HEL HEL HEL HEL VETIC HEL VETIC HEL HEL VETICA HEL HEL ETICA ETIC VETIC HEL VETIC HEL HEL C VETICA ETI- HEL HEL VETI HEL VETICA VETIC HEL HEL VETICA

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1 CA C C CA C C CA Max Miedinger with Eduard Hoffmann C C CA C CA ETI- ETI- L

2 istory elvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas sche Schriftgiesserei of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with the successful Akzidenz Grotesk in the Swiss market. Originally called Neue Haas Grotesk, its design was based on Schelter-Grotesk and Haas Normal Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. When Linotype adopted Neue Haas Grotesk, its design was reworked. After the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family. In 1960, the typeface s name was changed by Haas German parent company Stempel to in order to make it more marketable.

3 Learn the facts is widely used around the globe. Despite this, there are many unknown facts about the worlds most polarizing typeface. FUN ACTS Light Light Oblique Regular Oblique Understanding was designed in post-war Europe, and many companies were looking for a change. It was the opposite of all the kitschy, fancy, decorative typography that covered corporate materials and advertisements. 1 Aa Ee Ii Mm Qq Uu Yy Regular Bb Ff Jj Nn Rr Vv Zz Oblique Cc Gg Kk Oo Ss Ww Light Bold Dd Hh Ll Pp Tt Xx Light Oblique Bold Oblique

4 USING CA Aa Legibility of A factor in legibility is the relationship of the characterʼs figure and the whitespace, or the ground that it sits upon. BODY Light helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of Light Oblique helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of Regular helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of Oblique helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of Bold helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of Bold Oblique helvetica 9 / 10.8 is a bold and unambiguous statement presides throughout, providing an overall effect of

5 X-Height The height of the main body of the lowercase letter, excluding its ascenders and descenders Crossbar The crossbar is a horizontal stroke Capline A line marking the height of uppercase letters within a font. Ascender Height The length of a letter s descenders contributes to its overall style and attitude Anatomy of Baseline Where all the letters sit. This is the most stable axis along a line of text. Descender Height The length of a letter s descenders goes with its overall style and attitude Stem The stem is the primary vertical stroke Bowl A curved stroke that encloses a letter s counter

6 C CA CA CA VET CA The meaning is in the content of the text and not in the typeface, and that is why we love very much. Wim Crouwel