Aplikačný dizajn manuál
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- Eunice McCarthy
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1 Aplikačný dizajn manuál
2 Úvod Aplikačný dizajn manuál je súbor pravidiel vizuálnej komunikácie. Dodržiavaním jednotných štandardov, aplikácií loga, písma a farieb pri prezentácii sa vytvára jednotný dizajn, ktorý podporuje znalosť združenia KASPIAN v povedomí partnerov, zamestnancov, klientov a širokej verejnosti. Definuje pravidlá používania identifikačných štandardov a ich aplikácie. Mali by sa s ním oboznámiť všetci, ktorí zabezpečujú prezentáciu a propagáciu občianskeho združenia KASPIAN a dodávatelia, ktorí ju pripravujú a realizujú. 2
3 Obsah Úvod 2 Obsah 3 1. Logotyp Všeobecné informácie Veľkosť logotypu Ochranná zóna Farebnosť logotypu Farebnosť logotypu - Doplnkové farby Nepovolené aplikácie loga 9 2. Font Základný font Doplnkový font - Arial Doplnkový font - Amatic Small Caps Kontakt 13 3
4 Logotyp 1.1 Všeobecné informácie 1.1 Všeobecné informácie Logotyp je základným komunikačným prvkom každej spoločnosti, alebo občianskeho združenia. Jeho základnou úlohou je jednoznačná identifikácia značky ku klientovi. Preto je nevyhnutné stanoviť základné pravidlá jeho použitia. A B C D Základná farebná V prípade aplikácie Inverzná verzia Negatívna verzia kombinácia logotypu v čierno-bielej farbe je predpísané používanie černej farby 4
5 Logotyp 1.2 Proporcie 1.2 Veľkosť logotypu Logotyp má presne stanovené proporcie medzi výškou a šírkou, preto jedôležité ich dodržiavanie. Logotyp má presne stanovenú najmenšiu veľkosť, preto je dôležité jej dodržiavanie. 12,4 mm 25 mm 5
6 Logotyp 1.3 Ochranná zóna 1.3 Ochranná zóna Na zachovanie čitateľnosti, vizuálnej nezameniteľnosti a z estetického hľadiska je potrebné dodržiavať minimálnu stanovenú ochrannú zónu. 25 mm 6
7 Logotyp 1.4 Farebnosť logotypu 1.4 Farebnosť logotypu Základná farebnosť logotypu je definovaná v Pantone, CMYK a RGB priestore. Čierna (K) je definovaná ako základná farba pri čierno-bielej aplikácii logotypu. Nie je dovolené používať iné farebné hodnoty, ako sú uvedené. ČIERNA ZELENÁ BIELA C: 73 M: 71 Y: 64 K: 76 R: 35 G: 31 B: 32 PANTONE Black 7 EC C: 65 M: 11 Y: 89 K: 0 R: 106 G: 165 B: 67 PANTONE 7490 EC C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 PANTONE 7541 EC 7
8 Logotyp 1.4 Farebnosť logotypu 1.4 Farebnosť logotypu - doplnkové farby Základná farebnosť logotypu je definovaná v Pantone, CMYK a RGB priestore. Čierna (K) je definovaná ako základná farba pri čierno-bielej aplikácii logotypu. Nie je dovolené používať iné farebné hodnoty ako sú uvedené, okrem doplnkových farieb. CMYK: 100 / 65 / 1 / 17 CMYK: 0 / 53 / 89 / 0 RGB: 255 / 223 / 0 RGB: 241 / 143 / 41 PANTONE: 288 UP PANTONE: 165 UP CMYK: 83 / 31 / 48 / 6 CMYK: 1 / 91 / 72 / 3 RGB: 14 / 129 / 127 RGB: 222 / 46 / 60 PANTONE: 7476 UP PANTONE: 186 UP CMYK: 0 / 9 / 93 / 0 CMYK: 40 / 30 / 37 / 2 RGB: 255 / 223 / 0 RGB: 167 / 167 / 154 PANTONE: 114 UP PANTONE: 416 UP 8
9 Logotyp 1.5 Nedovolené aplikácie loga 1.5 Nedovolené aplikácie loga Nesprávnych a nedovolených aplikácií logotypu je veľmi veľa. Uvedené sú najčastejšie: A B C D Nie je dovolené Nie je dovolené Nie je dovolené Nie je dovolené meniť proporcie meniť, alebo meniť pozíciu prvkov vypúšťať prvky logologotypu zamieňať farebnosť logotypu. typu. logotypu. 9
10 Font 2.1 Základný font - Myriad 2.1 Základný font - Myriad Je nutné,aby všetky materiály obsahovali základný font - Myriad Myriad Regular Myriad Italic Myriad Bold Myriad Bold Italic
11 Font 2.2 Doplnkový font - Arial 2.2 Doplnkový font - Arial Je nutné,aby všetky materiály obsahovali základný font - Myriad. Tam, kde to nie je možné, používa sa doplnkový font - Arial Arial Regular Arial Italic Arial Bold Arial Bold Italic
12 Font 2.3 Doplnkový font - Amatic Small Caps 2.3 Doplnkový font - Amatic Small Caps Je nutné,aby všetky materiály obsahovali základný font - Myriad. Tam, kde to nie je možné, používa sa doplnkový font - Amatic Small Caps Amatic Small Caps Regular Amatic Small Caps Bold
13 Konakt Prosíme vás o dodržiavanie pravidiel uvedených v tomto manuáli. Občianske združenie KASPIAN Telefón: , kaspian@kaspian.sk Web: 13
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