GECF Brand GuidElinEs GECF 2011

Transcription

1 GECF Brand Guidelines

2 GECF Brand Guidelines COntents ABOUT THIS DOCUMENT 1.0 About GECF 1.1 What we stand for 1.2 Our brand 2.0 Logo 2.1 Main logo 2.2 Logo variations 2.3 Exclusion areas 3.0 Typography 3.1 Corporate typeface 3.2 System typeface 4.0 Colour palette 4.1 Primary and secondary colours 4.2 GECF blue gradient 5.0 Graphic elements 5.1 Toolkit 5.2 Chart and graph styles 6.0 PHOTOGRAPHY 6.1 People 6.2 Global cultures 7.0 Kit of parts 8.0 applications

3 about this document These are our brand guidelines. They outline the basic elements of our visual identity. They also outline the brand in application, showing how it plays out in a range of communications. These guidelines have been created to ensure that our brand is correctly and consistently applied, helping to create a strong and recognisable suite of communications. They also make it easier to brief creative agencies and to produce branded materials. Our unique identity, colour palette and typographic style creates a distinctive framework for our brand which helps us to build brand equity. Therefore, it is important that these guidelines are closely followed.

4 ABOUT GECF 1.1 What we stand for 1.2 Our brand

5 about gecf 1.1 What we stand for We are The Gas Exporting Countries Forum (GECF). Our open forum gathers all of the world s leading gas producers and represents and promotes their mutual interests. Our objective is to increase the level of co-ordination and strengthen the collaboration between member countries. We also seek to promote dialogue between gas producers and consumers.

6 about gecf 1.2 Our brand Our central organising principle is all about: CREATING ENERGY FUTURES TOGETHER This means as a service we: REPRESENT CONNECT PROMOTE Our collegues, our members, the industry Our members, countries, industry pioneers, big thinkers Awareness, improvements, issues, achievements Our personality is: OPEN INCLUSIVE GLOBAL Practical, honest, accessible, unrestricted, available Positive, encompassing, together, whole Broad reaching, big thinking, impactful, enlightening

7 LOGO 2.1 Main logo 2.2 Logo variations 2.3 Exclusion areas

8 logo 2.1 Main logo The GECF identity consists of a word mark plus graphic element reflecting a gas flame within a gradient circle - representing the world. The word mark and the graphic element are designed to work together. It is available in formats suitable for both print and online usage. The identity must never be altered or recreated.

9 logo 2.2 Logo variations The GECF identity is available in: full colour, black and white. The black and white versions should only be used when specifically requested or to increase legibility (if for example the identity is required to be used on a background or image that would hinder the stand out of the full colour version. The black or white version would be more suitable as it would create more contrast). All variations are available in formats suitable for both print and online usage. Full colour Black White The identity must never be altered or recreated.

10 logo 2.2 Exclusion areas To preserve its authority, the GECF logo must never appear crowded by other elements. It is very important to maintain a clear space around it. An area the size of the capital E should be kept clear around the logo at all times. E E E E

11 Typography 3.1 Corporate typeface 3.2 System typeface

12 typography 3.1 Corporate typeface Tondo is the corporate typeface and should be used for headings and body copy when professionally printing collateral. The typeface is available in a variety of weights. Tondo Light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Tondo Regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Tondo Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Tondo Signage abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

13 typography 3.2 System typeface Arial is the system typeface and should be used for all online applications, as well as when Tondo is not available. Arial Light abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Arial Regular abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Arial Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

14 colour palette 4.1 Primary and secondary colours 4.2 GECF blue gradient

15 colour palette 4.1 Primary and secondary colours Dark Blue CMYK 100/75/0/0 RGB 0/75/153 HEX 004a99 Light Blue CMYK 70/15/0/0 RGB 58/170/220 HEX 3aaadc Black CMYK 0/0/0/100 RGB 0/0/0 HEX Colour can bring communications to life. Our confident blue brand palette ensures that GECF s communications will be as distinctive as they are impactful. Dark Grey CMYK 0/0/0/60 RGB 100/100/100 HEX 64686a Light Grey CMYK 0/0/0/30 RGB 198/198/200 HEX c5c6c8 White CMYK 0/0/0/0 RGB 255/255/255 HEX ffffff Red CMYK 0/80/50/0 RGB 232/85/100 HEX e85564 Dark Purple CMYK 75/75/0/0 RGB 94/75/149 HEX 5e4b95 Green CMYK 90/6/45/0 RGB 0/154/154 HEX 009a96 A secondary colour palette has been included to increase flexibility and bring more energy to the brand. These colours have been influenced by the flame created when burning natural gas. Orange CMYK 0/66/66/0 RGB 236/117/82 HEX ec7552 Light Purple CMYK 40/75/0/0 RGB 168/90/153 HEX a85999

16 colour palette 4.2 blue gradient The blue gradient within the GECF logo can be used as a full colour background or feature. It is vital that this is replicated exactly as the logo, and should never deviate away from the exact colour range or balance. Artwork for the gradient has been created especially for this purpose.

17 Graphic Elements 5.1 Toolkit 5.2 Chart and graph styles

18 graphic elements 5.1 Toolkit The GECF graphic elements can be used as a means of highlighting key information. They can also be used to reinforce the reach of the business, provide a window on photography, highlight performance result information, or indicate key services. They help create a diverse and flexible visual language with considerable pace between applications. (See 8.0 APPLICATIONS). Overlapping circles Iconography Contrasting diagonal elements Combinations of shape and icon

19 graphic elements 5.2 Chart and graph styles russia +1.25% qatar A key part of what GECF do is to provide clear and concise information. It is imperitive that this information is easy to understand. By continuing in the style of the GRAPHIC ELEMENTS, these charts and graphs provide an example of the flexibility of the GECF brand Graphs uk -1.35% Flags iran -2.5% -0.5% Statistic 1 China 85% Spain 70% Statistic 2 Statistic 3 USA 95% Cluster statistics

20 PHOTOGRAPHY 6.1 People 6.2 Global cultures

21 photography 6.1 People Always doing... One-to-one and group discussions Formal, but comfortable

22 photography 6.2 Global cultures Cultural respect Global achievements Opportunities to be gained Naturally interesting

23 Kit of parts

24 KIT OF PARTS Logo Typography Tondo Corp Regular abcdefghijklmno pqrstuvwxyzabc defghijklmno Abf PqRSTUVwxYz $%^&*()+<>{}:; Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempo rincididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nost rud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. light Regular Bold Colour palette Graphic elements Photography Proposition and values Central organising principle: CREATING ENERGY FUTURES TOGETHER As a service: REPRESENT CONNECT PROMOTE Our personality:: OPEN INCLUSIVE GLOBAL

25 applications 8.1 Stationery 8.2 Website homepage 8.3 Signage 8.4 Flags 8.5 Powerpoint templates 8.6 Posters 8.7 Report 8.8 Company booklet 8.9 Magazine 8.10 CDs 8.11 Lapel pins 8.12 Bag

26 applications 8.1 Stationery PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com Mr Smith 24 Any Avenue Any town Any city AB1 2DE PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com Letterhead Compliment slip Business card DL Envelope Pens Date: Ref No: Subject: Letter subject title to be placed here Dear Mr Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed tincidunt dui. Donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. Phasellus adipiscing purus in metus porttitor consequat. Suspendisse in orci ut nulla sollicitudin luctus in vel nisi. Cras a rutrum sem. Ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. Cras a arcu neque. Pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl. In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Vestibulum ac lacus dui. Etiam in tempor felis. Phasellus et tortor sit amet neque mattis pretium. Donec tempor tincidunt viverra. Praesent accumsan venenatis tristique. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sezin Ersoy Business Manager PO Box 32126th Floor Q Building Majlis Al Taawon StDohaQatar T F E gecfsg@gmail.com In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Kind regards Registered Number: Registered Address: A Building, No.00 A Street, Qatar PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com Sezin Ersoy Business Manager PO Box 32126th Floor Q Building Majlis Al Taawon StDohaQatar T F E gecfsg@gmail.com

27 applications PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com Stationery Mr Smith 24 Any Avenue Any town Any city AB1 2DE FAX Letterhead Fax page Date: Ref No: Subject: Letter subject title to be placed here Dear Mr Smith, Date: Ref No: Subject: Letter subject title to be placed here Dear Mr Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed tincidunt dui. Donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. Phasellus adipiscing purus in metus porttitor consequat. Suspendisse in orci ut nulla sollicitudin luctus in vel nisi. Cras a rutrum sem. Ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. Cras a arcu neque. Pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl. In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Vestibulum ac lacus dui. Etiam in tempor felis. Phasellus et tortor sit amet neque mattis pretium. Donec tempor tincidunt viverra. Praesent accumsan venenatis tristique. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed sed tincidunt dui. Donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. Phasellus adipiscing purus in metus porttitor consequat. Suspendisse in orci ut nulla sollicitudin luctus in vel nisi. Cras a rutrum sem. Ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. Cras a arcu neque. Pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl. In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Vestibulum ac lacus dui. Etiam in tempor felis. Phasellus et tortor sit amet neque mattis pretium. Donec tempor tincidunt viverra. Praesent accumsan venenatis tristique. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. In hac habitasse platea dictumst. Nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. Fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. Nam sollicitudin justo eget erat convallis fringilla nec nec diam. Kind regards Kind regards Registered Number: Registered Address: A Building, No.00 A Street, Qatar Registered Number: Registered Address: A Building, No.00 A Street, Qatar Fax page

28 applications 8.1 Stationery Compliment slip Front PO Box 32126th Floor Q BuildingMajlis Al Taawon StDohaQatar T F E gecfsg@gmail.com Back

29 applications 8.1 Stationery Business cards Front Sezin Ersoy Business Manager Back PO Box 32126th Floor Q Building Majlis Al Taawon StDohaQatar T F E gecfsg@gmail.com

30 applications Global Qatar USA 8.2 Website homepage (Concept) CREATING ENERGY FUTURES TOGETHER About GECF Members Research News Events Contact 11th Ministerial Meeting Publications Find out more > The 11th Ministerial Meeting of the Gas Exporting Countries Forum is scheduled for February Find out more > The 11th Minis Countries Foru Register for more information About GECF Reports Your Country Register Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor cididunt ut labore et dolore magna. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor cididunt ut labore et dolore magna. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor cididunt ut labore et dolore magna. Find out more > Find out more > Find out more > Privacy Policy Terms and Conditions GECF 2011 All rights reserved

31 applications 8.3 Signage Raised logo underlit for evening visibility Bronze door plaque

32 applications 8.4 Flags

33 applications 8.5 Powerpoint template Presentation heading 1st December Slide heading Bullet point Bullet point Bullet point Bullet point Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempo rincididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nost rud exercitation ullamco. 1st December st December st December 2010

34 applications 8.6 Posters THE 11th MINISTERIAL MEETING December Doha, Qatar REPRESENT CONNECT PROMOTE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Internal brand proster Promotional event poster

35 applications 8.7 A4 Report GECF REPORT NORWAY 12 GECF REPORT 2010/11 - NORWAY Headline style Introduction style lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. Interim findings 2010/11 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica. Introduction style lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy. Ut wisi enim ad minim veniam, quis nostrud exerci tation. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

36 applications 8.8 A5 Company booklet We are GECF The Gas Exporting Countries Forum Company booklet

37 applications re:source March 2011 The monthly magazine from GECF 8.9 Magazine Lorem ipsum dolore sit amet p34 News p3 Reports p8 Opinion p19 Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.

38 applications 8.10 CDs GECF BRAND ASSETS GECF BRAND ASSETS

39 applications 8.11 Lapel pins

40 applications 8.12 Bag

41 CONTACT Gas Exporting Countries Forum PO Box th Floor, Q Building Majlis Al Taawon Street Doha Qatar Tel: (+974) Fax: (+974) gecfsg@gmail.com