GMT Logo Guidelines. You have two options when using our logo, however, the primary logo is always the preferred option.
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1 GMT Logo Guidelines July, 07
2 GMT Logo Guidelines The GMT logo is the primary visual identifier for the GMTO Corporation. The GMT logo is used in all development, promotional, marketing, recruitment, internal communication, and outreach materials including, but not limited to, print, presentation, video, and online communications. You have two options when using our logo, however, the primary logo is always the preferred option. Primary Logo This is the preferred option, use whenever possible. Secondary Logo Use only in situations where horizontal space is limited. Please do not modify, distort, recolor, or reconfigure the GMT logo.
3 GMT Logo Colors Lapis (Blue) is used for our primary and secondary logo options. White can be used on darker backgrounds. 3 Black should be used in situations where color is not available. 3 3
4 GMT Color Palette The GMT Color Palette is made up of the seven colors in the first column. The Neutral Colors and Groundbreaking colors may also be used as described below. Lapis (blue) Pantone 88 RGB CMYK HEX #0048 Lapis GMT Logo Color Lapis (blue) is our logo color. Supporting Colors used for all other applications and graphic elements, but never to be used for our logo. Twilight Sky (purple) RGB CMYK HEX # La Serena (med. blue) RGB CMYK HEX #449CD 3 Dark Matter (black) RGB CMYK HEX #6677E Comet Dust (med. grey) RGB CMYK HEX #6677E 3 Neutral Colors used for text, graphic elements, and backgrounds, but never to be used for our logo. Patagonia (green) RGB CMYK HEX #00753C Morning Haze (lt. grey) RGB CMYK HEX #E8E7ED Chilean Papaya (yellow) RGB CMYK HEX #FFD900 Las Campanas (brown) Pantone 465 U RGB CMYK HEX # Laser Guide Star (orange) RGB CMYK HEX #F376D Serena Sand (lt. brown) Pantone 4685 U RGB CMYK HEX #E9CAB3 Night Vision (red) RGB CMYK HEX #CCAA
5 Spacing Considerations Keep at least two mirrors distance between our logo and other elements. m m Minimum Size Requirements The preferred minimum size for the primary logo is inch wide. The preferred minimum size for the secondary logo is /4 inch wide. Be sure to keep the logo at its original proportions when scaling. 4
6 Incorrect Usage Here are examples of how not to use our logo. Please do not add drop shadows, patterns, intricate backgrounds, bevels, strokes or secondary mirrors to the logo. See more examples to the right. Do Not Use These Logos These logos are no longer in use. Please do not use any of these logos, or any logos that do not match our primary or secondary logo options. Do not change the color Do not add drop shadows Do not outline Do not fill with gradients Do not add bevels or emboss Do not fill with patterns Do not place on busy background images Do not combine the logos Do not add elements to the logo or place within another shape Do not stretch or distort the logo
7 Download the GMT Logo All logo files are located in DocuShare: GMT Reference Library > GMT Document Templates/Forms > GMT Logo Primary Logo Files Vector formats: AI and EPS Bitmap formats: JPG and PNG All Bitmap images are 300 ppi and are offered in 6 inch, 4 inch, inch, and inch widths for the primary logo, 4 inch and inch for the secondary logo. PNGs will have a transparent background. If you need a logo larger than the sizes provided, please use the vector format or contact the Art Department (djemison@gmto.org) for specific sizes. JPG GMT Primary Logo_rgb_blue_in.jpg GMT Primary Logo_rgb_blue_in.jpg GMT Primary Logo_rgb_blue_4in.jpg GMT Primary Logo_rgb_blue_6in.jpg PNG (with transparency) GMT Primary Logo_rgb_blue_in.png GMT Primary Logo_rgb_blue_in.png GMT Primary Logo_rgb_blue_4in.png GMT Primary Logo_rgb_blue_6in.png Vector Formats GMT Primary Logo_rgb_blue.ai GMT Primary Logo_rgb_blue.eps Secondary Logo Files JPG GMT Primary Logo_rgb_black_in.jpg GMT Primary Logo_rgb_black_in.jpg GMT Primary Logo_rgb_black_4in.jpg GMT Primary Logo_rgb_black_6in.jpg PNG (with transparency) GMT Primary Logo_rgb_black_in.png GMT Primary Logo_rgb_black_in.png GMT Primary Logo_rgb_black_4in.png GMT Primary Logo_rgb_black_6in.png Vector Formats GMT Primary Logo_rgb_black.ai GMT Primary Logo_rgb_black.eps JPG GMT Secondary Logo_rgb_blue_in.jpg GMT Secondary Logo_rgb_blue_4in.jpg JPG GMT Secondary Logo_rgb_black_in.jpg GMT Secondary Logo_rgb_black_4in.jpg PNG (with transparency) GMT Secondary Logo_rgb_blue_in.png GMT Secondary Logo_rgb_blue_4in.png PNG (with transparency) GMT Secondary Logo_rgb_black_in.png GMT Secondary Logo_rgb_black_4in.png Vector Formats GMT Secondary Logo_rgb_blue.ai GMT Secondary Logo_rgb_blue.eps Vector Formats GMT Secondary Logo_rgb_black.ai GMT Secondary Logo_rgb_black.eps
8 GMTO Corporation
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