2016 Tourism Operator Advertising Program

Size: px

Start display at page:

Download "2016 Tourism Operator Advertising Program"

Samantha White
6 years ago
Views:

1 2016 Tourism Operator Advertising Program

2 Nova scotia trip Planning tools How is the travel guide used? Print 200,000 copies printed (English) 30,000 copies printed (French) GUIDE TOURISTIQUE DU RÊVE À L AVENTURE DOERS & DREAMERS TRAVEL GUIDE GUIDE TOURISTIQUE DU RÊVE À L AVENTURE DOERS & DREAMERS TRAVEL GUIDE 184,000 Likes information about attractions 69% used guide to obtain accommodation contact information 44% used guide to learn about how to get to NS social 97% used guide to obtain Source: Tourism NS online panel of past visitors 23K Followers 15K Followers Web Cape Breton Island ACCOMMODATIONS is a trusted source for trip planning information ATTRACTIONS 2+ million visitors to RESTAURANTS (August 1, 2014 July 31, 2015) SHOPPING 56% Desktop 24% Mobile 20% Tablet Bonus exposure! All display advertisers who purchase 1/4 page ads and larger, will be featured on a digital carousel ad on TheChronicleHerald.ca! Divided by region and rotating, this new area of exposure will appear on TheChronicleHerald.ca 1,000,000 times from March 2016 to November 2016 and be served to readers inside and outside the Atlantic region. Photos will be linked directly to your listing on.

New for 2016! Digital Marketing opportunities Take advantage of the 2 million+ visitors to by promoting your operator listing or package to increase traffic to your listing.

Article will be hosted on and includes photos and links. A maximum of 18 spaces are available per category and listings will display randomly.

3 New for 2016! Digital Marketing opportunities Take advantage of the 2 million+ visitors to by promoting your operator listing or package to increase traffic to your listing. Highly visible positioning Promoted Listings Featured Packages E-newsletter romote your existing listing within the first 6 listing tiles of your category. F eatured packages will appear within right hand navigation of page and will feature an image, package name and price point. 104,000 opt in subscribers 1. Sponsored Content F our featured package spaces are available per page. A professionally written advertorial highlighting what makes you a must-experience for visitors while in Nova Scotia. Article will be hosted on and includes photos and links. A maximum of 18 spaces are available per category and listings will display randomly. L isting is viewable 1/3 of the time within relevant search categories (i.e. accommodations). urchases are for a period of one year (January 1, 2016 December 31, 2016). urchases are for a period of one year (January 1, 2016 December 31, 2016). A ll packages must be in Partner Portal prior to November 30 to qualify for a featured package for romoted listings are made visible with a red banner in top two rows opportunities (one per month) available per year. Note: Exact newsletter layout may differ at time of distribution Featured Packages Prominently feature your package in the Nova Scotia monthly e-newsletter. Package links are directed to your package listing on. All packages must be in Partner Portal prior to November 30 to qualify for the featured package opportunity in the e-newsletter. 12 opportunities (one per month) available per year.

4 Advertising in the Doers & Dreamers Guide Direct Requests & Distribution 200,000 Annual Copies English 30,000 Annual Copies French Direct request More than 63,000 copies were sent directly to visitors at their request in 2014 Digital Guide Edition Engagement Over 323,000 Interactions 3,700+ Referrals to operator websites 1,000 Downloads (August 1, 2014 July 31, 2015) 2015 Rate Chart Who is ordering the travel guide? 23% Ontario 13% Quebec 14% New England 17% Other Canada 28% Other US 5% Other Country (Year to date stats ending July 31, 2015) For more information about visitor statistics visit tourismns.ca Publication Trim Size 6.75 wide x 10 high 2016 Rates english French Full Page (Non-Bleed) $8,700 +HST $1,650 +HST Full Page (Partial Bleed) $8,700 +HST $1,650 +HST Co-op Full Page (Partial Bleed) $7,400 +HST $1,650 +HST 1/2 Page $4,550 +HST $825 +HST 1/2 Page Horizontal $4,550 +HST $825 +HST 1/4 Page $2,400 +HST $400 +HST 1/8 Page Horizontal $1,050 +HST $200 +HST 1/16 Page $500 +HST $100 +HST Inside Back Cover (Full Bleed) $12,500 +HST $2,500 +HST Outside Back Cover (Full Bleed) $15,700 +HST $4,200 +HST Double Page Spread (Partial Bleed) $14,800 $3,300 Ad Cross Reference $50 +HST (Per reference) $50 +HST (Per reference) Promoted Listings* on $100-$500/year Included with English Featured Packages* on $250-$2,500/year N/A Sponsored Content in E-newsletter $2,500/monthly N/A Featured Packages in E-newsletter $2,500/monthly N/A Rates to not include HST *See accompanying pricing grid for more details Deadlines for Both Language Guides October 7 October 20 November 6 November 12 Booking Deadline Ad Materials Deadline for Creation In-house Ad Sign-off/Camera-ready Artwork Deadline Payment Deadline* *Tourism Nova Scotia reserves the right to pull any ad that is not paid in full prior to printing. 28% 17% 5% 14% 23% 13% We also provide... Let us design, resize or translate your ad! Our professional design team can help you build a professional and impactful ad for you. Or, we can help you resize your ad. Ask your Advertising Sales Representative for rates.

5 AD SIZES Back Covers (Full Bleed) Safe Area Trim 6.75 w x 10 h Bleed 7.25 w x 10.5 h Full Page & Co-ops (Partial Bleed)* *SEE PRODUCTION NOTE BELOW! Safe Area ALL content except background image must stay within this space. Trim 6.75 w x 10 h Bleed 7.25 w x 10.5 h Full Page (Non-Bleed) 1/2 Page Horizontal 5.75 w x 4.45 h 1/2 Page 2.82 w x 9 h 1/4 Page 2.82 w x 4.45 h 1/8 Page Horizontal 2.82 w x 2.17 h 1/16 Page 1.36 w x 2.17 h 1/ Production note for Partial Bleed Ads Please be aware that the Doers & Dreamers Travel Guide runs folios along the outside margin of both left and right pages. As a result, any full page bleed ad (including Co-ops), must be constructed in such a way as to allow for the left or right side margin and bleed to be closed or masked by the publisher to allow for the folio to appear. Do not place any important artwork other than a background image outside of the Safe Area (). Production inquiries: Please direct production inquiries to our customer relations specialist Meghan O Neil Ext: 1138 or moneil@herald.ca File Requirements: Acceptable File Format: PDF Files Must Be: CMYK, 300 dpi and built to 100% size with 300 dpi images placed at 100% print size within artwork. Fonts must be embedded or converted to paths. Files Must Be Posted To Our FTP Site: Complete the online form including publication name, client name and contact information. Carousel Image Requirements: RGB, 72 dpi, JPEG or PNG 260 pixels wide x 260 pixels high. Advertising sales: Victoria MacDougall Office ex 2829 Mobile vmacdougall@herald.ca

2018 Tourism Operator Advertising Program

2018 Tourism Operator Advertising Program Nova Scotia Trip Planning Tools PRINT 190,000 copies printed (English) 25,000 copies printed (French) How is the travel guide used? 2017 DOERS & DREAMERS TRAVEL