UTILITY TRAILER MANUFACTURING COMPANY IDENTITY STANDARDS GUIDE

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2 1 TABLE OF CONTENTS LOGO OVERVIEW Corporate Logo General Corporate Logo / Tag line Aftermarket Parts Logo General COLORS Corporate Colors Corporate Logo Color Specifications Corporate Logo / Tag line Color Specifications Aftermarket Parts Logo Color Specifications PUSH-AWAY & SCALING GUIDELINES CORPORATE TYPEFACES LOGO USAGE Corporate Logo Corporate Logo / Tag line Aftermarket Parts Logo General

3 LOGO OVERVIEW 2

4 3 CORPORATE LOGO OVERVIEW Utility has earned a reputation for our long-standing history of dependability. Yet our company s strength also lies in our dedication to innovative engineering. The Utility logo/symbol represents both the heritage and the future of our company. As the primary identifying mark for both the corporation and dealers, the logo plays a role in Utility s continued success. Through correct and repeated use, the logo will help build awareness and recall among those that both the corporation and dealers wish to influence. The logo was conceived as a single graphic unit. To preserve visual integrity, the logo components should not be separated. The logo may not be modified in any way. It is imperative that Utility s logo be used correctly as improper use is harmful to copyright protection. By complying with the instructions outlined on the following pages, you can help ensure proper use of the Utility logo. The Utility logo is owned by Utility Trailer Manufacturing Company, and may be used by Dealers only in strict compliance to these outlined logo and identity standards, as specified in Section 1.03 of the Utility Dealer Sales and Service Agreement. SYMBOL REPRODUCTION All reproductions of the Utility symbol should be made using only the files provided with this manual, or the most recent files provided by Utility corporate. Improper use is a violation of the Utility Dealer Sales and Service Agreement.

5 4 CORPORATE LOGO / TAG LINE OVERVIEW Utility s tag line is designed to set our company apart from the competition. In a few key words it must convey an image of our brand that is both memorable and persuasive. It s important to make a claim that only Utility can make, which gives someone a reason to choose us. Taking all that into consideration, the Utility tag line is now: The first name in trailers. The tag line works on two levels: it draws on Utility s 90-year legacy in the trailer industry by staking our claim as the first name in trailers. However, it also implies that Utility should be the first name people think of when they are in the market for trailers. The tag line should be used in conjunction with the logo whenever possible as it is an important tool in building Utility s brand awareness. SYMBOL REPRODUCTION All reproductions of the Utility symbol should be made using only the files provided with this manual, or the most recent files provided by Utility corporate.

6 5 AFTERMARKET PARTS LOGO OVERVIEW The Utility corporate logo successfully represents the legacy of strength, dependability and innovation that Utility Trailer has strived to maintain over 90 years. Aftermarket Parts is no different in its goal to uphold the unity and respect of the Utility identity. To achieve this, we stress the importance of always using the Aftermarket Parts logo correctly in any internal or marketing creations. The Aftermarket Parts logo is a single graphic unit, with the color-correct Utility logo on the left side of the box and the heavy-metal Heavy-Duty Parts graphics beside it on the right. Improper use of the logos can infringe on our copyright protection, which is why it is imperative that the approved logo components should not be separated or altered in any way. Improper use is a violation of the Utility Dealer Sales and Service Agreement. SYMBOL REPRODUCTION All reproductions of the Utility symbol should be made using only the files provided with this manual, or the most recent files provided by Utility corporate.

7 COLORS 6

8 7 COLORS Two reliable, yet powerful colors have been chosen to represent the Utility brand: red and blue (Pantone 186 C and Pantone 301 C, respectively). These intense shades of primary colors provide contrast for the two distinct symbols in the logo: the red ribbon and the blue globe. The red also provides a perfect background for the bold white letters of the Utility name. You will also note secondary corporate colors for use in collateral. These colors have been carefully selected to represent the Utility brand. You may use the four secondary colors in any combination, but please do not add any additional colors with the exception of the accent colors noted below. PRIMARY CORPORATE COLORS Solid Pantone Colors Pantone 301 C Pantone 186 C CMYK Equivalent CMYK Equivalent SECONDARY CORPORATE COLORS For Use In All Collateral C 0 M 0 Y 0 K 15 C 0 M 0 Y 0 K 30 C 100 M 75 Y 0 K 0 C 100 M 75 Y 0 K 50 Accent Colors For Specific Trailer Lines C 75 M 50 Y 40 K 30 C 5 M 100 Y 95 K 10 C 30 M 0 Y 0 K 0 C 100 M 75 Y 0 K 50 Tautliner Dry Van Reefer Flatbed C= Cyan M= Magenta Y= Yellow K= Black Cyan, Magenta, Yellow and Black are the four primary colors used for full color or 4-color printing on standard offset color printing presses. So the values above, if used on a printing press, will produce the desired colors.

9 8 CORPORATE LOGO COLOR SPECIFICATIONS BLUE (Pantone #301) WHITE All globe lines, outlines, and the word UTILITY are white Pantone Colors PMS is preferred for print collateral, brochures, and stationery. USE ONLY the Red and Blue indicated by the Pantone Color Reference System Guide. The colors are represented as Pantone Red #186 and Pantone Blue #301. RED (Pantone #186) BLUE ( ) WHITE All globe lines, outlines, and the word UTILITY are white CMYK Colors CMYK is preferred for advertising. USE ONLY the Red and Blue CMYK color values, as listed to the left. These colors are the closest CMYK equivalents to Pantone Red #186 and Pantone Blue #301. RED ( ) WHITE All globe lines, outlines, and the word UTILITY are white Black & White Applications Black and white is preferred for faxes, order forms, and newsprint advertising. Please note, however, that the impact of the Utility logo is greatly enhanced by the contrast between red and blue in the color version. Apart from the few noted exceptions, the color version of the Utility logo should be used whenever possible. BLACK

10 9 CORPORATE / TAG LINE LOGO COLOR SPECIFICATIONS For general color specifications regarding the corporate Utility logo mark, please refer to page 7. This page is a guide for distinguishing between the different color options for the tag line itself. There is a choice of Utility black, white and blue. Blue For guidelines regarding the PMS and CMYK reproduction values of the Utility Blue, please refer to the previous page or the Colors section on Page 7. White or Knocked Out The white option is appropriate for use against black or very dark backgrounds. Black The black tag line option may be used for increased readability against background colors which may not work as well with the Blue tag line option. Black Tag line & Black Logo mark This option is appropriate for application where black ink is the only option, such as newsprint.

11 10 AFTERMARKET PARTS LOGO COLOR SPECIFICATIONS BLUE (Pantone #301) WHITE All globe lines, outlines, and the word UTILITY are white RED (Pantone #186) Six Color - 2 Pantone Colors + CMYK The six-color option is available for brochures or any other usage as budget permits. USE ONLY the Red and Blue indicated by the Pantone Color Reference System Guide. The colors are represented as Pantone Red #186 and Pantone Blue #301. Samples of these colors may be found on the color chips on page 7. GRAYS Ranges of gray to simulate metal, rendered in CMYK. BLUE ( ) WHITE All globe lines, outlines, and the word UTILITY are white RED ( ) Four Color - CMYK (Cyan, Magenta, Yellow, Black) CMYK is preferred for advertising and brochures. USE ONLY the Red and Blue CMYK color values, as listed to the left. These colors are the closest CMYK equivalents to Pantone Red #186 and Pantone Blue #301. Samples of these colors may be found on page 7. GRAYS Ranges of gray to simulate metal, rendered in CMYK. BLUE (Pantone #301) WHITE All globe lines, outlines, and the word UTILITY are white RED (Pantone #186) Three Color - 2 Pantone + Black The three-color option is available for stationery or any other three-color usage. USE ONLY the Red and Blue indicated by the Pantone Color Reference System Guide. The colors are represented as Pantone Red #186 and Pantone Blue #301. Samples of these colors may be found on the color chips on page 7. GRAYS Ranges of gray to simulate metal, rendered with Black ink.

12 11 AFTERMARKET PARTS LOGO COLOR SPECIFICATIONS WHITE All globe lines, outlines, and the word UTILITY are white BLACK Grayscale Applications Black and white is preferred for order forms, and newsprint advertising. Please note, however, that the impact of the Utility logo is greatly enhanced by the contrast between red and blue in the color version. Apart from the few noted exceptions, the color version of the Utility logo should be used whenever possible. GRAYS Ranges of gray to simulate metal, rendered in CMYK. WHITE All globe lines, outlines, and the word UTILITY are white, as well as some of the background. BLACK Black & White Applications Black and white is preferred for faxes and other usages when grayscale is not possible or preferable. Please note, however, that the impact of the Utility logo is greatly enhanced by the contrast between red and blue in the color version. Apart from the few noted exceptions, the color version of the Utility logo should be used whenever possible.

13 PUSH-AWAY & SCALING 12

14 13 PUSH-AWAY SPACE CORPORATE LOGO With the exception of the tag line, all elements should be placed outside the logo s push-away space. This space is equal to the height of the red ribbon in the center of the logo. When using the logo with a tag line file, maintain the ribbon height push-away space below the tag line as shown below. Logo Logo with tag line Ribbon height PUSH-AWAY SPACE AFTERMARKET PARTS LOGO All elements should be placed outside the logo s push-away space. This space is equal to the height of the metal bar across the upper right of the logo. Metal Bar height Metal Bar height

15 14 SCALING CORPORATE LOGO Do not use tag line logo at sizes smaller than 1 across to avoid loss of tag line legibility. 1" SCALING AFTERMARKET PARTS LOGO Do not use Aftermarket Parts logo at sizes smaller than 1/2 across to avoid loss of legibility. 1/2"

16 CORPORATE TYPEFACES 15

17 16 CORPORATE TYPEFACES Like Utility, the selected primary corporate typeface has a long history of reliability. One of the first fonts developed, Helvetica remains a favorite because of its simple, easy-to-read style. The corporate typeface, Helvetica Neue, is a bolder version of the classic, representing both Utility s heritage and the company s commitment to innovation. Please refer to the following guide for detailed instructions on specific typeface usage. PRINT COLLATERAL Headlines HELVETICA NEUE FONT FAMILY Minimum Point Size: 7pt. Maximum Point Size: no limit imposed. Keep Tracking between 0 and 120 in InDesign 0 and 20 in QuarkXPress Body Copy Gill Sans Font Family Minimum Point Size: 7pt. Maximum Point Size: 12pt. for most applications; large-scale graphics may require a larger size. Do not Track body copy. Legal Copy Helvetica Neue 55 Roman Minimum Point Size: 5pt. Maximum Point Size: 9pt. Do not Track legal copy. STATIONERY HELVETICA NEUE FONT FAMILY Gill Sans Font Family WEB Web Font Ariel Large Ghosted Background Words HELVETICA NEUE FONT FAMILY

18 LOGO USAGE 17

19 18 CORPORATE LOGO LOGO USAGE NOTE: Incorrect usage of logo is harmful to copyright protection and is a violation of the Utility Dealer Sales & Service Agreement. Do not modify the logo in any way. Always use the reproduction art supplied from Utility corporate offices. Do not use similar images to represent the logo. Do not incorporate the logo into other graphic designs. Do not screen or apply textures to the design. Do not reproduce the logo in any colors other than those outlined in this guide. NOTE: The mark must appear in its proper position on all reproductions of the logo. DO NOT SCREEN THE LOGO IN GRAYSCALE DO NOT SCREEN THE LOGO IN COLOR DO NOT ADD PATTERNS OR TEXTURES TO THE LOGO DO NOT SWAP LOGO COLORS DO NOT ROTATE THE LOGO DO NOT USE LOGO ELEMENTS SEPARATELY

20 19 CORPORATE LOGO / TAG LINE LOGO USAGE NOTE: Incorrect usage of logo is harmful to copyright protection and is a violation of the Utility Dealer Sales & Service Agreement. Do not modify the logo in any way. Always use the reproduction art supplied from Utility corporate offices. Do not use similar images to represent the logo. Do not incorporate the logo into other graphic designs that interfere with its legibility or clarity. Do not screen or apply textures to the design. NOTE: The mark must appear in its proper position on all reproductions of the logo. DO NOT CHANGE THE TAG LINE LOCK-UP RELATIONSHIP DO NOT SCREEN THE TAG LINE The First Name In Trailers DO NOT USE UNAPPROVED COLORS The First Name In Trailers The First Name In Trailers DO NOT USE UNAPPROVED FONTS DO NOT REARRANGE THE TAG LINE

21 20 AFTERMARKET PARTS LOGO LOGO USAGE NOTE: Incorrect usage of logo is harmful to copyright protection and is a violation of the Utility Dealer Sales & Service Agreement. Do not modify the logo in any way. Always use the reproduction art supplied from Utility corporate offices. Do not use similar images to represent the logo. Do not incorporate the logo into other graphic designs that interfere with its legibility or clarity. Do not screen or apply textures to the design. NOTE: The mark must appear in its proper position on all reproductions of the logo. DO NOT SCREEN THE LOGO IN GRAYSCALE DO NOT SCREEN THE LOGO IN COLOR DO NOT ROTATE THE LOGO

22 2005 Utility Trailer Manufacturing Company