Qlik. 10 key elements of a successful data strategy and modern analytics platform. February 2019 Julie Kae Executive Director, Qlik.

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1 Qlik 10 key elements of a successful data strategy and modern analytics platform February 2019 Julie Kae Executive Director, Qlik.org

2 Legal Disclaimer Qlik roadmaps provide a general overview of our anticipated product direction as of the date hereof. Qlik undertakes no intention or obligation to update or revise any forward-looking statements contained herein, whether as a result of new information, future events or otherwise. The information contained in Qlik roadmaps is the proprietary information of Qlik and is not to be used for any reason other than to provide our customers, prospective customers, partners and strategic partners with a general overview of our anticipated future offerings. Our roadmaps are not a commitment, promise or other obligation on the part of Qlik to deliver any particular code or functionality. Furthermore, Qlik makes no commitment that any future functionality may be made available as part of maintenance and support. Roadmap information should not be relied on in making a purchasing decision, as the development, release, and timing of any features or functionality described for Qlik s products remains at our sole discretion QlikTech International AB. All rights reserved. Qlik, Qlik Sense, QlikView, QlikTech, Qlik Cloud, Qlik DataMarket, Qlik Analytics Platform, Qlik NPrinting, Qlik Connectors, Qlik GeoAnalytics, Qlik Core, Associative Difference, and the QlikTech logos are trademarks of QlikTech International AB which have been registered in multiple countries. Other marks and logos mentioned herein are trademarks or registered trademarks of their respective owners. 2

3 The Associative Difference Qlik s Associative Engine is built for interactive, free-form exploration All your data Brings together many different data sources without complex modeling Indexes all your data to find all the possible associations Leaves no data behind Explore without boundaries Explore, search and pivot based on what you see Instantly updates analytics and highlights associations based on interactions No boundaries or restrictions Speed of thought Powerful on-the-fly calculation and aggregation for large numbers of users Seamlessly handles both big and small data With Qlik, you get instant answers and unexpected insights 3

4 The Associative Difference Query-Based Tools Qlik Associative Engine vs. x x x x Partial subsets of data Restricted linear exploration Slow performance Ask, wait, answer cycle All your data Explore without boundaries Speed of thought Unexpected insights 4

5 10 key elements of a successful data strategy and modern analytics platform. All Your Data Explore Without Boundaries Speed of Thought Combine many data sources Unbounded exploration and smart search Anyone can analyze A B No data left behind The power of gray Instant response Imperfect is perfect A global context Massive scale 5

6 All Your Data Combine many different data sources No data left behind Imperfect is perfect 6

7 1. Combine Many Sources Query-Based Tools Qlik Associative Engine Data Visualization Layer Unified Client SQL Associative Engine SQL or In-memory cache Data warehouse Data mart Data Integration / Indexing SQL SQL 7

8 2. No data left behind Query-Based Tools Qlik Associative Engine You don t know what s left behind You don t know what s counted how many times No data left behind No data double-counted 8

9 All Your Data Query-Based Tools Qlik Associative Engine A B A B or A B Edward is left behind Donald is left behind Qlik shows all your data 9

10 3. Imperfect is perfect Easily load dirty, incomplete, and sparse data for analysis - No need for data to be in perfect condition to be loaded No need to fully model data or hierarchies in advance, just connect and load information - Can be created dynamically by users in response to new questions Qlik exposes where data is inaccurate, incomplete, or outside of the expected norm - Provides insight into where issues might exist in the business 10

11 Explore Without Boundaries Unbounded exploration and search The power of gray A unified context 11

12 4. Associative Exploration Explore and search freely, without boundaries Freely explore all your data, using interactive selections and keyword search The Qlik engine dynamically recalculates analytics and highlights associations in the data at the speed of thought Associations are revealed to the user in green (selected) / white (associated) / gray (unrelated) All objects stay in-context together and unrelated data is retained in analysis Users not limited by predefined hierarchies or queries Everyone can analyze, without having to go back to the experts or wait for answers With Qlik s Associative Search capabilities, our customers are now able to intuitively explore over a terabyte of data with speed of thought response, without being confined to a limited data set or a defined path of questions. - Data Warehouse Manager 12

13 Understanding Associations Selections appear in green, associated values in white, and unrelated values in gray Associations are not just table relationships, they are relationships between the data values themselves In this example, understanding associations means knowing that bib-shorts were sold in the US and not in China Qlik s Associative Engine indexes all your data to understand the associations, and reveals them after each user interaction 13

14 5. Smart Search Search for associations and refine context using keywords Global search across the entire app and all your data using keywords Multiple keyword search to reveal relationships in the data Expression based search within filters and fields Dimension matches and relationships ranked based on strength of associations We discovered that some of our perceptions of who were our best customers conflicted with the information we started to see in the Qlik applications. Now, we can see who is paying consistently. - CIO 14

15 6. The power of gray Discover not only associated data, but also unrelated values 15

16 7. A global context Explore all analytics in context together, across the entire app 16

17 Speed of Thought Anyone can analyze Instant response Massive scale 17

18 8. Anyone can analyze Query based tools offer self-service as creation only allowing small numbers of skilled users to build queries and visualizations Most business users (the other 75% ) can t or don t want to do this, but still want to ask questions With Qlik s Associative Engine, anyone can searh explore their data, without limitations and without having to be experts Data Experts Business Users 18

19 9. Instant Response Associative engine MORE QUESTIONS Deeper insight SPEED Instant feedback BETTER DECISIONS 19

20 10. Massive Scale Analytics for Everyone Users Large numbers of concurrent users Users of all skill levels Data Combinations of data from all sources Data both big and small Analytics Complex analysis Dynamic calculation Questions not predefined Organization Security Governance Scalability 20

21 10 key elements of a successful data strategy and modern analytics platform. All Your Data Explore Without Boundaries Speed of Thought Combine many data sources Unbounded exploration and search Anyone can analyze A B No data left behind The power of gray Instant response Imperfect is perfect A global context Massive scale 21

22 Thank you! qlik.com/changeourworld