Playstation 4 National Premier Leagues Brand Guidelines

Transcription

1 Playstation 4 National Premier Leagues Brand Guidelines

2 CONTENTS Logo Guidelines Logo and Logotype Commercial Partners 1.1 The Guidelines Using the Artwork Files Artwork Overview Approvals Procedure Logo Story Logo Elements Logo Colours Logo Orientations and Minimum Sizes Logo Construction Grids Logo Isolation Area Logo Artwork Formats Logo on Background Colours Logo on Photographic Backgrounds Logo Incorrect Use Logo Embroidered Logotype Application Examples Composite Logo Division Logo Template Backdrops 28 FFA Copyright No part of these Guidelines may be copied, transmitted or used for any purpose without the permission of Football Federation Australia. 2

3 01 SECTION Logo Guidelines 3

4 1.1 The Guidelines The purpose of these Guidelines is to show you how the Playstation 4 National Premier Leagues (NPL) Logo and its associated visual elements and graphics should be used to bring this new brand to life. Consistency in use of the Logo will enable us all to deliver a strong, unique and exciting visual programme. Over time this will help to grow affinity and loyalty to the brand. It is vital that these Guidelines are used across all types of applications. These Guidelines do not seek to describe all possible applications, but provide examples and instructions that illustrate correct use and application that can be translated into a wide variety of scenarios. Please note that all applications of the NPL Logo must be submitted to Football Federation Australia (FFA) for approval prior to production and/or distribution. We thank you for using and observing the Guidelines in the manner and spirit in which they have been created to help us all deliver a powerful new football brand. ONLINE BRAND RESOURCE FILES All artwork featured in these Guidelines can be downloaded from the Online Brand Resource Files, you will be provided with a download link. Please note that fonts are not supplied. In most instances artwork files are provided as: Adobe Illustrator Files (EPS) CS1 JPEG files PNG files To gain access to Online Artwork please contact your FFA Account Manager or the FFA Marketing Department. LOGO REPRODUCTION It is essential that you reproduce your designs and production items from original artwork approved and supplied by the FFA. Please do not ever modify or recreate artwork files. QUERIES If any needs or variations arise that are not provided for in these Guidelines, please npl@ffa.com.au To assist you with these Guidelines the following symbols have been used throughout the Guidelines: Preferred layout/format Incorrect application Please refer to Please note These Guidelines are correct at the time of printing but updates may be provided. Typefaces and photographic imagery are not provided and should be independently sourced through the correct rights holders. 4

5 1.2 Using the Artwork Files As a general rule, artwork files are supplied in one or more of the following formats: VECTOR GRAPHICS EPS files These files can be opened in Adobe Illustrator or Adobe CS1 EPS compatible software These files can be enlarged to any size PHOTOGRAPHIC MATERIAL/PIXEL GRAPHICS JPEG files These files can be opened in Adobe Photoshop PNG files These files can be opened in Adobe Photoshop and are best used for placement in Microsoft applications Vector graphic made of lines Pixel graphic made of pixels 5

6 1.3 Artwork Overview Partner Lock-Up Webtype Logo Simplified Logo Logotype OFFICIAL PARTNER Subgraphic Colour Palette Composite Logo 6

7 1.4 Approvals Procedure 1 Complete the Brand Approval Form and submit to the FFA with accompanying artwork proofs. 2 From receipt of material by the FFA, please allow a minimum of 5 working days for a response. 4 All resubmitted materials must be accompanied by a Brand Approval Form. 3 The submitted form will be signed by the FFA and returned to the applicant, indicating approval or required revisions. The Approvals Procedure outlined above must be observed for each approval submission. Production of any material featuring the NPL Logo must not commence without prior written approval from FFA. 7

8 02SECTION Logo and Logotype 8

9 2.1 Logo Story The establishment of the Playstation 4 National Premier Leagues marks an exciting and significant moment in Australian Football. This brand represents the coming together of all States to harness and promote participation of football across the country under one brand umbrella. A stylised outline of the map of Australia embraces a football to communicate the notion of coming together and working together. Boomerang shapes act as highlights in the ball. The design has an intrinsic sense of movement and light to reflect this progressive undertaking and the movement of the sport. 9

10 2.2 Logo Elements The NPL Logo is comprised of three core elements: Symbol Partner lock-up Logotype SYMBOL The relationship between the elements of the Logo is fixed and must only appear in the approved orientations and formats provided in these Guidelines. The elements must not be adjusted or modified under any circumstances. The preference is always for the Logo to be reproduced as the full colour gradient stacked version (as shown here). If the gradient full colour Logo cannot be reproduced, flat colour and single colour versions are available for use (please see details on the following pages). PARTNER LOGOTYPE 10

11 2.3 Logo Colours Colour accuracy and consistency are important. Please use the specified colours. To ensure accurate colour reproduction please consult the latest PANTONE Plus Book (Coated). All colour references, values and artwork files (unless otherwise advised) are created from the most recently released PANTONE Guide The PANTONE Plus Series Colour Bridge Guide June 2010 (for further details please visit: The preferred Logo is provided as a full colour gradient version in CMYK colours for print. Please only use the flat Pantone (PMS) colours when it is not possible to print full colour gradient version or where superior reproduction will be achieved by using the flat PMS Logo files RGB values are for on-screen and website. HTML values for digital applications Royal and Madeira are thread colours Care should be taken by way of pre-production samples and proofs to ensure colour accuracy 7457 C CMYK: C18 M0 Y5 K0 RGB: R187 G221 B230 HTML: BBDDE6 MADEIRA: 1132 ROYAL: C C CMYK: C83 M1 Y0 K0 RGB: R0 G169 B224 HTML: 00A9E0 MADEIRA: 1297 ROYAL: C C CMYK: C99 M50 Y0 K0 RGB: R0 G94 B184 HTML: 005EB8 MADEIRA: 1134 ROYAL: C C CMYK: C100 M76 Y12 K70 RGB: R12 G35 B64 HTML: 0C2340 MADEIRA: 1043 ROYAL: C314 Colours in these Guidelines may not appear accurately on your screen or on print outs BLACK WHITE The main gradient full colour version should always be reproduced in CMYK for print or RGB for screen. CMYK: C0 M0 Y0 K100 RGB: R45 G41 B38 HTML: 2D2926 MADEIRA: 1000 ROYAL: C200 CMYK: C0 M0 Y0 K0 RGB: R255 G255 B255 HTML: FFFFFF MADEIRA: 1001 ROYAL: C001 More details on the Colour Palette are provided in Section 3. 11

12 2.4 Logo Orientations and Minimum Sizes ORIENTATIONS There are two Logo variations available for use: Stacked Linear Stacked Linear Please carefully select the orientation that best suits your design. The stacked format is always preferred. MINIMUM SIZE Minimum size standards have been developed for all the Logo versions. To ensure quality and legible reproduction, they should not be reproduced smaller than the specified minimum sizes. 20 mm 15 mm 12

13 2.5 Logo Construction Grids The Logo construction grids demonstrate the relative positioning of each element in the Logo. X This spatial relationship between the elements must be maintained. Each grid unit is represented as an X value. Should the digital artwork be inappropriate for certain applications (such as signwriting or grass graphics), it is recommended that the Logo be constructed using the grids provided on this page. X Grid unit X = 1/20 of Logo width Grid unit X = 1/20 of Logo width 13

14 2.6 Logo Isolation Area The Isolation Area denotes the space around the Logo in which no other type, graphic and/or photographic elements may encroach. The Isolation Area is indicated by the grey area and is the least amount of clear space that should be maintained around the Logo. STACKED AND SIMPLIFIED VERSIONS 1.5X 1.5X ALL LINEAR VERSIONS 1.5X 1.5X x x 1.5X 1.5X 1.5X 1.5X Isolation Area = 1.5 the X height Isolation Area = 1.5 the X height The Isolation Area is the same for the Stacked and Simplified versions of the Logo. The Isolation Area is the same for all Linear versions of the Logo. 14

15 2.7 Logo Artwork Formats FULL COLOUR LOGO (CMYK) Recommended uses: Four colour print applications such as: brochures stationery magazines fascia signage posters accreditation ticketing flags street banners media boards/ backdrops SINGLE COLOUR LOGO Recommended uses: Single colour applications, special treatments, lower quality or resolution printing: Print newspapers one colour print collateral overprinting and personalisation, eg tickets, name tags Premiums/giveaways keyrings pens leather goods engraving metal cutting laser etching FLAT COLOUR LOGO (PMS) Recommended uses: screen printing, eg bags, t-shirts embroidery, eg apparel spot colour printing vinyl decals signage FULL COLOUR LOGO (RGB) Recommended uses: On-screen/digital applications (in RGB colour mode) such as: broadcast online websites on-screen presentations Always take care to use the artwork format that will best suit your design and will reproduce to the highest possible quality. 15

16 2.8 Logo on Background Colours Primary Logo (full colour) in Pos or Neg White Black Flat Logo in Pos or Neg White Mono Logo Black Mono Logo Single Colour Logo on Black Single Colour Logo on White Single Colour Logo on Colour Backgrounds 16

17 2.9 Logo on Photographic Backgrounds The Logo, in its approved formats, can be applied to photographic imagery, provided the integrity and contrast of the Logo are maintained. Full colour and single colour versions of the Logo can be applied as demonstrated. Careful consideration should be given to selection of the Logo that best suits the image, its background and the design Full colour Logo on white or light, uncomplicated and contrasting photographic background Negative version of full colour Logo on dark, uncomplicated and contrasting photographic background Single colour Logo version on light uncomplicated contrasting photograph where full colour Logo would clash with the colours of the photographic imagery Single colour or reverse Logo version on dark contrasting colour photograph where full colour Logo would clash with the colours of the photographic imagery or become lost 2 3 High contrast and uncomplicated backgrounds are permitted to show through the Logo as shown here. Pages following show additional examples of how to best apply the Logo to complex or low contrast backgrounds. 4 17

18 2.10 Logo Incorrect Use Please take care not to use the FFA Logo incorrectly. Incorrect use can weaken and damage the integrity and impact of the brand. Take care not to do any of the following: Vertical scaling Keyline Text colours altered Symbol rotated Symbol gradient altered Reassembly of Logo elements Logo on noisy/complex background Text additions or alterations Rotating Logo Cropping Logo Low contrast background Altering proportions PASSION Please remember that all applications of the Logo must be approved in writing prior to release and/or distribution. 18

19 2.11 Logo Embroidered The Logo in full colour or single colour can be applied as embroidery, as shown here. PLOT SHEETS Plot sheets and embroidery files for the Logo are available, please contact your FFA Account Manager for access. Please use these files where possible to help maintain consistency and quality. EMBROIDERY THREAD COLOURS Embroidery thread matches from the Madeira and Royal thread charts are provided in the colour palette. If you do not have access to these thread charts, please match colours back to the specified PANTONE colour references. 19

20 2.12 Logotype The Logotype must always appear in close proximity to the Logo and should not be used in place of the Logo. Logotype The preferred colours for the Logotype are shown here however they may also be reproduced in other colours from the as approved on a case-by-case basis. 20

21 2.13 Application Examples BUSINESS CARDS John Smith Deputy CEO Local Organising Committee T F M E John.Smith@npl.com.au W npl.com.au National Premier League Local Organising Committee Level 22, 1 Oxford Street, Darlinghurst NSW 2010 Locked Bag A4071, Sydney South NSW 1235 DVD 21

22 2.13 Application Examples 22

23 2.13 Application Examples 23

24 03SECTION Commercial Partners 24

25 3.1 Composite Logo The Composite Logos should be used when the NPL Logo and a Commercial Partner s logo need to appear together. CONSTRUCTION Composite Logos should always comprise of the NPL Logo, the Partner s corporate logo, the approved Official Designation line for example Commercial Partner, and the outer frame. The NPL Logo must always appear to the left or above the Partner s corporate logo. No other elements can be included in the Composite Logo. Please refer to your agreement for your Official Designation line. SIZE RATIOS Where possible, the Logo and the Partner s corporate logo should be equal in size. Should the Partner s logo be horizontal in format, it may appear wider. DESIGNATION STANDARDS The Official Designation typeface is Gotham Bold in uppercase and should not run over more than one line. Outer Frame NPL Logo Partner's corporate logo OFFICIAL PARTNER Official Designation The outer frame and the Official Designation panel can change to any of the five colours to suit design and Partner logo. 25

26 3.1 Composite Logo ISOLATION AREA The Isolation Area should be maintained around the entire Composite Logo unless applying it to background images, textures or the Subgraphic. SINGLE COLOUR USE To better complement your corporate logo and/ or design, single colour versions of the Composite Logo may be created. All such applications will be applied on a case-by-case basis. X X x OFFICIAL PARTNER OFFICIAL PARTNER OFFICIAL PARTNER OFFICIAL PARTNER 26

27 3.2 Division Logo Template This Logo template has been created in order that you can include specific competition and League details. Please observe the following key guidelines: X The text should appear in the designated space in one line The text point size should not be smaller than X point size The text should be set in Gotham Bold Please do not change any other elements of the Logo or template design If you have any questions or require any assistance please npl@ffa.com.au NSW Grid unit X = 1/20 of Logo width 27

28 PLAYSTATION 4 NATIONAL PREMIER LEAGUES BRAND GUIDELINES 3.3 Media Backdrops Commercial Partners' logos, and in some instances the Broadcast Partner's logo, must appear on media backdrops as well as interview and flash screens. The logos should be visually equal in size and displayed as an even step-and-repeat configuration as shown here. Please always check you have the latest Partner logos and that logos are positioned and scaled to enable best possible on-screen visibility, especially around headshots. Step-and-repeat example Media backdrop 28

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