EPPF Corporate Identity Manual. August 2016

Transcription

1 EPPF Corporate Identity Manual August 2016

2 Contents Signature Isolation Area Colour Palette Corporate Typeface Style Style of Generic Communication Items Stationery Summary of the Corporate Identity Policy

3 Signature The EPPF corporate signature is comprised of the Eskom logo circle (Fig.1) and the logotype (Fig.2) Fig. 1 Fig. 2 The corporate signature design is precise and intricate and may only be reproduced from official electronic artwork. The logotype is unique, do not attempt to replace it with a seemingly similar typeface. The logo and logotype may not be used separately i.e. only the logo or only the logotype. They must always be used together as a unit. The relationship between the logo and the logotype must always be exactly as indicated. The corporate signature may only be used as illustrated i.e. in the horizontal format and may not be used in a stacked format (e.g. logo above the logotype) format.

4 Isolation Area Fig. 3 General application To ensure that the EPPF corporate signature always stands proud and prominent, the isolation area rule applies. Irrespective of where the EPPF logo is printed, there should always be a minimum clear area around the EPPF corporate signature. This minimum area is equal to half of the height of the signature. Permission to apply co-branding logos should always be obtained from the Communications Department. Fig. 4 Co-branded example

5 Colour Palette The primary colours must appear on all marketing and communication tools. The ratio of the Eskom blue should always be at least 60% or more to the 40% or less of the Eskom gold. The secondary colour palette should not overpower or overshadow the corporate primary colours. Only 40% or less of colours applied to a design may be in the secondary accent colours. EPPF s Primary Colours EPPF s Secondary Colours

6 Corporate Typeface The EPPF s primary typeface is Gill Sans. Six variations of Gill Sans may be used for posters, brochures etc. They are: regular (preferred), light, light italic, regular italic, bold and extra bold. The use of sentence case is preferable (only the first letter of the first word of a sentence is in upper case). The PC equivalent of Gill Sans is Arial. When typing correspondence (e.g. letters, s), Arial (normal) should be used. Garamond: Six variations of Garamond may be used, namely light, book, bold, and the italic versions of these three options. Garamond is used mainly to highlight important words, sentences or quotations, i.e. to differentiate certain sections of the text. Garamond should never dominate the use of the primary typeface and should not be used as a heading, subheading or title.

7 Style The style elements create a distinct and highly recognisable corporate style for the company. The style signature consists of the: 1. Primary and secondary colour stripes. 2. EPPF slogan. Any relevant graphics or photographs may be used with these elements. The EPPF style elements are important as they reinforce the EPPF s identity in a visual manner. Style Signature Never alter the sequence of the colours as special consideration was given to the sequence that would place the stripes in the mot complementary order. The style signature should appear on all corporate stationery (i.e. letterhead, PowerPoint, signature, business cards) and it is recommended that it also appears on public communication with stakeholders e.g. newsletters, adverts, calendars etc.

8 Style of Generic Communication Items Corporate identity style elements are: a) Corporate colour palette b) Corporate typeface c) Style signature The following examples feature the Eskom signature and the application of the style elements. Newsletter Lamp Post Letterhead Signature To ensure appropriate language usage, you may submit text to be edited by the Communications Department.

9 Stationery - Letterhead The arrangement of fixed information and specifications on the EPPF stationery cannot be altered. Only letterheads distributed internally may be printed in black and white. Letterheads must be typed in Arial, font size 11 or 12 point.

10 Stationery Presentation Template The presentation template is also available on the EPPF Resource Desk. Title Content Tips for creating successful presentations: The first slide should include the presentation s title and the date Limit the information to the essential Use no more than 12 words in a line Have no more than 8 lines on a slide Limit the number of slides (no more than 8 for a 10 minute presentation) Avoid long sentences provide only key points Spellcheck and proof read your work Be sure that the text contrasts with the background Use special effects and animations sparingly Apply the EPPF s primary and secondary colours, or tints thereof, to all charts, graphics and illustrations that will be included in your presentation Always allow sufficient isolation space to surround the EPPF signature Be aware that the inclusion of numerous graphics and/or photographs can make the total file size of your presentation too large to be sent electronically over the internet. Section Title End Slide

11 Summary of Corporate Identity Policy EPPF subscribes to a monolithic brand strategy (one uniform visual image and identity internal and external). No own logos and identities are allowed, not even for projects or any internal campaigns. All departments must apply the corporate identity specifications as contained in this manual. The EPPF corporate signature (logo and logotype) will appear on all written and electronic communiqués intended for external and/or internal target audiences. Advertisements and all media placements should be completed in consultation with the Communications Department. English (UK or South Africa) is the primary PC language for communication. For more information on the EPPF s corporate identity, please contact the Communications Department

12 Thank You