Brand Guidelines. Brand Guidelines. Keeper Security, Inc

Transcription

1 Brand Guidelines rev Keeper Security, Inc Keeper Security, Inc

2 Don't Get Hacked. Get Keeper. The Leading Secure Password Manager and Digital Vault for Businesses and Individuals. About Keeper Keeper Security, Inc., the creator of Keeper, the world s most secure, easy-touse, password manager and digital vault that uses military-grade encryption technology to store your website logins, passwords, financial information, documents, photos and videos. Keeper is used by more than 11 million people and 4,000 businesses in 100+ countries to protect their passwords and digital assets. Keeper is published in 21 languages. Keeper works seamlessly across all devices. It works on every smartphone, tablet and computer and across all major operating systems, including web browsers. All a person needs is a master password (or a fingerprint) to access their keeper vault on any device. Keeper is preloaded with major mobile operators and OEMs such as AT&T, Orange, America Movil, Samsung, HTC and others covering both Android and Windows operating systems. Contact Contents keepersecurity.com sales@keepersecurity.com > > Brand Overview > > Logo Identity > > Typography > > Brand Colors > > Photographic Guides Keeper Security, Inc

3 The importance of the Keeper brand. The Keeper brand and logos are used globally by members of the press, media and our OEM partners. We view our brand as a value system which reflects on the quality and consistency of our products on every type of device and across every major operating system. The use and conformance of the Keeper brand and logos are essential. Brand Overview > > Simplify and Protect Your Digital Life > > Peace of Mind Knowing Your Information is Safe. Logo Elements Vault Robotic Hand Polygon Pattern Application o Keeper Security, Inc

4 Trademarks The following logos and terms are protected by U.S. Registered Trademarks. As such, we request that the first use of a mark below utilize the R superscript with the word Keeper, Password Keeper, Keeper DNA, (logo) is protected by U.S. Trademark Registration No. 3,719,919 Keeper (plainword) is protected by U.S. Trademark Registration No. 3,965,190 Logo Identity 4-color Logo Mark Grayscale Logo Mark Reversed (for dark backgrounds) Grayscale & reversed (for dark backgrounds) Keeper Security, Inc

5 Terms of Use By using the Keeper Marks, you acknowledge that the Keeper Marks and content in this branding guide are the sole property of Keeper Security, Inc. ( Keeper Security ). The Keeper Marks are protected from unauthorized copying and dissemination by United States copyright law, trademark law, international conventions and other intellectual property laws. By way of example only, and not as a limitation, Keeper, Password Keeper, Keeper DNA and the Keeper logos are registered trademarks of Keeper Security under the applicable laws of the United States and/or other countries. Other software or service names or logos appearing in Keeper software are either trademarks or registered trademarks of Keeper Security and/or their respective owners. The absence of a product, software or service name or logo from this list does not constitute a waiver of Keeper Security s trademark or other intellectual property rights concerning that name or logo. Furthermore, the Keeper Marks are being presented on an as-is basis and may be subject to update or revision by Keeper Security from time to time, at its sole discretion. Keeper Security reserves the right to terminate and/or modify the use of any of its Keeper Marks and related content in this branding guide, at any time. If you have any questions concerning the use of the Keeper Marks or this branding guide, please contact us. Logo Identity Minimum Size: When reproducing the logo, be conscious of its size and legibility. A logo which is too small fails to serve any useful communication function. Generally, the logo should never appear less than 3/8 tall in printed materials, and no less than 36px tall in the digital realm. In text: When writing the word Keeper or using typeset, Keeper should appear as one word in upper and lowercase with a capital K. 3/8 36px Lock-up Specifications: When pairing the logo with another company for co-branding and/or partnership purposes, please note: > > Keeper logo is on the left of lock-up > > When showing our logo, the lock icon should always be used > > The height of the logo may never exceed the height of Keeper + abc example abc example Keeper Security, Inc

6 Brand Guidelines Logo Identity Logo Icons Android Windows 10 IOS The clear-space rule: Always position the Keeper logo for maximum impact and give it plenty of room to breathe. This will help to ensure the logo s visibility and legibility. The minimum clear space is defined as the height of the block K. This clear space rule should be maintained as the logo is proportionately enlarged or reduced in size. Desktop (Electron) In context: Protect Your Business with Keeper. Thousands of businesses depend on Keeper s enterprise-strength password manager and digital vault to substantially reduce risk of a data breach. On Average, Keeper Takes Less Than an Ho 75% of employees adopt and love Keeper of customers deploy Keeper in less than an hour 6 Keeper Security, Inc Deploy Keeper in 3 Easy Steps

7 Typography Helvetica Neue LTD std is the official font family of Keeper. Think about the intended usage and audience of your communication to help determine which font style works best. When Helvetica is unavailable, Arial may be used as a substitute. Helvetica Neue LTD std is still one of the most popular sans serif type families. All weights and widths were redesigned to work better together as one family. Heading and Body Always consider the design intent when laying out copy for print or web. Headings should be in Sentence case or Initial Caps. Avoid ALL CAPS unless you feel appropriate. Primary Typeface Helvetica Neue LTD Bold Aa Bb Cc 123 Helvetica Neue LTD Med Aa Bb Cc 123 Helvetica Neue LTD Roman Aa Bb Cc 123 Helvetica Neue LTD Light Aa Bb Cc 123 Helvetica Neue LTD Light Italic Aa Bb Cc 123 Helvetica Neue LTD Bold Condenced Aa Bb Cc 123 Helvetica Neue LTD Med Condenced Aa Bb Cc 123 Helvetica Neue LTD Condenced Aa Bb Cc 123 Alternative Typeface Arial Bold Aa Bb Cc 123 Arial Regular Aa Bb Cc 123 Arial Italic Aa Bb Cc 123 Keeper Security, Inc

8 Colors Brand Colors Use RGB Hex# for web and CMYK Pantone for printed media of the official brand colors for Keeper. Think about the intended usage HEX# #F0F0F0 HEX# # HEX# # and audience to help determine which colors to use for type, body, background, and overall design. Avoid clashing colors or colors RGB CMYK Pantone Cool Gray 1CP RGB CMYK Pantone Cool Gray 4CP RGB CMYK Pantone True Black similar in tone and aim at creating high contrast for best legibility. HEX# #E6B300 HEX# #FFC700 RGB CMYK RGB CMYK Pantone 110U Pantone 109U HEX# # RGB CMYK HEX# #0175A1 RGB CMYK Pantone 540U Pantone 307U Keeper Security, Inc

9 Photo Style Photographic Guides There is a signature photographic style across the Keeper brand. This style reflects today s technology and implements humanity. Key principles in photo usage: > > Simplicity > > Real Authenticity > > Product Implementation Illustrations and Iconography Our icon style aligns with our value system and echoes the foundational elements of our brand. Our icons are characterized by simple, flat art with a thin lines. Keeper Security, Inc

10 Contact keepersecurity.com