IBM PureData System for Analytics The Next Generation. Ralf Götz Client Technical Professional Big Data IBM Deutschland GmbH

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1 IBM PureData System for Analytics The Next Generation Ralf Götz Client Technical Professional Big Data IBM Deutschland GmbH April 19, 2013

2 The Future of Analytics made easy is already here...

3 The good old times... Netezza TwinFin / IBM PureData System for Analytics N1001

4 Now it s time for a refresh IBM PureData System for Analytics N 2001

5 The old and the new model side by side N 1001 N 2001

6 However, the same idea still applies Simplify your Analytics

7 The same idea still applies Simplify your Analytics

8 and bring analytics into the warehouse

9 Traditional data warehouses: flooded by the data deluge not designed for big data constant, wasteful, and expensive tuning business cannot get answers Nearly 70% of data warehouses experience performance-constrained issues of various types Gartner 2010 Magic Quadrant

10 Highway or off-road? Providing a machine for the required workload: PureData Systems

11 PureData Systems will change your way to work with data

12 TM Systems with integrated expertise and built for cloud Built-in Expertise Capturing and automating what experts do from the infrastructure patterns to the application patterns Integration by Design Deeply integrating and tuning hardware and software in a ready-togo workload optimized system Simplified Experience Making every part of the IT lifecycle easier with integrated management of the entire system and a broad open ecosystem of optimized solutions

13 New members of the PureSystems family that change the economics and experience of IT and accelerate time to value Infrastructure Application Platform Data Platform Delivering Infrastructure Services Delivering Platform Services Delivering Data Services

14 IBM PureData System Meeting Big Data Challenges Fast and Easy! System for Transactions For apps like E-commerce Database cluster services optimized for transactional throughput and scalability System for Analytics Powered by Netezza technology For apps like Customer Analysis Data warehouse services optimized for high-speed, peta-scale analytics and simplicity System for Operational Analytics For apps like Real-time Fraud Detection Operational data warehouse services optimized to balance high performance analytics and real-time operational throughput

15 The New Model! PureData System for Analytics N2001 PureData for Analytics now has TWO models N1001 economical, high performance and scalability N2001 highest performance appliance to-date PureData for Analytics continues to provide: Fastest Time to Value on the market today Optimized Big Data analytics performance Simple administration for fast and agile deployment Accelerate analytic performance using large library of analytic functions

16 Benefits of the IBM PureData System for Analytics The Fastest Performance of Netezza Technology to Date! Accelerate Performance of Analytic Queries 3X faster performance 1 for Big Data analytics 128 GB/sec effective scan rate per rack 2 to tackle Big Data faster Increase Efficiency of your Data Center 50% greater data capacity per rack 3 helps optimize data center efficiency More capacity and less power per rack than our competitors Simplicity and Ease of Administration Improved system management and resilience to spend less time managing and more time delivering value 70% FEWER service calls with more spare drives and faster disk regeneration 4

17 How We Did it, Conceptually More Drives with Faster Scan Rates Faster FPGA Cores, Driving Higher Performance Leading to Faster Performance MB/sec each 1000 MB/sec 1000 MB/sec MB/sec 500 MB/sec 800 MB/sec + FPGA Core Decompress Project Filter CPU Core Analyze Balanced Performance

18 PureData System for Analytics Model N1001 (TwinFin 12) 8 Disk Enclosures 96 1TB SAS Drives (8 hot spares) RAID 1 Mirroring 1 Hosts (Active-Passive): 12 Cores (Quad-Core Intel 2.6 GHz) 46 GB Memory 4x146 GB SAS Drives Red Hat Linux 5 64-bit 10G Internal Network Scales from 1/4 Rack up to 10 Racks 12 Netezza S-Blades: 96 Core s ( Intel Quad-Core 2.5 GHz) 96 FPGA s ( 125 MHz ) 192 GB DDR2 RAM (1+TB compressed) Linux 64-bit Kernel User Data Capacity: Total Physical Data read: Load Speed (per Rack): 120 TB 27 TB/hr 2.0 TB/hr Power/Rack: Cooling/Rack: 7,400 Watts 25,500 BTU/Hour

19 PureData System for Analytics Model N Disk Enclosures GB SAS2 Drives 240 for User Data 14 for S-Blades 34 Spare RAID 1 Mirroring 2 Hosts (Active-Passive) 2 6-Core Intel 3.46 GHz CPUs 7x300 GB SAS Drives Red Hat Linux 6 64-bit Scales from ½ Rack to 4 Racks 7 PureData for Analytics S-Blades 2 Intel 8 Core 2+ GHz CPUs 2 8-Engine Xilinx Virtex-6 FPGAs 128 GB RAM + 8 GB slice buffer Linux 64-bit Kernel User Data Capacity: Data Scan Speed: Load Speed (per system): * Assuming 4X compression 192 TB* 450 TB/hr* 5+ TB/hr Power Requirements: 7.5 kw Cooling Requirements: 27,000 BTU/hr

20 Accelerate Analytic Performance With the Fastest Out of the Box Scan Rates Accelerate Performance of Analytic Queries Maximum claimed bandwidth limited to what can be accessed from flash cache. Disk bandwidth only 25 GB/sec! Competitors Scan Rate limits how quickly data can be read and processed Big Data complex analytics requires fast access to big volumes of data Storage bottlenecks limit efficiency and mean long wait times Faster performance drives revenue for data driven businesses PureData System for Analytics Increased parallelism Offloads decompression, filtering, and processing to FPGA for blazing fast performance! Industry leading out of the box effective scan rate of 128 GB/sec 3 for ALL the data

21 High Scan Rates Drive Analytic Results Faster! Accelerate Performance of Analytic Queries NYSE has replaced an Oracle relational database with a data warehousing appliance from Netezza allowing it to conduct rapid searches of 650 terabytes of data. - ComputerWeekly.com

22 Spend Less on PureData than our competitors for Faster Performance! Accelerate Performance of Analytic Queries Comparing dollars per GB per second Competitors will cost you more than 500% more to scan the same gigabyte of data! 1 553% more Competitors

23 Increase Data Center Efficiency With Faster, More Efficient Systems PureData uses Less Power than other systems 1 PureData has More Capacity than other systems 2,3 Increase Efficiency of your Data Center PureData has Out of the box Faster Scan Rates than other systems Competitors Competitors Competitors PureData System for Analytics Offers more than 160% greater capacity than competitor 1 Has more than a 300% faster scan rate than competitor 1! Nearly 30% faster scan rate than competitor 2 Uses 40% less power than competitor 2 Less floor space Less power per data center tile Less cooling per data center tile

24 Spend Less Time Managing and More Time Innovating Simplicity and Ease of Administration Easy Administration Portal No software installation No indexes and tuning No storage administration No dbspace/tablespace sizing and configuration No redo/physical/logical log sizing and configuration No page/block sizing and configuration for tables No extent sizing and configuration for tables No Temp space allocation and monitoring No RAID level decisions for dbspaces No logical volume creations of files No integration of OS kernel recommendations No maintenance of OS recommended patch levels No JAD sessions to configure host/network/storage Data Experts, not Database Experts

25 IBM Performance Portal 2.0 Consolidating WebAdmin and Portal for Simple Admin Simplicity and Ease of Administration Simple web user interface Part of the PureData System for Analytics New functional and usability enhancements Administrative Functions Hardware view & alerts Database objects administration User & Group management View active sessions Workload Management View Events Table skew/storage search Capacity Planning Monitor enhancements Usability improvements allow to resize monitors and mark notmonitored periods Customer requested improvements Show locks Monitor System Resources Perform System Administration Understand & Predict Capacity

26 Running Latest IBM Netezza Platform Software (NPS) 7.x Improved Concurrency, Performance, I/O efficiency and Manageability Better Performance Improved Management & Efficiency NPS 7 provides greater throughput for tactical queries vs. NPS 6 1 Directed Data Processing for improved concurrency Page Level Zone Maps eliminating unnecessary disk scanning Netezza Performance Portal 2.0 More than half a dozen performance improvements in: Optimizer efficiency Memory management Communications protocols Workload management Faster, better, and completely transparent to the end-user 1 Based on internal benchmarking. NPS 7 refers to IBM Netezza Platform Software v.7 and NPS 6 refers to IBM Netezza Platform Software v.6. NPS is the platform software included with the IBM PureData System for Analytics appliance.

27 IBM DB2 Analytics Accelerator Now even faster with PureData System for Analytics N2001 The PureData System for Analytics N2001 is also the next generation DB2 Analytics Accelerator Providing the same improvements to our DB2 for zos customers

28 Leveraging the

29 Built-In Expertise Makes This as Simple as an Appliance Dedicated device Optimized for purpose Complete solution Fast installation Very easy operation Standard interfaces Low cost

30 Simplify Move analytics into the Data Warehouse Integrate the server, storage and database into one optimized package Move complex analytics into the database Integrated, high performance analytics within the data warehouse Analytics Database Storage Server

31 Loading the PureData System for Analytics Data Integration Ab Initio Cloudera Composite Software IBM Big Insights IBM Information Server IBM InfoSphere Streams Informatica Oracle Data Integrator Oracle GoldenGate SAP Business Objects Data In SQL ODBC JDBC OLE-DB

32 Querying the PureData System for Analytics Reporting and Analysis IBM Cognos IBM SPSS IBM Unica Information Builders Kalido KXEN Microsoft Excel MicroStrategy Oracle OBIEE SAP Business Objects SAS Actuate Data Out SQL ODBC JDBC OLE-DB

33 Part of the IBM Big Data Platform Workload Optimized Solutions for All Your Analytic Needs Solutions PureData System for Analytics Analytics & Decision Management IBM Big Data Platform Visualization & Discovery Application Development Systems Management Accelerators Hadoop System Stream Computing Data Warehouse Information Integration & Governance Big Data Infrastructure

34 What Makes PureData System for Analytics Different? Speed Up to 2000X faster than before Growing by 30% every month Netezza has allowed us to reduce the complexity of regulatory reporting and processing of exchange data from days down to minutes. Simplicity Scalability Smart Up and running 6 months before having any training 200X faster than Oracle system ROI in less than 3 months 1 PB on Netezza 7 years of historical data % annual data growth SUNY Buffalo researchers reduced the time to perform quintillions of computations from 27 hours to 12 minutes Allowing the business users access to the Netezza box was what sold it. - Steve Taff, Executive Dir. of IT Services NYSE has replaced an Oracle IO relational database with a data warehousing appliance from Netezza, allowing it to conduct rapid searches of 650 terabytes of data. - ComputerWeekly.com Once we had the data on Netezza we were able to do the same analysis and much more complex analysis in minutes. The research draws on medical records, lab results, MRI scans, and patient surveys. - Dr. Murali Ramanathan, SUNY Buffalo

35 Listen to What Some of Our Customers Have to Say

36 Customer reference: T-Mobile USA

37 International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY IBM, the IBM logo, PureSystems, PureFlex, PureApplication, PureData and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at All rights reserved. WAP12421-USEN

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