The world's leading Provider of open source Enterprise IT products and services Rainer Liedtke

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Clemence Dennis
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1 The world's leading Provider of open source Enterprise IT products and services Regional Director EMEA Sales, Country Manager Germany 1

2 Status Of Open Source Software Adoption 2

3 What Do These Numbers Represent?

4 They Represent 28 Stock exchanges, across 24 countries, run Red Hat Enterprise Linux to handle more than 50% of the world s trading volume 4

5 Enterprise Market Share The Future of Open Source in Business Aug 2010 Aug 2016 It is projected that by 2016, open source Software will be included in missioncritical software portfolios of 99% of Global 2000 enterprises, up from 75% in % 99% Source: SourceNinja / blog.sourceninja.com / The History of Open Source Software Worldwide Linux Operating Systems New License Shipment/Subscription & Upgrade/Maintenance Revenue (USD $M) REVENUE SHARE REVENUE SHARE REVENUE SHARE REVENUE SHARE REVENUE SHARE Red Hat Enterprise Linux % % % % % Attachmate (SUSE) % % % % % % % % Oracle - - Source: Worldwide Linux Client & Server Operating Environments Forecast and 2011 Vendor Shares. July 2012 Doc #

6 # 1 OPEN SOURCE LEADER MORE THAN 80% SOME OF OUR EMPLOYEES of FORTUNE 500 COMPANIES use RED HAT OFFICES WORLDWIDE PRODUCTS & SOLUTIONS. E AS E L RE ST FIR UX N I L O ISE R P ER T N FE A TU R I EV N IO T A LIZ D D RE ASE I U E CQ REL A ITA ISE M D R Y RP IRE OL E U P T Q E & T EN AC C EIQ UR SHIF G O A S N AN SE OPE U M F IS PR R E 00 5 NT D E &P E T HA EAS NS S D L I RE RE JO CEO JIM WHITEHURST

7 Red Hat - What We Do? We offer a range of mission-critical software and services covering: OPERATING SYSTEM MIDDLEWARE CLOUD VIRTUALIZATION HOW WE DO IT. STORAGE THE BENEFITS. Flexibility We develop everything via community-powered innovation. Faster technology innovation Shared development reduces costs & accelerates innovation. Better quality Better price/performance Open collaboration offers products that genuinely meet customers' requirements. 7 Alignment to your needs

8 Open Source Communities As The Foundation We enable software & hardware partners, customers, and academia to participate at every stage of development. 8

9 Role Of Open Source Software In The Cloud Paradigm Shift 9

10 What Do These Numbers Represent?

11 They Represent 31-65% The rising expectations of IT over the past few years, according to a survey of boards of directors. 67% of IT budgets are shrinking 80% of IT budgets = keeping the lights on 11

12 All This Innovation Has Led To Cloud 12

13 The Role Of IT Is Changing From Service Provider To Strategic Partner 13

14 Building A Scalable Cloud Infrastructure 14

15 The Open Hybrid Cloud Opportunity Will your enterprise be pursuing a private cloud computing strategy by 2014? Maybe 17% Especially in larger enterprises, consider the evolution to hybrid cloud computing as part of a broader strategy to position IT as the broker for a broad mix of IT services delivered in many different ways hybrid IT. No 5% Yes 78% Gartner Gartner Source: Design Your Private Cloud With Hybrid in Mind 24 February 2012 #G Source: Top Five Trends for Private Cloud Computing 14 Feb 2012, #G Design private cloud deployments with interoperability and future hybrid in mind.

16 Transform Your Business To An Open Hybrid Cloud Architecture Data Center Automation Deploy new Applications on premises Mission critical open platform Develop new applications 16 Migrate business critical applications Open Hybrid Cloud

17 The First Clouds Ever Build Were Build On Red Hat Technology Top Public Clouds 80% Apps running on Linux Open source X86 volume infrastructure On demand unlimited scalability Multi-tenancy High density computing TOP PUBLIC CLOUDS RELY ON RED HAT AND THEIR PARTNER ECOSYSTEM 17

18 Red Hat Open Hybrid Cloud 18

19 What Do These Industry Leaders All Have In Common? 19

20 What Do These Industry Leaders All Have In Common? 20 BEFORE AFTER Creativity is a way of life for DreamWorks and they were limited by: high cost proprietary hardware & software lacking scalability manual rebalance of resources to address storage supply and demand Produce more 2D & 3D films without compromising creative ambitions with: A scalable infrastructure Ability to render fluidly across their hybrid architecture with workloads directed to the best location without manual intervention All at lower costs Delivering more value than the customer expects is the goal at Frost. They were feeling constrained because: Legacy e-commerce application server platform Unable to develop and scale applications to meet their rate of growth cost-effectively In the travel industry efficiency is a competitive advantage but with multiple complex platforms and vendor lock-in, it was hard to be as efficient. Able to deliver on their company promise with: A modernized application infrastructure allows for flexibility and scalability. Increased developer and admin productivity and efficiency means innovation to the front line more quickly Efficiency could be Emirates middle name now with one standardized platform - costs has been greatly reduced, choice and security gained with no system downtime.

21 Check Your Strategy! 21 Open source You choose your economics, not your vendor Avoid lock-in Viable independent community Not controlled or limited by one vendor Open standards Open standards at every level of the stack Access to greater innovation Choice of infrastructure Able to be deployed without patent restrictions Freedom to use IP Deploy to any infrastructure you choose One that's right for you, not your vendor Open APIs Extensible APIs for open interoperability Portability Application portability across private and public clouds

Red Hat Choose Your Relationship RED HAT AS A TRUSTED ADVISOR PROGRAMS FOR: Embedded Programs for Appliance Builders Hosters Cloud Suppliers System Integrators Managed Service Providers Standard &

22 Red Hat Choose Your Relationship RED HAT AS A TRUSTED ADVISOR PROGRAMS FOR: Embedded Programs for Appliance Builders Hosters Cloud Suppliers System Integrators Managed Service Providers Standard & premium subscription levels Technical advice & problem-solving Ability to influence product direction Proactive engagement & problem resolution Technical Account Manager add-on WORLD'S LARGEST OPEN SOURCE SUPPLIER USED BY 80%+ OF THE FORTUNE SPECIALIZED SUBSCRIPTIONS Developers Academia Basic software access & self-support

23 Come see us in Bonn, April 17, 2013 Thank You! 23

Transform Your Business To An Open Hybrid Cloud Architecture. Presenter Name Title Date

Transform Your Business To An Open Hybrid Cloud Architecture Presenter Name Title Date Why You Need To Transform Your Business Public cloud performance setting new expectations for: IT speed, flexibility