Visual Identity Guidelines

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Jonathan Warner
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1 Guidelines VERSION 1: APRIL 2017

2 One City One Team Guidelines Table of Contents Introduction to logo 4 Safe Area / Minimum Size 5 Logo Usage 6 Incorrect Uses 7 Typography 8 Logo Colour Palette 9 Graphic Elements 10 Logo Placement 11 Application Photography 12 Accompanying Messages 13 Files Available One City - One Team Brand Items 14 VERSION 1: APRIL

3 One City One Team is a corporate principle primarily intended for internal purposes. Its visual identity is designed to effectively represent the principle across all communication platforms. Ensuring the logo is used effectively and consistently across all City departments helps protect its integrity. While the logo is designed as a standalone piece, it needs to be accompanied with the City of Regina corporate logo at all times. Please avoid overusing the logo in an application; do not apply it more than two times in a communication, for example. When featured with other graphic elements, this logo should remain isolated to ensure clean representation. VERSION 1: APRIL

4 Introduction to Logo One City One Team logo consists of the symbol and logotype (which is set in Foco Bold and Foco Regular). Symbol Logotype VERSION 1: APRIL

5 Safe Area / Minimum Size Safe Area The One City-One Team logo requires a set amount of space or safe area around the logo in which no other elements can appear. The T in the logotype is used as the unit of measurement for the amount of safe area that surrounds the logo. Minimum Size To maintain optimal resolution and legibility, never display the logo in a size smaller than Exceptions exist in special circumstances where the identity needs to be scaled down accordingly, such as printing on pins and pens. Never stretch the logo beyond its original vertical/horizontal ratio no exceptions pixels T T T T VERSION 1: APRIL

6 Logo Usage Full Colour This is the one preferred representation of the One City One Team logo in all circumstances. When a communication is produced in colour, the logo should appear in full colour, providing the colour and texture of the background offers sufficient contrast for clarity and legibility. One Colour (Black & White) The black version of the logo is used where a one colour logo is required. The black logo is best applied on white or light backgrounds. The reverse white version of the logo is used where a one colour logo is required. The reverse white logo is best applied on black or dark backgrounds. Greyscale The greyscale version of the logo has been provided to be used on white, light coloured backgrounds, or photography. The reverse greyscale version of the logo has been provided to be used on black, dark coloured backgrounds, or photography. VERSION 1: APRIL

7 Incorrect Uses What Not To Do The elements of the One City-One Team logo are not to be rearranged in any format other than what has been provided. When using the logo, do not crop, stretch, compress, change the transparency, skew, rotate, change the kerning, change the colour, change the font, apply visual effects or add drop shadows to the logo. DO NOT Crop the logo DO NOT Stretch the logo DO NOT Compress the logo DO NOT Change the transparency DO NOT Skew the logo DO NOT Rotate the logo One City One Team One City One Team DO NOT Change the kerning DO NOT Change the colour DO NOT Change the font VERSION 1: APRIL

8 Typography Foco makes up the primary typeface of this logo. This should not be modified within the graphic. Foco should be used for all primary type elements in the communication featuring the logo, including headlines and mastheads. For additional information on typography in various applications, please see the typography section in the City of Regina VI Guidelines. Foco abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz VERSION 1: APRIL

9 Logo Colour Palette The colour palette for this logo is based on 7 different Pantone colours that are part of the City of Regina Brand palette and are converted to CMYK format. This palette should be used on all colour material and collateral. Pantone 2935 C 100% M 46% Y 0% K 0% Pantone 295 C 100% M 57% Y 0% K 40% Pantone 187 C 0% M 100% Y 79% K 20% Pantone 1375 C M Y K 0% 40% 90% 0% Pantone 195 Pantone 312 Pantone 1585 Black C 0% M 100% Y 60% K 55% C M Y K 96% 0% 11% 0% C M Y K 0% 56% 90% 0% C 0% M 0% Y 0% K 100% VERSION 1: APRIL

10 Graphic Elements To convey the intended message behind this principle, the primary graphic is meant to represent people in a circle or huddle with various colours signifying diversity. A grey flourish from the City of Regina brand can be used as an optional element. The graphic flourish should never be wholly visible in a composition. The intent is for the sections to be used to embellish design. The primary graphic should be cropped in a fashion where 1/3 or less of the graphic is visible. The graphic should always bleed off at least two edges of a piece at all times. You may scale, rotate, and flip the graphic vertically and horizontally as required to better compliment the visible composition of the communications piece. The opacity of the flourish can be adjusted as necessary. VERSION 1: APRIL

can be placed on the bottom left across from

11 Logo Placement The preferred placement for this logo is in the top left position of a communication. City of Regina When this is not possible, it can be placed on the bottom left across from the City of Regina logo. These examples show allowable placements. VERSION 1: APRIL

12 Application Photography Section 2 Application Any images used alongside this logo should feature actual City employees doing City work no stock photos or clip art. They should convey a sense of comradery and collaboration. Subjects should be represent a diversity of cultures, gender and abilities. Images should be high quality, high resolution, bright and vibrant. VERSION 1: APRIL

Application Accompanying Messages Section 2 Application

applications and on promotional items/apparel; there is

13 Application Accompanying Messages Section 2 Application This logo is designed to stand alone in print and digital applications and on promotional items/apparel; there is no requirement to accompany it with any tagline or message. When discussing or writing about One City One Team, please consult the Messaging Guidelines. VERSION 1: APRIL

14 Files for your use One City - One Team Brand Items Section 3 Files available Logos Files for Printing (Black text) Logos Files for Printing (White text) Logos Files for Online Logos Files in One Colour (Black) OneCity_OneTeam_Primary.eps OneCity_OneTeam_Primary.jpg OneCity_OneTeam_Primary_Reverse.eps OneCity_OneTeam_Primary_Reverse.png OneCity_OneTeam_RGB_HighRes.jpg OneCity_OneTeam_RGB_LowRes.jpg OneCity_OneTeam_RGB_HighRes.png OneCity_OneTeam_RGB_LowRes.png OneCity_OneTeam_black.eps OneCity_OneTeam_black_HighRes.jpg OneCity_OneTeam_black_LowRes.jpg OneCity_OneTeam_black_HighRes.png OneCity_OneTeam_black_LowRes.png Logos Files in One Colour (White) Logos Files in Greyscale OneCity_OneTeam_Reverse.eps OneCity_OneTeam_Reverse_HighRes.png OneCity_OneTeam_Reverse_LowRes.png OneCity_OneTeam_greyscale.eps OneCity_OneTeam_greyscale_HighRes.jpg OneCity_OneTeam_greyscale_LowRes.jpg OneCity_OneTeam_greyscale_HighRes.png OneCity_OneTeam_greyscale_LowRes.png VERSION 1: APRIL

15 Files for your use One City - One Team Brand Items Section 3 Files available PowerPoint Template FIles Name Tags/Plates Letterhead Flourishes Fonts Guidelines VERSION 1: APRIL

Third Party Identity Guidelines

Third Party Identity Guidelines Introduction Introduction This document has been developed to provide anyone using The Wolfson Foundation logotype with clear guidelines on how the brand identity can be