Brand Guidelines MAY 2016

Size: px

Start display at page:

Download "Brand Guidelines MAY 2016"

Amanda Phelps
5 years ago
Views:

1 Brand Guidelines MAY 2016

2 CONTENT LOGO 1-11 COLORS 12 TYPOGRAPHY STYLE STATIONARY including: BUSINESS CARD LETTERHEAD 23 SIGNATURE 24 CLIENT PROPOSAL & REPORT NEWSLETTER 27 MEDIA KIT 28 OTHER ITEMS

3 LOGO main logo The three pillars of Altus Consulting: - Respect - Integrity - Empathy If you look closely the logo is constructed by the 3 pillars that are supporting each other. Symbol Logo Logotype 2

4 LOGO main versions & usage main vertical and horizontal version The Altus logo should be used in its main form and colors whenever possible. The alternative version may only be used if the main version looks out of place. The logo is versatile and the elements can be used individually (symbol, logotype and combined). Depending on the situation and the logo size requirement either version is fine. main symbol only In small spaces it is recommended to use the logotype version or only the symbol for maximum readability. main logotype only version 3

5 LOGO alternate versions & usage flat color, monochrome, 1 color versions, etc (all alternate versions) In some cases, a full color logo may not be practical or possible due to limitations in printing. For these instances we may use a flat colored version, black and white version or a one-color black or white logo. When placing the logo onto imagery, please ensure that it is placed within a white rectangle with the appropriate clear space (see next pages for clear space). The logo can be placed onto imagery without the white rectangle box only if it allows maximum legibillity and visibility. 4

6 LOGO alternate versions & usage flat color, monochrome, 1 color versions, etc (all alternate versions) when using on very small sizes When using the logo on a small size it is recommended to use this versions where the consulting in the logo is larger and more readable. 5

7 LOGO min. clear space The x value is the space between the symbol and the logoype in the main vertical version of the logo. The logotype typography has been carefully spaced and should not be changed or re-typed. To ensure that the logo is clearly visible in all applications, it needs to be surrounded with sufficient clear space free of type, graphics and other elements that might cause visual clutter. To ensure the integrity and legibility of the logo, the area directly surrounding it should be protected. When any version of the logo is used, a clear space labeled in the examples must be maintained. The minimum clear space is depended on the x value which can be seen in the example. This value is created by the ratio of specific elements in the logo. This way the x value will be consistend with the different sizes of the logo. In Altus the x value is the space between the symbol and the logoype in the main vertical version of the logo. 6

8 LOGO min. size for digital use (on screen values) There are no predetermined sizes for the Altus logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. Different versions of the main logo have different min sizes. The limitation is only to the text readability. If the logos are smaller than the sizes shown here it will be unreadable. min size 170px If there is a need to use the logo on smaller sizes it is recommended to use only the symbol without the text and use of the flat version of the logo. min size 95px min size 70px min size 95px for printed use (mm values) min size 70mm 7 min size 40mm min size 35mm min size 40px

9 LOGO symbol usage The Altus symbol can be used on its own when needed. This especially applies for social media purposes. The main profile pictures are usually squares and provide very limited space. Ideally the Altus symbol should be used here, rather than the full logo and maintaing the clear space ( x value) proportions explained earlier. If there is need of a very small size (example favicon) the then the flat icon version can be used. main version min 60px favicon min 16px Facebook & Twitter Profile Picture Examples 8

10 LOGO tagline logo & tagline examples The Altus logo is fairly complex on its own, and that s why adding a tagline to the logo can be tricky. Using the tagline should be separated from the logo and should be used as a part of promotional materials. The team beside you in the corporate bunker. In case the tagline must be used with the logo only, then It is important to let the logo breathe at all times, with at least x/2 (see x value in clear space section) of clear space between the logo and the tagline. Adding a tagline too close to the logo could disrupt the balance between the symbol and the logotype. Exception is when the tagline is added in the empty space of the logo. The team beside you in the corporate bunker. The team beside you in the corporate bunker. The placement of the tagline also depends on the number of words it contains. On the right side of this page you can see some examples of well balanced logo and tagline. The team beside you in the corporate bunker. The team beside you in the corporate bunker. 9 The team beside you in the corporate bunker.

11 LOGO positioning Placing the logo in the middle of an area should be avoided if possible. Except if the logo is the main focus (example business card, hero image) On any given format, landscape or vertical the preferred logo placement is in any corner position, or center aligned at the right or left. Corner position Center position only if the logo is in focus 10

12 LOGO please don t... To maintain the integrity of the Altus logo and to promote the consistency of the brand, it is important to use the logo as described in these guidelines. DON T rearrange the logo elements. DON T rotate the main symbol. DON T rotate the logo. The examples shown here illustrate possible misuses of the Altus logo that should be avoided. DON T stretch the logo. DON T change the colors. DON T outline the logo. DON T add drop shadow or other or any other graphic filters to the logo. DON T add reflections. DON T change the proportions between the symbol and logotype. 11 DON T change the appearance of the main symbol in any way. DON T use the logo over a busy image.

13 COLORS The Altus logo & brand colors are represented within this page. All of the future Altus materials will use this color in some way in order to provide connection and consistency with the main brand. Here you can see the exact color values for better use. When printing it is recommended to use the Pantone colors and use the CMYK if Pantone isn t available. Pantone colors are generally more alive and strong where the CMYK are more desaturated. #243b96 RGB CMYK PANTONE 2738 C #67cdf2 RGB CMYK PANTONE 297 C #0d0047 RGB CMYK PANTONE 2756 C #727f8a RGB CMYK PANTONE 430 C GRADIENT 12 #243b96 RGB CMYK PANTONE 2738 C #0d0047 RGB CMYK PANTONE 2756 C

14 TYPOGRAPHY main font Main Font ( Gotham Font Family ) Typography is an important aspect of the Altus brand identity. Altus s typographic style contributes to its distinctive aesthetic. The typography usage examples on the following pages should be followed to ensure all of the company s communications appear consistent GOTHAM FONT FAMILY Main font that is used in the logo and should be used in stylized big display words. This font can be used as well if the font is readable and it doesn t constrain the overall design. Aa Bb GOTHAM FONT FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) Aa Bb GOTHAM FONT FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ 13 abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;)

15 TYPOGRAPHY alternate font CLEAR SANS Alternate font that should be used in a lot of text, web, where the main font isn t readable or not usable. Clear Sans is a versatile OpenType font for screen, print, and Web. It is designed with on-screen legibility and glanceability in mind. It strikes a balance between contemporary, professional, and stylish expression and thoroughly functional purpose. It has a sophisticated and elegant personality at all sizes, and its thoughtful design becomes even more evident at the thin weight. Clear Sans has minimized, unambiguous characters and slightly narrow proportions, making it ideal for UI design. Its strong, recognizable forms avoid distracting ambiguity, making Clear Sans comfortable for reading short UI labels and long passages in both screen and print. Clear Sans supports a wide range of languages using Latin, Cyrillic, and Greek scripts. The font family includes Medium, Regular, Thin, and Light weights with upright, italic, and bold styles. Alternate Font ( Clear Sans Font Family ) Aa Bb CLEAR SANS FONT FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;) Aa Bb CLEAR SANS FONT FAMILY ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#@?!/+(.,:;)

STYLE graphical elements & photo combinations In the following pages you will see examples of how different graphic elements, photography, color scheme and typography

16 STYLE graphical elements & photo combinations In the following pages you will see examples of how different graphic elements, photography, color scheme and typography create the Altus style. These images can be used in promotional items. All photos are free to use stock images. The Team you value beside you in the corporate bunker. 15

18 The team beside you in the corporate bunker.

19 The team beside you in the corporate bunker.

20 STYLE graphical elements Example of graphic accents that should be used in different promotional items printed and digital. Example: flyers, media kit, website, letter head etc. 19

21 STATIONARY DESIGN 20

22 BUSINESS CARD 21

23 BUSINESS CARD Front 90mm Specification for the Business Cards. We recommend using the Pantone values for the blue color on the business cards. ( Front: Name, Back: background color ). Also if possible the logo on the back side should have a Varnish / Spot UV effect. Gotham Bold 15pt Clear Sans Regular 8pt Clear Sans Regular 9pt David Reynolds Chief Technology Officer Level 29, 221 St Georges Terrace Perth WA djr@altus.consulting 55mm Clear Sans Bold 9pt Back PANTONE 2738 C CMYK PANTONE 430 C CMYK

24 LETTERHEAD A4 PANTONE 2738 C CMYK PANTONE 430 C CMYK PANTONE 297 C CMYK PANTONE 2756 C CMYK Clear Sans Regular 12pt To Whom It May Concearn Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in commodo nibh. Aliquam eu porttitor eros. Nunc eget orci erat. Aliquam fermentum dignissim massa, id eleifend risus. Nullam et purus nec turpis malesuada sagittis. Praesent ac sem sed felis dictum faucibus in vel tellus. Sed viverra pellentesque leo in iaculis. Praesent consequat, elit in hendrerit molestie, orci tellus lacinia nulla, at fringilla metus lorem non enim. Phasellus sodales posuere quam ut mattis. Nam in justo id quam tempus fringilla. Morbi sit amet erat ac erat tristique gravida sed ut ligula. Curabitur aliquam ornare neque, a sagittis sem eleifend et. Mauris porta nunc iaculis tellus dictum, quis condimentum felis euismod. Maecenas tincidunt felis nec mauris elementum eleifend. Vivamus lectus mauris, facilisis id diam sit amet, volutpat condimentum dui. Pellentesque sed elementum augue. Morbi lectus arcu, laoreet in justo non, cursus porta risus. Nunc auctor dolor sit amet metus vulputate feugiat. Nunc in leo commodo erat facilisis mattis in placerat sem. Duis risus nunc, posuere non turpis vel, interdum consectetur urna. Quisque rutrum leo vitae arcu consectetur tempus. Quisque suscipit ligula ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec id nisi nec diam pellentesque sollicitudin. Sincerely, Dale Jarrett 23 Clear Sans Regular 9pt Level 29, 221 St Georges Terrace Perth WA

25 SIGNATURE Examples on how the signature should look on different sizes. From: John Doe To: Subject: Lorem Ipsum May 1st, :00 AM Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris in commodo nibh. Aliquam eu porttitor eros. Nunc eget orci erat. Aliquam fermentum dignissim massa, id eleifend risus. Nullam et purus nec turpis malesuada sagittis. Praesent ac sem sed felis dictum faucibus in vel tellus. Sed viverra pellentesque leo in iaculis. Praesent consequat, elit in hendrerit molestie, orci tellus lacinia nulla, at fringilla metus lorem non enim. Phasellus sodales posuere quam ut mattis. Nam in justo id quam tempus fringilla. Morbi sit amet erat ac erat tristique gravida sed ut ligula. Curabitur aliquam ornare neque, a sagittis sem eleifend et. Mauris porta nunc iaculis tellus dictum, quis condimentum felis euismod. Maecenas tincidunt felis nec mauris elementum eleifend. Vivamus lectus mauris, facilisis id diam sit amet, volutpat condimentum dui. Pellentesque sed elementum augue. Morbi lectus arcu, laoreet in justo non, cursus porta risus. Quisque non varius justo, ac dapibus turpis. Sed in tincidunt nisi. Nunc auctor dolor sit amet metus vulputate feugiat. Nunc in leo commodo erat facilisis mattis in placerat sem. Duis risus nunc, posuere non turpis vel, interdum consectetur urna. Quisque rutrum leo vitae arcu consectetur tempus. Quisque suscipit ligula ante. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec id nisi nec diam pellentesque sollicitudin. Regards, David Reynolds Chief Technology Officer Level 29, 221 St Georges Terrace Perth WA 6000 David Reynolds Chief Technology Officer Level 29, 221 St Georges Terrace Perth WA David Reynolds Level 29, 221 Chief Technology Officer St Georges Terrace Perth WA

26 CLIENT PROPOSAL & REPORT Cover Page Example Client Proposal A reference for how the brand style blends together in different document types. Insight Report LOREM IPSUM DOLOR SIT AMET REPORT CONSULTING PROPOSAL Maecenas quis pharetra ante. Nam pulvinar, ipsum a porta sodales, sem velit cursus orci, sit amet fermentum nunc lacus et leo. Donec cursus neque vel ante luctus, at consequat neque porttitor. Integer placerat turpis ut eros feugiat, eget luctus tellus pellentesque. Maecenas ultrices, augue in vulputate convallis, lectus magna accumsan est, id blandit diam orci ut dui. Fusce a lorem mauris. Cras blandit Praesent consequat First Name, Title Of Event A. Executive Summary Maecenas quis pharetra ante. Nam pulvinar, ipsum a porta sodales, sem velit cursus orci, sit amet fermentum nunc lacus et leo. Donec cursus neque vel ante luctus, at consequat neque porttitor. Integer placerat turpis ut eros feugiat, eget luctus tellus B. Objectives 1. Maecenas quis pharetra ante. Nam pulvinar, ipsum a porta sodales, sem velit cursus orci, sit amet fermentum nunc lacus et leo. 2. Donec cursus neque vel ante luctus, at consequat neque porttitor. Integer placerat turpis ut eros feugiat, eget luctus tellus pellentesque. Maecenas ultrices, augue in vulputate convallis 3. Lectus magna accumsan est, id blandit diam orci ut dui. Fusce a lorem mauris. Cras blandit fermentum tellus ac blandit. Phasellus id pellentesque erat. Duis sed lacinia massa. Proin sit amet ornare nibh. Curabitur felis erat, suscipit ac interdum vel, lacinia sed sem. 25 Lorem Ipsum Dolor Sit Amet Report 4.Donec eget turpis blandit, suscipit neque et, venenatis nisi. Phasellus venenatis neque vel nisi scelerisque dignissim. Cras faucibus id risus quis suscipit. Suspendisse eget massa id ligula tincidunt page 1 of 2 1 A4

27 CLIENT PROPOSAL & REPORT 1st Chapter Example Research Data, Tables & Charts Example A reference for how the brand style blends together in different document types. CHAPTER 1 Lorem Ipsum Pellentesque Elementum Amet : Alquam convallis Lectus Curabitur 26 Lorem Ipsum Dolor Sit Amet Aenean Vehicula Consectetur Adipiscing Maecenas Quis Duis Curabitur ALTUS CONSULTING CONFERENCE Duis vel ipsum id quam adipiscing iaculis et id augue. Etiam elementum, nisi sed lacinia eleifend, arcu dolor placerat nulla, sed cursus massa nisl quis enim. Curabitur eu mi at tortor tempus consectetur laoreet quis purus. Curabitur egestas mauris orci, ut placerat dolor posuere vel. Cras elementum, urna ut luctus viverra, mi felis imperdiet ligula, sollicitudin egestas nisi sapien vitae turpis. Vivamus feugiat enim neque, sed pellentesque purus pulvinar vitae. Aliquam convallis ipsum quis elit venenatis, sit amet rhoncus arcu sollicitudin. Sed tempus elementum urna non luctus. Ut quis tincidunt augue. Cras mauris ipsum, ullamcorper nec pharetra sit amet, rhoncus vel massa. Pellentesque id nulla vitae purus tempor auctor. Quisque imperdiet ipsum lorem, sit amet scelerisque sapien mollis quis. Maecenas quis pharetra ante. Nam pulvinar, ipsum a porta sodales, sem velit cursus orci, sit amet fermentum nunc lacus et leo. Donec cursus neque vel ante luctus, at consequat neque porttitor. Integer placerat turpis ut eros feugiat, eget luctus tellus pellentesque. Maecenas ultrices, augue in vulputate convallis, lectus magna accumsan est, id blandit diam oi Maecenas quis pharetra ante. Nam pulvinar, ipsum a porta sodales, sem velit cursus orci, sit amet fermentum nunc lacus et leo. Donec cursus neque vel ante luctus, at consequat neque porttitor. Integer placerat turpis ut eros feugiat, eget luctus tellus pellentesque. Maecenas ultrices, augue in vulputate convallis, lectus magna accumsan est, id blandit diam orci ut dui. Fusce a lorem mauris. Cras blandit fermentum tellus ac blandit. Phasellus id pellentesque erat. Duis sed lacinia massa. Proin sit amet ornare nibh. Curabitur felis erat, suscipit ac interdum vel, lacinia sed sem. Donec eget turpis blandit, suscipit neque et, venenatis nisi. Phasellus venenatis neque vel nisi scelerisque dignissim. Cras faucibus id risus quis suscipit. Suspendisse eget massa id ligula tincidunt fermentum. Suspendisse potenti. Vestibulum et semper turpis. In quis fermentum mauris. Maecenas suscipit arcu a odio condimentum, non dapibus purus rutrum. In sed imperdiet turpis. Sed sagittis urna a bibendum hendrerit. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nam convallis libero placerat ligula hendrerit dictum. Phasellus non turpis vel ligula consectetur mollis sit amet eget nunc. Sed dapibus, nulla eget rutrum ultrices, augue arcu elementum sem, eget sodales leo lorem at nunc. Suspendisse et rhoncus est, sit amet tempor libero. Cras blandit fermentum tellus ac blandit. Phasellus id pellentesque erat. Duis sed lacinia massa. Proin sit amet ornare nibh. Curabitur felis erat, suscipit ac interdum vel, lacinia sed sem. Curabitur egestas mauris orci, ut placerat dolor posuere vel. Cras elementum, urna ut luctus viverra, mi felis imperdiet ligula, sollicitudin egestas nisi sapien vitae turpis. Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Cras elementum, urna ut luctus viverra, mi felis imperdiet ligula, sollicitudin egestas nisi sapien vitae turpis. Vivamus feugiat enim neque, sed pellentesque purus pulvinar vitae. Lorem Ipsum Dolor Report A4

Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum.

28 NEWSLETTER A reference for how the brand style blends together in different document types Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Lorem Ipsum Pellentesque Elementum Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis Lorem Ipsum Pellentesque Elementum Amet : Alquam convallis Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut porttitor ipsum vel lectus ultricies, ac sollicitudin est venenatis. Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Duis vel ipsum id quam adipiscing iaculis et id augue. Etiam elementum, nisi sed lacinia eleifend, arcu dolor placerat nulla, sed cursus massa nisl quis enim. Curabitur eu mi at tortor tempus consectetur laoreet quis purus. Curabitur egestas mauris orci, ut placerat dolor posuere vel. Cras elementum, urna ut luctus viverra, mi felis imperdiet ligula, sollicitudin egestas nisi sapien vitae Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut porttitor ipsum vel lectus ultricies, ac sollicitudin est venenatis. Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Duis vel ipsum id quam adipiscing iaculis et id augue. Etiam elementum, nisi sed lacinia eleifend, arcu dolor placerat nulla, sed cursus massa nisl quis enim. Curabitur eu mi at tortor tempus consectetur laoreet quis purus. Curabitur egestas mauris orci, ut placerat dolor posuere vel. Cras elementum, urna ut luctus 27 A Newsletter Newsletter

Sed eleifend molestie ligula, id cursus - Cras ut nunc mauris mperdiet nulla sed - Maecenas porttitor nisi ac tempus fringillat - Lorem ipsum dolor sit amet, consectetur - Cras ut nunc mauris.

29 MEDIA KIT A reference for how the brand style blends together in different document types. The team beside you in the corporate bunker. SERVICES Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus - Cras ut nunc mauris mperdiet nulla sed - Maecenas porttitor nisi ac tempus fringillat - Lorem ipsum dolor sit amet, consectetur - Cras ut nunc mauris. Maecenas porttitor CONSULTANTS Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut porttitor ipsum vel lectus ultricies, ac sollicitudin est 2016 MEDIA KIT CLIENTS Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis 28 ABOUT US Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut porttitor ipsum vel lectus ultricies, ac sollicitudin est venenatis. Aliquam convallis lectus lectus, ut elementum dui gravida non. Nunc pellentesque ac velit id volutpat. Cras eu vestibulum metus. Nullam accumsan mollis lacus et aliquet. Aenean auctor lorem a turpis tempus porta. Sed purus neque, laoreet in sem nec, pharetra mollis elit. Aenean pulvinar nisl eu augue sagittis commodo. Proin quis ipsum urna. Sed varius adipiscing luctus. Maecenas at hendrerit libero. Duis vel ipsum id quam adipiscing iaculis et id augue. Etiam elementum, nisi sed lacinia eleifend, arcu dolor placerat nulla, sed cursus massa nisl quis enim. Curabitur eu mi at tortor tempus consectetur laoreet quis VALUES & STRENGHTS Lorem ipsum dolor sit amet, consectetur adipiscing elit. In et lectus ornare, imperdiet nulla sed, condimentum orci. Cras ut nunc mauris. Maecenas porttitor nisi ac tempus fringilla. Sed eleifend molestie ligula, id cursus felis tincidunt vitae. Nulla facilisi. Ut dapibus nisi sed purus pharetra dapibus nec ac magna. Aenean a vehicula leo. Donec scelerisque diam in sagittis convallis. Phasellus iaculis tincidunt dictum. Praesent sem arcu, facilisis pellentesque gravida a, vehicula et tellus. Ut porttitor ipsum vel lectus ultricies, ac sollicitudin est Level 29, 221 St Georges Terrace Perth WA djr@altus.consulting A MEDIA KIT 2016 MEDIA KIT

with compliments slip With Compliments Level 29, 221 St Georges Terrace Perth WA 6000 29 140mm 108mm 1300 764 414 +61

30 OTHER ITEMS Here you can see some other promotional and collateral concept items that will give a better visual reference for the brand. flyer letter concept The team beside you in the corporate bunker. with compliments slip With Compliments Level 29, 221 St Georges Terrace Perth WA mm 108mm mm 210mm Level 29, 221 St Georges Terrace Perth WA

31 OTHER ITEMS Here you can see some other promotional and collateral concept items that will give a better visual reference for the brand. Folder concept cd concept pins concept 30

32 Thank you.

FOR THOSE WHO DO. Lenovo Annual Report

FOR THOSE WHO DO. Lenovo Annual Report 2014 CONTENTS 2 6 About Lenovo 4 Financial Highlights 5 Chairman & CEO Statement Performance About Lenovo Lenovo is one of the world's leading personal technology