Women in Telecommunications November 11, Emmy B. Gengler Softjourn, Inc.

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1 Women in Telecommunications November 11, 2009 Emmy B. Gengler Softjourn, Inc.

2 What exactly is The Cloud Types of Cloud Services Technology making it possible Concerns of the Cloud Examples of Use Summary

3 Yankee Group's senior analyst Agatha Poon - It is dynamically scalable, virtualized information services, delivered on demand over the Internet Mike Feinberg, senior VP from EMC I think the essence of the cloud is lowering the barrier to access. Surendra Reddy, VP of Yahoo's Integrated Cloud and Virtualization Group, My definition of a cloud is customer driven. Put a customer in front (of the technologies contained in the cloud), and it changes the meaning.

4 The simple one I like: A new way of buying compute power But a Cloud has to have certain attributes!

5 Multi-tenancy (shared resources) Massive scalability Elasticity Pay as you go Self-provisioning of resources

6 Source: Cloud Security and Privacy, by Tim Mather, Subra Kumaraswamy, and Shahed Latif

7 Market size $16 billion $42 billion projected Source: IDC -

9 Host Internally Buy Servers and rent rack space Lease servers Put it in the Cloud

10 Dedicated/Traditional IT High upfront IT investments for new builds High cost of reliable infrastructure High complexity of IT environment Complex infrastructure Cloud Computing Low upfront IT investment, pay-for-use model Reliability built in to the cloud architecture Modular IT architecture environment No infrastructure

11 Force.com Software-as-aservice Platform-as-aservice Infrastructure-asof-service

Features & Services OpSource Cloud Amazon EC2 SLA Level 100% 99.

12 Features & Services OpSource Cloud Amazon EC2 SLA Level 100% x7 Phone Customer Support Included Enterprise Load Balancing X Coming soon True Cloud Storage Offering Coming soon X Configurable Servers Pay-As-You-Go & Pricing Plans X X Source:

13 # of Instance Hours Small Linux/UNIX Reserved Instance Compute Usage: 732 Large Linux/UNIX Reserved Instance Compute Usage: Extra Large Linux/UNIX Reserved Instance Compute Usage: High-CPU Medium Linux/UNIX Reserved Instance Compute Usage: High-CPU Extra Large Linux/UNIX Reserved Instance Compute Usage: Small Windows On-Demand Instance Compute Usage: Large Windows On-Demand Instance Compute Usage: Extra Large Windows On-Demand Instance Compute Compute Usage: High-CPU Medium Windows On-Demand Instance Compute Usage: Source:

14 Standard Instances Instances of this family are well suited for most applications. Small Instance (Default) 1.7 GB of memory, 1 EC2 Compute Unit (1 virtual core with 1 EC2 Compute Unit), 160 GB of instance storage, 32-bit platform Large Instance 7.5 GB of memory, 4 EC2 Compute Units (2 virtual cores with 2 EC2 Compute Units each), 850 GB of instance storage, 64-bit platform Extra Large Instance 15 GB of memory, 8 EC2 Compute Units (4 virtual cores with 2 EC2 Compute Units each), 1690 GB of instance storage, 64-bit platform Source:

15 Compute $21.96 Amazon EC2 (US) Data Transfer $0.00 EBS Volumes $0.00 EBS Snapshots $0.00 Amazon EC2 Bill (US): $21.96 * You only pay again for actual hours used, this rate assumes you use it 732 hours a month. Source:

16 The creation of a virtual (rather than physical) version of; an operating system, a storage device, an application, or network resources. Server virtualization - partitioning one physical server into several virtual servers, or machines. Hypervisor separating the operating system and application from the hardware The hypervisor assigns the amount of access that the operating systems and applications have with the processor and other hardware resources, such as memory and disk input/output.

17 Diagram:

18 PCI Compliance Payment Card Industry Data Security Standard. Unencrypted data, can you be sure of where it is (on what server), etc.?

19 Hot Spare - Replicate the data to another location in case a provider fails Disaster Backup -

20 Credit card processing Simulate 1 million transactions/day

21 20.0% 45.0% 5.0% Hosted Internally Cloud Solutions Renting rack space Leasing Dedicated server 30.0%

22 When to use the cloud? Need a location fast Periodic spikes of usage that can be unpredictable Things to think about: Moving from one cloud to another cloud interoperability Pricing

Cloud Security Alliance - http://www.cloudsecurityalliance.org/ + LinkedIn group List of Cloud Computing Blog and Resources: http://groups.google.

23 Cloud Security Alliance LinkedIn group List of Cloud Computing Blog and Resources: Information week - Books Compare move to the electrical grid to the move to cloud computing The Big Switch: Rewiring the World, from Edison to Google Cloud Security and Privacy Mather, Kumaraswamy & Latif

Cloud Computing Conference and Expo last week, 2 4 Nov 09. - http://cloudcomputingexpo.

24 Cloud Computing Conference and Expo last week, 2 4 Nov OpSource and Software & Information Industry Association (SIIA) Cloud Conference - All About the Cloud, will take place May 26-28, 2010 at the Westin St. Francis Hotel in San Francisco

25 Contact info: Emmy B. Gengler Softjourn, Inc. Tel: x1001

27 The Company Founded in 2005 with team together for 15 years Background from Borland, Adobe, NetObjects US and EU presence Early player in cloud computing Service launched since Sep 05 Multiple data centers EU & US Proven with partners globally Many awards and recognition Funded by: Top 10 mobile application Top 30 companies Copyright 2009

28 Business today Digital content play an increasingly more important role in our lives Work is done everywhere and anytime Companies are becoming more virtual and efficient We carry more devices than ever Internet is ubiquitous (2G/EDGE, 3G, 4G, DSL, Cable etc) Copyright 2009

29 Soonr Active Backup Set and Forget your laptop is always backed up No wait restore Full live access to files guarantees no downtime Time-based snapshots maintain history and deleted files Copyright 2009

accounts for collaboration Project workspaces E-rooms for collaboration Tight

31 Work better together! Team centric collaboration Collaboration limited to team Special guest user accounts for collaboration Project workspaces E-rooms for collaboration Tight central control Ideal for working internally and with customers and suppliers Dashboard with all the latest changes Company branding Copyright 2009

32 Intelligence in the cloud Universal search Search across computers, based on time, file-types and content. Dashboard View most important files at a glance Share links Every folder/file can have its own URL easy sharing to everyone Other services Printing access remote printers Faxing integrated with efax, both sending and receiving Open API s to integrate with other Web 2.0 services Copyright 2009

33 Productivity - also when mobile Works on any device with internet access used on over 800 different devices Native apps for iphone, Blackberry and Android Intelligent cloud means business Dashboard with most relevant files Fast rendering of over 40 document types Copyright 2009

34 The Soonr User Mobile professional Uses a combination of a mobile phone and smart device May also use a Netbook Is out of the office 2-3 days a week May work out of 3 rd place locations Works at home Works with many different people Colleagues, customers, consultants, suppliers etc Works in a smaller company Documents plays a key role Copyright 2009

ensures many files are stored in the cloud & long-term stickiness

35 A Soonr Company Allocate storage as needed Company branded Central control & self-managed - works with the dynamic workforce Backup ensures many files are stored in the cloud & long-term stickiness Frequent interaction with the system collaboration based on files stored Copyright 2009

possible Service can be deployed out of partner DC Scalable hardware architecture, minimal initial setup

37 Soonr the service Deployed in SAS-70 compliant DC s in US and EU since 05 Service available as white-label All aspects of UI can be partner branded Customized feature set Provisioning with partner infra-structure possible Service can be deployed out of partner DC Scalable hardware architecture, minimal initial setup Soonr does remote monitoring Launch and support kits available Soonr provides 3 rd level support Copyright 2009

39 Telia Sonera - SkyFiles Initial Service Launched Sept 2007 Service Sky Files White Label Managed Service Hosted New brand, localized SME Focused Backup Mobile Business Professionals Part of existing Easy Box SME offering Branded app in Apple Application store Copyright 2009

40 Hong Kong CSL Get & Share Initial Service Launched Dec 2007 Part of Services 1010 and 1-2-Free White Label Localized into Chinese Launched with HTC Touch Bundle (Dec 08) HSDPA mobile broadband bundle free Upgrade to 10GB (Feb09) Copyright 2009

on reliability, security and privacy The cloud and hardware

41 The future Broad adoption in the SMB segment Many more cloud components that can be integrated and customized Increased focus on reliability, security and privacy The cloud and hardware becomes more integrated Private clouds for the Enterprise Copyright 2009

MiCloud Enterprise. Mobile-Ready, Customer-Focused, Cloud-Driven Communications

MiCloud Enterprise. Mobile-Ready, Customer-Focused, Cloud-Driven Communications MiCloud Enterprise Mobile-Ready, Customer-Focused, Cloud-Driven Communications MiCloud Enterprise brings mobility, simplicity and customer centricity to enterprise communications and collaboration. Created