BRAND IDENTITY GUIDELINE

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Muriel Washington
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1 BRAND IDENTITY GUIDELINE

2 PAGE 1 IMPORTANCE OF A This brand identity guideline details the conditions of use enforced when using the Bell Bunya Community Centre () brand in corporate production items. It serves as a reference source for anyone who is producing print or electronic material to promote. This guideline is designed to protect the integrity of the identity. The main factor in a successful corporate identity particularly when launching a new one is consistency. We need to present a constant and unified corporate image to all our clients at all times. This brand identity guideline will allow every one of us to do that. It s an easy-to-use manual to direct you when using s branding. This is not only a reference guide but a policy. It is imperative that everyone adheres to the strict standards and guidelines in this document to ensure we protect the value of branding.

3 PAGE 2 s new branding evokes a modern, professional and genuine feel. The strong colours ground it as being trustworthy and familiar. This concept is new, dynamic and will enliven the centre and its community into the future. This brand/icon is easily identifiable, and promotes the centre s sense of community. The logo has both a portrait and landscape option making it versatile for all applications, from small business cards and branding stamps, to large format printing and signage. The s typeface is strong and combined with the colour scheme, the font has a artistic/friendliness feel about it. The primary typeface is modern and portrays a slightly relaxed/approachable nature.

4 PRIMARY COLOURS The brand has been designed in five main colours but is flexible enough to work in different mono and grayscale versions as well. GREY CMYK 40 : 15 : 15 : 70 RGB 63 : 82 : 90 BLUE CMYK 100 : 0 : 0 : 0 RGB 0 : 174 : 239 RED CMYK 0 : 100 : 100 : 0 RGB 237 : 28 : 36 GREEN CMYK 50 : 0 : 100 : 0 RGB 141 : 198 : 63 YELLOW CMYK 0 : 10 : 100 : 0 RGB 255 : 221 : 0 PAGE 3

5 TYPEFACES - BODY AaBbCc123 To create a consistent and recognisable style for the variety of visual communications professionally produced by, two families of type faces have been chosen: AVENIR LIGHT Professional: the typeface Avenir has been chosen for all marketing material produced professionally. This font is intended for marketing documents created by design studios and is to be the only font used. PROFESSIONAL TYPEFACE Avenir abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ In-house: Arial is to be used by internal staff in all other documentation. Headings and body copy should never be set justified or hyphenations between lines. IN-HOUSE TYPEFACE Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR BOOK AVENIR ROMAN AVENIR MEDIUM AVENIR HEAVY AVENIR BLACK PAGE 4

6 TYPEFACES - HEADINGS AaBb123 To create a consistent and recognisable style for the variety of visual communications professionally produced by, two families for headings have been chosen. Please note s main font Avenir can be used as a heading or subheading in the absence of the following: DAKOTA Headings: the typeface Opificio has been chosen for all major headings. PROFESSIONAL TYPEFACE Opificio abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Sub-Headings: the typeface Dakota has been chosen for all sub-headings / comments. IN-HOUSE TYPEFACE Dakota abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ OPIFICIO REGULAR OPIFICIO BOLD AVENIR BLACK PAGE 5

7 STATIONERY stationery artwork has been professionally designed and electronic artwork created. The basic specifications are outlined below: BUSINESS CARDS John Citizen PO Box 24, Bell Qld Maxwell Street, Bell Qld 4408 Phone (07) Fax (07) Size: 90x48mm Colour: CMYK Stock: To be advised Finishings: To be advised PRESENTATION FOLDER Size: Holds A4 documents Colour: To be advised PAGE 6

8 STATIONERY CONT. Disc.Title 71 Maxwell Street, Bell Qld 4408 PO Box 24, Bell Qld 4408 t: (07) f: (07) CD/DVD LABEL Colour: CMYK Subject Heading or Headline Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas volutpat viverra enim, mollis tincidunt tellus pulvinar non. Donec fringilla eros et ante laoreet id dapibus nisi euismod. Nullam quis congue ligula. In pharetra consequat consectetur. Donec id vulputate nulla. Sed non elit erat, non ultricies nisi. Etiam faucibus egestas erat id aliquam. Vestibulum volutpat sollicitudin est id sagittis. Aliquam est sem, adipiscing ut malesuada vitae, facilisis in eros. Maecenas vitae odio lacus. Aenean eget mi a urna consequat scelerisque. Cras vel mi tellus. Cras dapibus, nulla vehicula accumsan molestie, mauris est commodo quam, consequat pretium neque turpis in purus. Nam luctus ornare purus, id volutpat velit volutpat in. Mauris tortor est, lobortis eu consectetur eget, viverra sit amet enim. Nulla luctus porttitor ullamcorper. Sed scelerisque, purus ac ultrices dignissim, metus enim malesuada justo, quis vulputate nunc diam quis massa. Lorem ipsum dolor sit amet, consectetur adipiscing elit. PAGE 7 YOUR COMMUNITY LETTERHEAD Size: 210x99mm Colour: CMYK Stock: To be advised Integer convallis ornare augue, non condimentum libero tincidunt et. Pellentesque massa erat, vehicula a suscipit a, lacinia sit amet felis. Aenean pharetra rhoncus nulla, quis hendrerit quam dignissim quis. In aliquet dui sit amet tortor ultricies sit amet vestibulum nisi porttitor. Vivamus mattis pharetra nisl, et rutrum risus bibendum et. Aenean feugiat mi sit amet sapien dignissim eget lacinia dui porttitor. Suspendisse potenti. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consectetur metus nec leo elementum id aliquam ante mollis. Quisque eleifend, tellus at gravida aliquet, mi elit tempor ipsum, ac viverra lacus augue nec lacus. Quisque sit amet erat neque. Praesent mi tortor, convallis at lobortis nec, placerat at justo. Praesent ullamcorper metus ac risus sodales tincidunt. Maecenas leo sem, hendrerit eget semper a, eleifend eget nisl. Aliquam erat volutpat. Pellentesque tempus accumsan ornare. Nunc at orci urna, ac varius diam. Nam laoreet, dolor nec tristique posuere, mi turpis bibendum sem, ut lacinia odio ipsum eget enim. Maecenas iaculis, dolor ut ultricies vehicula, magna magna bibendum risus, et interdum lacus neque sit amet nibh. Morbi nibh quam, lacinia nec congue eu, facilisis vel mauris. Praesent risus nibh, condimentum nec accumsan ac, ultricies ac arcu. Fusce tincidunt dignissim enim, cursus gravida diam consectetur tempus. Suspendisse luctus mollis arcu sed lacinia. Etiam pharetra sem nec metus fermentum eget mollis massa tempus. Integer vulputate nunc in mi pretium bibendum. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Etiam placerat, lectus auctor placerat hendrerit, metus arcu tempor velit, nec vulputate metus metus quis eros. Nulla sed lorem sem. Aenean et risus turpis, in consequat lacus. Duis tortor nulla, congue vel tristique eu, feugiat quis eros. Nam hendrerit sollicitudin odio in ornare. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed vitae neque nisi. In semper diam sed neque tincidunt sit amet pharetra diam ultricies.

9 STATIONERY CONT. t: (07) PAGE HEADER Flexibility enabling the header to be manipulated or resized to suite smaller or larger spaces whilst in keeping the uniformity. To be used for signage, posters and fact sheets, etc. STRIP GRAPHIC DEVICE Design of a strip graphic device using the existing logo, graphics and colours. PAGE 8

STATIONERY CONT. DL FLYER This flyer is targeted at the tourism market and is designed to be eye catching with the inclusion of prominent imagery. In full colour. A gr ea t pl ac e to am.

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10 STATIONERY CONT. DL FLYER This flyer is targeted at the tourism market and is designed to be eye catching with the inclusion of prominent imagery. In full colour. A gr ea t pl ac e to am... Ex be pl He e ad.. e. ag m I Phone (07) Fax (07) Maxwell Street, Bell Qld 4408 PO Box 24, Bell Qld 4408 Lo co rem M nse i en aec ct psu A pu im en etu m gre d at er lvin, m as r pla a o ni os ar o v d lor ce co si et a no llis olu ipis si to co ng eu nt n. tin tpa cin t a be... ns ue ism e l c t g me ao Do idu eq Ve ua lig od. ree nec nt vive elit es stib t c ula t r. on. Nu id frin tellu ra ad t id ul se In lla da gi s fa ipi sa um m pi lla ct od cilis scin gitt vo b et ur pha q us io is g is. lutp. re uis lac in ut Al a Ve t t e i ra us ro m qu so es sti. s. ale am lli ad t id bul M su e cit ae ad st ud fa ipi sa um ce a se in od cilis scin gitt vo na vi m io is g is. lutp s v tae, lac in ut Al a ita, us ero m iqu t so e. s. ale am lli M su e cit ae ad st ud ce a se in na vi m s v tae, ita, e ing FOLLOWING PAGES: FACT SHEET This Indesign template is for use during in-house over printing of content onto factsheets Design allows for a consistent look during in-house printing. PAGE 9 A3 EVENT POSTER

11 PAGE 10 Factsheet In pharetra consequat consectetur. Donec id vulputate nulla. Sed non elit erat, non ultricies nisi. Etiam faucibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consectetur metus nec leo elementum id aliquam ante mollis. Quisque eleifend, tellus at gravida aliquet, mi elit tempor ipsum, ac viverra lacus augue nec lacus. Lorem ipsum dolor sit amet, adipiscing elit. Integer convallis ornare augue, non condimentum libero tincidunt et. Pellentesque massa erat, vehicula a suscipit a, lacinia sit amet felis. Aenean pharetra rhoncus nulla, quis hendrerit quam dignissim quis. In aliquet dui sit amet tortor ultricies sit amet vestibulum nisi porttitor. Vivamus mattis pharetra nisl, et rutrum risus bibendum et. Aenean feugiat mi sit amet sapien dignissim eget lacinia dui porttitor. Suspendisse potenti. Lorem Ipsum Lorem Ipsum Integar convallis oranre Suspendise potenti 12,345 12,345 Non condimentum libero 23,456 23,456 Aenean feuguat mi sit amet

12 PAGE 11 EVENT TEMPLATE POSTER Sun 3rd Jan 2013 Guest Speakers include MATT JAMES SARAH LAVERICK JOHN SMITH

STATIONERY CONT. ADVERTISING TEMPLATES, 1 x standard landscape 1 x standard portrait Notes: Can be resized as required allowing a consistent look and varied sizes.

Sed consectetur metus condimentum libero tincidunt et. nec leo elementum id aliquam ante Pellentesque massa erat, vehicula a mollis. Quisque eleifend, tellus at suscipit a, lacinia sit amet felis.

In aliquet dui sit feugiat mi sit amet sapien dignissim amet tortor ultricies sit amet vestibulum eget lacinia dui porttitor. Suspendisse nisi porttitor. Vivamus mattis pharetra potenti.

13 STATIONERY CONT. ADVERTISING TEMPLATES, 1 x standard landscape 1 x standard portrait Notes: Can be resized as required allowing a consistent look and varied sizes. Example Advertising Temp Sed non elit erat Lorem ipsum fray Lorem ipsum dolor sit amet, consectetur Integer convallis ornare augue, non adipiscing elit. Sed consectetur metus condimentum libero tincidunt et. nec leo elementum id aliquam ante Pellentesque massa erat, vehicula a mollis. Quisque eleifend, tellus at suscipit a, lacinia sit amet felis. Aenean gravida aliquet, mi elit tempor ipsum, ac pharetra rhoncus nulla, quis hendrerit viverra lacus augue nec lacus. Aenean quam dignissim quis. In aliquet dui sit feugiat mi sit amet sapien dignissim amet tortor ultricies sit amet vestibulum eget lacinia dui porttitor. Suspendisse nisi porttitor. Vivamus mattis pharetra potenti. nisl, et rutrum risus bibendum et. Example Advertising Temp Sed non elit erat Lorem ipsum fray Lorem ipsum dolor sit amet, consectetur Integer convallis ornare augue, non adipiscing elit. Sed consectetur metus condimentum libero tincidunt et. nec leo elementum id aliquam ante Pellentesque massa erat, vehicula a mollis. Quisque eleifend, tellus at suscipit a, lacinia sit amet felis. Aenean gravida aliquet, mi elit tempor ipsum, ac pharetra rhoncus nulla, quis hendrerit viverra lacus augue nec lacus. Aenean quam dignissim quis. In aliquet dui sit feugiat mi sit amet sapien dignissim amet tortor ultricies sit amet vestibulum eget lacinia dui porttitor. Suspendisse nisi porttitor. Vivamus mattis pharetra potenti. nisl, et rutrum risus bibendum et. PAGE 12

14 PROMOTIONAL MATERIAL PROMOTIONAL BANNERS & FLAGS Pull up, feather & teardrop banners. EVENT TEMPLATE PULL UP BANNER Sun 3rd Jan 2013 Guest Speakers include MATT JAMES SARAH LAVERICK JOHN SMITH PAGE 13

15 Merchandise MERCHANDISE Examples of how the graphic element can be applied. PAGE 14

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FOR THOSE WHO DO. Lenovo Annual Report 2014 CONTENTS 2 6 About Lenovo 4 Financial Highlights 5 Chairman & CEO Statement Performance About Lenovo Lenovo is one of the world's leading personal technology