Social trend Information society Knowledge management Value creation by fusing to real world Reliability & efficiency Ubiquitous information society Knowledge-based information society Real world ICT Knowledge

Attractive Urban Developments Achieved through Fusion of OT, IT, and Products Hitachi s Urban Solutions

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