2014 SKA TOURNAMENT TRAIL

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1 2014 MEDIA KIT

PRESORTED STANDARD 2014 SKA TOURNAMENT TRAIL From North Carolina to Louisiana SKA Will Sanction or Produce 46

Angler magazine is the bible of our association and, while we do use direct mail for membership drives and

Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are

Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution.

Newsprint is used because of tight deadlines and printing schedules.

No Mercy Young Guns Technique Sailfish: Troll or Kite?

2013 US POSTAGE PAID TAMPA, FL PERMIT NO.

Frequency More than 40,000 hardcore fishermen Monthly January through November (11 issues) Dimensions Standard

2 PRESORTED STANDARD 2014 SKA TOURNAMENT TRAIL From North Carolina to Louisiana SKA Will Sanction or Produce 46 Events in 2014 and Cover Each Event in Detail in Angler Magazine. Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fishermen in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound hi-brite newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association. No Mercy Young Guns Technique Sailfish: Troll or Kite? News View from the Nationals Gear Autopilots Official Publication of the Southern Kingfish Association February 2013 US POSTAGE PAID TAMPA, FL PERMIT NO Sea Cruiser East Coast Sports SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL Reach Frequency More than 40,000 hardcore fishermen Monthly January through November (11 issues) Dimensions Standard tabloid size, 10.25" x 13.25" saddle stitched Color Four-color process (CMYK) Rates Contact Erin Henshaw at 561/ or Erin@FishSKA.com Average Size Boat: 24.5 feet Average Age of Boat: 2.5 years 76% Own a Center Console 19% Prefer a Walk Around Over 94% are Outboard Powered 34% Own an SUV 57% Own a Truck 47% Earn More Than $100,000/yr Average Number of Events Fished: 8 per Year Average Days On the Water: 41 Average Spent on Terminal Tackle: $916 Products Are Manufactured Especially for Our Market PROFESSIONAL KINGFISH TOUR CHAMPIONSHIP

3 2014 ANGLER ADVERTISING RATES 1/4 Square 1/8 Vertical Black and White 1x 3x 6x 11x Full Page $1,860 $1,797 $1,733 $1,627 Junior Page $1,551 $1,487 $1,428 $1,326 2/3 page $1,488 $1,426 $1,361 $1,262 1/2 page $1,174 $1,111 $1,064 $995 1/3 page $973 $934 $904 $834 1/4 page $796 $776 $743 $709 1/8 page $642 $629 $610 $545 1/2 Horizontal Full Color 1x 3x 6x 11x Full Page $3,124 $3,023 $2,883 $2,735 Junior Page $2,767 $2,668 $2,602 $2,463 2/3 page $2,456 $2,382 $2,309 $2,186 1/2 page $2,113 $2,030 $1,967 $1,862 1/3 page $1,871 $1,811 $1,759 $1,680 1/4 page $1,812 $1,741 $1,686 $1,612 1/2 Vertical 1/4 Vertical Cover Inside Front $3,545 Inside Back $3,247 Outside Back $3,861 Special position ads, when available, 10% premium. Junior Page 2/3 Page 1/3 Page

4 2014 ANGLER PRODUCTION DATA Angler Advertisement Specifications Width in. Height in. Magazine Trim Size Full page Full page with bleed page spread page spread with bleed Junior page /3 page /2 horizontal /2 vertical /3 page /4 square /4 vertical /8 vertical inch bleed all four sides. Keep all live matter.375 from trim edges. Angler Advertisement Deadlines 2014 Issue Insertion Order Due Ad Materials Due January November 25, 2012 December 1, 2012 February January 3, 2014 January 10, 2014 March February 1, 2014 February 10, 2014 April March 1, 2014 March 10, 2014 May April 1, 2014 April 11, 2014 June May 2, 2014 May 10, 2014 July June 1, 2014 June 10, 2014 August July 1, 2014 July 11, 2014 September August 1, 2014 August 10, 2014 October September 1, 2014 September 12, 2014 November October 1, 2014 October 11, 2014 (No December Issue) Interior Cover Web offset, #40 hi-brite newsprint, grayscale 85 line screen, color 100 line screen #80 gloss, 133 to 150 line screen Electronic File Requirements 1. CD, DVD, to anglerpages@fishska.com, or to request access to DropBox 2. Preferred format is a distilled PDF with a color proof mailed to SKA. 3. Digital files are required. 4. Adobe CS5: InDesign, Illustrator, or Photoshop files are accepted. Please follow the guidelines below. Properly sized ad completed on disk, no changes necessary. Images should be 300 DPI, scaled at 100% and CMYK (process) color or grayscale. If scaled differently, SKA is not responsible for quality of output. All images and EPS (vector) format files used must be included on disk. All fonts (including printer and screen fonts) must be included on disk. Use separate suitcases for all screen fonts; do not compile into one screen-font folder. Send directory of disk contents, including the application and version in which the ad was created. Word, WordPerfect or other text-based formats will not be accepted as final digital artwork. DOC, DOCx, PICT, GIF, PPT, and WMF file formats are not supported. 5. Adobe Illustrator: Convert text to outlines. Import images into Illustrator as 300 DPI and CMYK. 6. Adobe Photoshop: Flatten file. File must be CMYK, 300 DPI and should not exceed 40MB. High-res JPG is OK. 7. It is critical for materials to arrive on or before the deadline date indicated. Ad disks should be accompanied by a digital color proof. Ink-jet printouts are not recommended. SKA will not be held responsible for color without a color proof. 8. Color keys and progressive proofs are acceptable. 9. Keep live matter 3 8 from all trim sides. Send advertising materials to: Southern Kingfish Association Attn.: Magazine Director 509 Sevilla Dr. St. Augustine, FL If the file is sent through , fax a hard copy of the ad to 941/ Publisher will not run ad without a hard copy. Fax insertion orders to: 941/

2014 ELECTRONIC ADVERTISING SPECIFICATIONS Web Advertisement Sizes Premium Banner (rotating, above the header) 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate:

pixels $125 per month (minimum 3 months) Footer Banner (rotating, below the site map) 460 x 60 pixels $110 per month (minimum 3 months) Schedule Rectangle (premium placement by division) 250 x 150

5 2014 ELECTRONIC ADVERTISING SPECIFICATIONS Web Advertisement Sizes Premium Banner (rotating, above the header) 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate: $1,500 year or $800 for 6 Months Featured Medium Rectangle (rotating, below the header) 320 x 200 pixels Sponsor Rate: $150 per month (minimum 3 months) Inline Banner (rotating, mid page) 460 x 60 pixels $125 per month (minimum 3 months) Footer Banner (rotating, below the site map) 460 x 60 pixels $110 per month (minimum 3 months) Schedule Rectangle (premium placement by division) 250 x 150 pixels $200 per calendar year (Jan. 1 Nov. 24) Schedule Rectangle ads offer a unique opportunity to advertise next to a particular tournament. When anglers check the schedule, they will see a link to your dealership, store, restaurant or hotel. Classifieds Free to members. Non-member and broker or dealer rates available Rates Contact Erin Henshaw at 561/ or Erin@FishSKA.com Advertising Content and Format The following controls apply to all advertising on SKA s Web site: Nontransparent GIF or JPEG required (max 72 DPI) Units designed with a minimum 1-pixel border User must be able to use the browser s back button to return to FishSKA.com Interaction with the user can only take place if the mouse is within the advertisement area No ads that require/install plug-ins

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