INFER ACCELERATES GROWTH WITH NITRO CLOUD

Transcription

1 INFER ACCELERATES GROWTH WITH NITRO CLOUD Case Study

2 Overview AT-A-GLANCE Industry: SaaS Location: Palo Alto, CA Team Size: < 50 employees Founded in 2010, Infer delivers predictive applications that help Fortune high-growth companies win more customers. Its SaaS-based platform leverages proven data science to compute millions of predictive scores each month, delivering actionable insights to business-to-business sales and marketing teams. USE CASES: Document sharing and e-signatures for sales contracts, NDAs, offer letters Document Sharing and Collaboration with Nitro Cloud Fuels Business Growth at Infer Infer is a rising star in the sales and marketing tech universe. Created by a group of talented ex-googlers, its predictive scoring platform uses sophisticated data mining and machine learning techniques to help enterprise sales and marketing teams pinpoint their hottest prospects. Business to business companies of all sizes are tapping into Infer s insights customer base grew 650% in the last year, and to keep up internal headcount rose 300%. Primary challenges before Nitro Cloud: High-growth startup looking to increase efficiencies by eliminating paper-based processes Often took 2+ days to get revisions or signatures back Engineering candidates frequently lacked access to printers or scanners

3 THE OLD PAPER BASED SIGNATURE PROCESS: The Dread Factor of Signing Documents One of Many Pain Points Review on Computer Booming business came at a cost: Infer s sales and recruiting workloads increased dramatically, and the burden of paper-based processes became unsustainable. Critical sales contracts and job offers would slow to a halt every time the company s CEO and co-founder, Vik Singh, was away from his desk in a customer or investor meeting which was most of the time, since leading a fast-growing startup is a hands-on, hectic job. Print Document We wanted to do away with the dread factor of paper contracts, said Singh. Anyone who has to execute them whether a small company executive or a bigger company office manager absolutely dreads the whole ordeal of scanning, printing, and uploading. Back before we had Nitro Cloud, whenever I got a document to sign via , it would always be the message I put off opening until the end of the day. Sign Document Rethinking the traditional approach was a must for Infer. In order to operate at peak efficiency, the company focused on solving the biggest pain points that often plague traditional enterprise software vendors: protracted sales cycles. Sales Cycle on Hyper-Speed with Cloud-Based Document Workflows Scan back into Computer Nitro Cloud helped drive a considerable reduction in Infer s overall sales cycle from pitch, to negotiations, to master agreement no small feat in an industry where many enterprise sales are drawn out over months or even years. Nitro I was used to days or even weeks of legal back-and-forth with Word documents, but with Nitro Cloud we usually get responses back in 24 hours or less. Mike Cabot, Director of Sales

4 Cloud is one of the top factors in helping us cut our average sales cycle in half over the past few quarters, noted Singh. Rather than struggling through back-and-forth contract preparations, any team member can now share a document with a link and give access to colleagues anywhere, on any device, to review and markup. This new process minimizes the complexity of getting important feedback and approval from a growing satellite workforce. Nitro Cloud Click and Sign Adopting Nitro Cloud s e-signature workflows reduced Infer s contract turnaround times dramatically, even as deal volumes have spiked. I was shocked by how fast the signature came back the first time we tested Nitro Cloud with a customer, shared Mike Cabot, Infer s Director of Sales. As a small, growing business, we have limited resources to support tedious tasks like paperwork, and I can t even imagine the pain of processing five times the amount of contracts without Nitro Cloud. As a small, growing business, we have limited resources to support tedious tasks like paperwork, and I can t even imagine the pain of processing five times the amount of contracts without Nitro Cloud. Mike Cabot, Director of Sales

5 Scaling New Heights in a Competitive Hiring Market After delivering such impact for Infer s sales team, the entire company Nitrofied digital document solution, rolling it out to multiple departments. In fact, Nitro Cloud s elegance and ease-of-use have also made it a valuable tool for offer letters, helping Infer grow its Engineering team by 160 percent in a single quarter. Many of today s up-and-coming engineers simply don t want to deal with paper and often don t even own a printer or scanner because they re so used to doing everything digitally, said Singh. Nitro Cloud helps us win in the competitive hiring environment for A+ engineers by making it simple for candidates to sign offer letters fast, and reflecting the right image for our company as an innovator that itself uses the latest technologies. Not only does Nitro Cloud streamline Infer s critical sales and hiring processes, it also brings peace of mind by providing centralized, secure cloud access to original contracts for the entire company from the CEO, to the Office Manager, to the Customer Success and Accounting teams. Anyone can quickly look up documents when they need to reference them for contract renewals, rather than having to dig through old legal folders or file cabinets. We use Nitro Cloud every single day to look at contracts or offer letters it gets us all aligned on contract terms instantly and makes our lives so much easier so we can focus on the things that really matter to our business, said Singh. Nitro Cloud helps us win in the competitive hiring environment for A+ engineers by making it simple for candidates to sign offer letters fast, and reflecting the right image for our company as an innovator that itself uses the latest technologies. Vik Singh, CEO and Co-Founder

6 Showing Off Your Savvy How you feel in the context of sharing business documents is important, and Nitro Cloud has a cool factor that makes people want to use it, Singh concluded. Unlike other electronic signature tools that feel like heavy, old school enterprise products, Nitro Cloud looks sleek and clean. According to Cabot, Infer has a great culture fit with Nitro and a very similar mindset about helping companies run better by making tools drop-dead simple to use. Nitro s team is awesome to work with, and very receptive to our input as they grow their offerings with more and more killer functionality. Results with Nitro Cloud: Cuts contract turnaround from days or weeks to minutes Helps slash sales cycles in half via greater efficiency and productivity Speeds offer letter response Supports rapid 650% customer and 300% headcount growth by helping the business scale operations SEE HOW YOU CAN HAVE THE SAME SUCCESS AS INFER The newest way to improve your document workflows.