NECC Logo Usage Guide
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1 NECC Logo Usage Guide
2 NECC logo fundamentals The NECC Logo Usage Guide is intended to be a quick reference for logo usage, official colors, and typefaces. In order to maintain consistency in NECC s branding, please adhere to the guidelines presented in this document. The logo should never be altered. If you have additional needs that are not addressed in this guide, such as a member of the Marketing Communications office connecting with a vendor for specific issues, or you would like a copy of the NECC logo, please contact Susan Stehfest at sstehfest@necc.mass.edu or the logo STANDARD CONFIGURATION FILE NAME: NECC_GradientShield_logo2010 The use of the primary wordmark and symbol appears above. 2
3 standard USES and file formats For most uses (placing the logo into a document, powerpoint presentation, or online), the full color logo should be used. Please note: the logo should never appear with a white box behind it. If this occurs the wrong file format has been used (please use.tif,.png, or.gif see below for details). Also, it is best to place the logo into documents, as opposed to attempting to open it. Unless you have the correct version of the program and that it was created in, you will not be able to open it. A brief overview of file formats: TIFF (.tif) EPS (.eps) JPEG (.jpg) PNG (.png) GIF (.gif) Best for use in print media. Will have a transparent background when placed on a colored background. Best for use in print media. Will have a transparent background when placed on a colored background or layered on top of another image. A benefit to it s use is that it will never appear to have a jagged edge (ie: pixelated) in it s use at any size. An eps should always be used if the logo is to be reproduced at very large size. Typically best for online use, not print media. Will appear with a white box behind the image if placed on anything other than a white background. A benefit to it s use is that it will have a small file size (amount of memory used). Best for online use. Will have a transparent background when placed on a colored background or layered on top of another image. Best for online use. Also will have a transparent background when placed on a colored background or layered on top of another image. The quality of a gif will be higher than that of a png when used at a very small size. 3
4 NECC logo fundamentals logo colors Using consistent colors in an important way to bring coherence to NECC s image. The full color logo can be used in its true form against light colored backgrounds (use logo shown on page 2, file: NECC_blue_gold_logo2010). On dark colored backgrounds, the logo(s) with white lettering should be used (see logos on dark backgrounds on page 6). The logo should never be altered. If you are working with an external vendor, please provide them with the appropriate color information provided in the chart below to ensure that the college s standards are met. PMS CMYK RGB HTML 280 C100 M72 y0 K18 R0 G73 B C0 M28 Y100 K6 R238 G178 B17 eeb211 Black K100 R0 G0 B PMS (Pantone Matching System) CMYK (Cyan, Magenta, Yellow, Black) RGB (Red, Green, Blue) HTML (Hyper Text Markup Language) Specific ink colors used in print media Colors made up of a compilation of cyan, magenta, yellow and black for print media Colors made up of Red, Green and Blue used in online media HTML colors are designated by letters and numbers for online media 4
5 NECC logo fundamentals logo Typeface/typeface family The typeface used in the logo is Myriad Pro Condensed. Myriad Pro Condensed The Myriad Pro typeface family may be used in publications and other media to complement the college branding. Myriad Pro Condensed Italic Myriad Pro Light Condensed Myriad Pro Light Condensed Italic Myriad Pro Semibold Condensed Myriad Pro Semibold Condensed Italic Myriad Pro Bold Condensed Italic Myriad Pro SemiCondensed Myriad Pro SemiCondensed Italic Myriad Pro Bold SemiCondensed Myriad Pro Semibold SemiCondensed Italic Myriad Pro Bold Condensed 5
6 logo variants To request logos please contact Susan Stehfest at or color (FULL COLOR/CMYK) applications for use On dark backgrounds FILE NAME: NECC_GradientShield_logo2010 FILE NAME: NECC_GradientShield_whtwds_logo2010 Preferred logo to be used in any media, with the exception of screen printing. 2 color applications FILE NAME: NECC_blue_gold_logo2010 FILE NAME: NECCbluegoldshield_whtwds_logo2010 Best usage in any media, including screen printing and on newspaper stock. 1 color applications FILE NAME: NECC_bw_shield_blkwds_logo2010 FILE NAME: NECC_wht.shield_graysw_star_logo color (PMS 280) Printing applications FILE NAME: NECC_280_logo2010 FILE NAME: NECC_wht.shield_Bluesw_star_logo2010 6
7 1 color applications for use On dark backgrounds FILE NAME: NECC_bw_shield_whtwds_logo color (PMS 280) Printing applications FILE NAME: NECC_280_whtwords_logo color Screen printing applications FILE NAME: NECC_solid_black_logo2010 FILE NAME: NECC_solid_wht_logo color (PMS 280) SCREEN Printing applications FILE NAME: NECC_solid_blue_logo2010 7
8 shield symbol with NECC acronym 4 color (FULL COLOR/CMYK) applications The shield symbol portion of the logo with the NECC acronym can be used without the wordmark only under certain circumstances. Use of the shield symbol with the NECC acronym is allowed only on a case-by-case basis and must be evaluated by the Marketing Communications office. Please contact them directly to obtain permission. FILE NAME: NECCacr_GradientShield_BlueLtrsOutl_logo color applications Ron Taber Maureen O Leary rtaber@necc.mass.edu moleary@necc.mass.edu FILE NAME: SHIELD_NECCac_blue_gold_logo2010 Susan Stehfest sstehfest@necc.mass.edu
9 1 color applications for use On dark backgrounds FILE NAME: NECCacr_BlackShield_GraySwooshBlackLtrs_logo2010 FILE NAME: NECCacr_WhtShield_WhtLtrs_GraySwoosh_logo color (PMS 280) printing applications FILE NAME: NECCacr_BlueShield_BlueLtrs_logo2010 FILE NAME: NECCacr_WhtShield_WhtLtrs_BlueSwoosh_logo color screen printing applications FILE NAME: NECCacr_Solid_Black_logo2010 FILE NAME: NECCacr_Solid_White_logo color (PMS 280) Screen printing applications FILE NAME: NECCacr_Solid_Blue_logo2010 9
10 NECC Marketing Communications Office E Elliott Street Haverhill MA
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