ABOUT US. Our Publications. Why advertise with JMU Student Media?

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Christian Blankenship
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2 ABOUT US James Madison Student Media produces numerous avenues for you to reach 23,000 students, faculty, and staff of JMU. Several state and national organizations have recognized our media for excellence. Our Publications The Breeze BreezeJMU.org LiveinHburg.com The Final Draft Port & Main Specialty Publications Madison 101 A twice-weekly print newspaper that has been named one of the best in the state and nation. Pages 4-5 A dynamic website featuring breaking news, videos and other exclusive content. Page 6 One of our newest information sources is a website that helps students find a place to live off campus. LiveinHburg is fully customizable with your own photos, videos, floor plans and more. Page 6 Readers of our twice-weekly newsletter receive Breeze headlines directly in their inboxes. The newsletter features all the latest Breeze news and provides links to our website. Page 6 A quarterly lifestyles magazine that covers food, fashion, entertainment, student issues and more - all from a student perspective. Page 7 Each year, we produce more than a half dozen publications focusing on specific aspects of college life or specific events on campus. Examples include off-campus living, a football preview and graduation. Pages 4-5 Each year, JMU welcomes 3,000+ freshmen and transfers to campus, and this guide helps them with the transition. It is a guide to JMU, for students and by students. Page 7 Why advertise with JMU Student Media? A Targeted Audience An Economic Powerhouse An Expansive Network More than 20,000 students attend JMU, and these students are 40% of Harrisonburg s population. When you include The Breeze in your media mix, you reach a large and highly desirable section of the city s consumers. And these students consistently tell us The Breeze is their number-one source for news about JMU and Harrisonburg. JMU students spend more than $130 million each year in Harrisonburg and Rockingham County, according to a JMU study of JMU s economic impact. The same study showed that students spent $1.2 million alone using their Flex card, a debit account tied to their student ID. Studies show that student visitors pump $15 million a year into the local economy. These prospective students and their parents read The Breeze to find out more about JMU and the area. Additionally, nearly 6,000 JMU alumni live in Harrisonburg, adding to an already loyal readership in the city. 2 cover photo by Daniel Stein / The Breeze

3 22% are freshmen JMU 20,855 students students spend $132.5 million during an academic year NOT including tuition, room and board READER DATA $12.9 mil gas + car maintenance $10.1 mil recreation 2,652 faculty + staff $68,735 average faculty salary 60% female 40% male $5.2 mil medical + dental care $5.1 mil personal hygiene $2.8 mil laundry + household needs $5.1 mil clothing 10,000+ alumni live in Rockingham or a surrounding county 73% of students are from Virginia 73% live off campus JMU Student Media Honors National Pacemaker Award, Associated Collegiate Press, 2014 Grand Sweepstakes Award, Virginia Press Association, 2014 Best of the Best Advertising Design, Virginia Press Association, 2013 #1 all data from JMU Institutional Research 3

4 THE BREEZE The Breeze is a twice-weekly print newspaper published more than 50 times during an academic year. It is delivered to almost 100 on- and off-campus locations. It is the #1 source of JMU and local news for students. When was the last time you read the Breeze? 80% during the last week 7% in the last 14 days 13% in the last month data acquired from 2010 Readership Study Color 1 color $95 Full Color $375 Common Ad Sizes These are some common ad sizes for The Breeze main edition. Use the ruler on the next page. Full x 21 Junior x 17 Half Horizontal x 10.5 Half Vertical x 21 Quarter x 10.5 Eighth x 5 Print Open $10.80 On-Campus $ Cl $ Cl $ Cl $ Cl $ Cl $7.70 1,000+ Cl $7.15 Page Size Finished Page Size: 11 wide x 22.5 deep Printable Area: wide x 21.5 deep Front Page Banner (6 columns x 1 ): $475, includes full color. Sign up for $395 each Deadlines (6 columns x 3 ): $600, includes full color. Sign up for Monday-Thursday $500 3 PM 3 PM Full x9.5 $735 3/ x9.5 $615 1/2 V x4.667 $385 1/4 V x9.5 $205 Finished Page Size: x11 1/ x2.25 $120 1/4 H x4.667 $205 1/2 H x4.667 $385 Sizes for Specialty Publications Sizes for Specialty Publications 4

5 Design Policies Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We support Adobe programs such as Photoshop, InDesign, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted with low DPI or at incorrect size. For any questions, contact The Breeze at (540) column in Pre-Printed Inserts Starting at $75 per thousand, frequency discounts available. Minimum inserts: 6,000; Maximum: 7,000 A sample insert must be submitted to the Breeze advertising office at the time the insertion order is made. After receiving approval, inserts must arrive at the printer five working days prior to the publication date. Shipping address is Rockingham Publishing, 231 S. Liberty St., Harrisonburg, VA columns in Specialty Publications Classifieds 5 3 columns in Football Preview Published: Thursday, September 3 Deadline: Thursday, August 27 Family Weekend Published: Thursday, October 1 Deadline: Thursday, September 24 Homecoming Published: Thursday, October 22 Deadline: Thursday, October 15 The Breeze offers you exposure in print and online. Students and faculty use the Classifieds to find jobs, tutoring, merchandise, cars apartments and more. Placing your Classified is simple with our online ad-taking feature. Just go to and create your ad. Ads are free for the first 10 words, and $10 for each additional 10 words columns in Off-Campus Living Published: Thursday, September 24 Deadline: Thursday, September columns in Best of the Burg Published: Thursday, February 25 Deadline: Thursday, February 18 Year-In-Review Published: Monday, May 2 Deadline: Monday, April 25 Graduation Published: Monday, May 5 Deadline: Monday, April 25 * Specialty publications are complete tabloid-sized editions that focus on an event or topic of interest to JMU students. They are inserted into regular editions of The Breeze. The Graduation and Year-In-Review are stand-alone publications columns in 5

6 ONLINE The number of users visiting BreezeJMU.org, our online news site, continues to grow, as does our mobile app and engagement on our social media sites. Digital advertising is an ideal complement to traditional ads. Top Leaderboard 728 x 90 pixels Top Tile 200 x 90 pixels Middle Leaderboard 728 x 90 pixels Middle Tile 200 x 90 pixels Top Rail 300 x 250 pixels 47,129 monthly users 37% increase from Online Rates Monthly Rates Top Leaderboard $630 Middle Leaderboard $475 Top Rail $630 Top Tile $475 Middle Tile $ ,521 page views 23% increase from Site Use by Age % % % Per-1,000 Impressions* Top Leaderboard $24 Middle Leaderboard $15 Top Rail $24 Top Tile $8 Middle Tile $8 * an impression is counted each time an ad is loaded on the site LiveinHburg.com One of our newest websites is LiveinHburg.com, a searachable database of off-campus living options for students and local residents. This year only, we are offering an introductory offfer as we launch the site. List your property for $100 per month. The Final Draft The Breeze s new newsletter delivers JMU and local headlines directly to subscribers inboxes. Contact our advertising department for more information on this marketing option. 6

5 x 10 ) $550 1/2 Horizontal (7.5 x 4.875 ) $550 1/2 Vertical (3.625 x 10 ) $299 Quarter (3.625 x 5 ) $170 Eighth (3.625 x 2.

7 MAGAZINES Madison 101 is our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About 7,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. All ad prices include full color. $995 Full (7.5 x 10 ) $550 1/2 Horizontal (7.5 x ) $550 1/2 Vertical (3.625 x 10 ) $299 Quarter (3.625 x 5 ) $170 Eighth (3.625 x 2.25 ) $2,499 Centerspread $1,295 Back Page Add 20% Inside Covers Port & Main is a quarterly lifestyles magazine, featuring stories about living, dining, recreation, fashion and trends. It is distributed free across campus. It is a full-color, slick magazine. All ads include full color in the price. Fall 2015 published: October 12 ad deadline: September 14 Winter 2016 published: January 25 ad deadline: January 14 Spring 2016 published: March 21 ad deadline: February 18 $995 Full (7.5 x 10 ) $550 1/2 Horizontal (7.5 x ) $550 1/2 Vertical (3.625 x 10 ) $299 Quarter (3.625 x 5 ) $170 Eighth (3.625 x 2.25 ) $2,499 Centerspread (17.25 x bleed) $1,295 Back Page Add 20% Inside Covers Reserve all 3 issues and save 20% 7

8 August November September October December January February March April Submission Guidelines What is a camera-ready ad? A camera-ready ad is one that is created to the correct size, exactly as it will appear in the newspaper; meets all of The Breeze s technical requirements; and includes all support images, graphics, and fonts needed to print. Regular Issue Special Section Port & Main May How should I save my pictures? To ensure high-quality reproduction of photographs within ads, all photographs should be at minimum 200 dpi at the final size they will appear in the newspaper. Photos must be CMYK or grayscale. For Port & Main and Madison 101, minimum dpi is 300. What is the preferred file format for ad submissions? The Breeze prefers that camera-ready ads be submitted as PDF files with all fonts embedded. Artwork should be created in CMYK or grayscale. Can I submit native files? Native files created in the following applications are accepted: Adobe Illustrator (.ai), Adobe InDesign (.indd), Photoshop (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 200 dpi for The Breeze and 300 dpi for Port & Main. File formats not accepted include Microsoft Word, Microsoft Publisher, Microsoft Powerpoint, Microsoft Excel, JPEG, and GIF. How do I deliver my camera-ready ad? ads to thebreezeads@gmail.com, including the advertiser s name and publication date in the . You may also save the ad on a CD-ROM or USB flash drive and give it to your sales rep. What are the preferred file formats for camera-ready ads for BreezeJMU.org? JPEG, GIF, SWF. Gif files may be animated or static. The Flash SWF should be created at a maximum of 12 frames per second. All online ad art must be saved in RGB or Indexed color and be less than 100 KB in size to ensure quick downloads and page refreshers. If you have any questions about creating online ad artwork, call (540) or thebreezeads@gmail.com.

MADISON STUDENT MEDIA

206-207 MADISON STUDENT MEDIA about us Madison Student Media provides numerous avenues for you to reach the 24,000 students, faculty and staff of JMU. Several state and national organizations have recognized