MEDIA KIT Sportsobsessed 47,993 WEBSITE PAGE VIEWS 147,000 14,991 E-NEWS SUBSCRIBERS. 42,000 COPIES over 300 newsstand locations

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1 MEDIA KIT 2018 PRINT DIGITAL Counties Carroll, Harford, and Howard Serving Baltimore City, N. Anne Arundel, Baltimore, Carroll, Harford, and Howard Counties Baltimore schildbaltimore Baltimore schild schild Serving Baltimore City, N. Anne Arundel, Baltimore, Serving Baltimore City, N. Anne oreschild.com September 2017 Baltim azine magaugust 2017 Over 50 Arundel, Baltimore, Carroll, Harford and Howard Counties April 2017 BaltimoresC hild.com Readers Choice Winners! Page 14 Making the Move to Middle School Raising a Young Artist in B More One Last Summer Getaway Visual and Frapp Happy ing Arts form Per ry Trends with Food cto Dire The New Start for School Sportsobsessed Submit your nominations for READERS CHOICE AWARDS! / ReadersChoice Managing Spring Aller gies Dining out with Kids 147,000 BC READERS 3.5 pass-along rate 42,000 COPIES over 300 newsstand locations 34 & FEMALE AVERAGE READER 47,993 WEBSITE PAGE VIEWS 14,991 E-NEWS SUBSCRIBERS 4,215 FACEBOOK FOLLOWERS p f Cronhill Drive, Suite A BC.com

2 EDITORIAL CALENDAR PUBLICATION JANUARY FEBRUARY MARCH APRIL THEME DIRECTORY Overnight Camp Directory Camps and Summer Programs Directory/ Camp Fair February 25, 2018 Education Spring Home Improvement/ Camp Section Health & Fitness Sports Directory/ Camp Section SPOTLIGHT ADVERTISING SECTION School Open Houses/ Spotlight on Camps SALES DEADLINE CAMERA READY ADS DUE December 6 December 8 Camps January 10 January 12 February 7 February 9 March 14 March 16 MAY Party Directory Entertainers and Venues April 11 April 13 JUNE Summer Fun Expanded Calendar May 16 May 18 JULY Special Needs Special Needs Directory Readers Choice Special Needs June 13 June 15 AUGUST Back-to-School Medical Directory Aftercare Directory July 11 July 13 SEPTEMBER Back-to-School Visual Arts, Dance, Theater & Music Directory Arts August 15 August 17 OCTOBER SPECIAL EDITION BMore Inclusive, A Stand-alone Resource Guide for Families of Children with Special Needs Special Needs August 29 August 31 OCTOBER Education Private/Parochial School Directory September 12 September 14 NOVEMBER Early Childhood Programs Directory Family Friendly Restaurants Education: Academics & the Arts October 17 October 19 DECEMBER Holiday Happenings November 14 November 16 Summer All themes subject to change Camps & Programs FAIR Sunday, February 25, 2018 Goucher College 1021 Dulaney Valley Road Baltimore, MD

3 AUDIENCE AND DEMOGRAPHICS Each issue of Baltimore schild focuses on different topics that Baltimore parents need or want information on. CARROLL HOWARD BALTIMORE ANNE ARUNDEL HARFORD BALTIMORE CITY 147,000 47,993 $78,000 42,000 READERS 3.5 pass-along rage PAGE VIEWS on each month INCOME for median family ISSUES printed each month 87% are college educated 89% are between the ages of 25 and 54 76% are the primary household shopper 95% USE ADVERTISING to make purchasing decisions the average reader is female and 34

4 DIGITAL ADVERTISING STATS Website Statistics (Monthly Average) Visits 18,793 Page views 47,993 Avg. time 2:24 Pages/Visit 2.55 Web Ad Statistics (Monthly Average) Impressions 43,755 Clicks 81 Click Through Rate 0.18% BC Monthly E-Letter Subscribers 14,991 Open Rate 18.00% Click Through Rate 15.00% Scheduled for first & third Wednesday each month BC Monthly E-Blast Subscribers 14,991 Open Rate 12.00% Click Through Rate 5.00% Social Media Followers facebook.com/baltimoreschild 4,215 twitter.com/baltimoreschild 1,450 pinterest.com/baltimoreschild 514 instagram.com/baltimoreschild 171

5 ADVERTISING SPECIFICATIONS Print AD PREPARATION All ads must be made with 100% Black, no rich Blacks. If color, ads must be CMYK with Black at 100%. Ink density should be 240 maximum. All ads must have a border around them. AD SUBMISSION Digital files only, no film or prints accepted. Submitted files must be compatible with Macintosh OS. No Windows or Publisher documents will be accepted. We accept the following: Adobe PDF PREFERRED. All fonts embedded. 100% Black or CMYK process with Black 100%. High Resolution/Press Quality optimized. Adobe InDesign CS 2015 or earlier. All linked files and fonts. Adobe Illustrator CS 2015 or earlier. 300dpi/CMYK, fonts converted to outlines. Adobe Photoshop CS 2015 or earlier saved as psd file. 300dpi/CMYK or Grayscale. Any image saved as a Halftone should be 300 dpi and the input level changed to 240 (default in Photoshop is 255). Please check your darkest areas using the navigator/information levels in Photoshop. This will prevent the ink gain on the presses from spreading too much. No spot colors. All Blacks must be 100% black. UNACCEPTABLE FORMATS. We will not accept ads in Microsoft Word or Publisher. If you are submitting text to be typeset by Baltimore s Child, all images should be sent separately, not embedded in the Word file. Any fonts supplied by an advertiser on a PC must accept a substitute font. Online SPECIFICATIONS FOR DIRECTORY LOGOS Directory Logos will appear above the advertiser s business name in the appropriate directories. Logos should be JPG or GIF files measuring 75 pixels high. Width will be proportional (400 pixels max). Baltimore s Child can resize logos that are sent in a PDF, GIF or JPG file, if necessary. BANNER ADS ON BALTIMORESCHILD.COM Banner Ads should measure 330 pixels wide by 75 pixels high Format: GIF or Animated GIF SPECIFICATIONS FOR TILE ADS ON BALTIMORESCHILD.COM Size: Tile ads should measure 150 pixels X 150 pixels Format: GIF or Animated GIF file SPECIFICATIONS FOR SPONSORSHIP AD IN BALTIMORE S CHILD E-NEWS Size: 600 pixels wide by 90 pixels high Format: JPG or GIF SPECIFICATIONS FOR BALTIMORE S CHILD E-BLAST Size: 600 pixels wide x 1115 pixels high Format: JPG, GIF or HTML